4 reasons why your business needs a landing page

Last updated: November 14, 2023 Written by: Andrzej Bieda

A lot of marketers rely solely on their website to deliver the conversions they need.

Establishing your presence online by creating a website is a critical component of your overall marketing campaign, but it’s not the ideal platform for capturing leads. Websites are a repository of information about your business. In many cases, due to all the extra navigation, and the volume of information available, websites prove to be ineffective at guiding users through your marketing funnel.

Consequently, experienced marketers are now turning to landing pages to generate leads. If you want to know more about why, check out the top 4 reasons below:

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    1. Landing pages are effective at building mailing lists

    In the age of online marketing, businesses thrive on their ability to disseminate information directly to their target audience. This means that email addresses are one of the most important pieces of information that you could possibly gather from your visitors.

    A page specifically dedicated to this objective can be designed to minimize distraction and illustrate the clear advantage of visitors signing up to your email list. That also means it is easier to build than a website. And if you start with a landing page template, the time difference can be night and day.

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    2. Landing pages warm up visitors for easier conversions

    A landing page that serves as a way for brands or companies to talk about their product or service is a great way to boost the chances of conversion. And it's easy to create if you make use of a landing page builder.

    These landing pages provide relevant and concise information that eventually leads visitors to your main website, where they are more likely to sign up or purchase something. This helps audiences feel like they’re making more informed decisions about your offer, thus minimizing friction.

    3. Landing pages allow you to focus on your objective

    An effective landing page is anchored on your objectives. Every single element on this page is designed so that it can draw attention, engage, and entice the visitor to click on your call to action (CTA).

    Landing pages are promotion-specific platforms that deliver your message clearly and directly to users. It’s surprising how this kind of focused messaging can impact your conversion rates. On the premise that most online visitors have very short attention spans, minimizing distraction by requesting only the essential information, being very straightforward, and removing unnecessary links are critical to ensuring that your visitors engage and respond well to your offer.

    4. Landing pages help reinforce benefits

    Ensuring your messaging is streamlined across all of your marketing platforms is critical for building credibility and trust among users. For example, if you already have a website on WordPress and you wish to keep your brand image consistent, you can enhance the website by publishing WordPress landing pages on your own domain. When a potential lead is taken to your landing page after clicking on an ad, make sure your landing page messaging is consistent and reinforced so that they don’t have to question whether or not they arrived at the right page.

    This helps clearly communicate the benefits of your offer and encourages visitors to move through your conversion funnel easily.

    If your business isn’t already using landing pages to get more leads, there’s no better time than now to get started.

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