A lot of marketers rely solely on their website to deliver the conversions they need.
Establishing your presence online by creating a website is a critical component of your overall marketing campaign, but it’s not the ideal platform for capturing leads. Websites are a repository of information about your business. In many cases, due to all the extra navigation, and the volume of information available, websites prove to be ineffective at guiding users through your marketing funnel.
Consequently, experienced marketers are now turning to landing pages to generate leads. If you want to know more about why, check out the top 4 reasons below:
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1. Landing pages are effective at building mailing lists
In the age of online marketing, businesses thrive on their ability to disseminate information directly to their target audience. This means that email addresses are one of the most important pieces of information that you could possibly gather from your visitors.