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Home Blog 6 Best AI marketing tools and software – TOP 6 in 2024

6 Best AI marketing tools and software – TOP 6 in 2024

AI marketing tools have become game-changers in 2024, revolutionizing the marketing landscape with advanced solutions. Discover the top AI marketing tools, investigate their features, compare prices, and choose the perfect tool for your business.
ai marketing tools

AI marketing tools are revolutionizing the way businesses approach digital marketing in 2024. As companies seek to improve their marketing strategies, integrating artificial intelligence (AI) is proving essential.

Marketers and sale departments consider artificial intelligence and machine learning a priority for market success 40% more than other industry departments, as highlighted by Forbes. This data shows the critical role of AI in marketing innovation.

AI-powered tools streamline marketing processes and provide deeper insights, personalized experiences, and improved ROI. One standout tool in this domain is Landingi, which leverages AI to optimize landing pages, enhance user engagement, and increase conversion rates, making it a top choice for marketers. This article delves into the 6 best AI marketing tools and software available in 2024, exploring how each can elevate your marketing game to new heights. Read on and check out the perfect AI solutions that will help in your digital marketing efforts.

  1. Landingi
  2. HubSpot
  3. Hootsuite
  4. CrazyEgg
  5. Jasper
  6. Clearscope

Harness the power of AI to generate copy, edit images, and improve SEO. All within a single platform. Save time and get one step closer to perfection.

What is the best AI marketing tool?

The best AI marketing tool is Landingi, as it allows to create full landing page content and improve designs with artificial intelligence power. Landingi is a multifunctional platform for building, testing and optimizing landing pages, developed for over 10 years to provide the best marketing solutions, now powered by AI. This tool can help you drive successful campaigns with minimal effort.

Its intuitive editor with AI writing tool allows you to create full landing page copy by outlining your requirements and setting page’s purpose, selecting a style, and tailoring the generated content to your target audience. AI + SEO feature can optimize your page to meet search engine standards. Additionally, it provides tools for visual content editing.

Thanks to its AI capabilities, Landingi is a perfect platform for crafting AI landing pages. With built-in A/B testing and user behavior tracking features available, you can optimize your pages, and with over 170 integrations, you can fit Landingi into your existing toolkit to leverage its full potential in digital marketing.

Discover more about Landingi and other top AI marketing tools – explore most appreciated, advanced technology, designed to streamline your digital marketing efforts.

1. Landingi

The best AI marketing tool is Landingi, a multifunctional landing page platform that leverages artificial intelligence to enhance marketing efforts. Its professional features and user-friendly editor make it a top choice for marketers and individuals. Landingi utilizes advanced AI algorithms to optimize marketing campaigns based on landing pages, ensuring engaging and SEO-friendly content.

This tool helps improve search engine rankings and drive more traffic to your page. The page builder includes built-in AI functions for creating high-quality content based on prompts, including AI writer that generates compelling text ready to insert directly in the visual page editor and AI SEO tools that can refine your page to improve visibility and ranking on search engines, generating perfect meta titles and meta descriptions. Additionally, Landingi offers AI image editing capabilities within the platform, allowing you to enhance your visuals without needing external software.

Landingi is not only a page and content creator but also a professional platform for managing and optimizing your page-based marketing campaigns. The A/B testing tool enables you to test different versions of your landing pages to determine which performs better. A/B testing provides valuable insights into user interactions, helping to make data-driven decisions. If you combine split testing with AI capabilities and use generated headlines, text sections, or AI-improved visuals in your experiments, you have the ability to create high-converting pages with minimal effort.

This multifunctional platform also includes an EventTracker tool for tracking customer behavior, micro-conversions, and analyzing events and clicks. This solution helps you understand how visitors interact with your pages and identify areas for improvement. Additionally, Landingi seamlessly integrates with various mar-tech apps and software, allowing smooth workflows and comprehensive campaign management.

Key features of Landingi:

  • User-friendly landing page builder,
  • Built-in AI text generator,
  • AI SEO optimization feature,
  • AI image editor,
  • A/B testing tool,
  • Built-in user behavior tracking tool,
  • Wide template gallery,
  • Multilanguage supporting editor,
  • Over 170 integrations.

Pricing: 14-day free trial, Paid Plans from $29 monthly.

2. HubSpot – AI Email Writer

HubSpot is widely recognized as the best AI marketing tool, especially for email marketing, thanks to its powerful AI-driven features and approach focused on making marketing tasks easier. It’s great for automating and optimizing email campaigns, making it a top choice for marketers aiming to enhance their email marketing strategies.

HubSpot streamlines the email creation process, reduces time spent on content development, and improves overall campaign performance. By leveraging AI, the tool allows you to craft personalized and compelling email messages that resonate with your target audience, ultimately boosting engagement and conversion rates. The platform’s AI features ensure that emails are not only well-written but also optimized, increasing the likelihood of higher open and click-through rates.

HubSpot’s AI email writer effectively reduces content creation time by generating high-quality email messages tailored to your audience’s preferences. This feature is designed to create engaging and relevant content that drives results. The platform capabilities are wide – combining AI email generator with other HubSpot email marketing tools helps analyze customer data and behavior, enabling marketers to segment their audience more effectively and send personalized emails that meet each segment’s specific needs and interests. Available automation tools help marketers set up email workflows that nurture leads and guide them through the sales funnel with minimal manual intervention.

Key features of HubSpot & AI Email Writer:

  • AI email generator,
  • Personalization and segmentation features,
  • A/B testing feature,
  • Email automation tools,
  • Analytics tool,
  • Various integrations.

Pricing: Free Plan with limited features, Paid Plans from €15 monthly.

3. Hootsuite – OwlyWriter AI

Hootsuite, equipped with its innovative OwlyWriter AI, is considered the best AI marketing tool for social media marketing. This tool is exceptional in generating engaging social media content, saving marketers significant time and effort. Hootsuite’s OwlyWriter AI streamlines the content creation process, ensuring that your social media posts are not only captivating but also optimized for your audience.

It’s leveraging AI to automate and enhance content generation, allowing you to maintain a consistent and engaging presence on social media platforms. OwlyWriter AI helps create compelling social media captions, making planning and executing social media strategies easier. The AI provides content ideas based on trending topics and audience interests, helping you stay relevant and timely in your social media posts.

The tool uses analytics to find your best-performing pieces and help to reuse it for growing your reach. OwlyWriter AI uses holiday calendar to create an accurate content for most important dates. Hootsuite provides also AI features for creating hashtags. It’s a great solution for social media marketing purposes, which leverages AI capabilities, schedule features, and social media analytics to enhance your social media position.

Key features of HubSpot & AI Email Writer:

  • AI social media content generator,
  • Analytics tool,
  • Post-scheduling feature,
  • AI hashtag generator,
  • Holiday calendar.

Pricing: 30-day Free Trial, Paid Plans from $99 monthly.

4. Crazy Egg A/B Testing

Crazy Egg is acclaimed as the best AI marketing tool for A/B testing, providing detailed insights into user behavior and allowing marketers to optimize their websites effectively and improve conversion rates. With this tool, you can easily set up tests, analyze results, and implement changes without extensive technical knowledge.

Crazy Egg stands out due to its simplicity and effectiveness. Visualizing data through heatmaps, scrollmaps, and user recordings provides a clear understanding of what works and what doesn’t on a website. This makes making data-driven decisions and improving the overall user experience easier.

Its AI capabilities allow you to efficiently create new content and headlines for tests, minimizing time-consuming processes. A/B tests from CrazyEgg automatically adjust the traffic allocation between different test variants to ensure you put all your efforts into the best-performing versions. Crazy Egg also helps identify and fix errors on your website, ensuring a smooth user experience. It integrates seamlessly with other tools and platforms, allowing for a streamlined workflow and comprehensive analysis.

Key features of Crazy Egg’s A/B Testing:

  • AI support in crafting new test versions,
  • Automatic traffic adjustment,
  • Heatmaps, scrollmaps,
  • User behavior tracking feature,
  • Error tracking feature,
  • Integrations with other marketing tools.

Pricing: 30-day Free Trial, Paid Plans from $99 monthly.

5. Jasper

Jasper is widely regarded as the best AI marketing tool for copywriting due to its robust capabilities and user-friendly interface, designed specifically to meet the needs of enterprise marketing teams. This AI-powered tool helps marketing teams achieve both speed and performance, making it essential for efficiently creating high-quality, engaging content.

Jasper excels in copywriting by leveraging advanced AI to produce compelling, tailored content that resonates with target audiences. Its ability to generate high-quality copy quickly and accurately helps to maintain a consistent brand voice while reducing the time and effort typically required for content creation. The tool’s AI-driven insights and recommendations ensure that the copy is engaging and optimized for SEO, improving overall content performance and visibility.

Jasper taps into a central knowledge base to ensure consistency and accuracy in content, leveraging company-specific information to enhance the quality and relevance of the copy. It also provides detailed analytics and insights to help marketers understand content performance, make data-driven decisions, and continually improve their strategies.

Key features of Jasper:

  • AI-assisted multichannel content generator,
  • Analytics tool,
  • AI image generator,
  • Company knowledge integration,
  • Team acceleration feature,
  • Various integrations.

Pricing: 7-day free trial, Paid Plans from $39 monthly.

6. Clearscope

Clearscope is recognized as the best AI marketing tool for SEO. This content-first SEO platform empowers marketing teams to drive more traffic by streamlining SEO and content optimization, keyword identification, workflow management, and content monitoring. By leveraging AI, Clearscope helps to produce content that ranks well on search engines, attracts more organic traffic, and meets the specific needs of target audience.

The AI-powered tool analyzes top-performing content and provides actionable insights on optimizing it for better search engine rankings. This includes recommendations for keyword usage, content structure, and relevance. The platform helps identify the most effective keywords to target, ensuring that your content addresses what users are searching for and enhances your visibility in search results.

Clearscope continuously monitors the performance of your content, offering insights into how it can be improved to maintain or improve its ranking over time. It provides detailed outlines to guide you, ensuring that content is aligned with SEO best practices and includes all necessary elements to rank well. It simplifies complex SEO tasks so you can focus on crafting well-performing content.

Key features of Clearscope:

  • AI-powered content optimization,
  • Keyword Discovery feature,
  • Content reports,
  • SEO optimization feature,
  • Integrations with the most popular tools.

Pricing: Paid Plans from $199 monthly.

Which AI Marketing Tool Is Best for Landing Pages?

The best AI marketing tool for landing pages is Landingi, renowned for its professional and specialized features that enhance user engagement and boost conversion rates. Landingi stands out as the premier landing page builder utilizing artificial intelligence to streamline the creation and optimization processes.

It provides a user-friendly builder that allows easy customization of landing pages without the need for coding skills. The AI-powered copy generation tool ensures your content is both compelling and SEO-optimized. Landingi’s AI assistant tool, including AI + Text, AI + SEO, and AI + Image features, is ready to use directly in a visual landing page editor, making content creation effortless.

With over 400 customizable templates, built-in SEO tools, and A/B testing capabilities, Landingi enables you to create high-converting landing pages efficiently, saving your time on complex processes. Its real-time analytics and integrations with various mar-tech tools further simplify the content creation and optimization process.

Who Should Use AI Marketing Tools?

AI marketing tools are indispensable for marketers, content creators, social media managers, and various businesses, thanks to their automation capabilities, content creation power, and analytical capacity. Those who benefit the most from incorporating AI marketing tools into their operations include the following:

  1. Marketing teams – they can significantly benefit from AI tools by automating repetitive tasks, analyzing data more effectively, and creating personalized marketing campaigns. These tools help segment audiences, predict customer behavior, and optimize content for better engagement and conversion rates.
  2. Content creators and copywriters – they can use AI tools to generate high-quality content in a matter of minutes. AI tools assist in crafting compelling copy, generating content ideas, and ensuring that the content is optimized for SEO.
  3. Social media managers – they can leverage AI tools to schedule posts, analyze engagement metrics, and generate content tailored to their audience. These tools help identify the best times to post, track social media trends, and create data-driven strategies to improve social media presence.
  4. Small businesses – they can use AI marketing tools to get affordable solutions for automating marketing processes, analyzing customer data, and creating targeted campaigns. This allows small businesses to reach their audience more effectively and improve their marketing ROI.
  5. E-commerce companies – they can benefit from AI tools by personalizing customer experiences, optimizing product recommendations, and managing customer interactions. AI helps predict customer preferences, manage inventory based on demand forecasts, and improve customer service through chatbots and automated responses.
  6. Sales teams – they can use AI tools to streamline lead generation, scoring, and nurturing processes. AI helps identify the most promising leads, personalize sales pitches, and automate follow-up emails. This enhances the efficiency of the sales process and increases the likelihood of closing deals.

Which AI Tool Is Best for Branding?

HubSpot is the best AI tool for branding among the tools showcased in this article, as it integrates various aspects of AI-powered marketing, sales, and customer service into a unified platform. Its comprehensive suite of features and powerful AI capabilities make it an exceptional choice for businesses looking to strengthen their brand presence and engagement.

Its all-in-one approach ensures consistent messaging, streamlined workflows, and improved customer interactions, all of which are crucial for effective branding. The AI-driven tools within HubSpot enhance personalization, automate repetitive tasks, and provide valuable insights, making it easier to manage and grow your brand.

The platform provides a powerful CRM tool for managing customer interactions and relationships, a CMS with AI-driven content and SEO optimization recommendations to create and manage high-quality content that aligns with your brand, and social media management features, providing analytics to measure the effectiveness of your social media campaigns.

Which AI Marketing Tool Is Best for Beginners?

The best AI marketing tool for beginners is Landingi, thanks to its intuitive interface, easy-to-use features, and comprehensive support. The platform requires no coding skills, allowing beginners to create and optimize landing pages effortlessly. Its drag-and-drop builder and extensive library of templates simplify the process of designing effective landing pages.

Additionally, the AI-powered tools within Landingi provide guidance and automation that help beginners achieve professional results with minimal effort. Landingi includes a built-in AI SEO feature that guides users in optimizing their landing pages for search engines, ensuring better visibility and higher traffic.

The platform’s A/B testing capabilities allow users to test different versions of their landing pages to determine which performs better. This feature helps beginners understand what works best for their audience. Landingi also provides real-time analytics to track the performance of landing pages, which helps beginners make informed decisions and improve their marketing strategies.

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How to Choose the Best AI Marketing Tool?

To choose the best AI marketing tool, consider your objectives, check the tool’s functionality and integration capabilities, and match the feature kit to your budget. Check the following key factors in choosing an AI marketing tool and ensure it will help you achieve your marketing goals:

  1. Identify your marketing objectives – determine what you want to achieve with an AI marketing tool: improving customer engagement, increasing conversion rates, optimizing content for SEO, automating marketing tasks, gaining insights through analytics, etc.
  2. Assess your budget – AI marketing tools come at varying price points, so define your budget and consider both the initial investment and any ongoing costs.
  3. Evaluate ease of use – consider tools with intuitive interfaces and robust customer support to assist with any learning curves. The tool should be user-friendly and intuitive to simplify your work.
  4. Check compatibility and integration – ensure the tool integrates seamlessly with your existing marketing stack, including your CRM, email marketing software, social media platforms, and other tools you use.
  5. Look for key features – identify the features that are most important for your marketing needs, such as:
    • AI-Powered content creation
    • SEO optimization
    • Social media management
    • Analytics and reporting
    • A/B Testing
  6. Consider scalability – choose a tool that can grow with your business. As your marketing needs evolve, the tool should be able to handle increased demands and offer additional features or higher-tier plans.
  7. Read reviews and case studies – look for reviews and case studies from other businesses similar to yours to get insights into how effective the tool is and how it has helped other companies achieve their marketing goals.
  8. Take advantage of free trials – use these opportunities to test the tool’s features, interface, and compatibility with your workflows before making a final decision. Many AI marketing tools offer free trials or demos.
  9. Assess customer support – ensure the provider offers adequate support through tutorials, webinars, customer service, and a knowledge base.

What Is the Average Cost of AI Marketing Tool?

The average cost of AI marketing tools can vary from free plans for $0 through basic plans for ca. $30 to enterprise-level options for over $1000. The tool price depends on its features, complexity, and scale, so the choice should be based on your expectations and needs. The average cost of AI marketing tools across various plans involves the following options:

  • Free Plans: for $0 (limited features, limited team members, limited volumes)
  • Basic Plans: from $29 to $50 monthly
  • Mid-Tier Plans: from $50 to $100 monthly
  • High-End Plans: from $100 to $1000 monthly
  • Enterprise Plans: $1000+ monthly

What Is an AI Marketing Tool?

An AI marketing tool is software that leverages artificial intelligence (AI) technologies to enhance and automate various aspects of marketing. AI marketing platforms use machine learning algorithms, natural language processing, and data analytics to provide marketers with advanced capabilities for optimizing campaigns, creating content, analyzing customer behavior, and personalizing user experiences.

The key functions of most AI marketing tools include the following:

  1. Content creation and optimization features,
  2. Analytics tools and customer behavior tracking features,
  3. Personalization options,
  4. Automation tools,
  5. Predictive analytics function,
  6. Customer engagement boosting features.

AI marketing tools can benefit individuals, small businesses, marketing teams, and large organizations, which includes the following profits:

  1. Increased efficiency – automating repetitive tasks allows marketing teams to focus on strategic activities, increasing overall productivity.
  2. Improved accuracy – AI tools can analyze data more accurately than humans, leading to better insights and more effective marketing strategies.
  3. Enhanced personalization – AI enables highly personalized marketing efforts, which can improve customer satisfaction and loyalty.
  4. Cost savings – by automating processes and optimizing campaigns, AI marketing tools can reduce the costs associated with marketing efforts.
  5. Better decision-making – data-driven insights provided by AI tools help marketers make more informed decisions, leading to improved campaign outcomes.

What Is the Purpose of Using AI Marketing Tools?

The primary purpose of using AI marketing tools is to enhance and optimize various marketing processes through automation, data-driven insights, and advanced analytics. These tools leverage artificial intelligence to improve efficiency, personalize customer experiences, and drive better results from marketing efforts. The key purposes of using AI marketing tools include:

  • Automating repetitive tasks – AI marketing tools automate routine and repetitive tasks such as automating email campaigns (including scheduling, segmentation, and personalization), automating social media management, and others.
  • Enhancing personalization – AI marketing tools enable the creation of personalized messages and content tailored to individual user preferences and behaviors and the delivery of personalized offers and recommendations based on user data and predictive analytics in targeted campaigns.
  • Improving decision-making – AI marketing tools provide valuable insights that help marketers make informed decisions. They analyze large volumes of data to uncover trends, patterns, and customer insights and forecast future trends and customer behaviors to inform marketing strategies.
  • Optimizing content and campaigns – AI tools help enhance content for better search engine rankings using AI-driven recommendations for running A/B tests. These tools simplify performance tracking by monitoring and analyzing marketing activities’ performance to identify improvement areas.
  • Increasing efficiency and productivity – by automating tasks and providing actionable insights, AI marketing tools save time and enable marketers to produce more content and manage more campaigns without additional resources.
  • Enhancing customer engagement – AI marketing tools help maintain meaningful customer interactions, providing real-time support and engagement through AI-powered chatbots and engaging customers based on their actions and behaviors for more relevant interactions.
  • Driving better ROI – ultimately, the use of AI marketing tools aims to improve the return on investment (ROI) for marketing activities by reducing the costs associated with manual processes and optimizing ad spend, improving conversion rates through personalized and optimized marketing efforts, and enhancing customer loyalty and retention through targeted engagement and personalized experiences.

Choose Landingi to Drive Effective Campaigns with AI-Powered Marketing Tools

AI marketing tools have revolutionized how businesses approach digital marketing, making it more accessible, efficient, and cost-effective. Whether you are a marketer, small business owner, freelancer, or content creator, AI marketing tools are the ultimate solution for achieving digital marketing success.

From the intuitive HubSpot to the dynamic and powerful Landingi, these platforms offer a range of capabilities designed to enhance and automate your marketing efforts. Each tool excels in different areas, such as personalization, analytics, content creation, and campaign management, ensuring you can find the perfect match for your needs.

As you choose the right tool, consider your marketing objectives, the most important features, and how the tool aligns with your overall strategy. Having explored the best AI marketing tools in 2024, it’s time to select the one that best meets your needs. To fully harness the potential of AI-powered marketing, try Landingi now and experience its ability to streamline your landing page campaigns and drive exceptional results.

author picture

Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization. She is currently being mentored by Błażej Abel, CEO of Landingi, a leading company in landing page technology.
See all articles

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