HubSpot is one of the leading marketing automation software providers in the Universe, but not everyone knows that among its features is also a builder for websites or landing pages. It has a few undisputed advantages but also a set of drawbacks and limitations. What are the crucial ones? Is the platform worth its premium prices? And how about its competitors – are there ones able to compete with or even outperform it?
In this post, we compare HubSpot Content Hub and one of its most serious rivals in the digital marketing landscape. The question we put into consideration sounds: Is Landingi the best HubSpot alternative? We’ll try to verify this empirically based on user reviews collected on reputable review platforms, internal tests, and head-to-head comparisons!
With no further ado, let’s start!
Landingi – Best HubSpot Content Hub Alternative
Landingi has been active in digital marketing for nearly 15 years, initially carving out a niche as a leading page builder. Over time, the platform has broadened its features to cover a vast range of marketers’ needs in one tool. From creating various digital assets like pages, pop-ups, or lightboxes through AI-driven content generation to advanced analytics for data-driven conversion optimization.
What is Landingi?
Landingi is a cloud-based service that enables users to create, launch, and refine professional landing pages or microsites with no code and technical skills required. The platform offers an easy-to-use drag-and-drop builder, AI landing page features, a wide selection of templates, capabilities for A/B testing, and integration with various marketing tools. Landingi aims to simplify the processes of lead capture, sales generation, and campaign evaluation for marketers and businesses.
Why People are Using Landingi?
People use Landingi because of its easy-to-use drag-and-drop editor, which supports the design of attractive and conversion–optimized landing pages. The platform boasts extensive customization capabilities, hundreds of pre-designed templates, and a wide set of tools, including A/B testing, analytics, and continuously developed AI functionalities. This makes Landingi a versatile all-in-one marketing platform that consolidates various tools into a cohesive solution.
According to reviews, here are the top seven advantages of Landingi:
- versatile yet user-friendly builder able to create landing pages, micropages, pop-ups, forms, sections, lightboxes, etc., without technical skills and coding,
- hundreds of customizable and ready-to-use templates crafted for specific industries and goals,
- exceptional customer support based on human-to-human interaction,
- innovative features and additional resources strategically developed to accommodate various digital marketing objectives, from conducting tests to analyzing data,
- fair pricing policy and no hidden costs,
- professional solutions for corporate players and big businesses (advanced account management solutions, Smart Sections, and more),
- integrations with plenty of digital marketing tools and platforms (CRMs, email marketing solutions, sales apps, etc.).
In addition, numerous reviews highlight the platform’s strong infrastructure, excellent responsiveness, and fast loading, as well as a wide range of e-commerce tools, including support for various payment gateways, connections to e-commerce platforms, and order tracking capabilities. An increasing number of reviewers mention the relatively new features of the Landingi platform:
- AI Assistant, having the ability to generate detailed content for landing pages (microsites, etc.), offering customization based on audience, tone, and purpose, as well as providing necessary SEO components such as descriptions and meta descriptions;
- EventTracker, which allows you to monitor impressions, scroll depth, clicks, and other actions taken by users on your pages, ideal for gathering data and drawing sound conclusions for further improvements and strategic changes.
What are the Landingi Disadvantages?
Landingi’s drawbacks are minor and include some time to learn the interface and the lack of dedicated email marketing tools available directly on the platform (not through integrations). In general, negative reviews of Landingi are quite rare, so further improvement points are also drawn from positive comments, though with a hint of critique. They are ranked according to the frequency of user references:
- it takes some time to learn the interface,
- automatically generated mobile view saves time, but needs some further modifications to reach mastery,
- video and animation customization options can be expanded.
Landingi Key Features
Landingi’s key features include a simple drag-and-drop interface for creating customized, responsive landing pages, microsites, pop-ups, forms, and other interactive assets, making them accessible even to those without technical skills or experience. In addition, users can take advantage of A/B testing, an ever-evolving AI toolkit, and EventTracker to monitor user actions on the page.
Superior and Easy-to-Use Creator
With a clear, accurate drag-and-drop interface, Landingi makes it easy to design eye-catching landing pages, single-page sites, and mobile-optimized pages, as well as other digital designs (pop-ups, forms, light boxes, etc.). The palette of tools you can use in the creation process includes:
- text boxes,
- forms (with ready-to-use patterns),
- buttons (also for payments),
- images, icons, and effects,
- videos or animations,
- counters,
- custom codes, and more.
Landingi allows you to design both landing pages and individual sections. You can build these sections using templates or start from scratch. Moreover, you can activate (or edit) them on many pages at once with a single click (this is how Smart Sections work).
One of Landingi’s distinctive features is its unique mobile view editor. It allows users to optimize landing pages separately for mobile devices, providing a superior visual experience regardless of how users access them. For example, you can fine-tune elements such as the size and visibility of buttons and the organization of elements to create a responsive and mobile-friendly design.
One really helpful feature is that Landingi can automatically suggest a new layout for mobile devices with a single click, facilitating a more efficient design process in no time.
400+ Templates
Offering a richer range of templates than its competitors, Landingi boasts a collection of more than 400 kits suitable for landing pages, pop-ups, and sections. They are categorized by specific purposes, industries, and colors, so users can quickly find one that perfectly suits their needs.
However, for those who want total creative freedom, there is also an option to start with a blank canvas and design pages completely from scratch.
Growing Range of AI Solutions
Landingi offers a set of AI tools, with Composer and a cutting-edge copy generator at the forefront. Composer makes it fast and easy to generate appealing landing page layouts and relevant copy for the entire page, all based on user requirements.
AI Text Assistant is a built-in tool powered by the ChatGPT engine, stimulated by a system of predefined prompts for more accurate and precise copy. Enter the necessary information about your brand, audience, and communication style, and you’ll get content for your landing pages that is almost ready for publication. If the first version doesn’t meet your expectations, the “regenerate” function allows you to make additional iterations.
Another use case involves SEO. If needed, AI Assistant can automatically create and populate descriptions and meta descriptions for your pages.
In the meantime, Landingi is improving its AI capabilities in image editing (now enabling users to easily change the background of images with a single click) and plans to introduce more comprehensive features in the near future.
CRO Tools
This is an area where Landingi shows potential far beyond the usual site and landing page creation process. The platform is equipped with a number of conversion optimization tools that provide key data on user behavior, creating a solid foundation for analysis and informed decision-making. All of this can improve your design approach and increase conversion rates. Landingi includes a variety of CRO tools, but two are extremely helpful:
- The A/B testing feature makes it easy to empirically evaluate alternative versions of landing pages or distinct elements, such as headlines and images. These rigorous tests help determine which one provides better conversion rates.
- EventTracker excels at tracking user interactions in very detail, such as button clicks, page scrolls, and video views, providing invaluable information for site analytics. It’s a kind of alternative to Google Analytics for those focusing on landing page optimization, overcoming many of GA’s limitations (see the table below).
That’s the domain where Landingi beats HubSpot, which doesn’t support such detailed analytics for landing pages or micro-conversion tracking. In the app, you can view general statistics such as page visits and conversions, but detailed tracking of user behavior on your pages is not available. This means you don’t understand which features of your pages are hindering conversions.
Solutions for Agencies, Enterprises, and Global Companies
Solutions for agencies, enterprises and global companies are primarily related to scalability and management. They include, among others, options for managing large numbers of pages, creating and customizing workflows, and, of course, advanced account administration.
With Landingi’s agency suite, you can set up multiple sub-accounts for different clients, campaigns and site types, each with customized permission settings and managed through easy-to-use, clear dashboards.
For anyone who needs to generate multiple landing pages or websites, Landingi offers a collection of specially designed tools tailored to handling those volumes:
- First, the platform’s Smart Sections feature allows you to update multiple landing pages in one go by simply tweaking a shared section and then clicking “save” (the changes will be automatically applied to all pages with the edited smart section). It’s a genuine time-saver, especially when dealing with large multi-page marketing campaigns or an abundance of different sales landing pages.
- Landingi’s Programmatic Pages feature enables you to generate hundreds or even thousands of unique, SEO–optimized landing pages from a single template – perfect for long-tail keyword targeting and hyper-localized campaigns. Just set your variables and let automation handle the scale.
- Landingi also offers dynamic content, which is crucial in programmatic SEO strategies. It allows you to present different content to different audiences, increasing your target reach. For example: a food delivery landing page offering “Hearty stews and soups” to users in regions experiencing colder weather, and highlighting “Fresh salads and smoothies” to those in warmer climates. It’s personalized meal recommendations tailored to local weather conditions, effortlessly delivered through dynamic content and automation.
- Lastly, Landingi allows you to easily duplicate pages with a single click. This way, you’ll easily and quickly create similar pages.
Reliability and Optimal Performance
Landingi maintains the highest standards in website security and usability, utilizing cloud solutions provided by Amazon Web Services. It incorporates all necessary security protocols, including two-factor authentication and the latest reCAPTCHA technology. Frequent penetration testing by third-party cybersecurity specialists completes the picture. This comprehensive approach to security guarantees both the security and optimal performance of your sites, making Landingi a reliable platform used by many famous international companies, such as:
- Sony,
- Warner Bros,
- Opera,
- Nationale-Nederlanden,
- DAT,
- PayU.
Landingi Integrations
Landingi can link to over 180 tools, making it a perfect choice for companies keeping a large amount of marketing software on board. The native integration offerings comprise a lot of big names, which make the app-to-app connections easy to set up. The key integration tools (regardless of integration method) are:
- CRMs (Salesforce, Pipeline, HubSpot, CRM, Zoho, Keap, Brevo, ConvertKit, Firmao, Thrive Coach, and other apps),
- ecommerce and selling platforms (BigCommerce, WooCommerce, Chargify, Mercado Pago, Jotform, PayPal, Stripe, etc.),
- tools for email marketing (GetResponse, Klaviyo, MailChimp, SendFox, Freshmail, ActiveCampaign, Campaign Monitor, Constant Contact, and more),
- chat and support tools (Freshchat, Zendesk, Intercom, Convolo, WhatsApp),
- analytic software (Google Analytics, Hotjar, Pinterest Tag, Crazy Egg, Mixpanel, Piwik PRO, TikTok Pixel, Matomo),
- ad platforms (Google Ads, Microsoft Advertising, etc.),
- other useful tools (among others: Calendly, Zapier, Booksy, ClickSend, Excel, Gmail, Spotify, Drip, Slack, reCAPTCHA, Airbnb, and Trustpilot).
Landingi Pricing & Plans
Landingi pricing includes four plans ranging in cost, from $0 for the “Free” plan, ideal for beginners, $29 per month for the “Lite” plan ($288 if billed yearly), through $69 a month for the “Professional” plan ($684 if billed yearly), to $1,399 for “Unlimited”(but $13,800 yearly if paid upfront – $1,150 monthly). You can try “Lite” or “Professional” Landingi’s plans for free and gain full access to page creation features without any initial fees.
Every plan is loaded with a wide range of functionality, and the most important features of each are described below. All higher-level plans include the features of the lower-level plans, with differences in allowed monthly visits and the number of domains per account.
1. Free ($0 per month):
- Digital asset builder (landing pages, microsites, mobile pages, forms, pop-ups, lightboxes, thank-you pages, sections, etc.),
- 5 active landing pages,
- 100 visits/mo,
- 1 custom domain with forced SSL,
- 3 subaccounts
- 1,000 Credits Starter Pack to try the AI Assistant
- All essential functions with more than 400 templates,
- Basic analytics and reporting tools,
- Lead management tools,
- Nearly 200 integrations.
2. Lite ($29/mo or $24/mo if paid annually):
- 10 active landing pages,
- 5,000 visits a month,
- 5 subaccounts,
- Unlimited conversions,
- Migration services,
- Autoresponder,
- Custom fonts,
3. Professional ($69/mo or $64/mo if paid annually):
- Unlimited active landing pages
- 50,000 visits a month,
- 10 custom domains (+SSLs)
- 20 subaccounts
- E-commerce Hub
- Smart Sections
- Pop-up Builder
- Programmatic Landing Pages
- Multi-lang Personalization
- Server Side A/B Testing
4. Enterprise ($1399/mo or $1150/mo if paid annually):
- Unlimited traffic,
- 100 custom domains (+SSLs),
- Unlimited subaccounts,
- EventTracker,
- Audit Logs access,
- Domain Whitelisting,
- Enterprise SSO,
- Custom Development,
- Custom Integration,
- Dedicated Account Manager,
- Official partnership.
Keep in mind that if you require increased traffic or extra domains beyond the basic plans, additional packages are available as paid add-ons, as well as a bunch of additional features that may be useful in your daily work.
HubSpot Content Hub
HubSpot, founded in 2006, quickly emerged as a leader in the digital marketing field, revolutionizing how businesses attract and engage customers. The HubSpot Content Hub, part of its comprehensive suite of tools, has gained significant popularity for its intuitive content creation features, seamless integration with other marketing tools, and the ability to personalize and optimize content across multiple channels. Today, it serves thousands of businesses worldwide, helping them grow their presence and enhance their digital marketing efforts efficiently.
What is HubSpot Content Hub?
HubSpot Content Hub is a comprehensive digital marketing platform that empowers businesses to execute effective content marketing strategies: create, manage, and optimize digital content at scale. It simplifies the process of creating content in various formats, such as blogs, podcasts, and landing pages, ensuring brand consistency and boosting engagement levels.
Why People are Using HubSpot Content Hub?
People use HubSpot Content Hub primarily for its all-in-one content management and marketing integration. It combines content creation, SEO optimization, and CRM data integration, allowing teams to manage the entire content lifecycle in one platform.
Below are several major advantages of using HubSpot Content Hub, starting with the ones most commonly noted by users in their reviews on reputable review platforms:
- intuitive interface and centralized control over all content assets,
- seamless integration with HubSpot CRM and its marketing automation capabilities, with the ability to automate content delivery based on customer lifecycle stages,
- built-in SEO recommendations,
- multi-language content support,
- content personalization and smart content features.
A few reviews value HubSpot’s Content Hub for its ability to quickly produce diverse content drafts and link directly to performance data.
What are the HubSpot Content Hub Disadvantages?
HubSpot Content Hub’s disadvantages include high pricing, an interface that takes some time to get used to, and a poor landing page builder with limited customization options.
Below, you’ll find the leading disadvantages of using HubSpot Content Hub, as most commonly reported by users on review platforms:
- price can get extremely high, especially if you’d like to make the most out of the offered features,
- steep learning curve for non-professional digital marketing users,
- very complicated pricing structure and plenty of additional fees to be wary of,
- limited advanced customization.
Some users notice that the templates are at least inaccurate, and the ease of use is just an empty promise:
HubSpot Content Hub Key Features
The key features of HubSpot Content Hub comprise AI-powered content creation tools (with, e.g., AI Blog Writer), Content Remix feature, SEO Recommendations, A/B testing, and many single functions useful in digital marketing. The platform also offers a landing page builder, but due to its limitations and disadvantages, it’s rather a side feature; however, as we compare landing page builders in this article, let’s start from this feature.
Landing Page Builder
HubSpot Content Hub’s landing page builder is an integral tool that allows businesses to create, customize, and optimize their websites and landing pages directly within the platform. It enables users to design responsive web pages that are tailored to meet specific business needs and convert visitors into leads.
The tool comes equipped with a range of, as promised, customizable templates and an intuitive drag-and-drop interface, making it easy for users to create aesthetically pleasing and functionally rich landing pages without coding (you can, of course, add custom codes if needed). The templates look professional and are well-arranged, but some of the business niches may find it challenging to identify one perfectly fitted for them. Anyway, HubSpot alternatives in this domain, like Landingi or Leadpages, offer here greater numbers and much more diversity.
The interface looks clean, but it takes a while to figure out where things are located. Also, the way of customizing individual elements is not as clear as, for example, in Carrd or a few other builders.
The number and types of available widgets are the real value but keep in mind that the most useful ones are reserved for higher, very pricey plans. Alternatives to HubSpot, like GetResponse, offer similar widgets set for less money. Elements exclusive to HubSpot, not available from competitors (or available partially, via modifying other widgets or custom codes), are:
- logo slider,
- scrolling timeline,
- and comparison table.
The real advantage is integration with the CRM platform and other marketing features by HubSpot, which enables you to make your landing pages a part of your sales or marketing workflows.
Lastly, one particularly annoying thing: a banner that aggressively prompts for an upgrade and unlocking premium features. It takes up part of the screen and hampers editing. A marketing ploy beneath a company of such renown.
AI-powered content creation tools
HubSpot also offers AI-driven solutions – its AI Copilot, Breeze, can help users enhance effectiveness in marketing tasks, but what is most interesting for us is AI Content Agent. This tool can be leveraged for creating blog posts, podcasts, case studies, and, of course, landing pages.
How does it work when you want HubSpot’s AI to generate your page? You choose a landing page purpose (e.g., offer downloadable content or book meetings), add a description of goals – including company context, products, ICP, and optionally upload assets like PDFs or images (up to 5 pieces) – and then it generates a full draft. The output includes copy, images, forms, meeting links, and SEO elements, all ready for refinement and publishing.
At present, this AI operates on a constrained pool of data and pre-set templates, which inherently limits its ability to truly customize and personalize output. Consequently, the content generated often mirrors broad internet trends rather than precisely reflecting your distinct brand voice or proprietary information.
HubSpot’s AI Content Agent is unfortunately available only in Content Hub Professional or Enterprise subscriptions, which means users on lower plans can forget using it for landing page creation. It’s a real disadvantage, as other landing page builders, like Landingi, offer similar AI tools even on free accounts.
Content Remix
Content Remix is another interesting AI-powered tool in HubSpot’s Content Hub (available in Professional & Enterprise tiers) that enables users to transform a single asset, such as a blog post, webpage, video, or audio, into multiple new content formats (email, social posts, landing pages, video clips, etc.) in one workflow. Users are quite amazed by this tool, as it promises faster content creation and broader distribution from existing material, significantly boosting efficiency for busy marketing teams.
One of its strengths is its ease of use – you just select the source asset, choose output formats (e.g., email, Instagram post, and ad), set context, and AI generates new content for you.
Even though the tool is designed to support marketers in their daily work and speed up manual tasks, it still demands quality source content, human refinement, and access to higher-tier plans. After all, AI-generated remixes are excellent foundations for achieving efficiency, but the magic happens when human creativity and strategic insight elevate them into truly impactful, on-brand content.
HubSpot Content Hub Integrations
HubSpot Content Hub integration capabilities are almost endless, including native tools for marketing (Marketing Hub), sales (Sales Hub), third–party integrations with WordPress, Canva, or YouTube, AI and automation integrations, analytics tools, and more. Even though users indicate that not every integration functions flawlessly (lots of tools can be integrated only via Zapier), the total count is still impressive. There is a key to the efficiency of HubSpot Content Hub – integrations make it a centralized engine for end-to-end content strategy, from AI-assisted creation to multi-channel distribution and performance analysis.
HubSpot Content Hub Pricing & Plans
HubSpot Content Hub plans range in cost from €0/month for a free plan with basic features to almost €1,500/month for a set of advanced tools crafted for big corporate clients and global companies. Below, we present the most valuable features and imposed limits for each of the four plans you can currently choose from. Note that all the features included in lower plans are also included in the higher plans.
1. Free Plan
The Free plan is a very basic plan for those who want to try the platform (test its interface and capabilities), but due to its limitations, it’s completely useless in business operations.
Price: €0
Features: up to 30 website pages, up to 30 landing pages, 1 subdomain, 1 country code top-level domain on 1 root domain, content library (modules with HubSpot branding), standard web analytics dashboard, basic SEO recommendations, drag-and-drop editor, forms with limited features, website themes, template marketplace, stripe payment processing, automatically-generated XML sitemap.
2. Starter Customer Platform
The Starter Customer Platform combines basic tools available in the HubSpot Content Hub Free Plan with some advanced features, often limited though
Price: €9/month
Additional features (compared to the lower plan): option to remove HubSpot branding from websites, landing pages, forms, and other modules, email and in-app chat technical support, AI image generator, up to 5 currencies.
3. Professional Plan
The Content Hub Professional Plan is for medium or large-sized companies that need professional and versatile tools to manage extensive content strategies, integrate marketing efforts, and scale their digital presence effectively.
Price: €441/month for 3 seats (each additional seat costs form €45/mo)
Additional features (compared to the lower plan): up to 10 teams, up to 2 access groups, up to 10,000 websites, up to 10,000 landing pages, smart content for pages, up to 30 currencies, Breeze Content Agent, Content remix (up to 20 pieces of content per day), up to 25 filtered analytics views, SEO analytics, advanced SEO recommendations, phone support, video creation & editing, personalization tokens, content staging, adaptive testing (up to 5 page variations at a time), post narration, up to 5 podcasts and 1,000 podcast episodes, up to 10,000 case studies, ad management (5 audiences), local website development, AI translation.
4. Enterprise Plan
The Content Hub Enterprise Plan is dedicated to global brands demanding extensive customization freedom, detailed analytics, more advanced or specific features, and high limits.
Price: €1,470/month for 5 seats (each additional seat costs from €75/mo)
Additional features (compared to the lower plan): up to 300 teams, up to 100 access groups, core domain and 9 additional root domains, up to 200 currencies, Content remix (up to 50 pieces of content per day), up to 50 filtered analytics views, up to 50 podcasts and 5,000 podcast episodes, ad management (15 audiences), Content Sync, Content Approvals, activity logging, custom objects.
Why Landingi is the Best HubSpot Content Hub Alternative?
Landingi is the best HubSpot Content Hub alternative due to its awesome landing page builder, more developed AI tools for content creation, and plenty of integrations able to give you as much or even more digital marketing power as its famous competitor, yet at a reasonable price (without draining the budget).
Also, among the best HubSpot Content Hub alternatives, Landingi shines as the one with the most detailed web analytics, A/B/x tests, and built-in EventTracker. The latter tool can give you an exact picture of users’ journeys on your pages. You’ll discover scroll and click trends, patterns of form interactions, payment behaviors, and much more. It’s an easy way to identify conversion blockers and optimize your pages based on data.
There’s no doubt that HubSpot Content Hub offers more features, but in marketing, more isn’t always better. Additionally, certain platform features are less refined and fall short of what competitors offer, particularly in areas like the landing page builder and AI technologies.
Thus, ask yourself what functions you really need and how much you can pay for them. With this knowledge, your decision will be much easier. Finally, don’t forget to test both tools before paying for a subscription, especially since it comes with no cost.
