The most frequently bought products on the internet are cosmetics, books, CDs and clothes. However, it appears that we spend the most money online on electronics. In this category the most popular are tablets, smartphones, laptops and TV sets. If you work in the e-commerce industry and your business activity focuses on selling electronic equipment
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You’d like to create a landing page but you don’t know what to start with? We’ve prepared a short guide with seven simple steps to create an effective landing page, that will make this task much easier. 1. A catchy and concise headline Draw your reader’s attention with a well-constructed headline. Remember that it is
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You can use integration with the most popular mailing tools in our app. Therefore, if you use a landing page in your email marketing campaign, take a look at a few rates that will enable you to measure its effectiveness. Glossary: 1. Sent number This is a combined number of all e-mails that have been
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The headline, as an integral part of the landing page, has many functions. First of all, it should attract the readers’ attention. A carefully chosen headline can reach a selected group of potential customers, be engraved in their memory or even make them avail themselves of the offer. Its major task is also to specify
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The landing page is the basic element of every effective internet campaign. A crucial reason for its effectiveness is its simplicity, which leads to the user’s attention being directed to taking one specific action. An effective landing page should be constructed in accordance with some specific rules, about which you can read in article: Components of
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61.8% of consumers in 2013 declared that they would like to celebrate Valentine’s Day and $13.19 billion was spent on this occasion on American markets. Thus it is good to take advantage of the Valentine aura and not only reach out to the customers’ expectations, but mostly use this occasion to distribute your offer, gain
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How to change a page’s visitor into a potential customer? Of course, there is no one answer to this question or a fully effective recipe. However, one may say that in order to manage to do it one should use the best measures available in order to convince our landing page’s visitor to take an
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The collection of cult advertising slogans increases every year. Who doesn’t remember that “impossible is nothing,” hasn’t “freshened up with 7-Up” or tried to “be the best?” Creating a catchy slogan that will make it to the customers’ minds forever isn’t easy. However, looking at the above mentioned examples, it is possible. Certainly, the word
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We have convinced you how important doing A/B tests for every landing page is and how it can contribute to its suitable optimization a few times so far. Testing the effectiveness of particular elements on the landing page will undoubtedly translate into overall results of the campaign. We have written, among others, about what elements
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It would be perfect if it attracted people’s attention, was creative, valuable and original… What? The heading, of course. One can say that it definitely attracts droves of copywriters, creators of advertising offers and other people fighting with words and trying to put them into perfect and profitable headlines. Regardless of whether it is about
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