Best 40 Software Solutions Your Marketing Team Should Know
The goal of your marketing efforts is to succeed – to achieve it you must ensure that your team can make the most of the best marketing solutions.
In this post, we’ll take a look at 40+ marketing tools you’ll want to explore to level-up your marketing results.
Why Your Marketing Team Needs to Use Different Tools
Marketing is more complex today than ever before. Each day, your professional team members will use their skills to perform a range of marketing tasks like lead generation, content creation, market research, and much more.
To get the best results in those areas, your team members need a fine strategy and the best project tools. As a marketing manager, you’ve got to make sure that your team members have the right tools at their fingertips to do their best work – that they have access to landing page templates, email marketing platforms, SEO tools, and more.
This best marketing tools can help your team members to create work that is accurate, timely, data-backed, and of the highest possible quality.
40+ Marketing Software Solutions
Now that we understand why the right tools are so important, let’s take a look at the 40+ best marketing tools for agencies according to the main categories:
- Marketing Collaboration & Project Management
- Landing Page Builders
- Content Creation
- Social Media Tools
- Website Conversion Rate Optimization
- Marketing Automation
- Email Marketing
- SEO Tools
- Productivity Tools for Marketers
Filestage is a review and approval platform that simplifies and streamlines the content review process for creative professionals. Internal and external stakeholders can leave in-context feedback with just a few clicks, while project managers can monitor approvals and execute flawless version control.
- Comment on all file types
- Integrated to-do list
- Real-time collaboration
- Simple version control
- Annotations for intuitive feedback
Filestage offers three pricing plans on a monthly or yearly basis. That includes the Starter, Pro, and Enterprise levels. The starter package begins at $99 per month.
ProofHub is an all-in-one project planning software that gives project managers control over their team and their projects. ProofHub places a strong emphasis on helping marketing teams to plan, collaborate, organize, deliver, and more.
- Lots of integrations
- Task management
- Kanban boards and Gantt charts
ProofHub offers two tiers billed annually: Essential and Ultimate Control. The Essential package starts at $45 each month.
Scoro is a comprehensive business management software that aims to solve the constant shuffling and fragmentation that can harm marketing productivity. The tool does this by offering a one-stop-shop for business management.
- Time tracking
- Project planning, scheduling, and tracking
- Financial reports
- Sales tracking
- Sophisticated reporting
Scoro offers four pricing plans that can be billed on a monthly or yearly basis. The “Essential” package starts at $26 per user per month.
Chanty is an AI-powered team chat solution that makes it simpler for team members to share knowledge and project information in one place. The tool helps teams to communicate, collaborate, connect, organize, focus, and relax.
- Text, voice, or video communication
- Simple to share files, links, and tasks
- Integration with popular apps
- Robust filtering tools
Scoro offers a “Free” and “Business” package. The business package is priced at $3 per user per month.
Stackfield offers a suite of marketing tools within a secure environment. The tool offers team chat, thread-based discussions, task management, and more to keep teams as productive as possible.
- End-to-end data encryption
- ISO-certified data centers
- A host of marketing tools
Stackfield offers a wide range of pricing plans with its starter package coming in at $29 per month and organization.
ClickUp is a marketing productivity app that bills itself as the future of work. The tool achieves this by offering a range of functionality including tasks, documents, chat, goals, timelines, reminders, and more.
- High-profile integrations
- Customizable spaces
- Task management
- Agile board views
ClickUp offers four pricing options with a free option that includes limited features.
Landing Page Builders
Landing pages are a powerful tool that marketers use to increase conversions and reach more customers. In fact, 48% of marketers now build a new landing page for each marketing campaign. Most of the editors listed below go with integrations so that you can, for example, publish WordPress landing pages on your own domain.
Here are the best landing page builders to create, optimize, and track your landing pages.
Our landing page builder.
Unbounce is a landing page platform that helps businesses around the world to create custom landing pages that convert visitors. The tool uses a what-you-see-is-what-you-get editor that helps marketers to create and optimize dedicated landing pages.
- Intuitive A/B testing
- Lots of templates
Unbounce offers three key pricing plans that are billed annually. The “Essential” tier begins at $79 per month.
Leadpages is a landing page management tool that is aimed at small businesses. The tool helps those small businesses to build simple websites, landing pages, pop-ups, alert bars, and more.
- A robust conversion toolkit
- Insights and reporting
- Templates and unlimited publishing
Leadpages offers three tiers of pricing that can be billed on a monthly or annual basis. The standard package begins at $25 per month.
An impressive 90% of marketers now use digital content to approach new customers. This volume means that it’s difficult to stand out from the crowd, though, so here’s a look at the content creation tools that can put you ahead.
Venngage gives content marketers the power to create attractive infographics that tell stories and present data. The tool offers a number of templates that help marketers to create great infographics in three simple steps.
- Lots of professionally-designed templates to choose from
- The ability to add attractive charts and visuals
- Many design customization options
Venngage offers three tiers that can be billed on a monthly, quarterly, or yearly basis. The tool offers a free option.
Piktochart is a simple and intuitive tool that gives marketers the power to create impactful designs that have a visual impact. Marketers can use a range of templates to create infographics, presentations, and print collaterals.
- A vast library of professional templates
- Simple design tools
- The ability to create lots of collaterals
Piktochart offers two tiers of pricing that can be billed on a monthly or annual basis. The entry-level package starts at $24 per month.
12. Hippo Video
Hippo Video is a video personalization and distribution platform. The tool helps businesses to secure seamless video workflows and take care of tasks like video editing, sharing, analytics, and more.
- Rich audience demographics
- Lead generation functionality
- Create video from images
Hippo Video offers four package options including a free option.
Visme is a tool that makes it simple for businesses to create professional presentations and infographics online. The tool also features a wide range of templates and graphics to expedite the creation process.
- Create infographics and other visual content
- Makes it simple to include interactivity
- Robust privacy controls
Visme offers a range of pricing options targeted at individuals, businesses, and institutes of education. The basic option for individuals is free.
Storychief is an article collaboration and one-click distribution platform. The tool helps teams to create engaging and high-quality articles before publishing them effortlessly to a number of different channels.
- One-click distribution
- Removes repetitive distribution tasks
- Offers insightful reporting
Storychief offers a free and a pro plan. The pro plan starts from $10 per month.
Social Media Tools
Despite some teething pains, social media is still here to stay. A staggering 90.4% of millennials are active on social media – you’ve simply got to make the most of this marketing channel. These tools can help you to do just that.
SocialPilot is a simple and cost-effective social media marketing tool that is aimed at marketing teams and agencies alike. The platform makes it a breeze to manage social media, schedule posts, and analyze results.
- Sophisticated analytics
- Content suggestion algorithms
- Robust customer support
SocialPilot offers a range of pricing options that can be chosen on a monthly or yearly cycle. The small team option starts at $41.66 per month with annual billing.
Planable is a social media collaboration and approval platform. The tool acts as a shared space for social media teams to come together and collaborate on high-quality content. The tool also helps with the approval process.
- Preview posts within context
- Makes it easy to gather feedback
- Schedule approved posts from within the app
Planable offers three pricing options with its starter option coming in at $39 per month.
Walls.io is a platform that collects and displays posts from social media. The tool can be used to create walls for events, websites, and more. This helps marketers to organize content in an attractive way that engages users.
- Fast and simple to use
- Moderate, style, and customize the wall
- Easily display and embed the wall
There are three pricing options available that can be chosen on a one-off, monthly, or yearly basis. There is a free option available.
QuuuPromote is a blog promotion platform that helps marketers to automatically drive engagement and traffic on their content. The tool achieves this by having relevant people share content with their own audience of real people.
- Increase traffic
- Gather interested readers
- Share content across a number of platforms
QuuuPromote charges per promotion, starting at $40 per promotion that will run for 30 days.
Postfity helps social media managers to schedule posts to a number of key social media platforms. Those users are also able to manage their profiles, engage with audiences, and monitor performance.
- The ability to collect post ideas
- Invite multiple users
- Manage multiple social accounts
Postfity offers three pricing options starting at the Mini package for $9.99 per month.
Website Conversion Rate Optimization
Generating traffic is just one part of the battle for marketers – they’ve then got to convert those visitors into paying customers. Here are the leading website conversion rate optimization tools.
Vyper is a platform that empowers marketers to build hype among customers with robust referral marketing. The platform includes an easy-to-use builder than makes it simple for marketers to build strong and performant campaigns.
- Display campaigns in a variety of places
- Manage leads
- Coordinate multiple campaigns
Vyper offers four pricing tiers ranging from free to agency.
Involve.me is a user engagement platform that gives marketers the power to create personalized interactions over the course of the customer journey. This helps marketers to acquire and retain engaged customers.
- Robust lead pages
- Contests, promotions, quizzes, and more
- Product surveys, discounts, and more
Involve offers five tiers of pricing, including a free tier.
Proof is a conversion rate optimization tool that helps website owners to dramatically increase conversion rates in a short amount of time. The tool achieves this using a range of techniques that humanize websites, build trust, and create urgency.
- Harmonize online advertising spend
- Live visitor counts
- Hot Streaks notifications
Proof offers two tiers to its customers – the Business Monthly package starts at $129 per month.
Kyleads is an optimization tool that helps marketers to access actionable customer feedback, acquire email subscribers, and increase revenue. The tool does this by offering functionality like quizzes, pop ups, reports, and more.
- Sophisticated targeting
- Rich reports
- Split testing and customization
Kyleads offers a monthly and annual subscription package. The monthly package is priced at $50.
Crowdy.ai is a platform that places a strong emphasis on usability. The tool offers a diverse range of social proof solutions to help marketers elevate their conversion rates and earn more customers.
- A range of social proof tools
- Offers simple integration
- Fast to get started
Crowdy offers four tiers of pricing, with the starter plan beginning at $11 per month.
Marketing teams around the world must automate a number of marketing tasks to automatically connect with users across channels like email, social, text, and more. Here are the leading marketing automation platforms.
HubSpot offers marketing teams a suite of marketing automation functionality through its marketing hub software. This tool can help marketers to convert more visitors and coordinate performant inbound marketing campaigns at an impressive scale.
- Automates repetitive tasks
- Simple to create workflows
- A clear and visual interface
HubSpot’s Marketing Hub offers a free edition, as well as three paid tiers. The starter tiers begins at $50 per month.
Intercom is a customer messaging platform that grants marketers a totally customizable messaging suite that can drive growth at every stage of the life cycle. The tool can be used to create bots and product tours, and to offer live chat functionality.
- Chatbot and live chat functionality
- Interactive product tours
- Simple to use
Intercom offers a number of pricing options. Intercom customers can purchase the entire suite of functionality, or even purchase a specific service.
Marketo offers a range of marketing automation features to technology-driven marketers. Those marketing professionals can use the platform to coordinate solutions like email marketing, lead management, mobile marketing, and more.
- Regular product updates
- Covers everything from acquisition to advocacy
- Diverse automation solutions
Marketo offers three standard pricing tiers primarily to enterprise-level customers.
Pardot is a B2B marketing automation platform that is owned by Salesforce. The platform acts as a full solution that can help marketers to cultivate close ties with customers and salespeople to close more deals.
- Rich personalization options
- Robust lead generation functionality
- Lead management options
Pardot offers three standard tiers that are aimed at enterprise-grade clients. The tool also integrates with Salesforce and this comes at a unique cost.
Encharge.io is a powerful marketing automation tool that is aimed specifically at SaaS companies. The tool integrates with leading CRMs to help marketers execute precise campaigns and send targeted emails.
- Intuitive logic building
- Integration with numerous popular apps
- Create groups according to user activity
Encharge offers a wide range of flexible pricing options according to your number of subscribers.
There are 3.9 billion active email users around the world – it’s important that marketers use the most of this popular communication channel to meet their goals. Here’s a look at the best email marketing tools out there.
Lemlist gives marketers the power to send attractive and engaging cold emails. The simple editor allows marketers to personalize a number of different elements and automate their follow-up emails too.
- Lots of great templates
- Send emails at scale
- Integrate with key platforms
Lemlist offers three pricing options with the beginner option starting at $29 per month.
OutreachPlus is a piece of personalized email marketing software that helps brands, publishers, and agencies to send cold emails that generate more leads and backlinks. The tool makes this possible by offering a range of customization options.
- Integrations with key platforms
- A number of personalization options
- Lead scoring and categorization
OutreachPlus offers users a range of subscription options that can be billed on a monthly or yearly basis.
GetResponse is an email marketing platform that helps marketers to send attractive emails that engage and sell. The tool also offers a host of complementary marketing automation solutions, too.
- The ability to schedule newsletters
- Autoresponders and automated emails
- Grouping and targeting
GetResponse offers four tiers of pricing where the price varies according to the size of your email list. Discounts can be unlocked according to the chosen billing cycle.
Snov.io is a feature-rich outreach automation platform that can help marketers to find, validate, and email prospects to achieve better conversion rates. The tool offers a range of features to make this possible including domain email search, email verification, and more.
- Triggered email sequences
- Email tracking for Gmail
- An integrated technology checker
Snov offers four key pricing tiers with the lowest starting at $39 per month. Custom pricing is also available for enterprise clients.
Hunter is a very useful email marketing tool that can help marketers to find and verify professional email addresses quickly and effectively. The tool is easy to use and it can help marketers to boost metrics across the board.
- A robust email finder
- Quick email verification
- Domain search
There are five pricing options available for Hunter, including a free version. Discounts can be unlocked on yearly purchases.
Ahrefs offers a suite of SEO tools and resources to digital-focused marketers. Those marketers can use Ahrefs to research keywords, explore competitors, audit websites, and much more.
- Organic search reports
- Keyword explorer tools
- A strong backlink checker tool
There are four pricing options offered by Ahrefs, starting at the lite package that comes in at $99 per month.
ContentKing is a real-time SEO auditing and content tracking platform. The tool gives marketers the ability to monitor their web properties 24/7. ContentKing also offers alerts and actionable insights.
- SEO auditing
- SEO monitoring
- SEO alerting
- SEO change tracking
ContentKing offers three tiers: Standard, Agency, and Enterprise. The standard pricing model varies according to the size of your website.
SEMRush is an online visibility management platform that offers marketers the ability to optimize SEO, PPC, content, social media, and competitive research. It is a very popular solution used by a number of digital marketers around the world.
- Covers the complete SEO workflow
- Offers vast amounts of data
- Accurate analytics reports
There are four pricing options available with the entry-level package costing $99.95 per month. An enterprise-level option is also available.
SurferSEO is a data-driven platform that helps digital marketers to rank higher in search engines. The tool achieves this by analyzing a number of on-page signals and then providing SEO professionals with an easy-to-follow to-do list.
- Fast calculation times
- Accurate SEO recommendations
- Data-driven copy drafts
There are three SurferSEO options available with the basic option costing $59 per month.
Nightwatch is an SEO rank and backlink tracker that is targeted at companies focused on scaling. The tool offers a number of tools to digital marketers including rank tracking, backlink monitoring, and site auditing.
- An attractive UI
- Simple reports
- Behavior tracking
Nightwatch offers personal, business, and agency pricing options that can be paid on a monthly and annual basis.
Productivity Tools for Marketers
Marketing is a complex field and more is expected of various marketing profiles than ever before. The appropriate marketing productivity tools can help marketing teams to achieve more – here are the best options.
40. Time Doctor
Time Doctor is a smart employee time tracking software that helps managers to get the most from their team members. The tool makes it simple to track time and productivity so that marketing professionals can get more done each day.
- A simple tool
- Time tracking and attendance features
- Invoicing, reminders, screenshot recording, and more
The pricing for Time Doctor starts at $5.00 per month, per user.
Standuply is a digital project management assistant that helps to automate a range of processes. The tool also provides insights and information along the way, making it easier for project managers to make the right decisions.
- Automate critical processes
- Consult with the team
- Coordinate meetings and updates
Standuply offers four pricing options including a free starter plan.
Bookafy is a marketing productivity tool that handles appointment scheduling. The robust platform offers a pleasant booking experience that includes confirmations, reminders, payments, and more.
- A robust application with a rich feature set
- Design customization options
- A focus on customer support
Bookafy offers three pricing tiers including a free option. Customers can unlock a discount by paying on an annual basis.
Integromat is an online automation platform that bills itself as the glue of the internet. It brings together data from a range of sources and automates a range of manual tasks to empower businesses.
- Advanced online automation features
- Doesn’t require code knowledge
- Lots of guidance and documentation
Integromat offers three pricing plans billed on a monthly basis. The tool also offers a free option.
The right marketing tools can transform the productivity of your marketing team – we hope that you’ve found your next secret weapon in this post. If you have a tool that you would like to add to this list, please let us know.