Landing Page of the Week #50 – The product has been sold out

Last updated: September 22, 2022 3min read Written by:

Kasia Hajok

Table of contents

It's not easy to find real-life examples of landing pages that serve their marketing purpose without making use of a contact form.

That's why this week I've decided to share with you a landing page created for Johny Drinks. As you'll see, there was no contact form included. Still, the page had performed so well that Clearwater Distilling sold out of a Limited Edition Product that was $300, within 5 days – as told by the people behind this page.

Let's dive deeper.

To buy the product presented on this page, one should send a text message.

Let's talk about the elements that are considered crucial for any landing page.

Opening section.

Black background, yellow accents and a very, very stylish and classy animation in the background. There's no mistake that this product is luxurious and expensive.

Do you remember the landing page made by a dental surgery clinic? Go and read that review if you also promote premium services.

Copy and language.

There are a lot of expressions that bring attention to:

the fact that this is a special offer ("Each bottle is hand-numbered", "each bottle is signed"),
the fact that the company cares about their audience ("Thanks to you, the Johnny Drinks community, we are celebrating the achievement of 1 million subscribers on YouTube").