13 Best Social Media Marketing Statistics for Digital Marketers

Social media marketing statistics give brands a clear picture of where audiences are, what grabs their attention, and how to turn engagement into action. Smart marketers use these insights to fine-tune their strategy, stretch ad budgets, and boost engagement.

HubSpot reports that social media conversion rates typically range between 2–5%, so every click matters. With 5.22 billion people (63.8% of the global population!) using social platforms, the reach is massive—but reach alone isn’t enough. Turning engagement into results takes more than likes or shares.

That’s where landing pages step in. They give your social traffic a clear next step—whether it’s signing up, downloading, or buying. No distractions, just focused action.

Curious which stats make the biggest impact? Explore the data that helps brands turn engagement into real growth.

What Are the Statistics of Social Media Marketing?

The statistics of social media marketing are data points that show how people engage with brands, ads, and content online. These numbers highlight which platforms drive the most interaction, how much businesses spend on ads, and what strategies are most effective.

Over half the world’s population uses social media, making it a major business tool. People scroll, like, share, and interact with content daily. As a result, social platforms have become competitive digital marketplaces.

Many companies invest in paid ads to stay visible. However, ads alone aren’t enough. Strong brands often use organic content, respond to followers, and manage accounts consistently. This builds trust and long-term loyalty.

Why Are Social Media Marketing Statistics Important?

Social media marketing statistics help businesses see what works and where to focus. Without data, marketing becomes guesswork. Platforms change often, so past tactics may no longer work.

Over half of social media users interact with ads, making it essential to track performance. Platform-specific insights guide smarter strategies. For example, Instagram users engage more with stories, while Pinterest data shows high buying intent. Brands that monitor metrics don’t just react to trends—they anticipate them.

#1 Social Media Marketing Statistics

Social media drives most online engagement, with billions of users on major platforms. As users spend hours scrolling each day, brands use these channels for marketing, customer interaction, and visibility.

1. 5.22 billion people use social media, making up 63.8% of the global population.
2. On average, people spend 2 hours and 19 minutes daily on social media.
3. 90% of users access social media through mobile devices.
4. Social media increased 259 million users in the past year, reflecting a 5.4% annual growth rate.
5. Video content makes up over 80% of all internet traffic.
6. Over 40% of internet users rely on social media for product research.
7. Only 25% of users trust social media platforms with their personal data.

#2 Social Media Advertising Statistics

Social media ads now blend into feeds, tell stories, and generate billions in sales. As brands invest heavily in these ads, social platforms have become key to reaching and converting customers.

1. More than 70% of businesses use social media for marketing.
2. Global spending on social media advertising is expected to hit $200 billion in 2025.
3. Social commerce sales are projected to exceed $600 billion in 2025.
4. More than 50% of consumers prefer using social media for customer service inquiries.

5. Brands that incorporate user-generated content (UGC) experience a 20% boost in engagement.
6. Over 70% of marketers say algorithm changes have influenced their social media strategies.
7. Millennials drive 33% of global social commerce spending, followed by Gen Z at 29% and Gen X at 28%.
8. Social commerce revenue is projected to hit $1.08 trillion by 2028.

#3 Facebook Social Media Statistics

Facebook remains a major platform, with billions of users and advanced ad tools. Brands use it to drive engagement and turn views into conversions.

1. Facebook is the world’s largest social network, with over 3 billion monthly active users.
2. 86% of marketers use Facebook, making it the most popular platform for marketing campaigns.
3. The largest demographic on Facebook is men aged 25–34, who make up 18.4% of its global audience. The second-largest group is men aged 18–24 (13.5%), followed by women aged 25–34.
4. 39% of consumers use Facebook for direct purchases, making it the top platform for buying decisions.

5. The average American spends 32 minutes a day on Facebook.
6. Facebook is the third most-visited website globally, following Google and YouTube.
7. Facebook Reels’ reach increased by 13% in 2024.
8. Organic post reach declined by 41% in 2024.

#4 Instagram Social Media Statistics

Instagram drives visual engagement and consumer influence. From curated posts to Reels and native-style ads, the platform shapes trends and boosts sales.

1. Instagram has 2 billion active users every month.
2. Over 25 million businesses are active on Instagram.
3. 82% of social media users have an Instagram account, making it the second most-used platform after Facebook (90%).
4. Over 500 million accounts use Instagram Stories daily.
5. Instagram ads have a potential reach of 1.74 billion people.
6. Men aged 18–24 make up the largest share of Instagram’s global audience (16.5%).
7. 72% of Gen Z users prefer using Instagram for customer service over any other social media platform.
8. Instagram Reels reach declined by 20% in 2024.
9. Engagement on Instagram posts grew by 6.63%, while Reels saw a 5.62% increase.

#5 Linkedin Social Media Statistics

LinkedIn is a key platform for networking, industry insights, and professional branding. Businesses use it to hire, sell, and build authority.

1. LinkedIn has over 1 billion members across 200 countries.
2. 43% of all social media users have a LinkedIn profile.
3. The U.S. has the largest LinkedIn audience, with more than 234 million users.
4. There are over 67 million company pages on LinkedIn.
5. Accounts with 2,000–50,000 followers saw a 14.2% boost in engagement rate in 2024.
6. Only about 1% of monthly users share content weekly, but these users generate 9 billion impressions.

7. More than half (50.6%) of LinkedIn’s global users are between 25 and 34 years old.
8. 87% of recruiters use LinkedIn as their primary hiring tool, and 67% say that the professionals hired through LinkedIn are of higher quality.
9. One in four LinkedIn users interacts with brand content at least once a day.
10. Text posts and static images generate the most engagement on LinkedIn.

#6 Pinterest Social Media Statistics

Pinterest is a planning platform where users search with intent. Brands use it to reach customers during key decision-making moments.

1. Pinterest has approximately 553 million monthly active users.
2. Users save over 1.5 billion Pins across more than 10 million boards every week.
3. 70% of Pinterest users are female.
4. Millennials make up the largest demographic on Pinterest, accounting for 35% of users.
5. The U.S. leads with 89.1 million users, followed by Brazil (37.14 million) and Mexico (19.45 million).
6. 93% of users use Pinterest to plan purchases, and 87% have made purchases inspired by Pins.
7. The average Pinterest user spends 1 hour and 49 minutes on the platform per month.
8. Pinterest spent $145.6 million on advertising last year.

#7 TikTok Social Media Statistics

TikTok spreads trends quickly, giving brands and creators rapid exposure. Businesses use it to engage audiences, drive conversation, and boost sales through short-form video.

1. TikTok has over 1.2 billion active monthly users.
2. In Q4 of 2024, TikTok generated more than $1 billion in global revenue.
3. TikTok receives approximately 2.65 billion visits per month.
4. Marketers can reach 1.56 billion people through TikTok ads.
5. Every minute in 2024, 16,000 videos were uploaded to TikTok.
6. Men make up 54.3% of users, while women constitute 45.7%.
7. Users spend an average of 95 minutes per day on TikTok.
8. Over half (54%) of TikTok users interact with brand content daily.
9. TikTok now favors longer videos (1–3 minutes) and original audio, emphasizing storytelling and authenticity.

#8 X (Twitter) Social Media Statistics

X (formerly Twitter) is a platform for real-time updates, trends, and direct customer interaction. Successful brands use it to join conversations and build visibility.

1. X has around 611 million monthly active users worldwide.
2. Over 500 million tweets are posted daily.
3. Men make up most of X’s user base, accounting for 60.3% of all users.
4. Most X users (58%) are under 35 years old.
5. Roughly 1 in 5 X users is from the United States.
6. The typical X user spends 34 minutes and 6 seconds per day on the platform.
7. X receives 2.5 billion visits from mobile devices (42.78%) and 1.9 billion from desktop users (57.22%).
8. Video tweets receive 10 times more engagement than text-only posts.

#9 YouTube Social Media Statistics

YouTube is the leading platform for video content, from entertainment to tutorials. Brands use it to build audiences, educate customers, and increase engagement.

1. YouTube had over 2.5 billion monthly users in 2024, making it the second-largest social platform after Facebook.
2. 78% of all social media users have a YouTube account.
3. Over 1 billion hours of video content are watched on YouTube each day.
4. Over 500 hours of video are uploaded every minute.
5. More than 100 million people subscribe to YouTube Premium.
6. YouTube ads held viewers’ attention 57% longer than ads on other digital platforms.
7. Over 70% of watch time comes from mobile devices.
8. People spend more time on YouTube than on any other social platform—almost twice as much as they do on TikTok.
9. YouTube generated $36 billion in ad revenue in 2024.
10. Potential ad reach is 2.5 billion people.
11. Over half of YouTube users prefer long-form brand videos, but 31–60 second clips rank as the second most popular format.

#10 Video Social Media Statistics

Video drives engagement across social platforms. Short clips, live streams, and long-form videos keep users active. Brands using video often see stronger audience connections and higher conversions.

1. Every day, 100 million people watch videos online.
2. 85% of Facebook videos are watched without sound.
3. 73% of viewers decide within the first 30 seconds whether they’ll watch a video to the end—43% decide in under 15 seconds.
4. 39% of consumers are more likely to watch a video until the end if it has subtitles.
5. 91% of businesses include video in their marketing strategy.
6. The global digital video advertising market is projected to grow from $104.65 billion in 2024 to $140.18 billion in 2025.
7. 69% of businesses have invested in paid video ads.
8. 30% of marketers say video plays a bigger role in their overall strategy than their website.

#11 Influencer Social Media Statistics

Influencers drive purchasing decisions through trusted, personal recommendations. Brands that partner with the right creators often see increased sales and stronger customer connections.

1. The influencer marketing industry is projected to grow to $32.55 billion in 2025, up from $24 billion in 2024.
2. 49% of consumers make a purchase at least once a month because of influencer content.
3. 82% of marketers believe influencer marketing delivers the highest-quality leads.
4. The average brand allocates 25% of its marketing budget to influencer marketing.

5. Instagram is the top platform for influencer marketing, with 57.1% of marketers using it for creator collaborations. TikTok follows at 51.6%.
6. 66.4% of marketers report that AI has improved the performance of their influencer campaigns.
7. 93% of influencers consider the quality of a brand’s existing social content before collaborating.
8. Over 60% of brands have worked with virtual influencers.
9. The typical cost per influencer collaboration is $257.
10. 77% of influencers are women.
11. TikTok and Instagram are the most popular platforms for influencer marketing.

#12 Consumer Behavior Social Media Statistics

Customer actions on social media are shaped by reviews, replies, and influencer mentions. Brands that engage quickly can convert casual viewers into loyal buyers.

1. 56% of online adults make purchases online every week.
2. 81% of consumers admit that social media pushes them to make unplanned purchases multiple times a year, and 28% do so at least once a month.
3. Nearly 75% of shoppers expect businesses to reply within 24 hours or faster.
4. 73% of social media users say they’ll choose a competitor if a brand doesn’t respond to their messages.
5. Facebook (40%) and YouTube (32%) are the most popular platforms for checking reviews before buying a product.

#13 Small Business Social Media Statistics

Social media gives small businesses rapid exposure and growth opportunities. With creative content and consistent engagement, they can build loyal audiences and compete with larger brands.

1. 96% of small businesses use social media in their marketing strategy.
2. 77% of U.S. small businesses rely on social media for sales, marketing, and customer service.
3. 71% of small businesses use social media primarily for marketing purposes.
4. 44% of small businesses aim to boost brand awareness via social media.
5. 83% of small businesses post content several times per week.
6. Authenticity is key as audiences prefer genuine content over trends.
7. 78% of small businesses planned to increase spending on digital marketing.

Is Social Media Marketing Increasing?

Yes. Social media marketing is growing as brands shift more ad spend to digital platforms. This growth is driven by increased social media use and changing consumer behavior.

Businesses now focus on AI content, short-form videos, and interactive ads to stand out online. TikTok users spend over an hour daily on video content, LinkedIn drives B2B engagement, and Facebook continues to grow in daily users—confirming its value as an ad channel.

Platforms also add features like in-app shopping and algorithm-driven recommendations, making campaigns more targeted and cost-effective.

How Successful is Social Media Marketing?

Social media marketing works when brands engage audiences, share clear messages, and drive conversions. A mix of paid ads, influencer partnerships, and relevant content builds trust and boosts results.

With billions of users active daily, brands that invest in social media don’t just get visibility—they gain customer preference.

Is Social Media Marketing Still in Demand?

Yes. Demand is rising as consumers expect real-time engagement and personalized experiences.

Marketers are increasing budgets for AI content, short-form video, and social commerce, making social platforms essential for business growth.

Use Social Media Marketing Statistics to Optimize Conversion Rates With Landingi

Data-driven marketing leads to better results. Top brands use social media stats to improve campaigns, increase engagement, and reach the right audience.

By tracking platform usage, time spent, and ad performance, businesses can adjust strategies based on real behavior. Combining this with influencer marketing, voice search trends, and lead generation tactics helps drive traffic and capture leads.

Want a marketing strategy that works? Create landing pages that convert, optimize engagement, and capture high-quality leads with Landingi!