How to create a perfect landing page? This is the question with which many people planning campaigns struggle. As it often happens in case of such questions – there’s no single answer. One needs to remember that a landing page is a thing that most of all likes optimization and not always will its first design be 100% effective. However, we need to start from something while creating a landing page, right? 😉
Before you create a landing page…
A landing page is one of campaign tools and must be strongly connected with it. Therefore, just like in case of planning a campaign, one needs some idea for using a landing page. Before you start creating your own page, go through the three steps:
#1. Target group
Question: Who’s my viewer?
The basic thing in planning every campaign is deciding on the target, that is an approximate group of people at which we’re aiming our advertisement. Targeting is in a way connected also with the product or service that we have on offer. However, one needs to remember that a page aimed at teenagers should look different from one aimed at young mothers.
Question: What do I want to get from the person that makes it to my page?
One landing page = one aim. If you’d like to build a database with use of a newsletter, place a form for collecting data on the page. If you’d like to sell products from your shop – place a “Buy now” call to action button. You shouldn’t try to smuggle two aims to one landing page. First, it will make it hard for the visitor to make a decision. Second, it will be harder for you to monitor campaign results and optimize the landing page.
Question: How do I want to acquire my viewer?
The last thing is the choice of sources of movement on the landing page. The landing page is such a fortunate form that you can redirect movement from a Facebook ad, a search engine ad, advertisement banners or mailings to it. While choosing the movement source always remember about the target group. For example, think whether your potential viewers are active in the social media.
If you’ve made it through the three steps above, you can now get down to creating your landing page. Creation of effective pages isn’t simple even if you use premade templates. This task will be easier with the infographic on the basic elements of every landing page.