Landing Page of the Week #48 – The thing with online quizzes

Last updated: September 8, 2022 3min read Written by:

Kasia Hajok

Table of contents

This landing page subtly invites you to start the free trial.

How are the most essential elements of the landing page doing? Let's talk them over.

– Copy and language. It's engaging, informal, and friendly. I specifically like the inserts in-between question sections (like "Okay, so that's the work you do. Let's add a little personal touch."). Definitely fits the style of the landing page

By the way, if you need more copy inspiration, go and browse these 35 copy inspirations.

– CTA button. I'd sat, the main CTA would be the "Start a free trial" one at the bottom of the page with the test results. There is only one such CTA, but – for this landing page – it works. My interaction with this page started with the want to complete the quiz, not with the want to learn more about some product I don't even know. More CTA buttons inviting to a free trial would look somehow intrusive, at least to me.

If you want to learn more about crafting CTAs and other landing page elements, join our free Landing Page Academy.

– The mobile version performs well, although I feel like animations and transitions could be working more smoothly.

A quick note – if you have a Landingi account, you can actually add animated elements to your landing pages – go here for more instructions.