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Home Help Center EventTracker and Google Analytics 4 integration

EventTracker and Google Analytics 4 integration

TABLE OF CONTENT

EventTracker is a tracking tool available in the Dashboard of each landing page. The tool records every user action on your page, including scroll depths, form errors, and image interactions.

Learn more about EventTracker and get free access for 7 days.

Google Analytics 4 comprises several default events that can be tracked without the need to set them up manually. If you want to record more events with GA4, you’ll need to set up them yourself. With EventTracker and Google Analytics 4 integration, your events will be automatically sent to GA4’s Reports tab. 

Follow this guide to integrate EventTracker and Google Analytics 4. You can create one connection per account.

Get setup keys from GA4

1. Log in to your Google Analytics 4, navigate to the Admin tab (1) and select Data Streams (2).

2. Select your domain and copy the Measurement ID. If you don’t have any domains yet, set up a property (follow this guide, steps 1-4).

3. In the same tab, scroll down, toggle the Enhanced measurement option, and select Measurement Protocol API secrets

4. Click the Create button to add a new key, and copy the Secret value.

You’ll paste both keys into your Landingi account.

Set up the integration in Landingi

1. Log in to Landingi, click the user name in the top right corner, and go to the Settings tab.

2. Scroll down to find the EventTracker section, paste the keys copied from GA4 and save changes.

3. The events recorded by EventTracker will be sent to your Google Analytics 4 account.

4. If you don’t want to send some of the events, you can exclude them in the Events tab of your landing page.

A list of events

The table below includes all events recorded with EventTracker and their names. This will help you manage the events in GA4. The list refers to the current version of EventTracker.

Check out the latest version of EventTracker

WIDGET

ACTION

EVENT NAME

Button Widget

Clicking on a button

click_button

Button Widget

Displaying a lightbox

view_lightbox

Icon Widget

Clicking on an icon

click_icon

Icon Widget

Displaying a lightbox

view_lightbox

Image Widget

Clicking on an image

click_image

Image Widget

Displaying a lightbox

view_lightbox

Form Widget

Form errror occured when submitting a form 

form_error

Form Widget

Started filling out a form

form_start

Form Widget

Submiting a form successfully

form_submit

PayPal Widget

Clicking on a PayPal button

click_paypal_button

PayPal Widget

Successful PayPal purchase

paypal_purchase

Stripe Widget

Clicking on a Stripe button

click_stripe_button

Stripe Widget

Successful Stripe purchase

stripe_purchase

PayU Widget

Clicking on a PayU button

click_payu_button

PayU Widget

Successful PayU purchase

payu_purchase

Scrolling

scroll

Event parameters that are sent to GA4:

PARAMETER

PARAMETER NAME

page_location 

Event page URL

page_type 

Main page / thank you page

element_id 

ID of the event element

element_label 

Element label

language 

Visitor’s browser language

country 

Visitor’s country

device 

Visitor’s device

percent_scrolled 

Scroll depth in percentage

(without the % sign)

NOTE: Keep in mind that Google Analytics 4 is a third-party solution and is continually being developed. We do our best to keep this guide updated, but if you come across any changes in the set-up process, let us know.

Browse all integrations in our Integrations Catalog to see tools you can connect Landingi with.