When it comes to fashion, you can chase the hottest trends, wear the boldest colors, follow every style cue, but if it doesn’t fit, it doesn’t feel right.
The same rule applies to digital tools.
Wantable built its name on the art of fit – curating clothes that match every customer’s body, aesthetic, and confidence. But while their products delivered personalization at scale, their landing pages didn’t. The platform they relied on couldn’t keep up. Fonts broke, layouts lost shape, and even minor tweaks became constant challenges.
Wantable is a Milwaukee-based fashion company that’s been bringing personalized style to people’s doorsteps since 2012. By pairing expert stylists with smart technology, they deliver curated boxes – called Edits – filled with apparel, activewear, and accessories chosen to match each customer’s taste. With over 4.5 million Edits styled and a team of 500 across the U.S., Wantable has redefined what effortless shopping feels like.
The creative team knew what they wanted:
- pages that moved as fluidly as their brand,
- designs that looked as polished as their products,
- and workflows that matched their pace.
That search led them to Landingi – a landing page platform that finally gave them the creative freedom they needed. Building became fast, editing became easy, optimization became second nature. And every new page captured the essence of Wantable’s brand.
The Challenge: Scaling Campaign Pages Without Breaking Performance
Wantable doesn’t treat landing pages as one-off campaign assets. Each Edit – Cozytober®, Sweater Weather, Thanksgiving Style Edit, and many more – gets its own dedicated page, designed to reflect a specific mood, collection, and audience moment. Each page tells a story, visually and emotionally, while guiding visitors toward a single action.
Every campaign attracts tens of thousands of visitors, and some reach conversion rates exceeding 70%. In October 2025 alone, Wantable’s landing pages drew around 900,000 visits. A serious stress test for any marketing stack.
But high traffic magnifies every weakness. Tools that feel fine at small scale begin to crack under enterprise pressure: design inconsistencies multiply, workflows slow down, and performance risks become business risks.
Wantable needed a platform that could handle creative ambition and enterprise-scale performance at the same time.
The Shift: From Workarounds to a Scalable Landing Page System
With Landingi, Wantable moved from patchwork fixes to a scalable landing page system built for growth.
The team could duplicate layouts, copy sections across projects, and make pixel–level design adjustments without relying on developers. Pages that previously took days to build could be assembled in hours, with separate desktop and mobile editing ensuring each experience felt designed.
Behind the scenes, Landingi’s AWS-based infrastructure provided the reliability and speed needed to handle hundreds of thousands of visitors, allowing the team to focus on creative execution instead of uptime and load speed.
Personalization and Brand Consistency at Scale
At scale, personalization becomes an operational challenge. Wantable used Dynamic Text Replacement to tailor headlines and messaging to specific audiences and keywords without rebuilding pages. A single landing page could dynamically adapt copy based on URL parameters, aligning messaging with user intent in real time.
Maintaining brand consistency across dozens of campaigns was just as critical. Global Fonts, Global Colors, and centralized styling ensured every page followed Wantable’s visual system, preventing the subtle inconsistencies that creep in when many teams build at once.
The Backstage of Creativity: Built for Enterprise Traffic and Governance
Performance and governance were non-negotiable.
Landingi handled high-volume traffic, unlimited landing pages, and multiple domains while keeping performance steady even during peak campaign periods. Built-in SSL for every domain helped maintain trust and conversion rates during the busiest drops.
For enterprise workflows, control mattered as much as speed. Landingi provided domain whitelisting, audit logs, granular access permissions, and two–factor authentication, giving Wantable full visibility and governance over every change. Native integrations with Google Analytics 4, Meta Pixel, and CRM systems ensured campaigns remained measurable, compliant, and connected to the broader data stack.
Publishing options fit every enterprise setup. Pages could go live on Landingi’s global servers, through WordPress, or directly within Wantable’s infrastructure using reverse proxy publishing, so every landing page looked and performed like a natural part of the brand’s ecosystem.
The Payoff: When Speed Becomes a System, Not a Risk
When October traffic crossed 900,000 visitors, Wantable didn’t worry about uptime, performance, or stability. Landingi handled it quietly, exactly how enterprise infrastructure should behave.
Landing pages finally matched Wantable’s brand promise: tailored, responsive, and built to scale. Creative teams moved faster, workflows stayed structured, and performance kept pace with demand.
Because in fashion and in marketing the perfect fit doesn’t just happen. It’s designed. With precision, with purpose. And style.
Wantable used the following Landingi features to reach their goals. Curious to learn more?
Infrastructure
Landing Page Builder
