How to link the potential of landing pages with social media activities? Find out a few good practices:
- juggle with post forms. Your landing page doesn’t have to be promoted in a predictable way and neither does it have to use boring templates. You can promote it in many ways, and on Facebook alone you have a variety of options such as:
– linkpost – the most popular form used by vast majority of brands – it’s a simple linking to landing page with an automatic simple preview
– video post or video linkpost – prepare a video that will tell a short story of what your audience can find on a landing page with an active link. Also, you can share it on other social media platforms to enhance the promotion of your landing page.
– carousel post – this can be used well for landing page promotion as well – it’s enough to create a few images and various copy and show it in the form of a carousel post on Facebook or Instagram
– Canvas – more advanced form, dedicated for mobile devices. You can gain quite high conversion out of it, but it requires a lot of time and effort as well as limiting your promotion possibilities (as you can promote it only on mobile devices).
– test various adverts – it is worth trying out not only when it comes to post forms but also advertising goals.
Testing a few goals on the same target groups, using the same placement and spending a similar amount of money within budget can help make some conclusions useful for further optimisation.
- give a few platforms a go – Facebook may be helpful but there are many more pieces of the puzzle and it is worth being open to all of them. Twitter or Linkedin can be great wells of valuable leads and promote a landing page in a really effective wat.
- expand your current target groups – even if your groups have already been selected, you should update them on a regular basis and check if they still deliver the desired results. Advanced targeting allows you to reach even very specific and niche groups that may be worth testing out for your brand. It can turn out that a group you had not thought about may hit the jackpot for your conversion and sales and help promote a landing page further.
- join some groups and make the most of them – social media activities have to be out of the box sometimes. Use some microsociety to promote your landing page, put some useful information on them as well as links to interesting content you offer. If your landing page is really full of value, your messages won’t be considered as spam.
- think about crosspromotion – maybe on social media there are already some pages and people who could help your brand? Offer some collaboration that will bring benefits to both of you and make the most of your partners’ reach. This could work wonders on Twitter!
- use your mailing base – it can be uploaded to Facebook’s adverts panel and create a new target group based on e-mail addresses. This group with a high dose of possibility know you well, so targeting them on Facebook may be very cost-effective. It may also be a little helpful for understanding your mailing audience interests and habits.
- novelties like chatbots on Facebook are ready to be used – these virtual assistants can help automate a few processes on Facebook. Obviously, they will never replace a real contact and non-artificial interaction with customers but can be a nice addition to your strategy by sending some landing page’s content or redirect to your website.
- put your landing page address in your bio on Twitter or Linkedin, and start following people or commenting their activity to get noticed.
- publish a couple of infographics on Pinterest to grab people’s attention – they often hunt for infographics and yours can lead them to your offer and landing page.
- make the most of integrations between your landing page and Facebook page – here at Landingi.com we offer integrations with a Facebook Pixel or Facebook Tab. Find out more >>
Do you know some more ways of reaching your target group with your landing page using social media? Share your thought in comments!