In-app Facebook Conversions API integration

Last updated: October 27, 2021 Written by: Patrycja Patrycja
Table of contents
Table of contents

You can integrate your landing page with Facebook to track conversions and manage the analytics. In Landingi, you can do this in three ways:

This guide will show you how to set up the in-app integration. This integration collects data about form submissions and sends them to your Facebook Conversions API as a contact event. Before you start, go to Beta Features and turn on the feature.

If you are adding a domain to Facebook Event Manager for the first time or adding another domain, you need to verify it first. Go HERE to read how to verify a domain.

Get your ID and token

1. Go to Events Manager. You'll copy the pixel ID and token.

2. You need an active pixel. You can use either Facebook Pixel or Conversions API. If you don't have any pixels, follow the guide on how to set up a Facebook pixel (follow "Get your conversions API" only). In step 4 of that guide, you can select either Conversions API or Facebook Pixel.

3. To find your pixel ID, go to Data Sources (1) Settings (2), and copy the ID (3).

4. To copy the token, scroll down the Settings section and find Conversions API. Click on Generate access token and copy it.

Note: If the Generate access token isn't active, or you don't see it at all, it means that you don't have the required permissions (administrator or developer). 

Set up the integration in Landingi

1. In a new browser tab, log in to Landingi and navigate to the Dashboard of your landing page. You need to set up the integration for each of your landing pages separately. 

2. Go to Settings, paste the ID and token, and save changes.

3. All set! Now you can create an event in Facebook Manager.




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