In high-volume marketing, the real challenge isn’t just creating great campaigns – it’s doing it with speed and at scale. The pressure to launch campaigns, optimize pages, and analyze results can be overwhelming. You need a solution that takes the chaos out of campaign management.
TVN Player, Poland’s leading VOD and streaming platform, has one mission: deliver promotional campaigns for new titles, seasonal offers, and platform packages, all while meeting tight deadlines and maintaining brand consistency across every single asset.
Their solution? They leverage automation tools that streamline the entire workflow and give their marketing team full autonomy, ensuring each campaign is launched on time, every time, without a hitch.
TVN Player is a popular VOD and streaming platform that offers a vast catalog of shows, movies, and live sports from major content providers like TVN, HBO, Canal+, and Eleven Sports.
Their marketing team launches dozens of fresh landing pages monthly, thanks to an excellent operational framework. The speed and autonomy they have achieved contribute to their success in a hyper-competitive market.
When Marketing Gets Stuck
It’s a familiar story for many marketing teams: when a single perfect page needs to be replicated for dozens, or even hundreds of campaigns, the reality of the process and the challenge of scale set in.
Creating and launching pages on a scale requires navigating technical dependencies, long waits, and manual work. For the TVN Player marketing team, this was the daily grind. The single biggest challenge wasn’t a lack of ideas, but a lack of time and operational freedom.
Their process was choked by the need to rely on the IT department for every page creation or update. This, combined with the sheer volume of campaigns and the manual effort required for each, meant they couldn’t respond to market demands with the necessary speed or maintain consistent quality.
Any business operating at a similar scale will be familiar with these challenges. The only way to overcome them is to achieve complete independence – the ability to build, launch, test, and optimize pages within the marketing team.
Automation That Unlocked Marketing Autonomy
What happens when you find the right tool for the job? The one that doesn’t just solve a single problem, but fundamentally changes how your team operates? For the TVN Player marketing team, that moment arrived when they tried Landingi.
It wasn’t just about finding a new platform – it was about gaining the freedom to build promotional landing pages faster, easier, and at scale. With Landingi, TVN Player transformed its marketing operations from a series of manual tasks into a streamlined, automated workflow.
Here’s how TVN Player’s marketing team now operates with a framework built for success:
Full Autonomy with a No-Code Builder
The intuitive, drag-and-drop builder empowers the TVN Player’s marketing team to create, edit, and launch pages entirely on their own – in minutes. This self-sufficiency completely eliminated the need for IT support, breaking the cycle of delays and enabling the team to finally match the market’s pace.
Efficiency through Automation
They have streamlined their high-volume campaign launches through powerful automation. They can duplicate proven pages in seconds, roll out updates across hundreds of pages instantly using Smart Sections, and schedule time-sensitive promotions to go live (or come down) automatically. It’s a huge time-saver – cutting down manual work while keeping everything consistent and perfectly on-brand.
Advanced Customization with Custom Codes
When TVN Player’s team needs to go beyond the basics, they tap into Custom Codes. Whether it’s adding unique animations or fine-tuning the design to match pixel-perfect brand guidelines, this feature gives them full creative control. No workarounds, no compromises – just the flexibility to build exactly what they need, without being boxed in by the standard builder.
Data-Driven Optimization in Real-Time
The team doesn’t guess what works – they test, track, and tweak everything in real time. With built-in A/B testing and EventTracker, they can easily compare page variations and see exactly how users interact, from button clicks to scroll behavior. This seamless, data-driven setup helps them make smarter decisions, fine-tune every campaign, and align offers with what users actually respond to – all without the need for extra tools or manual tracking.
A Workspace Built for Operational Excellence
With so many campaigns running at once, staying organized is non-negotiable – and TVN Player’s team has nailed it. Using subaccounts, folders, and page grouping, they’ve built a streamlined workspace where everyone knows what’s where and who’s responsible. It makes collaboration easier, keeps things tidy, and allows them to quickly find, reuse, and manage assets across all their campaigns.
The New Reality: Autonomy, Speed, and Scale Achieved
What does a new era of marketing autonomy truly look like? Since partnering with Landingi, TVN Player has undergone a remarkable transformation. What began as a search for efficiency turned into a breakthrough in full marketing autonomy.
- Large Scale
With a library of over 1,500 pages, the team now manages a massive portfolio, with nearly 1,000 pages actively driving their campaigns. The ability to manage this scale effortlessly is a testament to their newfound autonomy.
- Flawless Execution
The days of complex, time-consuming campaign launches are over. Whether it’s for a one-day sports event or a seasonal offer, the team can now deploy promotional pages with speed and precision, ensuring they never miss a crucial market window.
- Effortless brand integrity
Thanks to reusable assets and Smart Sections, they ensure a consistent brand experience across all promotional materials. This eliminates the risk of errors and allows them to maintain a cohesive brand identity, regardless of the scale.
- Strategy driven by data
With a unified analytics approach, the TVN Player’s team is empowered to make informed decisions. They continuously refine their strategies, tailor offers to audience expectations, and use A/B testing to maximize performance, turning every campaign into a learning opportunity.
Landingi doesn’t just solve problems, but helps teams build a marketing engine that runs at full speed.
TVN Player used the following Landingi features to reach their goals. Curious to learn more?
Smart Sections
EventTracker
