Social media marketing salaries are rising steadily – and outpacing inflation. This shows how in-demand SM roles remain. No surprise here, considering that people spend over 140 minutes a day on social platforms, according to Statista. DataReportal adds that 75% of users use social media to research brands and products.
Social networks continue to attract leads, making social media marketing a proven source of business growth. That’s also why companies are ready to pay competitive salaries for skilled professionals who know how to turn reach into conversions, especially when supported by well-optimized landing pages.
But how much are we talking about? What are the average salaries for social media specialists, managers, and directors? We’ve gathered data from reliable sources like Glassdoor, Indeed, Talent, Payscale, Salary Expert, and Wynagrodzenia. You’ll find daily, monthly, and yearly salary estimates for the U.S., Poland, Italy, France, Germany, Spain, and Brazil – based on the most recent reports from 2024 and 2025. Let’s break it down.
Who is Social Media Marketer?
A social media marketer is a digital marketing professional focused on growing a brand through social platforms. They play a key role in digital marketing strategies by planning content, managing campaigns, and building engagement to support business goals. Social media marketers may work in-house, freelance, or as part of an agency.
Their responsibilities vary by company but often include content creation, strategy development, campaign management, analytics, and partnerships. Some marketers specialize in one area, while others handle multiple roles depending on the brand’s size and goals.
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Content Creation and Curation
Social media marketers produce content that matches the brand’s voice and appeals to its audience. This includes posts, short videos, images, graphics, and interactive formats like polls or quizzes. They aim to inform, entertain, or inspire users while staying consistent across channels. Curating useful third-party content is also common, helping to add variety and build credibility.
Social Media Strategy Development
Social media marketers create plans that align with marketing goals like driving traffic, increasing sales, or growing brand awareness. Strategy work is based on audience data, platform trends, and performance insights. Each action (whether a post, ad, or response) supports a measurable goal.
Community Management
Managing the online community is key. Marketers respond to comments, messages, and tags to show the brand is active and approachable. This helps grow loyalty and trust over time. They also monitor conversations to catch feedback early and protect the brand’s image.
Advertising Campaigns
Many social media marketers manage paid promotions. They design targeted ads for specific audiences to boost visibility, engagement, or conversions. Campaigns are planned with clear budgets, goals, and performance tracking to maximize results.
Analytics and Reporting
Measuring results is part of the job. Social media marketers track reach, clicks, shares, and conversions using tools like Meta Business Suite or Google Analytics. These insights guide future decisions and help refine strategy. Regular reports keep teams aligned and informed.
Collaborations and Influencer Marketing
Marketers often work with influencers or brands to expand reach. They choose partners who share similar values and speak to the same audience. These collaborations help bring in new followers, increase engagement, and build trust through authentic content.
What is the Average Social Media Marketer Salary?
The average monthly salary for a social media marketer is:
- USA: $4,600
- Poland: 8,100 PLN
- Italy: €2,700
- France: €3,219
- Spain: €2,416
- Germany: €3,933
- Brazil: R$10,308
These are average gross monthly salaries based on data from December 2024 to January 2025.
Salaries vary by role, specialization, experience level, company size, and the local market. Larger companies and those with a strong digital presence often offer higher salaries. Junior marketers earn less, while experienced professionals in strategic roles typically earn more.
We based our calculations on a monthly workload of 172 hours. This may differ slightly depending on national labor regulations.
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To provide a clearer context, we compared salaries against each country’s Estimated Cost of Living (ECL). The ECL includes:
- rent or mortgage
- groceries
- transportation
- healthcare
- education
- taxes
- clothing and personal care
- basic childcare
These costs are averages across each country. In major cities or high-demand areas, living expenses tend to be higher. In rural or less developed regions, the cost of living is often lower.
This information helps marketers understand their expected income and how it compares with living costs in each location.
What is the Average Social Media Marketer Salary in USA?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is $55.200 yearly, $4.600 monthly and $26.74 per hour.
The estimated monthly cost of living for a single person is 2.700 USD.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in USD) | Average Base Salary (in USD) |
| Social Media Specialist | 30.372-94.588 / year 2.531-7.882 / month 14.71-45.82 / hour | 53.269 / year 4.439 / month 25.80 / hour |
| Social Media Manager | 36.720-98.891 / year 3.060-8.240 / month 17.79-47.90 / hour | 59.954 / year 4.996 / month 29.04 / hour |
| Social Media Director / Strategist | 51.694-105.638 / year 4.307-8.803 / month 25.04-51.18 / hour | 73.872 / year 6.156 / month 35.79 / hour |
What is the Average Social Media Marketer Salary in Poland?
The average social media marketer’s salary in Poland at the turn of 2024 and 2025 is 97.200 PLN yearly, 8.100 PLN monthly and 47.09 PLN per hour.
The estimated monthly cost of living for a single person is 2.800 PLN.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in PLN) | Average Base Salary (in PLN) |
| Social Media Specialist | 63.000-104.100 / year 5.250-8.675 / month 30.52-50.43 / hour | 83.220 / year 6.935 / month 40,31 / hour |
| Social Media Manager | 83.052-143.460 / year 6.921-11.955 / month 40.23-69.50 / hour | 104.244 / year 8.687 / month 50.50 / hour |
| Social Media Director / Strategist | 112.188-219.840 / year 9.349-18.320 / month 54.35-106.51 / hour | 164.412 / year 13.701 / month 79.65 / hour |
What is the Average Social Media Marketer Salary in Italy?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 32.400 EUR yearly, 2.700 EUR monthly and 15.69 EUR per hour.
The estimated monthly cost of living for a single person is 1.200 EUR.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in EUR) | Average Base Salary (in EUR) |
| Social Media Specialist | 11.827-39.120 / year 985.58-3260.00 / month 5.73-18.95 / hour | 28.325 / year 2.360 / month 13.72 / hour |
| Social Media Manager | 22.000-51.000 / year 1833.33-4250.00 / month 10.65-24.70 / hour | 37.901 / year 3.158 / month 18.36 / hour |
| Social Media Director / Strategist | 37.210-73.409 / year 3100.83-6117.41 / month 18.02-35.56 / hour | 51.669 / year 4.305 / month 25.02 / hour |
What is the Average Social Media Marketer Salary in France?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 38.600 EUR yearly, 3.219 EUR monthly and 18.70 EUR per hour.
The estimated monthly cost of living for a single person is 1.650 EUR.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in EUR) | Average Base Salary (in EUR) |
| Social Media Specialist | 27.987-44.810 / year 2332.25-3734.16 / month 13.55-21.71 / hour | 35.590 / year 2.965 / month 17.24 / hour |
| Social Media Manager | 35.608-56.110 / year 2967.33-4675.83 / month 17.25-27.18 / hour | 46.008 / year 3.834 / month 22.29 / hour |
| Social Media Director / Strategist | 44.484-85.919 / year 3707.00-7159.91 / month 21.55-41.62 / hour | 64.780 / year 5.398 / month 31.38 / hour |
What is the Average Social Media Marketer Salary in Spain?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 29.000 EUR yearly, 2.416 EUR monthly and 14.04 EUR per hour.
The estimated monthly cost of living for a single person is 1.300 EUR.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in EUR) | Average Base Salary (in EUR) |
| Social Media Specialist | 21.000-35.000 / year 1750.00-2916.66 / month 10.17-16.95 / hour | 27.000 / year 2.250 / month 13.08 / hour |
| Social Media Manager | 25.000-41.000 / year 2083.33-3416.66 / month 12.11-19.86 / hour | 31.000 / year 2.583 / month 15.01 / hour |
| Social Media Director / Strategist | 33.000-60.000 / year 2750.00-5000.00 / month 15.98-29.06 / hour | 45.000 / year 3.750 / month 21.80 / hour |
What is the Average Social Media Marketer Salary in Germany?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 47.200 EUR yearly, 3.933 EUR monthly and 22.86 EUR per hour.
The estimated monthly cost of living for a single person is 1.800 EUR.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in EUR) | Average Base Salary (in EUR) |
| Social Media Specialist | 31.000-53.000 / year 2583.3-4416.6 / month 15.01-25.67 / hour | 41.000 / year 3416.66 / month 19.86 / hour |
| Social Media Manager | 38.000-67.000 / year 3166.6-5583.3 / month 18.41-32.46 / hour | 52.000 / year 4333.33 / month 25.19 / hour |
| Social Media Director / Strategist | 51.000-93.000 / year 4250-7750 / month 24.70-45.05 / hour | 75.000 / year 6250.00 / month 36.33 / hour |
What is the Average Social Media Marketer Salary in Brazil?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 123.700 BRL yearly, 10.308 BRL monthly and 59.93 BRL per hour.
The estimated monthly cost of living for a single person is 3.300 BRL.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in BRL) | Average Base Salary (in BRL) |
| Social Media Specialist | 75.300-131.901 / year 6.275-10.991 / month 36.48-63.90 / hour | 121.530 / year 10.127 / month 58.87 / hour |
| Social Media Manager | 101.383-164.700 / year 8.448-13.725 / month 49.11-79.79 / hour | 139.550 / year 11.629 / month 67.61 / hour |
| Social Media Director / Strategist | 162.800-280.005 / year 13.566-23.333 / month 78.87-135.65 / hour | 215.917 / year 17.993 / month 104.61 / hour |
What is Social Media Marketing Salary by Experience Level?
Social media marketing salaries range from $35,000 for entry-level jobs to over $200,000 for executive roles. Pay varies based on experience, job scope, and the size of the company. Here’s a breakdown of typical annual salaries in the U.S. or at global companies:
- Entry-Level (0–2 years): $35.000–$50.000 annually. These roles include junior social media specialists or freelance consultants. They focus on content creation, scheduling, and engaging with followers.
- Mid-Level (2–5 years): $50.000–$75.000 annually. Social media managers in this range oversee content strategy, run ad campaigns, and often manage small teams or freelancers.
- Senior-Level (5–10 years): $75.000–$100.000 annually. Senior managers and digital marketing leads handle department budgets, team leadership, analytics, and cross-channel planning.
- Executive-Level (10+ years): $100.000–$200.000+ annually. Directors and CMOs align social media with business goals. Their compensation often includes bonuses or equity in addition to salary.
What are Salaries of Occupations Related to Social Media Marketing?
Salaries in social media fall between $40-75K earned annually by community managers, content creators and specialists to over $100K paid to heads of SM departments, directors and top management staff. Of course, the larger and more famous the company and the broader its scope, the greater the salary. Let’s dive into the details of various occupations to give you a more precise picture.
Content Creator or Social Media Copywriter
Writers and content creators typically earn between $40,000 and $65,000 annually. Pay depends on their experience, multimedia skills, and content type. Freelancers can charge $20 to $100 per hour, based on niche, client size, and results delivered.
Social Media Advertising Specialist
Professionals who manage paid social campaigns (on Meta, TikTok, X, etc.) earn from $60,000 to $100,000 per year. Specialists running large-scale campaigns or working in competitive markets can make $120,000 or more.
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Influencer Marketing Manager
Those managing influencer campaigns usually earn between $50,000 and $85,000. Roles in industries like fashion, tech, or health often offer higher pay due to demand and budget size.
Community Manager
Community managers build and manage online communities. They typically earn $40,000 to $60,000. Senior community roles can reach $75,000, especially if tied to user retention or customer success.
Social Media Manager
Social media managers earn from $50,000 to $80,000 per year. Their tasks include planning content, managing calendars, and tracking platform engagement. High-performing managers in major industries can exceed $90,000.
Social Media Analyst
Analysts focused on metrics and performance reporting earn $50,000 to $80,000. Roles involving advanced tools or data science techniques can reach or pass $90,000.
Digital Marketing Manager
This role often includes responsibility for social media within a larger marketing plan. Salaries range from $70,000 to $120,000. Pay increases with team size, campaign impact, and tech stack knowledge.
Social Media Consultant
Freelance consultants charge between $50 and $200 per hour, depending on their expertise and results. Annual earnings vary, but high-performing consultants often surpass $100,000 through retainer work or specialized projects.
Head of Social Media/Director of Social Media
Leadership positions typically start at $75,000 per year. Directors in large corporations or global brands can make $150,000 to $200,000 or more, especially if leading international strategy or multiple teams.
Is Social Media Marketing a Good Career Option?
Yes, social media marketing is a strong and rewarding career path with steady demand and real growth potential. Brands continue to invest in online channels, driving the need for skilled marketers who can build visibility and engagement. This field offers roles in content creation, data analysis, paid ads, and community building – across nearly every industry.
It’s also flexible. Many professionals work remotely, freelance, or build careers at agencies. Entry-level roles often pay modestly, but income grows with skills, experience, and performance. High performers who drive clear results are often well-compensated.
Social media marketing suits people who like fast-paced work and enjoy combining creativity with analytics.
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Is Social Media a High Paying Job?
Social media can be a high-paying job – especially for professionals with strong skills and proven experience.
Entry-level roles may start below $50,000 per year, depending on the company and location. These roles usually focus on content scheduling, community management, or basic reporting. As responsibilities grow, so does the salary.
Specialists who manage paid campaigns, analyze performance data, or lead strategy often earn over $100,000 annually. In senior roles (like Social Media Director or Head of Digital Strategy), salaries can reach or exceed $200,000, particularly in large organizations.
Location also affects pay. Jobs in major cities like New York, San Francisco, or London usually offer higher salaries due to the cost of living. The industry matters too. Tech, finance, and fashion companies typically pay more than non-profits or small local businesses.
So yes, social media can be a high-income career path – but only if your skills, experience, and the company’s budget align.
What is the Highest Paid Social Media Job?
The highest-paid job in social media is often a leadership or strategy role, such as a Social Media Director, Head of Social Media, or Chief Marketing Officer (CMO). These roles lead teams, shape digital strategy, and connect social performance to company revenue. Salaries for these positions typically start at $100,000 and can exceed $200,000 in industries like tech, finance, or luxury retail.
Another top-earning role is a Social Media Advertising Specialist. This position focuses on paid campaigns on platforms like TikTok, Meta (Facebook and Instagram), and LinkedIn. Professionals in this role often manage large budgets, run multi-platform campaigns, and analyze performance to improve ROI. Those with strong skills in audience targeting, A/B testing, and retargeting can earn six figures, especially in agency settings or as high-level freelancers.
Social Media Consultants also fall into the highest-paid group, especially those with a clear niche. Specialists in influencer strategy, crisis communication, or advanced analytics can charge premium hourly or project-based rates. Experienced consultants may earn $150–$300 per hour, depending on their results, reputation, and the project’s scope.
High pay in social media comes from a mix of leadership, technical knowledge, and the ability to show business impact. To reach this level, professionals often combine creative skills with performance metrics, team management, and platform expertise.
How to Become Social Media Marketer?
To become a social media marketer, start by learning how platforms work and build hands-on skills through practice. This includes understanding each platform’s strengths, mastering key tools, and developing your own content strategy. You’ll also need a solid portfolio, a niche, and professional connections. Many people reach a working level in one or two years.
Let’s break down the journey step-by-step so you know what to expect.
1. Learn How Social Media Marketing Works
Study the major platforms (Facebook, Instagram, LinkedIn, TikTok) and see what makes each one effective. Think of them as business tools, not just for chatting or sharing updates. Learn how to measure success through metrics like engagement, reach, and conversions. These numbers help you track what works.
2. Build Core Skills Through Learning and Practice
Start with content creation – graphics, videos, posts, and headlines. Improve your copywriting to make your messages clear and persuasive. At the same time, learn to think analytically. Social media marketers use data to improve posts and campaigns. Free and paid online social media courses from sites like HubSpot Academy and Coursera help you build both theory and skill. Certifications such as Meta’s (Facebook’s) Blueprint can boost your credibility.
3. Learn the Tools That Make the Work Easier
Use platforms like Buffer or Hootsuite to schedule posts and monitor performance. These tools save time and keep campaigns organized. Learn to use Meta Ads Manager and similar ad platforms. Paid social media is one of the fastest ways to drive leads, so ad skills are valuable.
4. Follow Trends and Test New Features
Social media changes fast. Follow expert blogs, creators, and podcasts to stay current. Experiment with new features like TikTok’s “Share to TikTok” to understand what drives engagement today. Staying up to date helps your strategies stay fresh.
5. Get Real Experience
Apply your skills in real situations as soon as you can. Offer to manage social media for small businesses or your own projects. Freelancing, internships, or even creating your own brand page gives you practical experience. What matters most is applying what you’ve learned.
6. Build a Portfolio That Shows Your Results
As you work, collect examples of what you create. Add screenshots, campaign descriptions, and performance metrics. If your campaign increased engagement by 30%, show it. This kind of proof helps employers or clients trust your ability.
7. Choose a Niche to Stand Out
Social media marketing is broad, so focus on one area as you grow. You might specialize in video content, paid ads, or community building. A clear focus helps you stand out and attract better roles or freelance projects.
8. Grow Your Network and Stay Active
Talk to people who do similar work. Join marketing groups online, attend local or virtual events, and connect on LinkedIn. Relationships open doors to new jobs, collaborations, and fresh ideas.
9. Apply for Roles and Keep Learning
Start applying for jobs like Social Media Assistant or Coordinator. These roles help you grow while applying your skills in a team setting. Continue learning through courses, trends, and feedback. Social media marketing changes fast, so growth should be part of your routine.
How Does Remote Work Influence Social Media Marketing Roles in 2025?
Remote work increases flexibility and expands access to global talent in social media marketing. Brands can now hire skilled professionals from anywhere, regardless of location. This global hiring trend reduces costs while giving companies access to highly experienced marketers.
At the same time, marketers in lower-income regions gain access to better-paying jobs with international companies.
Tools like Slack, Asana, and Zoom help teams coordinate campaigns across time zones.
Marketers can plan, produce, and track content performance without being in the same physical space.
Still, working remotely demands more structure. Marketers need to manage time well, stay organized, and communicate clearly without real-time feedback. Strong written skills and the ability to work asynchronously are now essential for success in social media roles.
Remote work hasn’t just changed where social marketers sit – it’s changed how they work and who gets the job.
Push Your Social Media Career Forward with Landing Pages
Landing pages can help social media marketers turn traffic into real results: leads, conversions, and revenue. Social platforms build awareness, but they aren’t built to convert. That’s where landing pages fill the gap. To use them effectively, you need two things: send users from your posts to landing pages, and actually build them.
That second part doesn’t have to be hard. A no-code tool like Landingi makes it easy to create high-performing pages, even with no design or coding skills.
Here’s how Landingi helps social media marketers boost results:
- build faster: choose from over 400 templates designed for different industries and campaign types;
- optimize performance: use built-in tools like A/B testing and event tracking to improve conversion rates;
- use AI features: generate whole landing page, copy, headlines, and SEO content with integrated AI landing page tools;
- support for social media: add Facebook Like/Share buttons, create dedicated Instagram landing pages, and more;
- integrate smoothly: connect with CRMs, analytics platforms, email tools, and social ad trackers like TikTok Pixel or Twitter Pixel;
and much, much more.
You can test it out with a free trial and see how landing pages can improve your campaign results. It’s a practical way to make your social media work harder for your business – and your career.
