[CASE STUDY] 44% Conversion Rate on Live Shopping Courses – Marcin Majzner

For an everyday internet user, the idea and execution of live shopping is rather simple: a small room or a kitchen where the host shows the offered products to the smartphone camera mounted on a tripod or held in place using home-made methods, with the commenters typing “I’ll take it” at the right moment to reserve the product. Not really rocket science.

All of that takes place on platforms like Facebook, where live streams can reach hundreds of thousands of people, and user retention throughout the stream is high because of the chat and live engagement of the host who answers questions of the audience.

Of course, there is nothing wrong with the stereotypical example I’ve described above. But (there’s always a but) these events have room for improvement.

That’s exactly what Marcin has set out to do here: improve the process. First, he helped organize a few of these events, then he took on more responsibility by creating and hosting live shopping himself. After a while, he had gained enough knowledge to be able to teach others about this phenomenon.

This is what Marcin’s first live shopping set looked like:

Marcin calls himself the “live shopping evangelist”. To spread his word effectively, he needed his own simple web pages. Considering the fact that it was mostly a one-man operation, Marcin could not rely on team members to create pages for him. He sought the help of freelancers, but they tend to work in environments that don’t make it easy or quick to edit the work after publishing.

What Marcin needed was

• A simple page
• Fast building process
• Easy editing and the ability to make changes after publishing
• A foolproof solution

While Majzner does admit that the design is an important part of a landing page, he believes that its main goal is to fit the content of the page and minimize distractions: