These days running a business online is more prominent than doing it in a traditional way. Newborn entrepreneurs are lured by the simplicity of starting, easiness of reaching differentiated groups of customers and countless opportunities of expanding. With the Internet accessible to almost everyone and new technologies being created day to day, it seems that becoming an online entrepreneur is a piece of cake.
However, becoming a businessman is one thing and staying in business is another. The competition on the online market is fierce and you need to stand out to succeed. No wonder the digital marketing tools, among other things landing pages, have become such a crucial part of every digital marketing strategy. The landing page concept has already settled down on the digital market and every online entrepreneur must have run into them at some point. However, have you ever heard of splash pages? Do you know what’s the difference between a landing page and a splash page?
Once you read this article you will know:
What is a landing page and what is its purpose
As you probably already know – a landing page definition states it is a standalone website created explicitly for marketing and advertising purposes. It is the place where your new potential customers land which makes it also the first-impression maker – the quality of your landing page impacts whether it will be a favourable or repellant first impression.
Therefore, a landing page main purpose is to increase your conversions. It is set up in order to instantly grab the attention of the visitors and instantaneously engage them into an action such as subscribing or purchasing right away. If a landing page design is well-tailored to your business needs and consists of all necessary elements, it can perform miracles for your business.
A high-quality and attractive landing page is a must for every online business. Especially considering the fact that it can be created for free with a landing page builder provided by landing page experts in less than an hour.
What is a splash page?
A splash page is a website that precedes any other page on your business website. It is said to be a welcome screen and teaser for your potential leads before they go into your homepage. However, there is no universal purpose for which splash pages are produced as it varies depending on the niche or the industry your business operates in.
A splash website can be created in order to:
- promote a new offer, an upcoming launch or an event,
- allow visitors to choose a region or a language,
- present a disclaimer or age verification for visitors,
- tempt visitors (useful especially for photographers and designers to show their work),
- put a warning or an alert.
Splash page features
The features of a splash page depend heavily on the purpose behind creating it. There is no generic splash page template. Even when you search for splash page examples, you may come to the conclusion that the various splash pages you have seen don’t have much in common.
When creating a splash page, you can include one or more of the features such as:
- a company logo or an attention-grabbing graphics or image,
- relevant and meaningful initial message depending on the purpose of creating a splash page,
- an animation or a video,
- choice how to enter the site,
- technical requirements (rather obsolete).
In the early days of existence, splash pages were popular, especially among designers. They were an excellent opportunity for them to show off their animation skills using eye-catching animations and powerful graphics. However, over time, their qualities have become appreciated also by other parts of the digital marketing world.
Splash page advantages
Truth be told – splash pages seem to be an inconspicuous tool but, depending on your goal, they can turn out to be extremely helpful. Splash websites:
- are fast-loading as there is little information on them. It enables you to quickly draw the attention of the visitors and transfer the information you want to provide them with,
- can serve as a showoff or a portfolio of your best work that allows you to show the quality of your craft and make an outstanding first impression,
- allow visitors to choose the site language or technology if your business website has a few versions,
- allow you to get feedback about your potential customers’ preferences by simply looking which splash pages you had created worked the best for your business.
What is the difference between a splash page and a landing page
As you can see, a landing page and a splash page both have their proper functions and reasons of existence. However, the fact that they are both supposed to grab attention instantly is the reason for which they are often mixed up. Let’s then check the main differences between them in order to use them properly.
Length and company
A landing page can be long or short – it is about engaging visitors and you decide which design is the most appropriate for your business. Nevertheless, a splash page is only about greeting and it has to be short. Also, a landing page is always a standalone website while a splash page does not necessarily have to be.
Length of creation
Since splash pages are supposed to be as short as possible, they can be created within minutes. When it comes to landing pages – the process of creation is more lengthy and usually takes more than a few minutes. However, if you use a high-quality and intuitive landing page builder you can still do it in less than an hour.
Long story short, both landing pages and splash pages are great tools enabling you to increase your conversions and engage your visitors significantly more. Landing pages concept is definitely more widespread but it doesn’t mean that you should use it exclusively. Try to be one step ahead of your competition and, truth be told, splash pages can turn out to be as efficient as high-quality landing pages are. They are constructed in a slightly different manner but they are both truly powerful marketing weapons.