How to Create a Landing Page Without a Website
More and more customers are interacting with social media, and it’s influencing the ways they make purchasing decisions. This could be important for you and your business — if your customers are engaging with your social media presence, do you necessarily need to invest in an entire website?
For an increasing number of companies, the answer is no. It can take a large investment — of time, energy, and resources — to build a complete website. In many cases, a simple, targeted landing page without a website is a powerful way to funnel customers to your desired outcome.
If you’re wondering if a landing page can really attract the conversions you’re looking for, then read our guide for how to create a landing page without a website.
What is a Landing Page and Its Purpose?
A landing page is a single, standalone web page that is designed to grab a visitor’s attention. Unlike a complex website, a landing page has a specific purpose. If it’s designed correctly, visitors to your landing page will know exactly what to do. Landing pages take your customers straight from point A to point B.
Landing pages can be used to present visitors with a specific product, gather leads, announce a particular promotion, or offer a discount. No matter the content, every landing page has a clear call to action, so your customers know just what to do.
You might be wondering, “That sounds a bit like a website homepage. What’s the difference?” Fundamentally, a landing page and the homepage of a website have different objectives. Your homepage may have many links, broad calls to action, or even target multiple audiences.
There are many paths a site visitor could take from your homepage.
Landing pages, on the other hand, are highly specific. They target segmented audiences, or they promote only one product or offer. And, they have one specific call to action. Their capabilities to grow your business, with or without a website, are nearly endless.
Check this video from Jay Webski, and quickly learn the difference between a landing page and website:
Can You Have a Landing Page Without a Website?
You can have a landing page without a website since landing pages are individual, standalone pages.
Plus, the tools to create landing pages no longer rely exclusively on technical knowledge, so you or anyone on your team can build a landing page, host it on a domain, and start converting your web traffic.
Websites have historically been the central force of online marketing campaigns and business presence. They allow users to learn about your brand and services, inform and educate visitors about your products, and serve many other online marketing functions.
But as internet marketing evolves into the social media space, websites are no longer always necessary.
You can start converting sooner if you start with landing pages.
How to Create a Landing Page Without a Website
Here we have five simple steps to create your landing page without a website. Landingi’s landing page builder is a great, accessible tool to help you get started, but this guide should be helpful regardless of the platform you’re using.
1. Define the Purpose and Goal of Your Landing Page
Once you’ve chosen your preferred landing page builder, decide what you want this landing page to accomplish. Consider the landing page’s target audience, as well as whether you have a certain conversion goal in mind.
Clearly defining your goals here will create a solid foundation that will help you achieve better results. Having a specific aim for your landing page will also be helpful down the line if you decide to start A/B testing or expanding your campaign.
2. Customize to Match Your Audience, Brand, and Offer
Remember, it’s important to define your target audience, but that’s not the only piece you can customize when it comes to building your landing page without a website.
Keep in mind not only who you want to reach with this page, but also how this page represents your brand and what components encourage visitors to follow through on your call to action.
These are the main three things to consider when working through the customization of your landing page with copy, images, and other design elements.
Start with a strong headline, and make sure that supporting copy is short, sweet, and to the point. You want to deliver information quickly, keep the reader’s attention, but also make sure there isn’t any room for confusion.
Keep the design simple, too, rather than going overboard with different elements. You want to grab a visitor’s attention and hold it long enough for them to follow through with your call to action, but if there’s too much for them to look at, they might get distracted.
Consider other personalization elements like fonts, widgets, timers, videos, and more. These sorts of personalizations can also help speak to your brand.
3. Optimize for Conversions
The most important part of your landing page is the clear and easy-to-follow call to action. It must be included, but it must also be easy to find. You don’t want someone visiting your page only to leave again because they’ve missed your call to action.
Make it easy to spot, but also give them a reason to take that next step.
This can take several forms, but usually, the best methods are providing value in return for filling out your form. This can look like a free product, a free ebook, a consultation, a personalized offer, a contest entry, or anything that might be more fitting for your business.
Here at Landingi, we’ve also created a unique form of artificial intelligence (AI) that can help you optimize for conversions before you launch your page.
While we leave your compelling copy and CTA in your hands, we have the innovative PageInsider™ tool that can powerfully predict whether your landing page will grab your reader’s attention. It analyzes the design elements on your landing page and points to the most effective ones.
4. Say Thank You
Everyone appreciates a little bit of courtesy. We sometimes take for granted how small steps can translate to large growth. But when those minor acts play a big role in representing your brand and impacting online customers, they can be drivers of major momentum.
Don’t overlook the importance of thanking the person who took the time to visit your landing page and follow through on your call to action.
Landingi’s page builder includes a built-in dedicated thank you page creator so you can easily build an attached and customizable thank you page, without any extra effort or coding knowledge.
In addition to showing your appreciation to your customers, follow-up pages like this are also a great opportunity to add even more value. You can attach an upsell offer, ask customers to fill out a survey, or promote upcoming events.
5. Launch Your Landing Page
This is the moment you’ve been waiting for. You’re ready to send your landing page out into the world and start generating those leads. But make sure to give it one last look.
Preview your landing page and review everything before you hit publish. While it’s easy to create a landing page without a website, it’s even more important that your landing pages are clear and speak for themselves.
If you’ve missed something that might confuse visitors or could impact performance, you don’t have the additional context a website can provide to help answer customers’ questions or give them more information.
Once your page is live, you can start measuring metrics from the analytics dashboard and begin optimizing to increase conversions.
If you think making changes to your landing page could be helpful, create another version using the one-click duplication option and start running A/B tests to see which converts the best. Keep going until you think you have the best converting landing page.
Use Landingi to Build a Landing Page Without a Website
Now you know how to build your landing page even if you don’t have a website.
Creating a landing page isn’t just easier than ever – it’s essential. Businesses are realizing the potential of converting leads outside of their website, or without a website at all.
At Landingi, we’ve built a platform designed for business owners, marketers, and agencies that want to create and optimize landing pages and pop-ups on their own.
With our simple drag-and-drop builder and over 300 landing page templates loaded with powerful tools and integrations, we’ve equipped you with what you need to start designing, launching, and testing your landing pages.
From there, you can start turning more traffic into revenue.
Building new pages no longer requires complicated software or long development times. Get started building your own landing pages today by signing up for our 14-day free trial.