Splash Page vs. Landing Page – What’s the Difference [UPDATE 2023]

Last updated: May 30, 2023 17min read Written by: Sylwester Karnuszewicz
How splash pages differ from landing pages - cover
Table of contents
Table of contents

Becoming a businessperson is one thing and staying in business is another. The competition on the online market is fierce, and you need to stand out to succeed. No wonder digital marketing tools, among other things landing pages, have become such a crucial part of every digital marketing strategy. The landing page concept has already settled down on the digital market, and every online entrepreneur must have run into them at some point. However, have you ever heard of splash pages? Do you know what part of website splash page is?

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What is a splash page?

A splash page is part of a website that precedes any other page on your business website. It is said to be a welcome screen and teaser for your potential leads before they go into your homepage. However, there is no universal purpose for which splash pages are produced, as it varies depending on the niche or the industry your business operates in.

A website splash page can be created in order to:

  • promote a new offer, an upcoming launch, or an event,
  • allow visitors to choose a region or a language
  • present a disclaimer or age verification for visitors,
  • tempt visitors (useful especially for photographers and designers to show their work),
  • put a warning or an alert,
  • share some info about a discount from an affiliate program you take part in.
Splash page example offering a free PDF

Splash page example.

Check out some of the best splash page examples!

What is a landing page and what is its purpose

A landing page is a standalone website created explicitly for marketing and advertising purposes. It's designed to grab the visitor's attention, present them with a specific product or service, and then encourage them to take the desired action.

It is the place where your new potential customers land which makes it also the first-impression maker – the quality of your landing page impacts whether it will be a favorable or repellant first impression. A high-quality and attractive landing page is a must for every online business. Especially considering the fact that it can be created for free with a landing page builder in less than an hour.

a multi-section landing page example (ebook offer) contrasting with a previous short splash page example

Landing page example.

 

Splash page features

The features of a website splash page depend heavily on the purpose behind creating it. Even when you search for splash page examples, you may come to the conclusion that the various splash pages you have seen don't have much in common. And if you wish to create a splash page using one of landing page templates, it's necessary to adjust a template to your own needs.

When creating a splash page, you can include one or more of the features such as:

  • a company logo or an attention-grabbing graphics or image,
  • a relevant and meaningful initial message depending on the purpose of creating a splash page,
  • an animation or a video,
  • choice how to enter the site,
  • technical requirements for using the site (rather obsolete).

In the early days of existence, splash pages were popular, especially among designers. They were an excellent opportunity for them to show off their animation skills using eye-catching animations and powerful graphics. However, over time, their qualities have become appreciated also by other parts of the digital marketing world.

Splash page advantages

Truth be told – splash pages seem to be an inconspicuous tool but, depending on your goal, they can turn out to be extremely helpful. Splash websites:

  • are fast-loading as there is a little information on them. It enables you to quickly draw the attention of the visitors and transfer the information you want to provide them with,
  • can serve as a showoff or a portfolio of your best work allowing you to show the quality of your craft and make an outstanding first impression,
  • allow visitors to choose the site language or technology if your business website has a few versions,
  • allow you to get feedback about your potential customers' preferences by analizing which splash pages worked the best for your business.

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What is the difference between a splash page and a landing page

As you can see, a landing page and a splash page both have their proper functions and reasons of existence. However, the fact that they are both supposed to grab attention instantly is the reason for which they are often mixed up. Let's then check the main differences between them in order to use them properly.

Goals

Landing pages are conversion-focused tools, captivating visitors with persuasive content and driving specific actions. They serve as the ultimate sales pitch, showcasing offers, visuals, and calls to action. In contrast, splash pages are attention-grabbers, leaving a memorable first impression through stunning visuals. Their goal is to pique curiosity and entice users to explore further.

Key elements

Landing pages typically feature persuasive content, clear calls to action, and conversion-focused elements such as lead capture forms and testimonials. Splash pages prioritize visual impact, often incorporating captivating visuals, videos, or animations to create a memorable first impression.

Landing page with a single message expressed in a headline

Call to action in the center – an explicit hallmark of a landing page (source: seobrand.com).

Caption: Call to action in the center – an explicit hallmark of a landing page (source: seobrand.com).

Length

A landing page can be long or short – it is about engaging visitors, and you decide which design is the most appropriate for your business. On the other hand, a splash page is only about greeting, and it has to be short.

Content

Another fundamental disparity between landing pages and splash pages lies in their content structure. A landing page typically features comprehensive content that educates and convinces visitors about the value and benefits of a specific offering. It incorporates persuasive headlines, engaging copy, captivating visuals, and clear calls to action. In contrast, a splash page focuses more on brevity and visual impact, containing minimal text and often centered around a single eye-catching image or video. Its purpose is to create intrigue and allure visitors to proceed to the main website or explore further.

Zara splash page welcomes site visitors

Splash screen welcoming Zara website visitors (source: zara.com).

SEO

Landing pages and splash pages have different impacts on SEO. Landing pages are typically optimized for specific keywords and are designed to rank well in search engine results. They provide valuable content and are often part of a larger website structure, contributing to the overall SEO strategy. On the other hand, splash pages, being more visually focused and often separate from the main website, may not have as much SEO value. They are primarily used for branding and user experience purposes rather than ranking in search engines.

Relation to website

Also, a landing page is always a standalone website or a part of it (for example, you can have a couple of WordPress landing pages on your own domain) while a splash page appears before you enter the website. It may appear as a temporary overlay or a separate URL that redirects users to the primary website after delivering its introductory impact.

Another one in splash page examples gallery – Ikea entrance page

Ikea splash page – entrance to a website (source: ikea.com).

More differences

So, to make things clear, let's add some more differences and list all we've got in a table. It should allow you to easily differentiate a landing page from a splash page.

Field Landing Pages Splash Pages
Focus Conversion and specific actions Captivating first impression
Content More detailed and information-rich (yet, still short) Minimalist with visual impact
Purpose Educate and persuade visitors Create curiosity and intrigue
Elements Strong calls to action and conversion elements Visual appeal and exploration
Optimization Lead generation and conversions Brand introduction
Navigation Scrolling option, sometimes a simple menu Limited navigation options, often single-page
Access Links from ad campaigns, marketing e-mails, social media, blogs, etc. Through direct URL or from SERPs
Trust-building Establish trust and credibility Emotional connection or wow factor
Target Audience and Goals Specific audience segments and goals Broad appeal for a range of visitors
Success Measurement Analytics and metrics Engagement and user experience
Additional benefits Leads capturing, improved SEO, large traffic volume Quick load, visual brand identification

Are splash pages the same as pop-ups?

Pop-ups appear on pages but, unlike website splash pages, not always immediately. Pop-ups can be triggered (for example) by scrolling down to a given page's depth, by spending a specified amount of time on a page, or by mousing over a given element. Splash pages are always displayed before entering the website.

Summary

Long story short, both landing pages and splash pages are great tools enabling you to increase your conversions and engage your visitors significantly more. Landing pages concept is definitely more widespread, but it doesn't mean that you should use it exclusively. Try to be one step ahead of your competition and, truth be told, splash pages can turn out to be as efficient as high-quality landing pages are. They are constructed in a slightly different manners, but they are both truly powerful marketing weapons.

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