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Home Blog 5 Best Free AI Tools and Software – TOP 5 in 2024

5 Best Free AI Tools and Software – TOP 5 in 2024

Free AI tools provide invaluable assistance to marketers. Discover the top free AI tools, understand their features, and integrate them into your toolkit. Leveraging these cost-effective AI solutions will enhance your productivity and maximize your marketing efforts.
free ai tools

Free AI tools have become indispensable for individuals and businesses seeking to harness the power of artificial intelligence without spending money on advanced solutions. AI tools and software continue to evolve, offering innovative and accessible solutions for marketers, small businesses, freelancers, and even bigger enterprises with greater needs.

This article delves into the top five free AI tools and software that stand out this year, showcasing their features, benefits, and how they can revolutionize your workflow. One of the standout tools in this space is Landingi, an AI-powered platform that excels in creating, testing, and optimizing high-converting landing pages.

56% of businesses are utilizing AI to enhance and optimize their operations, and 35% of them create content with AI tools, according to a Forbes Advisor survey. It means that AI already has a big impact on various businesses, and the potential of leveraging artificial intelligence is still evolving, bringing new solutions.

Explore the best free AI tools of 2024 – we present the 5 most influential tools and provide the insights and data you need to make informed decisions and realize the full potential of these cutting-edge technologies.

  1. Landingi
  3. HubSpot
  4. Rytr
  5. ClickUp

Harness the power of AI to generate copy, edit images, and improve SEO. All within a single platform. Save time and get one step closer to perfection.

What is the best free AI tool?

The best free AI tool is Landingi, a multifunctional digital marketing platform that excels at leveraging AI capabilities to create, test, and optimize landing pages. It provides a perfectly designed toolkit for driving page-based campaigns. Its user-friendly editor with built-in AI assistant feature allows users to generate content in multiple languages for entire pages. The AI-powered SEO tool creates meta titles and meta descriptions to optimize each landing page for Google algorithms.

Landingi also provides features for perfecting the page design, including a large template gallery with various page layout propositions for many industries and an AI + Image feature for editing visuals. Landingi wouldn’t be the best solution without its testing and analytics tools. A/B testing combined with AI capabilities makes experimenting with various page versions effortless. Built-in analytics solution for user behavior tracking enables gathering insights for crafting new test cases and simplifies creating the best-performing page.

Landingi helps run digital marketing campaigns also thanks to its integrations, allowing to craft customized mar-tech toolkits for individual needs. All advanced features make the platform one of the top choices for crafting AI landing pages.

1. Landingi

The best free AI tool is Landingi – a platform designed with both beginners and professionals in mind, offering a user-friendly interface that simplifies the process of building and optimizing landing pages. The platform includes AI tools that help generate compelling and SEO-optimized text in multiple languages. This feature ensures that the content on your landing pages is engaging and tailored to your target audience, improving the chances of conversion.

Landingi provides a vast library of over 400 customizable templates designed to increase conversion rates and allow users to craft pages without any coding. These templates cover various industries and use cases, enabling you to speed up the creation process and ensure consistency in design and branding. The platform supports A/B testing, allowing you to compare different versions of your landing pages. This feature is crucial for understanding what works best for your audience and refining your strategies for maximum impact. By combining built-in A/B testing with AI-powered content creation, you can easily find the best page version.

With integrated EventTracker for real-time analytics, users can monitor the performance of their landing pages and make data-driven decisions. This feature helps in optimizing campaigns and improving overall effectiveness. Landingi can integrate with numerous marketing technology tools and solutions, facilitating a smooth workflow. Whether you need to connect with email marketing services, CRM systems, or analytics tools, Landingi makes it easy to enhance your campaign management. AI landing pages can revolutionize your digital marketing campaigns and bring excellent results faster.

Key features of Landingi:

  • User-friendly landing page builder,
  • Built-in AI content generator,
  • AI SEO optimization feature,
  • AI image editor,
  • A/B testing tool,
  • User behavior tracking tool,
  • AI copy rewriting function,
  • Translation and localization features,
  • RTL landing page creation support,
  • Over 170 integrations.

Pricing: 14-day Free Trial, Paid Plans from $29 monthly.

2. is an exceptional free AI tool that has revolutionized the way content is generated, making it an indispensable asset for marketers, content creators, and businesses of all sizes. This AI-powered platform uses advanced natural language processing algorithms to generate high-quality content quickly. With minimal effort, you can craft engaging copy for various purposes, like social media posts, blog articles, product descriptions, and ad copy.

The platform provides an extensive library of templates tailored for different content types and industries. Whether you need a catchy headline, a detailed product description, or an engaging email, has a template to suit your needs, streamlining the content creation process. Its AI content creator allows users to customize the tone and style of their copy to match their brand voice, ensuring that the generated text aligns with the desired messaging and resonates with the target audience.

It also offers real-time suggestions and improvements, helping you refine your content to achieve the best results. This feature is particularly useful for enhancing the readability and impact of the generated copy. The tool’s user-friendly interface makes it accessible even to those with no technical background.

Key features of

  • Multi-purpose AI content generator,
  • Extensive prompt library,
  • AI social media posts generator,
  • Localization and translation feature,
  • SEO feature.

Pricing: Free Forever Plan with limited words in chat, Paid Plans from $36 monthly.

3. HubSpot

HubSpot is a widely known digital marketing tool that excels in enhancing productivity and driving business growth, now with its robust AI-powered features. It’s designed to cater to various aspects of business operations, including marketing, sales, and customer service. HubSpot’s CRM system is enhanced with AI capabilities that automate data entry, track customer interactions, and provide predictive insights to help businesses maintain accurate customer records and make informed decisions based on real-time data.

The platform offers AI-driven marketing automation tools that personalize customer interactions, optimize email campaigns, and improve lead nurturing. HubSpot’s AI tools assist in creating high-quality content and optimizing it for search engines. The AI-powered content strategy tool gives SEO recommendations. The platform can even help generate entire websites, ensuring they rank higher in search results.

HubSpot automates repetitive sales tasks such as follow-up emails, meeting scheduling, and pipeline management. Its AI-driven insights help sales teams prioritize leads and close deals more efficiently. The AI-powered customer service tools include chatbots and ticketing systems that provide instant support to customers. HubSpot has always been a valuable tool for marketers, but now, thanks to its robust AI capabilities, it’s even better, and most of its features are free.

Key features of HubSpot:

  • AI-powered CRM,
  • AI email generator,
  • AI social media posts creator,
  • AI website builder,
  • SEO tools,
  • Sales automation,
  • Customer service AI features,
  • Various integrations.

Pricing: Free Tools for up to 5 team members.

4. Rytr

Rytr is widely regarded as one of the best free AI tools available for content generation and writing assistance. Its AI-powered platform offers a comprehensive suite of features designed to help users create high-quality content quickly and efficiently. It uses advanced natural language processing algorithms to generate accurate and SEO-optimized text for various purposes. Rytr can produce engaging and coherent text in seconds, whether you need blog posts, marketing copy, emails, or social media content.

Rytr supports many use cases, including creating SEO meta titles, product descriptions, emails, social media captions, and more. This versatility makes it a valuable tool for marketers, writers, and business owners who need diverse content types. Users can customize the tone and style of the generated content to match their brand voice and specific requirements, ensuring the content aligns with the desired messaging and resonates with the target audience.

It also offers real-time collaboration features, enabling teams to work seamlessly on content projects, enhancing productivity, and ensuring consistency across all content produced. Rytr’s intuitive and easy-to-use interface makes it accessible for users with varying technical expertise. The platform simplifies the content creation process, allowing users to focus on their creative and strategic tasks within a free plan.

Key features of Rytr:

  • AI content generator,
  • SEO features,
  • AI ad content generator,
  • AI newsletter tool,
  • AI keyword generator
  • Over 40 languages support.

Pricing: Free Forever Plan with limitations, Paid Plans from $7.50 monthly.

5. ClickUp

ClickUp is one of the best free AI tools, offering a powerful platform designed to enhance productivity and streamline project management. Its AI-driven features make it an invaluable resource for businesses and teams looking to optimize their workflows and improve overall efficiency. Its AI Knowledge Manager provides instant answers to questions related to tasks, documents, and team members, leveraging a neural network to connect and access all company knowledge. This enables users to quickly find information without needing to ask colleagues.

ClickUp’s AI Project Manager automates routine project management tasks such as creating project summaries, progress updates, and action items. It ensures that project statuses are always up-to-date, reducing the need for manual input and allowing teams to focus on more strategic activities. The AI Writer assists in creating high-quality content by generating text for various business needs. Whether drafting emails, reports, or project documentation, this tool helps maintain a consistent tone and style tailored to the specific requirements of the task.

ClickUp’s AI capabilities extend to automating data entry tasks, such as filling out forms and updating records, reducing the administrative burden on teams, and ensuring that data is consistently accurate and up-to-date. It integrates with numerous other tools and platforms, ensuring a cohesive workflow across different applications.

Key features of ClickUp:

  • AI Knowledge Manager,
  • AI Project Manager,
  • AI Writer for Work,
  • Automated data entry and management,
  • Real-time collaboration,
  • GDPR, AICPA, SOC 2 compliance,
  • Many integrations.

Pricing: Free Trial, Paid Plans $5 per member monthly.

Which Free AI Tool Is Best for Landing Pages?

The best free AI tool for landing pages is Landingi, providing an advanced landing page builder enriched with AI features, an A/B testing tool for conducting split tests, an EventTracker feature for tracking micro-conversions and gathering valuable insights for further optimization, and a large gallery of ready-to-use templates designed to maximize conversions.

These professional solutions are designed to simplify digital marketing efforts – the tool is user-friendly and doesn’t require any technical knowledge, which makes it a great choice for everyone, from individuals and small business owners to marketers and large enterprises needing expert solutions.

Landing pages crafted in Landingi become powerful digital marketing tools, thanks to the combination of advanced AI models with proven, advanced builder and side features that simplify page optimization. The tool supports multi-language marketing, offering translation and localization features for 27 languages, including RTL languages. In addition, large integration capabilities make the tool a perfect component of every professional mar-tech ecosystem.

What actually stops users from conversion? No need for guesswork!
Uncover patterns of user interactions and identify their painpoints.
Scrolling trends, click behaviors, form events, and more.

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Who Should Use Free AI Tools?

Free AI tools are great for small businesses, freelancers, students and educators, hobbyists, non-profit organizations, and everyone who wants to enhance productivity or use AI for daily tasks. These tools are perfect for text generation, SEO optimization, A/B testing and even image generation, making it a perfect choice for many industries, allowing to minimize the budget usually spent on professional, advanced solutions.

  1. Small businesses and startups – companies that often operate on tight budgets can benefit from free AI tools that help automate tasks, improve marketing strategies, and provide valuable insights to drive growth and efficiency.
  2. Freelancers and independent professionals – they can leverage free AI tools to boost their productivity and deliver high-quality work. Whether for content creation, data analysis, or project management, these tools can streamline workflows and save time, allowing individuals to focus on their core competencies.
  3. Students and educators – in the education sector, free AI tools can enhance learning experiences and improve academic performance. AI tools can assist with research, provide personalized learning paths, and facilitate efficient grading and administrative tasks.
  4. Non-profit organizations – free AI tools can maximize the impact of organizations with limited resources, by helping with fundraising, donor management, and outreach efforts.
  5. Hobbyists and enthusiasts – they can leverage free AI tools for personal projects or hobbies, as these tools provide an accessible way to dive into AI without a significant financial investment, fostering innovation and creativity. Free AI tools are perfect for experimenting and learning.

What Is the Best Free AI Writing Tool?

The best free AI writing tool is Rytr, a powerful platform designed to assist with content generation that stands out for its advanced natural language processing capabilities. Rytr supports many use cases and allows you to create high-quality text for various purposes, including blog posts, marketing copy, and social media content.

Key features of Rytr include customizable tone and style, a user-friendly interface, and real-time collaboration. The tool also supports SEO optimization, ensuring your content is engaging and search engine-friendly. Its versatility and ease of use make it an exceptional choice for anyone needing an efficient, free AI tool for content creation.

Which Free AI Tool is Best for Beginners?

The best free AI tool for beginners is HubSpot, offering a multifunctional, user-friendly, and highly effective platform. Its free features include an AI-powered CRM, marketing automation, email tracking, and customer service tools. These tools help automate tasks, personalize customer interactions, and provide valuable insights.

HubSpot’s intuitive interface makes it easy for beginners to navigate and utilize its capabilities. Additionally, HubSpot offers scalable pricing plans, allowing users to start with free tools and upgrade as their needs grow, making it a versatile and accessible solution for businesses of all sizes.

How to Choose the Best Free AI Tool?

To choose the best free AI tool, identify your needs, evaluate the key tool’s features, consider available integrations, check reviews, and test the chosen tool by signing up for a free trial. Check the following key factors in choosing the perfect tool to ensure it meets your needs and enhances your workflow:

  • Identify your needs – clearly define your goal with the AI tool: automation of repetitive tasks, data analysis, enhancement of marketing efforts, improvement of customer service, etc. Knowing your specific requirements will help you narrow down the options and choose a tool that aligns with your goals.
  • Evaluate features and capabilities – compare different AI tools and look for tools that offer functionalities that match your needs, e.g., for AI content creation purposes, ensure the tool provides robust natural language processing capabilities.
  • Check reviews and ratings – reviews can provide valuable insights into the tool’s performance, reliability, and ease of use. Platforms like G2 or Capterra offer reviews from real users that can help you understand the pros and cons of each tool. Pay attention to comments about customer support and any common issues users face.
  • Consider integration and compatibility – ensure the AI tool can integrate seamlessly with your existing software and workflows. Compatibility with other tools you use can significantly enhance efficiency and reduce the learning curve. Check if the tool offers APIs or connectors for easy integration with your current systems.
  • Test the tool – free AI tools can be tested without limitations, but some advanced AI tools offer a trial period or a freemium version that you can test before fully committing. Take advantage of this opportunity to try the tool in your daily operations.

What is an AI tool?

An AI tool is a software application or platform that leverages artificial intelligence technologies to perform tasks that typically require human intelligence. These tasks include learning from data, recognizing patterns, making decisions, and automating processes. AI tools use algorithms and machine learning models to analyze large amounts of data and provide insights, predictions, and automated actions. These tools are perfect in the marketing sector, especially for multiple-channel content creation, supporting A/B testing, crafting and enhancing visuals, etc.

The key characteristics of AI tools include the following:

  1. Data analysis and processing
  2. Workflow automation
  3. Predictive capabilities
  4. Natural language processing (NLP)
  5. Visual data interpretation.

The main benefits of leveraging AI-powered tools involve the following:

  • Enhanced efficiency and productivity – AI tools can automate repetitive and time-consuming tasks, allowing employees to focus on more strategic and creative activities. This leads to increased productivity and operational efficiency.
  • Improved decision-making – AI tools can analyze vast amounts of data quickly and accurately, providing insights and recommendations based on data-driven analysis. Predictive analytics and machine learning models can forecast trends, customer behavior, and market changes. This helps businesses make informed decisions, reduce risks, and identify new opportunities.
  • Personalization and customer experience – AI enables personalized customer experiences by analyzing individual preferences and behaviors. These tools can tailor product recommendations, content, and marketing messages to each customer, enhancing satisfaction and loyalty.
  • Cost savings – AI tools can significantly reduce operational costs by automating processes and optimizing operations in various areas, such as customer service, manufacturing, and supply chain management. They minimize the need for manual labor, reduce errors, and improve resource allocation.
  • Scalability – AI tools can easily scale to handle growing data and increasing workloads, e.g., AI-powered chatbots can manage an increasing number of customer inquiries without requiring additional human resources. This scalability allows businesses to expand their operations without a proportional cost increase.
  • Enhanced accuracy and reduced human error – AI tools perform tasks highly accurately and consistently, reducing the likelihood of human errors. This is particularly valuable in fields like healthcare, finance, and manufacturing, where precision is critical.
  • Data utilization – AI tools can make sense of large and complex data sets, extracting valuable insights that would be impossible to identify manually. This capability allows organizations to fully utilize their data assets for strategic decision-making, operational improvements, and customer understanding.

What is the purpose of using AI tools?

The main purpose of using AI tools is to enhance efficiency and productivity in daily tasks, e.g., in the marketing sector, but leveraging AI tools offers numerous benefits across various sectors, as follows:

  • Enhancing efficiency and productivity – AI tools perfectly handle complex tasks and automate repetitive actions, allowing users to focus on more strategic and creative activities.
  • Improving decision-making – AI tools are quick and incredibly effective in analyzing vast amounts of data, providing insights and recommendations based on data-driven analysis.
  • Personalization – AI tools can tailor product recommendations, content, and marketing messages to each customer, enhancing satisfaction and loyalty.
  • Cost savings – automation and optimization of operations make AI tools great solutions for reducing costs, especially in small businesses or larger companies looking for budget-friendly options.
  • Scalability – AI tools can effortlessly scale to manage expanding data volumes and rising workloads, which allows businesses to expand their operations without additional costs.

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Free AI tools are the ultimate solution for various aspects of business operations, making them more accessible, efficient, and cost-effective. AI tools help achieve success in the digital age and are now available to everyone, from hobbyists to marketers and large enterprises, regardless of budget size.

This ranking familiarized you with the best free AI solutions available in the market, from the user-friendly HubSpot, focused on content creation Rytr, to the powerful multifunctional landing page platform Landingi. These tools offer a range of capabilities designed to streamline different processes, all suited for both individuals and larger teams. Each tool excels in various areas, such as customer relationship management, project management, content generation, landing page creation, and data analysis, so you have met a variety of tools that allow you to draw on AI capabilities for free.

Having read this article, you now have insights into the best free AI tools in 2024 – select the one that offers the best features for your purposes and enjoy leveraging artificial intelligence in your projects. To fully harness the potential of AI-powered solutions for crafting high-performing, best-converting landing pages, try Landingi now and experience its ability to enhance productivity and streamline your workflow.

author picture

Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization. She is currently being mentored by Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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