Best CRO Courses to Improve Your Landing Pages and Conversion Rates

Mastering Conversion Rate Optimization (CRO) is a key step in building digital experiences that convert. Whether you’re looking for a course, guide, or hands-on training, we’ve gathered the top CRO programs in one place—complete with details on pricing, certification, and key takeaways.

Landing pages play a central role in CRO. They are often the first—and only—chance to turn a visitor into a lead or customer. CRO courses teach you how to structure, test, and refine landing pages to improve their effectiveness and boost campaign results.

Here are the top CRO courses to help you turn more visits into conversions:

#	CRO Category	Course
1.	Analytics	Google Analytics Certifications by Google
2.	SEO Content Writing	SEO Writing Masterclass by Surfer
3.	CRO Principles	Complete Conversion Rate Optimization Course by Ruben de Boer
4.	Web Design	Web UX Design for High Converting Websites by Frontend Masters
5.	Personalization & Audience Targeting	Personalization & Targeting Course by Dynamic Yield
6.	Landing Pages	Landing Page Academy Course by Landingi
7.	E-mail Marketing	Email Marketing Course by HubSpot Academy
8.	A/B Testing	Become Great at A/B Testing Course by Ton Wesseling (CXL)
9.	Mobile Optimization	Mobile Marketing, Optimization Tactics, and Analytics Course by University of California
10.	SEO Strategy	Semrush SEO Crash Course with Brian Dean

How Long Does It Take to Learn CRO?

You can gain a basic understanding of conversion rate optimization in 4 to 8 weeks through an introductory course. Becoming an expert usually takes a few months with regular practice and motivation. The timeline depends on your current skills and how advanced you want to become.

How Do I Become a Conversion Rate Optimization Expert?

To become a CRO expert, follow a structured path that includes learning, practice, and ongoing skill development. Here are the key steps:

1. Educational Foundation: Start with a strong foundation in marketing, business, or data analysis. You can do this through a formal degree or by taking up-to-date online courses from trusted sources.
2. Specialized CRO Courses: Take specialized CRO courses that cover A/B testing, user experience design, analytics, customer psychology, and content optimization. Choose programs that offer both theory and practical application.
3. Hands-on Experience: Gain real-world experience through internships, freelancing, or personal projects. Applying CRO concepts in real situations helps solidify your skills.
4. Certification: Get a CRO certification. It’s not required but adds credibility and can improve job opportunities by showing your commitment.
5. Stay Updated: Keep up with trends and tools in CRO and digital marketing. Attend webinars, conferences, and workshops. Join professional communities to stay current.
6. Develop Analytical Skills: Improve your ability to analyze data and understand user behavior. Learn tools like Google Analytics, heatmaps, and A/B testing platforms.
7. Build a Portfolio: Create a portfolio with case studies that highlight your results. Show how you’ve improved conversion rates and solved problems.
8. Networking and Mentoring: Connect with other CRO professionals and find mentors. Their insights can guide your growth and expose you to real-world challenges.
9. Continuous Learning and Specialization: Continue learning as the field evolves. Explore advanced tools, techniques, and consider focusing on a niche like e-commerce or mobile CRO.

10 Best CRO Courses and Certifications

Below are some of the top CRO courses and certifications available in 2023. These programs offer practical insights into analytics, copywriting, web design, landing page optimization, forms, A/B testing, SEO, and audience segmentation.

1. Google Analytics Certifications by Google

Google Analytics is a key tool in conversion rate optimization. It provides essential insights into user behavior and website performance. This certification shows that you understand how to analyze data and use it to improve conversion rates.

You can choose either a beginner or advanced course, depending on your skill level.

Google Analytics for Beginners covers:

• Interface basics, key terms, and core analytics principles
• Website traffic analysis and source tracking
• Visitor demographics and behavior insights
• Standard reporting and performance interpretation

The Advanced Course includes:

• Custom reporting, segmentation, and deeper data analysis
• Goal setup and conversion funnel tracking
• Event tracking and e-commerce analytics
• Integration with other tools for broader insights

These courses help you develop a strong skill set in data interpretation, which is essential for building strategies that improve conversions.

Duration: 4–6 hours per course
Price: Free
Certificate: Yes

2. SEO Writing Masterclass by Surfer

SEO Writing Masterclass by Surfer is built for content managers and writers looking to improve their SEO writing skills. It includes over 19 lessons on core SEO topics such as:

• Search intent
• Natural language processing (NLP)
• Keyword research and evaluation
• Competitor analysis

The course offers a detailed walkthrough of Surfer’s platform and the essentials of SEO-focused content writing. Taught by Surfer’s own team, it equips participants to apply SEO strategies confidently in their content marketing efforts.

Duration: 8 hours
Price: Free
Certificate: Yes

3. Complete Conversion Rate Optimization Course by Ruben de Boer

Hosted on Udemy, Complete Conversion Rate Optimization Course provides a broad overview of conversion rate optimization. It’s ideal for those who want a clear understanding of the core concepts, tools, techniques, and trends in CRO.

Because the course covers many topics, it does not explore each in depth. It’s best suited for learners who need a big-picture view rather than detailed specialization.

One drawback is the limited interactivity—there are few quizzes or hands-on exercises. More real-world examples would also strengthen the learning experience.

Course topics include:

• Conducting optimization research using data, user input, and company insights
• Understanding website visitors through personas and psychology
• Identifying conversion blockers through site analysis
• Running A/B tests to find effective solutions
• Collecting reliable data and learning CRO-related data science basics

Duration: 8 hours
Price: $10
Certificate: Yes

4. Web UX Design for High Converting Websites by Frontend Masters

This course focuses on practical techniques in writing, marketing, design, and optimization to increase website conversions—without using manipulative dark patterns.

The course covers:

• The four pillars of conversion
• Using psychology ethically to drive decisions
• Encouraging user action
• Visual design and guiding user interaction

It also explores copywriting, user interface design, and broader UX principles. The skills taught are applicable to businesses of all sizes.

Duration: 5 hours
Price: Included in Frontend Masters subscription ($39/month)
Certificate: No

5. Personalization & Targeting Course by Dynamic Yield

This course focuses on building individualized user experiences through audience targeting and personalization. It emphasizes why proper segmentation is essential at the start of any marketing campaign, as skipping it can lead to lower conversion rates.

The content is based on detailed articles covering key personalization strategies.

Course topics include:

• Opportunity cost of poor personalization
• Roles and structure of a personalization team
• Building a personalization framework
• Segmenting and targeting key audience groups
• Identifying high-value customer segments
• Turning personas into segmentation profiles
• One-to-one targeting using affinity-based personalization
• Creating an omnichannel personalization strategy
• The SEO impact of popups, overlays, and interstitials
• Maintaining a testing and optimization culture

The course concludes with a case study of Fjällräven, showing how personalized recommendations and messaging improved their conversion and click-through rates.

Duration: 6–7 hours
Price: Free
Certificate: Yes

6. Landing Page Academy Course by Landingi

This course focuses on creating effective landing pages and using them to boost conversion rates. It covers page structure, copy, design, and common mistakes that can hurt performance

Course topics include:

• Writing persuasive landing page copy
• Building high-converting forms
• Optimizing landing pages after launch
• Tracking results and forming hypotheses
• Improving page speed and visual design
• Running A/B tests
• Analyzing visitor behavior
• Driving traffic and lead nurturing

Duration: 2 days
Price: Free
Certificate: Yes

7. Email Marketing Course by HubSpot Academy

This free course from HubSpot focuses on optimizing conversions through email marketing. A conversion here refers to when a recipient takes a desired action, such as making a purchase or signing up.

Improving email conversion rates helps ensure your message reaches the right audience and motivates action, increasing ROI.

The course includes 9 lessons, 31 videos, and 9 quizzes covering:

• Email marketing strategy fundamentals
• Segmentation and contact management
• Permissions and deliverability
• Personalization and automation
• The role of copy and design
• Encouraging user action
• Designing and analyzing A/B tests

Duration: 4 hours
Price: Free
Certificate: Yes

8. Become Great at A/B Testing Course by Ton Wesseling (CXL)

This course from CXL focuses on using A/B testing as a data-driven method to compare marketing elements. It helps identify which versions of content or design convert better, making it essential for improving campaign performance.

The course offers solid theoretical understanding but lacks interactive components for hands-on practice.

Course topics include:

• Scaling experiments in digital marketing
• Identifying areas to run experiments
• Creating hypotheses using data and psychology
• Designing effective A/B tests
• Timing and scheduling tests
• Tracking conversions and measuring results
• Drawing meaningful conclusions

Duration: 6 hours
Price: $299
Certificate: Yes

9. Mobile Marketing, Optimization Tactics, and Analytics Course by University of California

Offered on Coursera, this course focuses on optimizing digital content for mobile users. With mobile usage rising rapidly, mobile optimization is essential for improving engagement and conversions.

Course topics include:

• Fundamentals of mobile marketing strategy
• Increasing sales by improving user experience in mobile apps
• Website optimization for mobile platforms

Duration: 11 hours
Price: Free
Certificate: Yes

10. Semrush SEO Crash Course with Brian Dean

This free course, taught by SEO expert Brian Dean (founder of Backlinko), provides a clear and practical introduction to SEO. It’s ideal for beginners or anyone feeling overwhelmed by scattered SEO advice online.

Course topics include:

• Introduction to SEO
• Keyword research
• Writing SEO-optimized, engaging content
• Backlinking strategies
• Tracking SEO performance

Duration: 2–3 hours
Price: Free
Certificate: Yes

What is Conversion Rate Optimization?

Chris Goward defines conversion rate optimization (CRO) as “the science and art of getting more revenue-generating actions from the same number of visitors” (You Should Test That: Conversion Optimization for More Leads, Sales, and Profit, 2013).

CRO uses methods like A/B testing, user behavior analysis, and UX improvements to increase conversions. It involves evaluating how users interact with a site and making practical changes to design and content to boost performance.

How CRO Courses Help You Build Better Landing Pages?

Learning conversion rate optimization through structured courses gives you the foundation to design landing pages that convert. Instead of relying on guesswork or templates alone, you gain a deeper understanding of what drives user actions—and how to use that knowledge in every element of your page.

CRO courses help you:

• Understand user behavior and how it influences design decisions
• Write persuasive copy that aligns with user intent
• Structure landing pages to reduce friction and focus attention
• Use A/B testing to identify what works—and what doesn’t
• Analyze results and adjust based on data, not assumptions

Whether you’re designing your first landing page or improving an existing one, CRO education helps you make smarter choices, faster—and drive better outcomes from every campaign.

How to Optimize CR with Landingi?

Once you’ve built a solid foundation in conversion optimization, you’ll need the right tools to apply your knowledge. Landingi is one such platform. It’s more than a landing page builder—it also supports campaign planning, management, and performance tracking.

With Landingi, you can create high-converting pages (landing pages, one-pagers, or microsites) without any coding skills. Choose from hundreds of customizable templates or build from scratch. Features like Smart Sections, page duplication, and dynamic content help streamline the process—especially when managing multiple pages. Design tools include sliders, counters, and AI-powered background cropping.

Landingi also lets you:

• Use AI to write SEO-optimized copy tailored to your audience
• Track user behavior with EventTracker (clicks, scrolls, payments, and more)
• Run A/B tests to compare versions of your landing pages and improve results

These features directly support conversion rate optimization and help deliver measurable results for your business.

You can try the platform for free and explore its capabilities.

Learn CRO, Then Optimize Landing Pages with Landingi

Conversion rate optimization isn’t just about theory—it’s about applying what you’ve learned through real actions. Once you understand the core principles of CRO, you need a platform that lets you test, refine, and improve your ideas.

Landingi bridges the gap between strategy and execution. It enables you to build, optimize, and analyze landing pages—without needing developers or juggling multiple tools.

Whether you’re testing CTA placement, adjusting your copy, or experimenting with page layouts, Landingi gives you the flexibility to make changes fast. Its built-in analytics and A/B testing tools help ensure your decisions are based on data—not assumptions.

By combining your CRO knowledge with Landingi’s features, you can continually improve performance and turn insights into measurable results. Try now!