3. Explore creative routes – not just straightforward and direct
Normally, landing pages go the straightforward route when it comes to copy. There is a very brief window of opportunity to capture your visitor’s interest and explain your offer, without them having to second guess anything.
On the other hand, if you have an opportunity to engage them with interesting, creative content, by all means, do so. A catchy headline is a great way to capture your visitor’s attention and hold their interest as well. Creatively presented information such a photo or a video work as well.
However, it must be something that’s relevant to your offer and easily understandable. Don’t make it so obscure that you leave your visitors wondering if they made it to the right page.