2025 at Landingi was a year of real, visible progress. We focused on the work that directly shapes how landing pages are built and optimized every day: faster creation, more consistent design, smoother publishing, and clearer insight into how users actually interact with a page.
AI became a practical part of the workflow, not an experiment on the side. Programmatic Landing Pages controlled directly on Google Sheets made scaling campaigns easier to manage. Visual analytics replaced assumptions with clear signals. Design and editing features removed the friction that sometimes may have slowed teams down.
Behind the scenes, the platform grew with stronger foundations, better stability, and readiness for higher traffic and larger teams.
Key changes from 2025:
- AI-assisted landing page creation with Composer
- Programmatic Landing Pages powered by Google Sheets and API
- Scroll Map for visual, in-page behavior insights
- Global fonts and colors for design consistency
- Further strengthening of enterprise publishing and infrastructure
- Faster platform performance with SPA architecture
- Editor improvements that streamline daily work
Product Development: Improving Speed, Control, and Usability
We follow a simple rule: if something can be done faster, it should be done faster – without taking control away from the user. Not rushing for the sake of shipping, but smoothing out the moments that slow you down, especially when ideas are fresh and deadlines are close.
That mindset shaped our work over the past few months. We focused on reducing manual setup when creating pages, making large-scale changes easier to manage, and bringing optimization tools closer to everyday workflows, so building, iterating, and improving pages takes fewer steps from start to finish.
Composer: content generation built into the flow
Composer – Landingi’s AI-assisted tool – took a big step forward this year. You can now compose your landing page with AI assistance, directly in the creation flow.
When starting a new page, you define a few basics: the goal of the page, a custom prompt, the language, and the tone of voice. From there, Composer generates a ready-to-edit first version. It shortens the distance between the idea and the first draft. Useful, especially when you need to move fast or test multiple variations.
Programmatic Landing Pages powered by Google Sheets and API
Programmatic workflows became far more practical this year. Beyond classic CSV-based setups, landing pages can now be generated and refreshed directly from Google Sheets, using a new extension connected via an API token. Changes made in a spreadsheet can be translated into live pages with just a few clicks.
At the same time, programmatic variables reached more places across the editor. Elements like HTML widgets, favicons, and accordion content can now be controlled programmatically. For more advanced setups, the Programmatic API opened the door to fully automated page creation from external systems. As a result, scaling campaigns started to feel less like manual maintenance and more like managing a repeatable process.
Here’s how to generate Programmatic Landing Pages with Google Sheets extension in Landingi:
Scroll Map: understanding where attention drops
EventTracker introduced Scroll Map as its first visual analytics layer. Pages are divided into sections, each color-coded by scroll depth, with data broken down by device type. You can quickly see how far users scroll, where attention fades, and which sections earn the most visibility.
Global fonts and colors
That focus on scale carried over directly into design. Global fonts and global colors brought a major upgrade to design consistency.
From the new Page Style tab, you can define primary, secondary, and tertiary color palettes, each with multiple shades, along with global fonts for headlines and paragraphs. Once set, changes apply instantly across the entire page.
As a result, design work starts to feel less like adjusting individual landing pages and more like managing a shared visual system.
Free tools that save time between tasks
The same thinking applies to smaller, in-between tasks. A new Free Tools section in the sidebar brings together practical helpers like the UTM Builder, QR Code Generator, CTA Generator, and Hook Generator. They handle the quick jobs that usually break your flow, so you can move from idea to execution without jumping between tabs or tools.
Applying WCAG Standards in Everyday Page Creation
Accessibility means making sure landing pages work for everyone, including people using screen readers, keyboards, or other assistive technologies. In 2025, accessibility standards became a natural part of everyday editing in Landingi, not a separate checklist to revisit later.
The editor now offers a range of accessibility enhancements, including:
- alt text for images and icons, improving screen reader support,
- ARIA labels for buttons, making actions clearer for assistive technologies,
- keyboard navigation enhancements, including visible focus styles,
- manual and automatic control of element order, ensuring correct reading sequences,
- autocomplete in form fields, reducing friction during form completion,
- centralized accessibility settings, grouping WCAG options for icons, images, buttons, and page-level elements.
Small changes that helped day-to-day work
Alongside the bigger updates, many smaller changes quietly improved everyday work. They were easy to overlook at first, but hard to give up once you noticed them.
The editor gained element animations, more flexible accordion options, advanced image cropping with pixel-level precision, an expanded icon library, support for YouTube Shorts and Vimeo Clips, and automatic translations covering eight additional languages – over 37 in total.
The WordPress plugin was updated to support newer PHP versions, and the landing page and lead lists were redesigned with more precise data and better usability. Also, you can now export landing page lists as SVG files. That’s useful when you need clean visuals for reports, presentations, or quick sharing outside the platform.
Taken together, these changes simplified how landing pages are built, making the process faster and more predictable at every stage.
Security, Stability, and Enterprise Readiness
As Landingi continued to grow in 2025, the focus on security and stability went a step further. Alongside new features, the platform was strengthened in the areas that matter most as teams grow and expectations rise – reliability, performance, and operating confidently at scale.
This wasn’t about new labels or checklists. It showed up in everyday pressure: during traffic spikes, tight timelines, and moments where things simply need to work without surprises.
Today, Landingi supports complex marketing operations for larger teams, handling high traffic and sensitive data with the level of stability and predictability that those teams expect as standard.
Security audit: OWASP ASVS Level 2 confirmed
In July 2025, Landingi passed an independent security audit conducted by TestArmy Group S.A., based on the OWASP Application Security Verification Standard (ASVS) Level 2.
The audit focused on the core components of the platform, combining automated security scanning with manual penetration testing using industry-standard tools, including Burp Proxy Professional, SQLmap, Metasploit, and Nessus.
For users, the message is simple: Landingi meets modern security requirements for applications that process sensitive data, and it does so under real testing conditions, not just formal declarations.
Built for real enterprise scale
Several updates this year were shaped by real enterprise use cases. They were built for teams running large-scale campaigns, where reliability isn’t a nice-to-have, but a requirement.
Reverse proxy was introduced as a publishing option, allowing landing pages to live on custom domain paths without the need for DNS changes. At the same time, IP and domain whitelisting became available as an add-on, helping maintain stability during traffic spikes and high-load campaigns. Together, these features strengthened what matters most at scale: predictable performance, infrastructure-level control, and confidence that campaigns stay live even under heavy pressure.
Enterprise readiness is most evident in everyday use. In 2025, Landingi continued supporting large, established brands such as Jeronimo Martins, Bakalland, Nationale–Nederlanden, Bonduelle, Player, and Wantable: organizations where landing pages are one part of much larger, high-impact marketing operations.
In practice, this meant handling demanding scenarios, including individual campaigns reaching traffic levels of around 900,000 visits in a single month, as well as custom setups shaped by security requirements, internal processes, and non-standard workflows. At this level, teams don’t just need tools that work; they need tools that adapt.
New homepage, interface, and navigation
Alongside infrastructure improvements, we also redesigned key parts of the platform to make everyday work more intuitive.
A significant portion of the platform was migrated to a single-page application (SPA) architecture. Pages now load faster, transitions feel smoother, and the system behaves more consistently for users managing dozens or even hundreds of landing pages at once.
Navigation was refreshed, account settings reorganized, and areas such as domains and fonts grouped into a clearer structure. The result is less time spent searching for the right place and more time spent actually working.
Together, these changes reinforce a clear direction. Landingi continues to evolve as a stable, secure platform built to support professional marketing teams, enterprise workflows, and high-volume campaigns. Not just today, but as those needs grow over time.
Landingi Goes Global: New Languages and a Wider Reach
2025 was also the year Landingi became more accessible to international teams. The platform moved beyond English-only workflows, while our content and resources began reaching marketers in more countries – steadily, month after month.
More languages, broader access
Language is often the first barrier – or the first invitation. The platform interface is now available in Spanish, German, and French, making everyday work easier for teams operating outside the English-speaking market.
Meanwhile, we launched a Danish version of our website. It marked a first step into a new local market, supporting regional discovery and making the product more accessible to teams looking for tools that meet them where they are.
Support that scales with users
Opening up globally also means making sure users aren’t left on their own. Alongside human support, we introduced an AI-powered chatbot available on free accounts, helping users find answers, understand features, and move forward faster, regardless of plan or experience level.
Marketer’s Calendar and new templates
As campaigns started spanning more markets and time zones, we released the Marketer’s Calendar with ready-to-use ideas tied to seasonal events, holidays, and market-specific moments.
We also grew the template library, adding nearly 40 new landing page templates designed for different industries and use cases: from early-stage startups to enterprise teams. To make finding the right starting point easier, we redesigned the template list with richer filters, curated picks, and a faster search experience, including the option to browse templates by color.
Blog growth backed by data
Content became an important part of Landingi’s global push. In 2025, the blog kept growing steadily, and the data confirms it.
It reached more readers and gained stronger visibility across markets. Ahrefs data shows year-over-year growth in both traffic and keyword positions, especially around topics marketers look for when they want to understand what actually works: landing pages, conversions, AI workflows, and optimization.
That growth came from staying close to practice. We wrote:
- in-depth pieces covering landing pages, digital marketing, advertising, SEO, and AI in everyday marketing work,
- step-by-step tutorials,
- practical checklists,
- tool comparisons and analyses, based on current data and weeks of hands-on testing of leading tools.
Not theory for theory’s sake, but material shaped by use, iteration, and what teams actually need when they’re building and optimizing pages.
Knowledge that Scales: eBooks, Case Studies, and Practical Resources
What actually makes a landing page work when traffic is live, and decisions can’t wait? What still holds up when the context changes, but the pressure doesn’t?
In moments like these, theory rarely helps on its own. So we focused on stories.
Our free eBooks took shape around real campaigns, real decisions, and real people who trusted Landingi and figured things out as they went, improving their conversions along the way. These materials follow concrete actions taken by teams like Bonduelle, naffy, Pilot WP, Wantable, and Senuto: what they tested, what didn’t work, what they changed, and what finally clicked.
Everything is available in one place, free to download. If you’ve ever stared at a landing page thinking “someone must have solved this already” – chances are, they have. And we wrote it down.
We also published a more analytical guide with Moonwise, focused on measuring landing page effectiveness in practice. It walks through setting up Meta Pixel and Google Analytics 4 on Landingi, connecting tracking to real conversion events, and turning data into clear decisions instead of vague reports.
Landingi on the Marketing Stage
In 2025, Landingi arrived where honest marketing conversations were already taking place. Not as a logo in the background or a name on a slide, but as an active voice in discussions about landing page creation, growth, performance, AI, and the everyday reality of turning traffic into results.
Top 10 Martech companies with the highest year-over-year growth
The year opened with a strong signal. Landingi appeared in the Top 10 Martech companies with the highest year-over-year growth, up 101%, confirming that our work connects content, traffic, and performance in ways that scale.
eMarketing.pl Conference
Landingi joined eMarketing.pl as a conference partner, sharing practical examples of how modern landing pages support real business growth. The focus was on what teams can build and launch today without code, friction, and slowing campaigns down.
DIMAQ Voice
During the 60th edition of DIMAQ Voice, we shared how landing pages function inside large teams, where accessibility, clarity, and shared responsibility matter just as much as conversion numbers.
semKRK
As a sponsor of semKRK Landingi supported hands-on SEO and performance workshops, sharing practical solutions and real examples participants could put to work right away.
Podcast: W Algorytmach Internetu
Błażej, CEO of Landingi, appeared as a guest on W Algorytmach Internetu to talk about how much you can really squeeze out of landing pages. The conversation went deep into practical details, including why concepts like above the fold still matter today, and how small layout decisions can have a real impact on performance.
Industry meetups and conferences
From semWAW to CTRL+GROW and beyond, we stayed close to the community: listening, exchanging ideas, and talking honestly about how marketing, SEO, AI, and business realities keep shifting. Along the way, there was also space for mentoring and sharing experience with students taking their first steps into entrepreneurship.
The people behind the product
The updates, the stability work, the language expansions – none of it happens on its own. Landingi is moving forward thanks to the people working behind the scenes every day.
Product, design, engineering, support, marketing – different roles, shared responsibility. Thoughtful decisions, careful releases, and quiet fixes that prevented bigger problems before they surfaced. You may not see the work itself, but you feel the result: pages feel lighter, workflows make sense, and the platform lets you focus on what you came to do.
Built for What Comes Next
In 2025, the focus shifted to speed and flow. We adapted the platform to a reality increasingly shaped by AI, higher expectations, and faster decision cycles, smoothing out how landing pages are created, scaled, and optimized day to day.
At the same time, we continued strengthening the foundation. Building and improving the platform so brands can rely on it under pressure: during traffic spikes, complex campaigns, and moments where stability and predictability matter as much as performance.
That work carries forward. A platform that moves faster, handles more in the background, and stays dependable as teams and campaigns grow, so marketers can focus on ideas, not setup.
Less work. More conversions.
