[CASE STUDY] 44% Conversion Rate on Live Shopping Courses – Marcin Majzner
Company name: Marcin Majzner / SprzedażLive.pl
Industry: eCommerce, education
Live shopping is still an unsaturated area of online sales. It caught the eye of a popular Polish marketer, Marcin Majzner, and as with most of his endeavors, he has struck gold.
He did comprehensive research on the topic, organized his own events, but it was the next step that is the subject of this case study.
Majzner has created a training course where he showed what businesses and individuals should do to get into live shopping on Facebook. The results? The conversion rate of 44%, which translated into 80 courses sold. How did he do it? Read on to find out more.
What does live shopping look like?
For an everyday internet user, the idea and execution of live shopping is rather simple: a small room or a kitchen where the host shows the offered products to the smartphone camera mounted on a tripod or held in place using home-made methods, with the commenters typing “I’ll take it” at the right moment to reserve the product. Not really rocket science.
All of that takes place on platforms like Facebook, where live streams can reach hundreds of thousands of people, and user retention throughout the stream is high because of the chat and live engagement of the host who answers questions of the audience.
What should it actually look like?
Of course, there is nothing wrong with the stereotypical example I’ve described above. But (there’s always a but) these events have room for improvement.
That’s exactly what Marcin has set out to do here: improve the process. First, he helped organize a few of these events, then he took on more responsibility by creating and hosting live shopping himself. After a while, he had gained enough knowledge to be able to teach others about this phenomenon.
This is what Marcin’s first live shopping set looked like:
Doesn’t look like the typical live shopping set, does it?
The value of live shopping has been made even more evident in the context of a pandemic. There are loads of companies that hadn’t paid any attention to eCommerce, and now they see it as an opportunity to help their business survive. That’s why a live shopping course is such a good idea; it responds to an actual need.
Speaking of needs (and problems)
Marcin calls himself the “live shopping evangelist”. To spread his word effectively, he needed his own simple web pages. Considering the fact that it was mostly a one-man operation, Marcin could not rely on team members to create pages for him. He sought the help of freelancers, but they tend to work in environments that don’t make it easy or quick to edit the work after publishing.
What Marcin needed was
- A simple page
- Fast building process
- Easy editing and the ability to make changes after publishing
- A foolproof solution
What solved the problem
It turned out that our solutions fit the bill on all fronts, at least those regarding landing pages. Instead of waiting for the freelancer to build a page from scratch, he just loaded up the Landingi platform in his browser, picked a template and dropped the necessary elements in the right place.
Even though Marcin is not particularly tech-savvy, as he says himself, he found creating landing pages in the platform very easy:
Sometimes, we notice a mistake or the potential for improvement only after our work is finished. Fixing it when working with a designer or programmer takes up a lot of time and resources, not to mention the fact that freelancers work on their own software that gives us no way of making the changes ourselves.
With the Landingi platform, this problem ceases to exist – you can jump in the editor and rebuild your landing page the way you want to and publish the modified version with a single click.
Design? It simply has to work!
While Majzner does admit that the design is an important part of a landing page, he believes that its main goal is to fit the content of the page and minimize distractions:
Stories like this show two things. One, you can still find some hidden gems in the seemingly congested universe of digital marketing. And two, the right tools can help you turn an interesting idea and hard work into a successful reality.