Company name: Rent like home
Industry: Real Estate
Market: Polish
Homepage: https://www.rentlikehome.com/
Coronavirus and its consequences have affected lots of companies. Some were forced to intensify their marketing efforts (provided that they had already had an online presence), whereas others needed to completely redefine their business model.
Rent like home is a representative of the latter category. Its story is proof that adaptability combined with creativity can help overcome even the hardest of difficulties.
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Problems and needs
On March 14, 2020, the business activity of Rent like home turned upside down. Prior to that date, the company had focused on a short-term lease of apartments in seven Polish cities, including Wrocław, Zakopane, and Międzyzdroje – places where tourism is the heart of the cities’ activity.
However, on that fateful date, the government enacted new regulations that outlawed short-term rentals (with a few exemptions) until further notice. The legal changes that came into effect meant that the core services offered by the company could no longer be provided. Since then, mid and long-term rentals have been the main areas of activity of the company.
Of course, the introduction of the new regulations was a huge challenge and a shock to everyone in the company: