In retail, timing is everything. A promotional campaign that launches even a few hours late can waste ad spend and weaken brand impact. Traditional agencies move too slowly, and CMS limitations create bottlenecks that delay launches when speed matters most.
Biedronka, one of Poland’s largest supermarket chains, needed a different approach: landing pages delivered at the speed of retail, without compromising brand consistency or quality.
Biedronka is one of the most popular supermarket chains in Poland, owned by Jeronimo Martins Poland. With hundreds of locations nationwide, the brand runs continuous marketing campaigns – from seasonal product launches to limited-time offers, daily deals to long-term brand initiatives.
Each campaign needs its own landing page. Each page must be flawless, on-brand, and live before the promotion starts.
When Traditional Agencies Can’t Keep Pace
Retail marketing operates on compressed timelines. A holiday promotion, weekend special, or product launch doesn’t wait for the design agency to find availability or for IT to clear its queue.
Biedronka faced this challenge constantly. Their campaigns moved quickly, but their page production lagged behind. The bottlenecks were familiar to anyone managing high-volume marketing:
Agency delays – long queues and limited resources meant pages arrived too late
They needed landing pages delivered within hours, not days. Campaigns couldn’t pause, even during national holidays. And every page had to look native to the brand, regardless of who built it or where it was hosted.
The challenge wasn’t just speed. It was achieving speed without sacrificing quality, consistency, or control.
Building Pages at Retail Speed
The smartest brands don’t slow down their campaigns to match their production capacity. They find partners who can match their velocity. Biedronka found that partner in Landingi’s Design Services.
Because the design team works directly inside the Landingi platform, there’s no lag – no handoffs between designers and developers, no technical blockers, no waiting for IT approval. A brief arrives, designers jump in, and a page goes live within 24 hours or faster.
Thanks to our collaboration with Landingi, we’ve already created over 100 attractive and functional pages that perfectly align with Biedronka’s brand identity.
Anna Wawrzyniak, Digital Marketing Manager at Biedronka
One-Day Delivery
The workflow is streamlined to its essentials: brief → design → test → publish. This real-time marketing capability lets Biedronka react instantly to market trends or seasonal changes. With everything happening in one place, designers move from concept to ready-to-publish landing page in hours – not days – keeping campaigns agile and always on time.
Designers build pages directly on the platform they’re developing. No handoffs between design and development mean no delays, no miscommunication, and instant problem-solving.
Perfect Brand Consistency
To users, every landing page feels native to Biedronka’s main website. The design team carefully recreated branded headers, footers, and navigation elements, ensuring that each page appears to have been built by the internal team. Thanks to Smart Sections, these elements can be easily added to any new landing page. And when the design changes, a single edit updates every landing page that includes the section.
Using Smart Sections, these elements are saved once and can be dropped into any new page instantly, eliminating the need to rebuild from scratch.
Flexible Publishing
Pages are published directly on Biedronka’s main domain, supporting SEO efforts while avoiding conflicts with the core CMS. The marketing team can launch pages quickly and independently, without interfering with existing infrastructure.
Biedronka uses the ‘Embed on a server’ option. They upload the landing page PHP file to their server once, and then handle all edits directly in the Landingi editor.
Campaign Volume Management
Large retailers rarely launch one campaign at a time. Biedronka juggles daily deals, seasonal offers, product lines, and brand initiatives – all running simultaneously. Landingi’s Design Services handle this volume through clear workflows: subaccounts for different campaign types and structured test-approve-publish processes.
The real achievement isn’t just launching fast – it’s launching fast without cutting corners. Every page maintains full brand consistency and campaign quality, regardless of timeline pressure.
When Speed Becomes Strategy
Biedronka’s approach proves something important: fast doesn’t mean rushed, and outsourced doesn’t mean off-brand.
By partnering with Landingi’s Design Services, the retail giant transformed a bottleneck into a competitive advantage. Campaign managers no longer worry about whether pages will be ready on time. They plan campaigns knowing the landing pages will arrive when needed, looking exactly as they should.
The results speak to the power of the system. Dozens of landing pages deployed across multiple simultaneous campaigns. Every page is on-brand, mobile-optimized, and campaign-ready. Launch windows hit consistently, even during high-pressure periods like holidays or flash promotions.
We chose Landingi’s comprehensive solution – a landing page builder combined with a design service – and it turned out to be a great decision. The entire process, from concept and design to implementation, runs smoothly and professionally. The Landingi team is always flexible, understands the needs of large brands, and knows how to translate them into aesthetic, functional solutions that simply work.
Anna Wawrzyniak, Digital Marketing Manager at Biedronka
Biedronka didn’t just find a faster way to build landing pages. It found a partner who operates at retail speed – turning tight deadlines from a source of stress into a sustainable competitive advantage.
Biedronka used the following Landingi features to reach its goals. Curious to learn more?
Martyna Targosz is a marketing content expert with over 5 years of experience in digital marketing. She specializes in landing page creation and conversion optimization.
