LinkedIn open graph (thumbnail)

Last updated: December 17, 2021 Written by: Avatar Teresa
Table of contents
Table of contents

If you plan a campaign on LinkedIn, setting the correct display of the link and the open graph protocol (thumbnail) for the landing page is crucial. It is worth defining them earlier to determine how the landing page thumbnail should display – this will increase your chance to get more leads.

Add a landing page open graph

1. Log in to your Landingi account and go to the editor of your landing page.

2. In the toolbar on the right side, find the Page Settings tab and click Additional options.

page settings landingi

To return to Page Settings when editing, click on the arrow:

return to page settings

3. Go to the Social share tab. Enter Title and Description. Click Upload thumbnail to add your open graph image. Save and close.

landing page social share

4. Publish your landing page and copy its URL. Share it on your LinkedIn page.

publish on linkedin

Important: Remember that changes you make in the editor may be visible on LinkedIn within a few hours.

Sometimes, just after making changes in the editor, open graph may not display correctly. Then follow the steps below:

Replace the open graph on LinkedIn

1. Make sure that changes in your landing page Social share settings are saved and published. 

2. Copy the landing page URL and open the POST INSPECTOR application. Paste the URL and click Inspect.

post inspector linkedin

3. You will see an updated post preview and detailed feedback along with suggestions to improve your meta data.

linkedin post preview

4. Go to the LinkedIn platform. In the top panel, open the Me (1) tab, and select the Posts & Activity tab (2) in the drop-down menu.

post landing page on linkedin

5. In the new window, click Posts. Find the post you want to replace and Delete it.

linkedin posts

6. Go back to the main page on your profile. Select Start a post and paste the link to the updated landing page. Click Post to publish.

Important: Replacing the open graph involves deleting the previous one, which might have collected a certain number of likes and shares already. Keep this in mind when you decide to replace the open graph image.


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