September is a strong season for brands. Uber once again surprises us with changes, Nike launches a powerful new campaign – although we’re already familiar with the bold creations of the brand, it never ceases to amaze us. And what else has caught my attention?
1. Facebook and Twitter Hearings
Facebook’s COO Sheryl Sandberg and Twitter CEO Jack Dorsey have been questioned by the Senate Intelligence Committee. They were asked about hate speech, using user data, dealing with fake news and bots. Now it’s becoming even more clear that data is the most desirable currency of XXI century.
2. Nike featuring Colin Kaepernick
Nike has recently released a commercial starring an NFL player who’s recently been on everyone’s lips. Despite the controversy, Nike can surely call the campaign a success – the brand closed stock at $83.47, an all-time high.
3. Google launching new ad formats
In the last holiday season, over ⅓ of buyers used the search engine to browse a product before purchase. New advertising formats are to make it easier for sellers to visually advertise the product and to reach the customer more directly. Products will be tagged with a price and a ”sponsored” label.
4. Uber goes for ”U”
Uber is once again changing its visual identity. The main idea of rebranding was to restore the letter “U” to mass consciousness. This time the giant of the sharing economy goes for a simpler, more classic form.
5. Facebook is testing A/B in organic posts
5 publishers were allowed to test variations of their organic posts – different copy, videos, images to see which will perform the best. Facebook wants to provide authors with more control over their organic content and its performance and to let them deliver more meaningful content to an audience.
6. Instagram introduces two new ways to shop
They began testing Shopping in the Stories function in June, but now they’ve rolled it out globally. Now you can tap on a product that appears in Stories to get more details.
Instagram has also announced Shopping in Explore – there’s a channel dedicated strictly to shopping.
September showed us how long the process can be to regain trust undermined as the result of a scandal related to the abuse of personal data.
In the example of Nike and Uber, we can clearly see how easily your actions can sway public opinion.
October certainly won’t be boring!