17 Successful Instagram Ad Examples for Inspiration in 2025

Instagram ads have become one of the most effective tools in digital advertising – the fastest shortcut between a scroll and a sale. In 2025, the bar for engagement is higher, user attention is shorter, and the feed is more crowded than ever. What separates good Instagram ads from those that get ignored is not just design or copy – it’s how well they align with user behavior, platform trends, and brand identity.

But the best Instagram ads don’t just grab attention – they guide users to landing pages, online stores, or websites that continue the story seamlessly. In this article, you’ll see sample Instagram ads that lead with visual clarity and end with frictionless clicks.

5 High-Converting Instagram Ad Examples

The following Instagram ad examples show what happens when creative strategy meets optimized targeting. These ads don’t rely on luck – they follow a clear structure, deliver a focused message, and prompt users to take a specific action.

Instagram ad descriptions often play a crucial role in this process. They provide context, spark emotion, and guide the viewer toward engagement. The best ones are concise, visual in tone, and structured around three essentials:

• a strong hook,
• a clear value proposition,
• and a direct call to action.

However, not every campaign relies on written descriptions. In formats like Stories or Reels, visuals carry the message through design, motion, and on-screen text. Ultimately, great Instagram ads find the right balance between creativity and clarity.

Check out five high-converting Instagram ad examples – what sets them apart isn’t the brand name or budget, but their ability to capture attention instantly, sustain interest through clean storytelling, and lead users naturally to the next step.

1. Birra Moretti UK – Video Ads that Boosted In-Store Sales

• Brand: Birra Moretti UK
• Industry: Beverage
• Ad type: Video ads across Meta apps
• Goal: Driving in-store sales and brand awareness
• Results: 6.4% increase in in-store sales for their new product – Sale di Mare

Birra Moretti, a UK-brewed Italian beer brand owned by Heineken, turned digital storytelling into a toast to real connection.

Through short, evocative films optimised for Reels and Stories, the brand portrayed the moments that make life rich. The ads used colour, texture, and rhythm to embody Italian warmth, making the beer itself feel like a natural extension of community.

As highlighted in Meta case studies, Birra Moretti’s ads were targeted at a broad audience of young adults in the UK, particularly those with an affinity for Italian culture and cuisine, travel, and beer. The campaign budget was automatically optimized for real-time delivery, allocating more spend to the strongest performers and ensuring the most engaging content reached audiences efficiently and effectively.

Merging authentic storytelling with refined brand expression, Birra Moretti UK evoked the joy of sharing – with good company and a better beer – and achieved a 6.4% increase in in-store sales.

2. Frankly – Smarter Growth with Reels Ads

• Brand: Frankly
• Industry: Skincare
• Ad type: Instagram Reels ads
• Goal: Increase online sales and improve campaign efficiency
• Results: 43% more purchases; 38% higher return on ad spend

When Frankly, a South Korean skincare brand, expanded globally, it sought new ways to reach and convert customers more efficiently.

To refresh its ad mix, Frankly added short Reels ads to its existing campaigns, which relied on image ads. Following Meta’s creative best practices for Reels – such as full-screen 9:16 videos, on-screen safe zones, and attention-grabbing openings – the brand highlighted its clean formulas and practical beauty approach in a visually engaging, mobile-first format.

According to Meta case studies, by pairing dynamic storytelling with Meta’s data-driven tools, Frankly achieved glowing improvements: 43% more purchases and a 38% increase in return on ad spend compared to image-only campaigns.

3. ASOS – When Product Becomes a Message

• Brand: ASOS
• Industry: Fashion & E-commerce
• Ad type: Instagram Stories image ads
• Goal: Drive online sales and strengthen brand relevance through visual storytelling
• Results: 26% increase in ROAS during seasonal promotions; higher engagement vs. copy-heavy ads.

ASOS, the leading UK-based online fashion retailer, built its campaign around visual clarity. Each ad featured crisp fashion photography with a single, direct prompt to shop. The approach stripped away distractions – no cluttered text, no competing elements – creating frames that resembled editorial spreads adapted for mobile screens.

The brand understood its audience: people who engage with images before text. Fashion pieces anchored each composition, making an impression through presence alone rather than persuasion.

This visual-first philosophy paid off measurably, with a 26% improvement in campaign returns during key selling windows – evidence that in the fashion industry, understated confidence converts better than complexity.

4. Redpro USA – When Conversation Becomes Conversion

• Brand: RedPro USA
• Industry: Home Safety
• Ad type: Video ads that click to Instagram Direct
• Goal: Generate qualified leads and increase sales through conversational marketing
• Results: 50% year-over-year sales growth; 35% conversion rate from leads

Redpro USA, a company specializing in removable pool safety barriers and netting systems, revolutionized how it generated leads by prioritizing direct dialogue over conventional tactics. When traditional methods like phone prospecting and direct mail stopped producing results, they adopted a messaging-first model through ads linked straight to Instagram Direct.

Each ad invited potential customers to message Redpro instantly, triggering automated greetings followed by real-time chats with service representatives. These personalized exchanges built trust quickly – often leading to scheduled technician visits, a key conversion step for the business.

The results spoke for themselves: annual sales rose 50%, with a 35% lead-to-customer conversion rate – showing that genuine interaction delivers stronger outcomes than traditional prospecting approaches.

5. Revolve – Powerful Instagram Story Ads

• Brand: Revolve
• Industry: Fashion & E-commerce
• Ad type: Instagram Stories video ads
• Goal: Increase purchase conversions and elevate ad engagement
• Results: 417% increase in purchases; 9x increased ROAS; rise in swipe-throughs

Revolve transformed its Instagram Stories presence by merging visual sophistication with commercial intent. The retailer partnered with Dash Hudson’s Story Studio to develop conversion-focused templates that replaced basic formats.

The updated content showcased fluid motion design, intentional product presentation, and cohesive brand messaging. Each piece felt like a condensed editorial moment – sophisticated, desirable, and primed for interaction.

Where influencer-heavy feeds blur together, Revolve created separation through ads that resembled curated fashion features rather than hard sells. Fast-moving visuals hooked eyes immediately, and direct CTAs bridged the gap between browsing and buying.

The performance metrics told the story: a 417% jump in purchases, 9x improvement in ROAS, and measurable lifts in interaction rates – proving that Stories become revenue engines when visual excellence aligns with commercial intent.

3 Instagram Story Ad Examples

Instagram Story ads are full-screen, vertical images or videos that appear between organic Stories – blending seamlessly into the way people naturally scroll through the app. They’re fast, visual, and immersive, giving brands only seconds to make an impact.

Effective Story ads grab attention immediately with bold design, motion, and clear on-screen text. They use minimal copy, rely on sound-off storytelling, and feature a strong, simple call-to-action sticker. When well-executed, Story ads feel like part of the feed rather than a break in it.

Take a look at three standout Instagram Story ad examples that show how creative design, clear messaging, and seamless interactivity can turn quick views into meaningful engagement.

1. ZARA

Through Dynamic Ads on Instagram, Zara serves personalized content to individual users. The platform selects specific products from the catalog and automatically generates minimalist Story ads, showcasing one item at a time alongside a clear call to action, striking a balance between simplicity and visual impact. Static graphics are best for this type of advertising – and ZARA understands this perfectly.

By tapping “Expand story”, users access additional product showcases embedded within the same ad. According to Meta’s ads library, the reach surpassed 145,000 users within one week. Automated personalization can achieve substantial visibility while maintaining a curated, individual feel.

2. Saalbach Hinterglemm Leogang Fieberbrunn

Saalbach Hinterglemm Leogang Fieberbrunn tapped into the excitement of winter sports with a Story ad centered on the energetic tagline “Feel the Pow(d)er.” The creative combined sharp footage of skiers carving through fresh snow with striking text overlays and a clear booking prompt. Its streamlined design, movement-heavy composition, and alpine atmosphere pulled viewers directly into the mountain experience.

Meta’s ads library data shows the campaign reached nearly 233,000 users. This ad turns winter excitement into booking intent, transforming inspiration into action with just one tap.

3. Revolut

Revolut, the global financial super app, used a short, high-impact Story video to turn attention into action. The ad featured the sleek Revolut card in motion, paired with striking typography and the message “See it. To believe it.” – a confident statement matching the brand’s bold, tech-driven identity.

With a direct link to sign up, the creative delivered instant clarity and conversion potential. The result was a simple yet powerful execution that reflected Revolut’s promise: modern banking, made effortless.

3 Carousel Instagram Ad Examples

Carousel ads on Instagram enable brands to tell a story through swipeable images or videos, allowing users to explore more content without leaving the feed. Each frame builds upon the last, creating an interactive and intentional narrative.

The best carousel ads balance creativity and clarity with consistent visuals, brief captions, and a smooth flow that encourages swiping. Whether showcasing products, outlining a process, or sharing a travel story, effective carousels give each card a clear purpose and let the story unfold naturally.

Here are three examples that demonstrate how smart sequencing, cohesive design, and focused messaging can turn a simple swipe into meaningful engagement.

1. Expedia

For its Unpack ’26 campaign, Expedia deployed a carousel ad built around visual exploration, presenting destinations predicted to gain traction in 2026. Each panel featured crisp imagery alongside simple typographic elements, prompting users to scroll through 10 stops such as Okinawa or Savoie.

The ad combined bold visuals with a simple message, turning travel inspiration into interaction. With a cohesive design and direct “Learn More” call to action, Expedia turned exploration into engagement, proving that great travel ads don’t sell trips – they spark wanderlust. The ad was targeted at a wide audience of adults in the UK. Meta Ads Library records indicate that the campaign achieved over 79,000 unique views during its initial four weeks.

2. Square

A fintech company, Square, promoted its range of business solutions via a simple, user-friendly carousel ad. Two panels showcased specific products – the Square Terminal and Square Stand – alongside relatable photography that captured merchants and customers during transactions.

Images centered on people rather than just hardware, building connection while providing visual scale reference. The compact two-card structure prevented browsing fatigue, and direct product names in the headlines created immediate mental anchors for viewers.

3. Otta

Otta, the career platform connecting talent with leading startups, partnered with Superside to create a bold, design-led Instagram campaign that stood out in competitive job markets. The ads used over ten carousel variations, each tailored to specific job categories and markets.

Vibrant pastels and bright hues gave the campaign instant stopping power, while smart copy made the message clear and motivating. By combining playful design, strategic motion, and confident messaging, Otta turned ads into an experience – one that inspired candidates to take the next step toward a career-defining opportunity.

3 Video Instagram Ad Examples

Instagram video ads are designed to stop the scroll. They use movement, sound, and storytelling to capture attention in the feed, Reels, or Stories – often within seconds. From product demos to cinematic brand moments, video is a powerful way to turn awareness into action.

Top-performing video ads are short, mobile-first, and emotionally clear. They start strong, focus on a single message, and end with a simple next step – like learning more, signing up, or making a purchase. Great videos don’t just show a brand, they make you feel it.

Here are three examples that show how pacing, design, and storytelling can turn brief attention into lasting impact.

1. Uber

Uber used an authentic, selfie-style video ad to connect directly with potential drivers. Featuring a real driver speaking from their car, the ad delivered a relatable message about flexibility and quick payouts. The on-screen text reinforced the story in a conversational, TikTok-inspired format.

By focusing on real experiences rather than polished visuals, Uber made the opportunity feel genuine and attainable. The “Sign Up” call to action closed the loop – turning authenticity into motivation to join.

2. Runtastic

Runtastic’s strategy was to drive app downloads by connecting fitness goals with visible results. Their video ad delivers instant motivation by showing what users aspire to achieve – strength, focus, and control. The ad features a fit athlete performing targeted exercises, visually demonstrating how the app customizes workouts for specific muscle groups.

The creative is minimal yet powerful: a clean background, dynamic motion, and on-screen prompts like “Legs” guide the viewer’s attention while reinforcing the app’s functionality. By blending visual clarity with an emotional trigger – the desire to become one’s best self – Runtastic turns a simple demo into an invitation to transform.

3. Zooplus

Zooplus, the online store for pet essentials, used a vibrant, feel-good video ad to showcase the joy of shopping for pets. The ad bursts with color and energy – packages opening to reveal playful toys and tasty treats, while happy cats and dogs enjoy every moment. Beneath the video, clickable product tiles make it easy for viewers to shop instantly, turning delight into action.

The ad’s positive energy, effortless progression, and straightforward call to action captured the essence of pet companionship: the mutual gift of happiness. By merging genuine warmth, eye-catching visuals, and easy purchase access, Zooplus elevated a conventional product showcase into a reflection of the small joys that define life with pets.

3 Instagram Reel Ad Examples

Instagram Reels ads are built for energy and discovery. They appear naturally among organic Reels, giving brands a chance to engage users where attention and creativity move fast. With vertical, full-screen storytelling and quick pacing, Reels are ideal for brands aiming to feel authentic and native to the platform.

The most effective Reels ads combine personality with precision. They hook viewers in seconds, use trending sounds or bold visuals, and keep the message clear and concise. While most Reels ads are motion-driven, Dynamic Ads can sometimes appear as static images within the format; however, ads designed with movement typically perform better in Reels.

Here are three examples that show how brands can use creativity to connect, entertain, and convert.

1. Visa

As an official partner of the Winter Olympics, Visa captured the excitement of sport and everyday moments in one energetic Reels ad. The video followed a simple story – a quick, seamless payment with Visa leading to the joy of winning a chance to attend the Winter Olympics.

Dynamic transitions connected scenes of Olympic action with real-life shopping moments, while the copy tied emotion to opportunity. The result was a fast-paced, feel-good narrative that blended performance with passion – showing that with Visa, every transaction can be a moment of victory.

2. Coursera

Coursera, in collaboration with Microsoft, used a clean, static visual to promote its AI Product Manager Professional Certificate. The ad featured structured design, crisp typography, and a deep blue tech-inspired background that conveyed credibility and focus.

The message – “Get job-ready in three months” – stood out as a direct promise of tangible results, supported by a clear call to action. Its simplicity and authority reflected Coursera’s mission: making future-ready skills accessible to everyone, one click at a time.

3. Vitkac

Vitkac used a minimalist, high-fashion video to express a statement rather than a product. The ad uses Instagram’s Reels format effectively – short, striking, and sound-optional. Set against a dark, studio-lit backdrop, the short film featured fluid movements, sharp tailoring, and the enigmatic line “This is a new style dialect.”

Rather than selling a product, the ad sells a feeling – sophistication, individuality, and exclusivity. This aligns perfectly with luxury marketing, where emotional resonance and aesthetic consistency are more potent than direct calls to action. Viewers who connect with the tone are likely to visit the profile or site – the ultimate soft-sell approach that builds long-term brand affinity.

Start Building Landing Pages that Boost Your Instagram Ad Performance

Great Instagram creative captures attention, but the journey doesn’t end there. Whether you’re just learning to create ads or already know how to run ads profitably in the Instagram app, the post-click experience is where conversions are won or lost.

That’s where Landingi makes the difference. It empowers you to optimize that critical moment with tools for paid campaigns optimization, A/B testing capabilities, and personalization options that let you tailor experiences to different audience segments. Test variations, identify what works, and scale your best-performing experiences – all without developer support.

Ready to complete the conversion loop? Try Landingi free and see how optimized landing pages transform Instagram traffic into measurable results.