Best 40 Software Solutions Your Marketing Team Should Know

The goal of your marketing efforts is to succeed – to achieve it you must ensure that your team can make the most of the best marketing solutions. In this post, we’ll take a look at 40+ marketing tools you’ll want to explore to level-up your marketing results.

Why Your Marketing Team Needs to Use Different Tools

Marketing is more complex today than ever before. Each day, your professional team members will use their skills to perform a range of marketing tasks like lead generation, content creation, market research, and much more. To get the best results in those areas, your team members need a fine strategy and the best project tools. As a marketing manager, you’ve got to make sure that your team members have the right tools at their fingertips to do their best work – that they have access to landing page templates, email marketing platforms, SEO tools, and more. These best marketing tools can help your team members to create work that is accurate, timely, data-backed, and of the highest possible quality.

40+ Marketing Software Solutions

Now that we understand why the right tools are so important, let’s take a look at the 40+ best marketing tools for agencies according to the main categories:

• Marketing Collaboration & Project Management
• Landing Page Builders
• Content Creation
• Social Media Tools
• Website Conversion Rate Optimization
• Marketing Automation
• Email Marketing
• SEO Tools
• Productivity Tools for Marketers

1. Filestage

Filestage is a review and approval platform that simplifies and streamlines the content review process for creative professionals. Internal and external stakeholders can leave in-context feedback with just a few clicks, while project managers can monitor approvals and execute flawless version control. Key features

• Comment on all file types
• Integrated to-do list
• Real-time collaboration
• Simple version control
• Annotations for intuitive feedback

Pricing Filestage offers three pricing plans on a monthly or yearly basis. That includes the Starter, Pro, and Enterprise levels. The starter package begins at $99 per month.

2. ProofHub

ProofHub is an all-in-one project planning software that gives project managers control over their team and their projects. ProofHub places a strong emphasis on helping marketing teams to plan, collaborate, organize, deliver, and more. Key features

• Lots of integrations
• Task management
• Kanban boards and Gantt charts

Pricing ProofHub offers two tiers billed annually: Essential and Ultimate Control. The Essential package starts at $45 each month.

3. Scoro

Scoro is a comprehensive business management software that aims to solve the constant shuffling and fragmentation that can harm marketing productivity. The tool does this by offering a one-stop-shop for business management. Key features

• Time tracking
• Project planning, scheduling, and tracking
• Financial reports
• Sales tracking
• Sophisticated reporting

Pricing Scoro offers four pricing plans that can be billed on a monthly or yearly basis. The “Essential” package starts at $26 per user per month.

4. Chanty

Chanty is an AI-powered team chat solution that makes it simpler for team members to share knowledge and project information in one place. The tool helps teams to communicate, collaborate, connect, organize, focus, and relax. Key features

• Text, voice, or video communication
• Simple to share files, links, and tasks
• Integration with popular apps
• Robust filtering tools

Pricing Scoro offers a “Free” and “Business” package. The business package is priced at $3 per user per month.

5. Stackfield

Stackfield offers a suite of marketing tools within a secure environment. The tool offers team chat, thread-based discussions, task management, and more to keep teams as productive as possible. Key features

• End-to-end data encryption
• ISO-certified data centers
• A host of marketing tools

Pricing Stackfield offers a wide range of pricing plans with its starter package coming in at $29 per month and organization.

6. ClickUp

ClickUp is a marketing productivity app that bills itself as the future of work. The tool achieves this by offering a range of functionality including tasks, documents, chat, goals, timelines, reminders, and more. Key features

• High-profile integrations
• Customizable spaces
• Task management
• Agile board views

Pricing ClickUp offers four pricing options with a free option that includes limited features.

Landing Page Builders

Landing pages are a powerful tool that marketers use to increase conversions and reach more customers. In fact, 48% of marketers now build a new landing page for each marketing campaign. Most of the editors listed below go with integrations so that you can, for example, publish WordPress landing pages on your own domain. Here are the best landing page builders to create, optimize, and track your landing pages.

7. Landingi

Our landing page builder.

8. Unbounce

Unbounce is a landing page platform that helps businesses around the world to create custom landing pages that convert visitors. The tool uses a what-you-see-is-what-you-get editor that helps marketers to create and optimize dedicated landing pages. Key features

• Intuitive A/B testing
• Lots of templates
• Optional JavaScript and CSS adjustments

Pricing Unbounce offers three key pricing plans that are billed annually. The “Essential” tier begins at $79 per month.

9. Leadpages

Leadpages is a landing page management tool that is aimed at small businesses. The tool helps those small businesses to build simple websites, landing pages, pop-ups, alert bars, and more. Key features

• A robust conversion toolkit
• Insights and reporting
• Templates and unlimited publishing

Pricing Leadpages offers three tiers of pricing that can be billed on a monthly or annual basis. The standard package begins at $25 per month.

Content Creation

An impressive 90% of marketers now use digital content to approach new customers. This volume means that it’s difficult to stand out from the crowd, though, so here’s a look at the content creation tools that can put you ahead.

10. Venngage

Venngage gives content marketers the power to create attractive infographics that tell stories and present data. The tool offers a number of templates that help marketers to create great infographics in three simple steps. Key features

• Lots of professionally-designed templates to choose from
• The ability to add attractive charts and visuals
• Many design customization options

Pricing Venngage offers three tiers that can be billed on a monthly, quarterly, or yearly basis. The tool offers a free option.

11. Piktochart

Piktochart is a simple and intuitive tool that gives marketers the power to create impactful designs that have a visual impact. Marketers can use a range of templates to create infographics, presentations, and print collaterals. Key features

• A vast library of professional templates
• Simple design tools
• The ability to create lots of collaterals

Pricing Piktochart offers two tiers of pricing that can be billed on a monthly or annual basis. The entry-level package starts at $24 per month.

12. Hippo Video

Hippo Video is a video personalization and distribution platform. The tool helps businesses to secure seamless video workflows and take care of tasks like video editing, sharing, analytics, and more. Key features

• Rich audience demographics
• Lead generation functionality
• Create video from images

Pricing Hippo Video offers four package options including a free option.

13. Visme

Visme is a tool that makes it simple for businesses to create professional presentations and infographics online. The tool also features a wide range of templates and graphics to expedite the creation process. Key features

• Create infographics and other visual content
• Makes it simple to include interactivity
• Robust privacy controls

Pricing Visme offers a range of pricing options targeted at individuals, businesses, and institutes of education. The basic option for individuals is free.

14. Storychief

Storychief is an article collaboration and one-click distribution platform. The tool helps teams to create engaging and high-quality articles before publishing them effortlessly to a number of different channels. Key features

• One-click distribution
• Removes repetitive distribution tasks
• Offers insightful reporting

Pricing Storychief offers a free and a pro plan. The pro plan starts from $10 per month.

Social Media Tools

Despite some teething pains, social media is still here to stay. A staggering 90.4% of millennials are active on social media – you’ve simply got to make the most of this marketing channel. These social media tools can help you to do just that.

15. SocialPilot

SocialPilot is a simple and cost-effective social media marketing tool that is aimed at marketing teams and agencies alike. The platform makes it a breeze to manage social media, schedule posts, and analyze results. Key features

• Sophisticated analytics
• Content suggestion algorithms
• Robust customer support

Pricing SocialPilot offers a range of pricing options that can be chosen on a monthly or yearly cycle. The small team option starts at $41.66 per month with annual billing.

16. Planable

Planable is a social media collaboration and approval platform. The tool acts as a shared space for social media teams to come together and collaborate on high-quality content. The tool also helps with the approval process. Key features

• Preview posts within context
• Makes it easy to gather feedback
• Schedule approved posts from within the app

Pricing Planable offers three pricing options with its starter option coming in at $39 per month.

17. Walls.io

Walls.io is a platform that collects and displays posts from social media. The tool can be used to create walls for events, websites, and more. This helps marketers to organize content in an attractive way that engages users. Key features

• Fast and simple to use
• Moderate, style, and customize the wall
• Easily display and embed the wall

Pricing There are three pricing options available that can be chosen on a one-off, monthly, or yearly basis. There is a free option available.

18. QuuuPromote

QuuuPromote is a blog promotion platform that helps marketers to automatically drive engagement and traffic on their content. The tool achieves this by having relevant people share content with their own audience of real people. Key features

• Increase traffic
• Gather interested readers
• Share content across a number of platforms

Pricing QuuuPromote charges per promotion, starting at $40 per promotion that will run for 30 days.

19. Postfity

Postfity helps social media managers to schedule posts to a number of key social media platforms. Those users are also able to manage their profiles, engage with audiences, and monitor performance. Key features

• The ability to collect post ideas
• Invite multiple users
• Manage multiple social accounts

Pricing Postfity offers three pricing options starting at the Mini package for $9.99 per month.

Website Conversion Rate Optimization

Generating traffic is just one part of the battle for marketers – they’ve then got to convert those visitors into paying customers. Here are the leading website conversion rate optimization tools.

20. VYPER

Vyper is a platform that empowers marketers to build hype among customers with robust referral marketing. The platform includes an easy-to-use builder than makes it simple for marketers to build strong and performant campaigns. Key features

• Display campaigns in a variety of places
• Manage leads
• Coordinate multiple campaigns

Pricing Vyper offers four pricing tiers ranging from free to agency.

21. Involve.me

Involve.me is a user engagement platform that gives marketers the power to create personalized interactions over the course of the customer journey. This helps marketers to acquire and retain engaged customers. Key features

• Robust lead pages
• Contests, promotions, quizzes, and more
• Product surveys, discounts, and more

Pricing Involve offers five tiers of pricing, including a free tier.

22. Proof

Proof is a conversion rate optimization tool that helps website owners to dramatically increase conversion rates in a short amount of time. The tool achieves this using a range of techniques that humanize websites, build trust, and create urgency. Key features

• Harmonize online advertising spend
• Live visitor counts
• Hot Streaks notifications

Pricing Proof offers two tiers to its customers – the Business Monthly package starts at $129 per month.

23. Kyleads

Kyleads is an optimization tool that helps marketers to access actionable customer feedback, acquire email subscribers, and increase revenue. The tool does this by offering functionality like quizzes, pop ups, reports, and more. Key features

• Sophisticated targeting
• Rich reports
• Split testing and customization

Pricing Kyleads offers a monthly and annual subscription package. The monthly package is priced at $50.

24. Crowdy.ai

Crowdy.ai is a platform that places a strong emphasis on usability. The tool offers a diverse range of social proof solutions to help marketers elevate their conversion rates and earn more customers. Key features

• A range of social proof tools
• Offers simple integration
• Fast to get started

Pricing Crowdy offers four tiers of pricing, with the starter plan beginning at $11 per month.

Marketing Automation

Marketing teams around the world must automate a number of marketing tasks to automatically connect with users across channels like email, social, text, and more. Here are the leading marketing automation platforms.

25. HubSpot

HubSpot offers marketing teams a suite of marketing automation functionality through its marketing hub software. This tool can help marketers to convert more visitors and coordinate performant inbound marketing campaigns at an impressive scale. Key features

• Automates repetitive tasks
• Simple to create workflows
• A clear and visual interface

Pricing HubSpot’s Marketing Hub offers a free edition, as well as three paid tiers. The starter tiers begins at $50 per month.

26. Intercom

Intercom is a customer messaging platform that grants marketers a totally customizable messaging suite that can drive growth at every stage of the life cycle. The tool can be used to create bots and product tours, and to offer live chat functionality. Key features

• Chatbot and live chat functionality
• Interactive product tours
• Simple to use

Pricing Intercom offers a number of pricing options. Intercom customers can purchase the entire suite of functionality, or even purchase a specific service.

27. Marketo

Marketo offers a range of marketing automation features to technology-driven marketers. Those marketing professionals can use the platform to coordinate solutions like email marketing, lead management, mobile marketing, and more. Key features

• Regular product updates
• Covers everything from acquisition to advocacy
• Diverse automation solutions

Pricing Marketo offers three standard pricing tiers primarily to enterprise-level customers.

28. Pardot

Pardot is a B2B marketing automation platform that is owned by Salesforce. The platform acts as a full solution that can help marketers to cultivate close ties with customers and salespeople to close more deals. Key features

• Rich personalization options
• Robust lead generation functionality
• Lead management options

Pricing Pardot offers three standard tiers that are aimed at enterprise-grade clients. The tool also integrates with Salesforce and this comes at a unique cost.

29. Encharge

Encharge.io is a powerful marketing automation tool that is aimed specifically at SaaS companies. The tool integrates with leading CRMs to help marketers execute precise campaigns and send targeted emails. Key features

• Intuitive logic building
• Integration with numerous popular apps
• Create groups according to user activity

Pricing Encharge offers a wide range of flexible pricing options according to your number of subscribers.

Email Marketing

There are 3.9 billion active email users around the world – it’s important that marketers use the most of this popular communication channel to meet their goals. Here’s a look at the best email marketing tools out there.

30. Lemlist

Lemlist gives marketers the power to send attractive and engaging cold emails. The simple editor allows marketers to personalize a number of different elements and automate their follow-up emails too. Key features

• Lots of great templates
• Send emails at scale
• Integrate with key platforms

Pricing Lemlist offers three pricing options with the beginner option starting at $29 per month.

31. OutreachPlus

OutreachPlus is a piece of personalized email marketing software that helps brands, publishers, and agencies to send cold emails that generate more leads and backlinks. The tool makes this possible by offering a range of customization options. Key features

• Integrations with key platforms
• A number of personalization options
• Lead scoring and categorization

Pricing OutreachPlus offers users a range of subscription options that can be billed on a monthly or yearly basis.

32. GetResponse

GetResponse is an email marketing platform that helps marketers to send attractive emails that engage and sell. The tool also offers a host of complementary marketing automation solutions, too. Key features

• The ability to schedule newsletters
• Autoresponders and automated emails
• Grouping and targeting

Pricing GetResponse offers four tiers of pricing where the price varies according to the size of your email list. Discounts can be unlocked according to the chosen billing cycle.

33. Snov.io

Snov.io is a feature-rich outreach automation platform that can help marketers to find, validate, and email prospects to achieve better conversion rates. The tool offers a range of features to make this possible including domain email search, email verification, and more. Key features

• Triggered email sequences
• Email tracking for Gmail
• An integrated technology checker

Pricing Snov offers four key pricing tiers with the lowest starting at $39 per month. Custom pricing is also available for enterprise clients.

34. Hunter

Hunter is a very useful email marketing tool that can help marketers to find and verify professional email addresses quickly and effectively. The tool is easy to use and it can help marketers to boost metrics across the board. Key features

• A robust email finder
• Quick email verification
• Domain search

Pricing There are five pricing options available for Hunter, including a free version. Discounts can be unlocked on yearly purchases.

35. Ahrefs

Ahrefs offers a suite of SEO tools and resources to digital-focused marketers. Those marketers can use Ahrefs to research keywords, explore competitors, audit websites, and much more. Key features

• Organic search reports
• Keyword explorer tools
• A strong backlink checker tool

Pricing There are four pricing options offered by Ahrefs, starting at the lite package that comes in at $99 per month.

36. ContentKing

ContentKing is a real-time SEO auditing and content tracking platform. The tool gives marketers the ability to monitor their web properties 24/7. ContentKing also offers alerts and actionable insights. Key features

• SEO auditing
• SEO monitoring
• SEO alerting
• SEO change tracking

Pricing ContentKing offers three tiers: Standard, Agency, and Enterprise. The standard pricing model varies according to the size of your website.

37. SEMRush

SEMRush is an online visibility management platform that offers marketers the ability to optimize SEO, PPC, content, social media, and competitive research. It is a very popular solution used by a number of digital marketers around the world. Key features

• Covers the complete SEO workflow
• Offers vast amounts of data
• Accurate analytics reports

Pricing There are four pricing options available with the entry-level package costing $99.95 per month. An enterprise-level option is also available.

38. SurferSEO

SurferSEO is a data-driven platform that helps digital marketers to rank higher in search engines. The tool achieves this by analyzing a number of on-page signals and then providing SEO professionals with an easy-to-follow to-do list. Key features

• Fast calculation times
• Accurate SEO recommendations
• Data-driven copy drafts

Pricing There are three SurferSEO options available with the basic option costing $59 per month.

39. Nightwatch

Nightwatch is an SEO rank and backlink tracker that is targeted at companies focused on scaling. The tool offers a number of tools to digital marketers including rank tracking, backlink monitoring, and site auditing. Key features

• An attractive UI
• Simple reports
• Behavior tracking

Pricing Nightwatch offers personal, business, and agency pricing options that can be paid on a monthly and annual basis.

Productivity Tools for Marketers

Marketing is a complex field and more is expected of various marketing profiles than ever before. The appropriate marketing productivity tools can help marketing teams to achieve more – here are the best options.

40. Time Doctor

Time Doctor is a smart employee time tracking software that helps managers to get the most from their team members. The tool makes it simple to track time and productivity so that marketing professionals can get more done each day. Key features

• A simple tool
• Time tracking and attendance features
• Invoicing, reminders, screenshot recording, and more

Pricing The pricing for Time Doctor starts at $5.00 per month, per user.

41. Standuply

Standuply is a digital project management assistant that helps to automate a range of processes. The tool also provides insights and information along the way, making it easier for project managers to make the right decisions. Key features

• Automate critical processes
• Consult with the team
• Coordinate meetings and updates

Pricing Standuply offers four pricing options including a free starter plan.

42. Bookafy

Bookafy is a marketing productivity tool that handles appointment scheduling. The robust platform offers a pleasant booking experience that includes confirmations, reminders, payments, and more. Key features

• A robust application with a rich feature set
• Design customization options
• A focus on customer support

Pricing Bookafy offers three pricing tiers including a free option. Customers can unlock a discount by paying on an annual basis.

43. Integromat

Integromat is an online automation platform that bills itself as the glue of the internet. It brings together data from a range of sources and automates a range of manual tasks to empower businesses. Key features

• Advanced online automation features
• Doesn’t require code knowledge
• Lots of guidance and documentation

Pricing Integromat offers three pricing plans billed on a monthly basis. The tool also offers a free option.

Conclusion

The right marketing tools can transform the productivity of your marketing team – we hope that you’ve found your next secret weapon in this post. If you have a tool that you would like to add to this list, please let us know.