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Home Blog How to Create a Lead Generation Landing Page: Best Practices & 5 Examples

How to Create a Lead Generation Landing Page: Best Practices & 5 Examples

The success of a lead-generating landing page depends on its ability to convert and requires an understanding of what transforms a visitor into a lead. Learn how to create such high-converting pages by learning from best examples and implementing best practices in your own projects.
lead generation landing pages

A lead generation landing page is a specialized webpage designed to gather crucial information from visitors and turn them into potential leads. Central to any digital marketing strategy, these pages maximize conversions by using compelling content and strategic design to guide visitors toward providing their contact details.

The central point of the lead generation landing page is the form – according to WPForms reports, online forms have an average conversion rate of ca. 21.5%, though this rate can differ depending on the industry. Well-crafted landing pages can significantly boost these results, and with this article, you’ll learn how to achieve the best conversion rates.

Explore best practices for designing a lead-generation landing page that not only captures attention but effectively converts that interest into valuable leads. With a detailed guide on constructing a lead-generation landing page that brings great conversion results, and by examining standout examples, we will demonstrate how different businesses effectively utilize their landing pages to achieve various goals, such as increasing newsletter sign-ups, generating service inquiries, or promoting digital tools.

Before you discover the secrets of successful pages and start creating your own, consider these 6 tips on designing the best-working lead generation landing pages:

  • Clearly define the value you want to share with your audience.
  • Keep your content focused and aligned with your specific lead generation goals.
  • Use high-quality visuals that resonate with your target audience and reinforce your message.
  • Include a clear and compelling call to action that guides users toward the next step.
  • Create a simple form that encourages visitors to leave their contact details.
  • Ensure your landing page is optimized for all devices and loads swiftly to prevent bounce rates.

Discover the best lead generation landing page examples, delve into their critical components, and find inspiration to craft your own page that drives successful marketing outcomes.

  1. Learn UI Design – Newsletter
  2. Akuto Studio – Wishlist
  3. Laurie Wang – Starter Kit
  4. Landbot – Free Trial
  5. Imperative Concierge – Consultation

Harness the power of AI to generate copy, edit images, and improve SEO – all within a single platform. Save time and get one step closer to perfection.

What Is a Lead Generation Landing Page?

A lead generation landing page is specifically designed to capture important information from visitors to convert them into leads. This page’s type is focused on a particular objective, such as encouraging sign-ups for a newsletter, registering for a webinar, or downloading a free guide. By presenting visitors with a form and possibly an enticing offer, such a landing page is an essential point in the marketing funnel.

Lead generation landing pages are crucial for collecting contact details such as names, email addresses, and possibly phone numbers, which can be used to nurture potential customers through targeted communications. The success of these pages largely depends on how well they can quickly convey their value, explicitly stating what the visitor will gain in return for their personal information.

For 43.6% of marketers, generating leads is the main goal when creating landing pages, according to the HubSpot marketing strategy survey results.

With layouts designed for usability, clear forms and a single-purpose focused approach, lead generation landing pages are important components of conversion funnels, providing the necessary information to drive further marketing efforts. Essentially, these pages streamline the lead generation process, facilitating more direct and meaningful engagement with potential customers.

How to Create a Lead Generation Landing Page?

To create a landing page that brings great results in lead generation, define your objective and create engaging content tailored to your target audience, create an irresistible CTA, include a simple form, and remember about ongoing databased optimization. Incorporate the following 9-step guide to create a well-performing lead generation landing page:

1. Define your objective

Firstly, define your objective – clearly set up what you want to achieve with your landing page. This could be gathering email addresses, signing up users for a trial, or downloading content. A clear objective helps tailor the page’s content and design to guide visitors toward your desired action.

2. Understand your audience

Secondly, understand your audience – know who your target audience is and discover their needs, preferences, and pain points. This knowledge allows you to craft messages that resonate personally with potential leads, increasing the likelihood of conversion.

3. Craft a compelling headline

Thirdly, craft a compelling headline – it’s the first thing visitors will see, so make it powerful and relevant. It should grab attention and clearly communicate the value of what you’re offering.

4. Design the page with a single focus

Fourthly, design the page with a single focus – your landing page has to keep the user’s attention directed towards the action you want them to take. Use a clean layout, minimal distractions, and visually appealing graphics that complement your message. The design should reinforce the call to action, making it the focal point of the page.

5. Create engaging content

Fifthly, create engaging content – knowing your objectives and understanding your target audience, create content that is both engaging and persuasive. It needs to explain the benefits of your offer clearly and concisely and point out why the visitor should take the desired action. Use bullet points, short paragraphs, and impactful language to keep readers engaged.

6. Create an irresistible CTA

Sixthly, create an irresistible CTA – the button should stand out and tell visitors exactly what to do next, like “Download Free eBook,” “Sign Up Now,” or “Get Your Free Trial.” The CTA should be placed prominently on the page, ideally above the fold where it’s immediately visible.

Landing pages featuring a single call to action typically achieve an average conversion rate of 13.5%, according to Unbounce statistics – to achieve the best results with your lead generation landing page, use a single CTA.

7. Include a simple form

Seventhly, include a simple form – it should be easy to find and simple to fill out, requesting only the essential information you need from the visitor to minimize friction. Typically, this includes a name, email address, and possibly a phone number or company name, depending on your campaign’s needs.

8. Optimize for conversion

Eighthly, optimize your page for conversion – this includes experimenting with different colors, button sizes, and placement, as well as ensuring the form is simple and not too invasive. Every element on your landing page should be optimized to convert visitors into leads.

9. Test and refine

Ninthly, regularly test and refine your landing page – use A/B testing to try different versions of your page. Test variations of your headlines, CTAs, images, and overall layout to see what combination drives the highest conversion rates. Regularly update your page based on feedback and analytics to maximize its effectiveness.

By carefully crafting each component of your lead generation landing page and continually optimizing based on user response, you can significantly improve your chances of converting visitors into valuable leads.

5 Best Examples of Lead Generation Landing Pages

Discover the top 5 examples of lead generation landing pages that excel in meeting the goals of their marketing campaigns and delivering impressive returns on investment. Each example showcases the crucial components that drive their effectiveness, such as thoughtful design decisions, persuasive calls to action, and the clever use of compelling content. Whether you’re aiming to enhance your current page or build one from the ground up, these insights provide you with the tools necessary to craft a successful lead-generation landing page.

1. Learn UI Design – Newsletter

The “Design Hacks” landing page by Learn UI Design is an example of a lead generation landing page done right. The page prominently features a powerful and engaging headline, which immediately grabs attention and succinctly conveys the value proposition. The design utilizes a visually appealing layout with high-quality graphics and a professional color scheme that enhances readability and user engagement.

Functionally, the landing page includes an easy-to-use sign-up form strategically placed to capture visitor information effectively. This form is straightforward, requiring minimal input from users, thereby reducing barriers to entry. Testimonials from notable industry figures add credibility and trust, further encouraging sign-ups. The page also boasts social proof by displaying logos from prominent companies like Apple, Google, and Amazon, indicating that professionals from these respected entities read and trust the content.

Key takeaways to learn from this example:

  • Strong and clear headline,
  • Professional design,
  • Effective form placement,
  • Testimonials,
  • Social Proof,
  • Outstanding CTA.

Improvement areas:

  • Adaptive content – implementing content that adapts to user progress or choices could personalize the experience and increase engagement.

Choose the Simple Monthly Newsletter template from Landingi to attract qualified leads effectively – its clean design, simple form, and minimal copy make the sign-up process easier and increase conversions.

ead gen landing pages template

2. Akuto Studio – Wishlist

The Akuto Studio landing page for their Chord Machine AKT-0.1 exemplifies a top-tier lead generation page with its focused and innovative approach to engaging visitors. The design leverages a sleek and modern aesthetic that resonates with its target audience, likely musicians and technology enthusiasts looking for new ways to interact with music. Striking visuals and interactive elements on the page not only draw attention but also invite users to explore the functionalities of the Chord Machine.

This landing page is highly effective due to its clear and concise messaging, which immediately communicates the product’s unique selling proposition. It also includes clear tables showcasing the technical specifications and features of the product. The intuitive layout guides visitors toward a call to action, likely to subscribe to a newsletter or pre-order the product.

Key takeaways to learn from this example:

  1. Engaging visual design,
  2. Clear messaging,
  3. Effective call to action,
  4. Single-field form,
  5. Social proof – number of mailing list members,
  6. Optimized user experience.

Improvement areas:

  • Increased interactivity – incorporating more interactive demos or videos could further engage visitors by allowing them to experience the product virtually.

The App Pre Launch template from Landingi is perfectly designed for lead-generation purposes. Its layout with strategic white space directs visitors’ attention to the focused content, and a clear form with an outstanding CTA encourages them to take the desired action.

lead generation process high converting landing pages template

3. Laurie Wang – Starter Kit

Laurie Wang’s page for “Ultimate Online Business Resources and Starter Kit” exemplifies an excellent lead generation landing page. The design leverages a clean, professional layout with a compelling headline that directly speaks to the target audience – individuals looking to start or grow their online business. It effectively uses high-quality, relevant images that align with the content, adding visual appeal and enhancing the message.

Key conversion elements, such as clearly marked calls-to-action, are prominently displayed, encouraging users to take action, such as downloading resources. This minimal layout includes a well-constructed lead magnet with a persuasive headline, listed benefits, and visuals. The landing page is particularly effective due to its strategic use of lead capture forms that are easy to locate and fill out, ensuring a seamless user experience.

Key takeaways to learn from this example:

  • Simple design,
  • Attention-grabbing headlines,
  • Clear value proposition,
  • Benefits section,
  • Attractive visuals,
  • Outstanding, well-placed CTAs,
  • Simple form,
  • Mobile responsiveness.

Improvement areas:

  • Visuals – the page is well-constructed, and it needs little to no improvements, yet adding more attractive visuals illustrating the contents of available resources would boost conversions.

Generate leads with the Best Recipe template – use its potential, clearly set up the value proposition, and use persuasive headlines and benefit-oriented copy. Keep the form above the fold to boost conversions.

template landing page form

4. Landbot – Free Trial

The Landbot landing page for their AI Chatbot Generator stands out as an exemplary lead generation landing page. It is meticulously designed to engage visitors immediately with a compelling headline that highlights the utility of automating conversations for marketing, sales, and customer service teams. The page uses high-quality graphics and a professional, tech-savvy layout that reflects the innovative nature of the product.

The landing page effectively utilizes key elements such as clear calls to action, which are strategically placed to catch the user’s eye and encourage interactions. A free trial of their product serves as a great lead magnet, offering risk-free access to the tool. A simple and accessible form captures essential user information, facilitating a seamless conversion process. Gathered data can be further used to nurture leads. Additionally, the inclusion of social proof through logos of notable clients and testimonials enhances credibility and trust, encouraging visitors to engage further.

Key takeaways to learn from this example:

  • Attractive yet clear design,
  • Immersive visuals,
  • Clear and concise messaging,
  • Strategic CTA placement,
  • Social proof,
  • Effective lead capture form.

Improvement areas:

  • Loading speed – the page works great, but ensuring it’s fully optimized for all devices, including page loading speed, would prevent bounce rates and, ultimately, increase conversion rate.

Create a free trial offer with Your Music App template from Landingi – it’s designed to immediately attract visitors and direct them through powerful content to complete the form.

lead generation forms template

5. Imperative Concierge – Consultation

The Imperative Concierge landing page created to provide free consultation is another great example of a lead generation page. It is meticulously crafted to address a specific audience – businesses and entrepreneurs considering hiring an assistant. The design is clean and professional, with a straightforward layout that makes navigation effortless.

The page effectively utilizes a compelling headline that hooks the visitor by posing a common dilemma, supported by a persuasive video highlighting the benefits of hiring a virtual assistant. This approach not only engages the reader but also positions the service as a solution to their problem. The page also includes testimonials, which boosts credibility. A strong, clear CTA encourages visitors to take the next step and book a free consultation, leaving their contact details in exchange.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Engaging headlines,
  • Targeted video content,
  • Social proof,
  • Outstanding CTA buttons,
  • Pop-up with a schedule form.

Improvement areas:

  • FAQ section – adding a FAQ section with additional information would impact the decision-making process and increase conversion rates.

Offer a free consultation and gather leads with a Business Coaching template from Landingi – craft targeted content, use the power of well-structured forms, and complete your conversion funnel with a perfect lead generation landing page.

lead generation landing page template library

3 Lead Generation Landing Page Best Practices

To maximize the effectiveness of your Facebook landing page, consider the 4 best practices for Facebook landing pages boosting engagement and ultimately leading to higher conversion rates. These strategies will greatly enhance your brand’s presence on social media and help cultivate a community of engaged followers and customers. These practices are designed to make your Facebook landing page not just a point of interaction but a pivotal element of your digital marketing strategy.

#1 Focus on a single objective

The first lead generation landing page best practice is to focus on a single objective. Your page should have one clear goal, whether it’s to collect email sign-ups, offer a free trial, download a white paper, or collect visitor data through a free consultancy offer. This focus ensures that your visitors aren’t distracted by multiple messages or options. Tailor every element on the page – from the headline to the CTA – to support this single conversion goal, enhancing the chances of your visitors taking that desired action.

Take a look at the example below:

The page’s layout should be straightforward, avoiding any elements that might distract the visitor from the main action. Avoid using multiple competing calls-to-action or offering too many navigation options that could lead visitors away from the conversion point. Another important area that needs your attention is the page’s content. It should be concise and persuasive, directly addressing the visitor’s needs and how they will benefit from taking the action. Focus on your CTA – its language should create a sense of urgency or benefit, compelling visitors to act immediately.

#2 Use simple forms

The second lead generation landing page best practice is to use simple forms. This is vital, as it directly influences the likelihood of conversion: the simpler the form, the more likely a visitor is to complete it, which increases your chances of turning visitors into leads.

While creating your form, limit the number of fields. The recipe for high-converting form is simple: only ask for essential information that you need for the follow-up process, such as name, email address, and perhaps one other critical piece of information relevant to your campaign. Avoid unnecessary fields that can discourage users from completing the form.

If your form asks for phone number, conversion rate can decrease by even 5%, requesting user’s address leads to CVR decrease by up to 4%, and asking for user’s age decreases conversion by 3%, according to WPForms statistics – avoid such form fields to reduce abandonment rates.

It may happen that your industry or offer requires asking for sensitive personal data. If so, make sure your form includes privacy assurance – it effectively boosts conversion.

Take a look at the example below:

As important as the form fields are, the overall layout also matters – design your form for usability. Ensure is easy to use on any device – forms should be responsive, with adequately spaced fields that are easy to select on mobile devices. Consider a touch-friendly design, using larger form fields and buttons to accommodate tapping with fingers. Where possible, enable autofill and predictive text to speed up the form completion process. These features can help users save time, particularly on mobile devices, making them more likely to complete and submit the form.

You should also provide a clear submission button, labeled with action-oriented text that indicates what happens next, such as “Get Your Free Report”, or “Join Now”. Use colors that contrast well with other elements on the page to make the button stand out. A form prepared in this way will be a highly effective tool for generating leads.

#3 Create an irresistible offer

The third lead generation landing page best practice is to create an irresistible offer – it serves as the primary motivator for visitors to submit their information. An offer that truly resonates with your target audience can dramatically increase the likelihood of converting casual visitors into leads.

While crafting the offer, start by thoroughly understanding what drives your audience. You must know what are their pain points, desires, or problems that your product or service can solve. An offer that directly addresses these needs will likely be seen as more valuable and relevant. Add high perceived value, making it seem too good to pass up. This could be in the form of a free ebook, a discount code, an exclusive membership, or access to premium content. The key is to ensure that the value of what you are providing outweighs the ‘cost’ of giving up personal information.

Take a look at the example below:

Creating an irresistible offer requires from you to be clear and honest, communicating what visitors will receive and ensuring that your landing page accurately reflects the offer. Misleading potential customers can damage a brand’s reputation and lead to high churn rates.

Transparency builds trust, which is critical for long-term customer relationships.

The icing on the cake in crafting a really attractive offer that brings high conversion rates is using persuasive elements. Incorporate elements of urgency or scarcity to compel users to act now rather than later. This could be done through limited-time offers, availability for only the first 100 registrants, or a special price that expires soon. Urgency encourages quick decision-making and can significantly boost conversion rates.

FAQ – Lead Generation Landing Page

Gather essential information and learn the answers to the most frequently asked questions. Discover the secrets to creating effective lead generation landing pages and clear up any doubts with our advice. Consider the key elements of well-performing lead generation landing pages, learn more about conversion optimization, and meet the best landing page builder.

How Can I Optimize My Lead Generation Landing Page for Higher Conversion Rates?

To optimize a lead generation landing page for higher conversion rates, remember about clean and focused design, create minimal copy, use a form that asks only for essential information, set an outstanding CTA, optimize your page for mobile, and regularly run A/B tests to check out which page version works best. Follow the 9-step guide to achieve the best results:

  1. Streamline the design – keep the page design clean and focused. Remove any unnecessary elements that could distract from the main CTA.
  2. Craft compelling copy – the supporting copy must reinforce the value of what you’re providing, addressing the visitor’s pain points and how your solution can resolve them.
  3. Optimize form fields – minimize the number of fields in your form to only the essentials; this reduces friction and increases the likelihood of completion. Consider which pieces of information are truly necessary at this stage of the customer journey.
  4. Use high-quality visuals – include images or videos that are relevant to your offer and add value to the page. Visuals should be professional and aligned with the message to help illustrate the benefits of the offer and draw the visitor’s attention.
  5. Leverage social proof – add testimonials, reviews, or logos of well-known clients to build credibility and trust. It can significantly impact decision-making and help reassure visitors about the quality of your offer.
  6. Ensure mobile optimization – ensure your landing page is fully responsive. This means fast load times, easy navigation, and accessible forms and buttons on smaller screens.
  7. Implement A/B testing – regularly test different elements of your landing page (like headlines, CTA buttons, images, and form designs) to see what works best with your audience. Use the data collected to make informed adjustments.
  8. Add a lead magnet – offer something of value in return for users filling out your form, such as a free ebook, webinar, or trial. This incentive can increase the likelihood of conversions.
  9. Set clear CTA – it should be direct and tell visitors exactly what they need to do next. Use action-oriented language that prompts immediate responses, like “Download Now”, or “Sign Up Free”.

By following these tips, you can optimize your lead generation landing page to better meet the needs of your visitors and convert them into leads more effectively.

What Are the Key Elements of an Effective Lead Generation Landing Page?

The key elements of an effective lead generation landing page include concise but wellwritten copy, persuasive headlines indicating the valuable offer, attractive visuals, clear layout, outstanding CTAs, and forms strategically crafted to convert visitors into leads. The best lead generation landing pages perfectly balance their informative and visual sides with functional elements that, mixed together, efficiently convert visitors into leads.

Each well-performing lead generation landing page should include the following key components:

  1. Compelling headline – powerful enough to engage visitors immediately upon landing on the page.
  2. Persuasive subheadings – providing additional details about the benefits and features of the offer.
  3. High-quality images or videos – relating directly to your offer and illustrating the benefits in a clear and attractive manner.
  4. Concise and persuasive copy – easy to read and crafted to persuade your audience to take action.
  5. Lead capture form – placed above the fold so it’s visible without needing to scroll.
  6. Clear CTA – outstanding with vibrant colors and positioned strategically to draw the eye, inciting urgency or excitement, prompting immediate clicks.
  7. Social proof – elements like reviews or well-known brand logos, showcasing that others have benefited from what you’re offering.
  8. Trust signals – security seals, associations, awards, or media mentions, reassuring visitors that they are dealing with a reputable and secure entity.

These elements work together to create a landing page that not only attracts visitors but also effectively converts them into leads by addressing their needs and offering a clear, valuable solution.

What Is the Best Lead Generation Landing Page Builder?

The best lead generation landing page builder is Landingi, a multifunctional platform designed to maximize lead conversions with its user-friendly interface and comprehensive suite of digital marketing tools. Suitable for both beginners and experienced marketers, Landingi offers an effective solution for achieving conversion goals.

Starting with a selection of professionally designed templates, you can easily customize your landing pages to meet specific lead generation objectives. Landingi’s editor allows you to quickly integrate custom images, engaging content, and key conversion elements.

Beyond basic page creation, Landingi’s advanced optimization tools – including A/B testing, EventTracker for user behavior analysis, and AI Assistant – transform a simple landing page into a dynamic marketing tool. These features facilitate continuous optimization, providing insights for enhancements and supporting effective lead-collection strategies.

Landingi is not only budget-friendly but also equipped with advanced capabilities to support individual marketers and agencies alike, making it the perfect platform for building high-performing lead-generation landing pages.

Create a Lead Generation Landing Page with Landingi

Just as with any targeted marketing effort, your lead generation landing page combines captivating visuals and persuasive content to create impactful interactions and conversions. Still, constructing an engaging and informative landing page is only the beginning.

The true power lies in ongoing optimization, which is crucial for boosting conversion rates and enhancing your brand’s digital footprint. By implementing best practices and leveraging cutting-edge digital tools, you can craft a lead-generation landing page that stands out from the competition and delivers more leads.

Experience the power of Landingi – build your lead generation landing page today and watch it become a vital tool for business growth, attracting and engaging your audience in meaningful ways.

author picture

Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization. She is currently being mentored by Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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