The 11 Best Leadpages Alternatives In 2022

August 29, 2022 20 min read Written by: Avatar Cody Slingerland
11 Best Leadpages Alternatives
share
Table of contents
share
Table of contents

Leadpages is one of the most popular landing page builders today, and with good reason. The platform offers solid integrations, is packed with tools, and helps you set up a landing page in minutes.

One of the platform’s strengths is its integration capabilities. Leadpages integrates with a vast selection of tools — from popular analytics and CRM platforms to digital advertising, email marketing, scheduling tools, and more. You can also use Zapier to expand your options even further.

Some examples include Keap, Salesforce, Bing, Facebook, Instagram, Google Ads, HubSpot, Marketo, and more.

Leadpages also features some handy tools to help you increase conversions. Specifically, there are the platform’s trigger links and pop-ups, which we’ll discuss in more detail later.

The platform still has its drawbacks, though (covered further below). It’s also not a one-size-fits-all solution.

That said, in this guide, we’ll cover the top Leadpages alternatives available today as well as each platform’s pros, cons, features, pricing, and more to help you determine which landing page builder is best for you.

But first, let’s take a look at the pros and cons of using Leadpages — and why you might consider another landing page builder.

What Are The Pros And Cons Of Using Leadpages?

Leadpages

The Pros

Let’s briefly go over the platform’s main strengths:

  • Access to 200+ mobile-responsive templates
  • Easy to use drag-and-drop builder
  • Excellent integration capabilities
  • Solid conversion tools
  • In-depth analytics

As mentioned, some of the platform’s stand-out tools are trigger links and pop-ups. Triggerlinks help prospects opt-in to your webinars, lists, or sub-lists instantly. All you need to do is to copy and paste the trigger link to your broadcast emails. After that, prospects will automatically register by simply clicking on the link.

Additionally, you can use pop-ups to create forms for capturing leads on your website. You can create exit-intent and timed pop-ups, set trigger events, etc. The pop-up builder features a no-frills drag-and-drop interface that helps you create attractive opt-in forms in minutes.

As for Leadpages’ analytics, the platform gives your real-time data regarding your page’s performance. This includes your earnings, total views, unique views, conversions, and conversion rates.

What’s more, you can easily integrate Leadpages with other analytics tools, like Meta Pixel, Google Analytics, and Hotjar, for instance.

The Cons

Firstly, there’s the platform’s editor, which is pretty basic. There’s not much freedom in terms of widget placement, as you can only place them in pre-determined spots.

Leadpage Layout

Additionally, although there’s a responsive preview, you can’t alter the pages’ layout in mobile view, which may make it difficult to get your pages to look exactly as you’d like them to look on mobile. 

Aside from that, the editor doesn’t include payment buttons, sliders, and smart sections. Overall, users may find it hard to design a landing page exactly the way they want with this editor. 

Secondly, there’s the pricing. Leadpages covers two pricing plans:

  • Standard - From $37/month (paid annually), $49/month (paid monthly)
  • Pro - From $74/month (paid annually), $99/month (paid monthly)

Pricing Plans

The price difference between the two plans is quite high. The Standard plan also lacks unlimited A/B testing, which may be vital for power users or those looking to test different pages to find the best-performing variant (something that marketing agencies use often, to get the best results for clients).  

Overall, although Leadpages is easy to use and offers plenty of integrations, it has significant drawbacks. The platform leaves a lot to be desired in terms of customizability and it comes at a pretty high price tag considering its features. 

So what are the top alternatives? Let’s have a look! 

The Top Leadpages Alternatives Compared

Alternatives

Pricing

Standout Features

G2 Rating (Fall 2022)

Best For

Landingi

Core - From $29/month 

Create - From $65/month 

Automate - From $89/month

Agency - From $109/month 

14-day free trial available

300+ ready-to-go landing page templates

PageInsider™ - AI-powered landing page optimization

Quick and responsive customer support

4.4/5

SaaS businesses, marketing agencies, freelancers/consultants, education (coaches, courses, etc.)

Instapage

Building - From $149/month 

Converting - Upon request

 

14-day free trial available

Integration with Smart Copy - Machine learning copy tool

Integration with Unsplash

4.3/5

Ecommerce, marketing agencies

GetResponse

Email Marketing - From $13.30/month

Marketing Automation - From $41.30/month

Ecommerce Marketing - From $83.30/month 

 

Free plan available

A/B testing with up to 10 page variations

AI landing page builder

4.2/5

SMB, marketing agencies

Sendinblue

Lite - From $25/month

 

Premium - From $65/month

Enterprise - Upon request 

 

Free plan available

SMS marketing support 

Transactional emails

Built-in CRM

4.5/5

SMB, Ecommerce

Unbounce

Launch - From $81/month 

Optimize - From $122/month

 

Accelerate - From $203/month 

Concierge - From $518/month 

 

14-day free trial available

Smart Builder, Smart Traffic, Smart Copy - AI-powered optimization tools

Advanced analytics

4.4/5

Ecommerce, SMB, marketing agencies 

ClickFunnels

Basic - $97/month 

Platinum - $297/month 

 

14-day free trial available

Sales funnels builder 

One-click upsells and downsells

4.7/5

Ecommerce, marketing agencies, SMB

OptimizePress

Essential - $99/year 

Suite - $199/year

Agency Standard - $399/year 

Agency Pro - $599/year 

 

No free plan or free trial available

Live Editor - real-time page editor 

Ability to create membership sites

3.9/5

Ecommerce, education, SMB 

ActiveCampaign

Lite - From $9/month

 

Plus - From $49/month

Professional - From $149/month 

Enterprise - Upon request 

14-day free trial available

Lead scoring 

Web personalization - personalized experiences for different audience segments

 

850+ integrations 

4.6/5

Ecommerce, marketing agencies, SMB

Wix

Combo - $16/month

Unlimited - $22/month

Pro - $27/month

VIP - $45/month

 

Free plan available

800+ ready-made templates

Animations 

4.2/5

Ecommerce, hospitality industry, small businesses, blogs, freelancers, beginners

HubSpot

Starter - From $45/month

Professional - From $800/month

Enterprise - From $3,600/month

 

Free plan available

SEO suggestions 

Heatmaps 

Marketing Hub features: Ad tracking, social media management, etc.

4.4/5

Small to large-scale businesses, marketing agencies, consultants

ConvertKit

Creator - From $9/month

 

Creator Pro - From $25/month

 

Free plan available

Visual automation builder - build automated sales funnels 

Unsplash integration 

4.4/5

Ecommerce, blogs, podcasts, education, solopreneurs 

1. Landingi

Landingi

With 300+ landing page templates, a simple and intuitive landing page builder, and powerful integrations with popular marketing software such as HubSpot, Saleforce, Intercom, and more, Landingi is one of the best alternatives to Leadpages.

One of the biggest differences is Landingi’s ease of use. For example, here are just a few reviews from G2 on how easy Landingi is to use:

Landingi Review

  • “The ease of use and features make building a landing page a treat. Building a high-quality landing page in less than 15 minutes.” Craig D., Director of Client Services in Computer Software. Read the rest of Craig’s review here.
  • “The ease of use and the exceptional drag and drop features. In fact, Landingi makes the whole process of landing page building and email acquisition dead simple. Where have you been all my life, Landingi?” Dale R., Owner in Hospital & Health Care. Read the rest of Dale’s review here.
  • “It's all super easy to use and I think that it's one of the best software I ever encountered :)” - Tamara P., CEO in Small Business. Read the rest of Tamara’s review here.

Landingi’s drag-and-drop, pixel-perfect builder is intuitive and straightforward, allowing you to create and launch landing pages quickly.

Landingi Builder

Another notable feature is its AI-powered hotspot prediction.

Hotspot Prediction Dashboard

In short, this function automatically detects spots within your landing page that will likely attract the most attention. 

Lastly, one of Landingi’s biggest differentiators is its customer support. Many customers rave about Landingi’s fast and friendly support. Take this review for example:

Review

Pros & Cons

Pros
  • Includes section templates, smart sections, and mobile views
  • Access to 300+ customizable landing page templates
  • Templates for multiple formats beyond landing pages
  • SSL included in all of your landing pages  
  • Excellent customer support 
Cons 
  • A/B testing is only included in upper-tier pricing plans 
  • Features are slightly limited in the started plan (you can’t create pop-ups, lightboxes, add background videos, etc.)

Popular integrations 

  • CRM: Salesforce, Zendesk
  • Email marketing: MailChimp, GetResponse, ActiveCampaign
  • Analytics: Google Analytics 
  • Payments: PayPal, PayU, Stripe
  • Social media: Facebook, LinkedIn, TikTok

Pricing

  • Core - From $29/month 
  • Create - From $65/month 
  • Automate - From $89/month
  • Agency - From $109/month 

There’s also a 14-day free trial available for all pricing plans. 

Best for ease of use 

Overall, Landingi’s intuitive editor along with its AI-powered optimization tools, make this platform a breeze to use. That said, both beginners and advanced users can easily make the most of what this platform has to offer. Sign up for a free 14-day trial here.

2. Instapage

Insta Page

Instapage is one of the most well-known landing page builders today, with a number of features that can help turn visitors into qualified leads. 

For instance, Instapage’s AdMap feature allows you to connect landing pages with your ads. Thus, you can measure how well your ads match specific landing pages for more personalized experiences. Aside from that, Instapage includes built-in A/B testing, heatmaps, and more. 

As for the platform’s collaboration tool, users can leave comments, tag team members, make real-time edits, and share projects with clients easily. 

Pros & Cons

Pros 
  • Access to 500+ customizable templates
  • Instablocks (pre-built modules/sections such as comparison tables, CTAs, etc. that you can use to quickly build your landing pages)
  • Built-in collaboration tools (ex. Commenting, tagging team members, etc.)
Cons 
  • Lacks icons (checked October 2022)
  • Lacks image sliders (from our test, we were not able to find any pre-built image sliders within Instapage’s landing builder)
  • Pricey (the most expensive landing page builder on this list to get started with at $149/month on annual billing or $199/month on monthly billing)

Popular integrations 

  • CRM: HubSpot, Zoho, Keap 
  • Email marketing: MailChimp, Constant Contact, GetResponse
  • Analytics: Google Analytics, Google Tag Manager 
  • Payments: PayPal, Stripe, Venmo
  • Advertising: Google, Microsoft, LinkedIn, Facebook, and Twitter ads 

Pricing 

  • Building - From $149/month 
  • Converting - Upon request

There’s a 14-day free trial available for the Building plan.

Best for team collaboration 

Instapage’s marketing-oriented and collaboration tools make this platform an excellent option for bringing marketers and designers on the same page, ensuring the best possible results.

3. GetResponse

Get Response

Although GetReponse is an email marketing platform, it also comes with a nifty landing page builder. 

The page builder includes an intuitive drag-and-drop interface, access to over 200 templates, and an A/B testing tool that allows you to test up to ten variations of the same web page. Moreover, the editor is highly flexible. Rather than having a pre-determined placeholder, you can place content blocks anywhere within the page.

getResponse Builder

There’s also a mobile-first editor, ensuring that your landing pages look on-point on mobile devices. Additionally, you have access to the platform’s email marketing and automation tools. 

Pros & Cons

Pros 
  • You can save your landing page design as a template for later use 
  • Excellent email marketing tools such as newsletters, autoresponders, and email automation
  • Free version available
Cons
  • Lacks section templates and smart sections (checked October 2022)
  • No autosaves, so you have to make sure you save manually (checked October 2022) 
  • The landing page builder is clunky and not as clean looking as other options on this list
  • Pricing can add up quickly (depending on what features you need)

Popular integrations 

  • CRM: Salesforce, HubSpot, Zoho
  • Ecommerce: Shopify, Magento, BigCommerce
  • Payments: PayPal, Stripe, PayU 
  • Advertising: Google, Facebook, and Microsoft Ads. 

Pricing

  • Free
  • Email Marketing - From $13.30/month
  • Marketing Automation - From $41.30/month
  • Ecommerce Marketing - From $83.30/month 

Note that pricing depends on the number of contacts you have. 

Best email marketing tool with a landing page builder

Although GetResponse’s landing page builder may not be the best (it lacks some handy features, like autosaves or section templates), its built-in email marketing tools may make up for it if you’re looking for an email marketing platform and simple landing page builder in one.

4. Sendinblue

Send In Blue

Sendinblue is similar to GetResponse. Both platforms are all-in-one email marketing solutions that also feature a landing page builder. However, Sendinblue has a few more features, like SMS marketing and transactional emails. 

The drawback? Sendinblue offers less variety in customizable templates. 

Pros & Cons 

Pros 
  • Excellent email automation tools for those who are more interested in email marketing features and just need a simple landing page builder
  • SMS marketing support
Cons 
  • Landing page builder only available in Premium plan and up
  • Less template variety (solutions like Instapage, Unbounce, and Landingi offer more templates)

Popular integrations

  • CRM: Pipedrive, Salesforce, Zoho 
  • Ecommerce: WooCommmerce, BigCommerce, Shopify, Magento 
  • Payments: PayPal, Stripe

Pricing 

  • Free
  • Lite - From $25/month 
  • Premium - From $65/month
  • Enterprise - Upon request 

Note that the landing page builder is available from the Premium plan. Also, pricing depends on your monthly email volume. 

Best email marketing tool with a landing page builder for beginners 

Sendinblue is more user-friendly than GetResponse and it offers a few extra features, like SMS marketing support and transactional emails. Moreover, since pricing depends on your monthly email volume rather than on the number of contacts you have, Sendinblue may bring better value for money.

5. Unbounce

Unbounce

Unbounce strives for ease of use. This landing page builder features an intuitive drag-and-drop interface and various conversion-oriented templates. However, Unbounce shines through its AI capabilities. 

Specifically, the platform automatically suggests tweaks to your landing pages’ design and copy to optimize conversions. It can also send individual visitors the landing page variants that are more relevant to them.

Pros & Cons

Pros 
  • Powerful, time-saving AI capabilities
  • Unsplash integration
  • Highly customizable 
  • Built-in A/B testing 
Cons 
  • Lacks autosaving (so you must make sure you save manually, checked October 2022)
  • No smart blocks or smart sections
  • Other landing page builders on this list have more templates (Unbounce has around 100, whereas solutions like Landingi and Instpage have over 300)
  • Pricey (the lowest plan starts at $81/month)

Popular integrations 

  • Ecommerce: Shopify, WooCommerce 
  • Payments: PayPal, Stripe
  • Social media: Facebook, Instagram, TikTok, Pinterest. 

Pricing 

  • Launch - From $81/month 
  • Optimize - From $122/month 
  • Accelerate - From $203/month 
  • Concierge - From $518/month 

There’s also a 14-day free trial available. 

Best landing page builder for quick results

Although quite pricey, Unbounce’s ease of use and advanced AI capabilities will save you a lot of time, allowing you to build highly optimized landing pages in minutes. 

6. ClickFunnels

Click Funnels

ClickFunnels is one of the most popular sales funnel builders on the market. As such, the platform is designed to help you guide prospects through each step of the sales process. 

It includes various sales funnel templates, each designed to fulfill specific goals, like generating sales, leads, or running events. ClickFunnels’ landing page builder uses a no-nonsense drag-and-drop editor and is highly customizable. 

Pros & Cons

Pros 
  • High rating on G2 (4.7/5)
  • Integrates with a number of payment processing options, including PayPal, Stripe, Recurly, InfusionSoft, ClickBank, and more
  • Step-by-step process for building funnels that include a landing page
Cons 
  • Pricier than other options on this list (the cheapest plan is $97/month)
  • Can be clunky if you’re just looking for a landing page builder (as it’s really optimized for creating funnels)

Popular integrations 

  • CRM: HubSpot, Salesforce
  • Payments: PayPal, Stripe
  • Email marketing: Constant Contact, Convertkit

Pricing 

  • Basic - $97/month 
  • Platinum - From $297/month 

Best for building sales funnels 

ClickFunnels is a solid option for creating sales funnels when you want a landing page as just one step of the process.

7. OptimizePress

Optimize Press

OptimizePress is a WordPress page builder that helps you create landing pages, sales funnels, online courses, and more. 

It includes a number of templates designed for different purposes, like webinars, membership sites, affiliate pages, and opt-in pages. You can customize these templates via a drag-and-drop interface. 

Pros & Cons

Pros 
  • Integrates well with WordPress
  • Affordable (Starting at only $99/year)
Cons
  • If you don’t use WordPress, you can’t use this solution
  • Low rating on G2 compared to other landing page builders on this list (Optimize Press only has a 3.9/5 stars rating)
  • No free trial
  • Some users complain of support being slow to respond

Popular integrations

  • CRM: HubSpot, Keap
  • Email marketing: Mailchimp, MailerLite, GetResponse
  • Video platforms: YoutTube, Vimeo, Wistia. 

Pricing 

  • Essential - $99/year 
  • Suite - $199/year
  • Agency Standard - $399/year 
  • Agency Pro - $599/year 

Best for WordPress sites 

If you use WordPress, this is an attractive solution. OptimizePress is very affordable compared to other landing page builders and offers a solution that integrates seamlessly with WordPress.

8. ActiveCampaign

ActiveCampaign

ActiveCampaign’s landing page builder is a straightforward solution that allows you to create an unlimited number of landing pages. 

However, it's ActiveCampaign’s email marketing solutions, like email automation and lead scoring, that make this tool stand out. If you’re looking for an email marketing platform with a simple landing page builder, this could be a good option to start out with.

ActiveCampaign Builder

Pros & Cons  

Pros 
  • Excellent email marketing solutions such as newsletters, transactional emails, and autoresponders
  • Integrations with over 890 apps
Cons 
  • The landing page builder is only available from the Plus plan and up
  • No landing page templates to choose from (you have to create your own templates, checked October 2022)
  • Forms need to be created separately from landing pages, and then added to your desired landing page

Popular integrations

  • CRM: Salesforce, Zoho, SugarCRM 
  • Accounting: Quickbooks, Xero
  • Ecommerce: BigCommerce, Magento, eBay
  • Payment: PayPal, Stripe, Revolut Business 
  • Project management: Trello, Monday.com, ClickUp

Pricing 

  • Lite - From $9/month 
  • Plus - From $49/month
  • Professional - From $149/month 
  • Enterprise - Upon request 

Note that pricing varies on the number of contacts you have. 

Best for marketing automation 

ActiveCampaign allows you to automate email campaigns, handle lead scoring, easily extract data from other marketing channels, set up triggered reminders, and more. It’s a good solution if you’re looking for an email marketing solution with a simple landing page builder.

9. Wix

Wix

Wix is the perfect place for beginners and small business owners to get their feet wet in web design. The platform’s drag-and-drop editor is extremely easy to use and offers over 800 templates (website templates, not landing page templated) to help you get started. 

Wix is more geared towards someone looking to build a simple website, but it can also be used to build basic landing pages as well. 

Wix Builder

Pros & Cons

Pros 
  • Beginner-friendly drag-and-drop builder 
  • Integration with over 250 apps
Cons 
  • Ads are included in the free plan
  • Limited number of landing page templates (only about 40 with many being “coming soon” landing pages, checked October 2022)
  • Difficulty to create and manage a large number of landing pages (as it’s mostly meant for building websites and not landing pages specifically)

Popular integrations 

You can add extra functionality to Wix via the platform’s App Market. Here you can find various applications built by other community members, similar to WordPress plugins. Some popular apps include: 

Pricing 

  • Free
  • Combo - $16/month
  • Unlimited - $22/month
  • Pro - $27/month
  • VIP - $45/month

There are also separate business and Ecommerce plans. 

Best free website builder 

Overall, Wix is a good choice if you want to get started for free and require a simple landing page builder.

10. HubSpot

HubSpot

HubSpot’s landing page builder is part of the platform’s Marketing Hub. The landing page builder is intuitive and it comes with a nifty set of tools to help improve your page’s performance, like A/B testing, in-depth analytics, and SEO suggestions. 

However, HubSpot stands out due to its flexibility and scalability. You can get started for free and get access to basic features. As your business grows, you can scale to the platform’s paid plans and use more advanced features, like omnichannel marketing automation, revenue attribution reports, and more. 

HubSpot Builder

Pros & Cons 

Pros 
  • Free version available
  • SEO suggestions
  • All-in-one marketing solution with email marketing, customer relationship management (CRM), and more
Cons
  • Can be clunky at times (it’s hard to find widgets and the form editor is separate)
  • Limited customization (you have to work within the confines of your theme’s modules, otherwise, you need to hire a developer)
  • Can quickly become expensive (see pricing below)

Popular integrations 

  • CRM: Salesforce, Pipedrive, Zoho
  • Analytics: Hotjar, Zoho Analytics
  • Automation: ActiveCampaign, ManyChat
  • Advertising: AdRoll, Google, Facebook, LinkedIn Ads. 

Pricing  

  • Free
  • Starter - From $45/month
  • Professional - From $800/month
  • Enterprise - From $3,600/month

Best for scalability 

Overall, HubSpot is a great all-in-one marketing solution. It’s good at about everything (blogging, building websites, email marketing, etc.). Its landing page is not as sophisticated as other solutions on this list, but can be a good option to start with until you require more advanced features.

11. ConvertKit

ConvertKit

ConvertKit covers all the necessary features for content creators to grow their email list and keep subscribers engaged. The platform’s landing page builder allows you to quickly set up eye-catching landing pages for capturing your visitors’ emails. 

You have access to 50+ templates across various categories, like promoting eBooks, events, webinars, and more. You can also add elements like countdown timers or feed visitors' previous newsletters. 

ConvertKit

There are also several types of email capture forms, including popups, inlines, slide-in, or sticky bars.

Pros & Cons

Pros
  • Unlimited landing pages
  • Simple, clean user interface
Cons
  • Limited design functionality (for example, ConvertKit lacks a drag-and-drop landing page builder)
  • Free version is only available for up to 300 subscribers 
  • No autosaves, so you have to make sure you save your pages manually (checked October 2022)
  • Limited selection of landing page templates (just over 50, checked October 2022)

Popular integrations 

  • CRM: Monday.com
  • Ecommerce: WooCommerce, Shopify
  • Workflows: Zapier, Automate.io

Pricing 

  • Free
  • Creator - From $9/month
  • Creator Pro - From $25/month

Pricing depends on the number of email subscribers you have. 

Best landing page builder for increasing newsletter sign-ups 

ConvertKit is a good solution for beginners or those more focused on building their email list. It offers a simple landing page builder in addition to its email marketing features, but you’ll likely want to upgrade when you require more advanced landing page features.

Final Words 

Overall, while Leadpages is a solid landing page builder with a good reputation, there are other alternatives that may fit your needs better. If you’re looking for a simple website builder, where you might create a small number of landing pages, Wix might be an option for you.

If you’re looking for an email marketing solution first, with a simple landing page builder to use as an add-on, you may want to look at ActiveCampaign or Sendinblue.

If you’re looking for a highly-capable but easy-to-use landing page builder at an affordable price, then Landingi may be the platform for you. 

With over 300+ templates (one of the highest number of templates available on this list) for marketing agencies, SaaS companies, education, and more, you’ll be able to quickly find the right template for your use and create the perfect landing page in minutes. Additionally, Landingi’s ease of use makes it possible for beginners to even advanced marketers to get up and running quickly. It even includes advanced features like A/B testing, so you can perfect your landing page conversion rates.

But, don’t just take our word for it. Sign up for a free 14-day trial today, and experience the platform for yourself!

share

Find a way to grow your business

14-day free trial. 30-day money back guarantee.