Employee and company training courses are crucial elements of every thriving business. However, the costs of competence improvement or personal development are quite high. Therefore, it is a good idea to check if there are any funding programmes for such courses.
This is where INSPIRE Sourcing comes in with assistance. It is a company we had the pleasure of cooperating with as part of our Lead Generation service.
INSPIRE’s defined business goal was to reach those who were interested in funding programmes for company training courses. Previous actions had been focused on the company’s homepage and owned contacts and recommendations. Shortly afterwards, INSPIRE felt the need to complement its marketing strategy with an additional channel for getting more hot leads.
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Name the strengths
We asked INSPIRE what strengths were the most important in their offer and what made their customers see INSPIRE as a business partner. We named four aspects:
- funding up to PLN 100.000;
- up to 80% funding for training and consulting services;
- over 12 years of experience;
- free preparation of documentation.
On that basis, we created the core of the offer. It was highlighted on a custom-made landing page and adverts: