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Home Blog GetResponse Pricing Plans and Costs Analyzed In 2024

GetResponse Pricing Plans and Costs Analyzed In 2024

GetResponse pricing ranges from $19 per month to… infinity. Is the platform worth the money? Check the differences between the various plans, included features, and additional fees.
TABLE OF CONTENT

GetResponse is an email marketing platform that offers automation, landing pages, and CRM features to help businesses grow their audience, engage with customers, and boost online sales.

This article delves into GetResponse’s pricing structure, analyzing the costs, benefits, and potential drawbacks of each plan. By exploring the features, comparing plans, and providing insights into additional costs and tips for choosing the right plan, we aim to equip you with the knowledge to make an informed decision that aligns with your business goals and budget. Whether you’re considering GetResponse for the first time or thinking about upgrading your current plan, this analysis will serve as your guide to understanding GetResponse’s pricing in 2024.

How Much Does GetResponse Cost?

GetResponse cost starts at $19 (when billed monthly). Additionally, the platform offers a free plan, providing users with limited features and allowing businesses to understand what GetResponse can offer. Upgrading to one of the paid plans is necessary to access the full suite of marketing tools and features.

GetResponse pricing structure adjusts to the size of your email list and the sophistication of the marketing tools you need to drive your business forward. Navigating the GetResponse pricing in 2024 requires a detailed look into its various plans, each designed to meet the unique needs of different businesses.

How much is GetResponse per month?

GetResponse starts from $19 per month when billed monthly for the Email Marketing plan. This plan is particularly suited for small businesses and startups. For those who commit to an annual subscription, the cost is reduced to $15.60 per month.

The Marketing Automation plan elevates the capabilities offered to businesses ready to harness more advanced automation tools. Priced at $59 per month, it introduces event-based workflows, webinars, and advanced segmentation. Opting for annual billing brings the cost down to $48.40 per month.

For ecommerce businesses, the Ecommerce Marketing plan is available at $119 per month, with the price dropping to $97.60 per month when billed annually.

At the top of the pricing spectrum, the GetResponse MAX plan caters to large enterprises with a starting price of $1,099 per month.

Is GetResponse worth the money?

While GetResponse might seem like it is worth the investment for its range of features and scalability, it’s important to note that accessing more advanced features requires subscribing to higher plans, which can be expensive. This aspect means businesses looking to leverage the full suite of GetResponse’s capabilities, including advanced marketing automation, ecommerce integrations, and dedicated support, may face considerable costs.

Despite this, the platform’s comprehensive tools for AI-driven email campaigns, sophisticated automation, and ecommerce tools equip businesses with the necessary capabilities to effectively engage their audience, automate workflows, and drive sales. Its scalability ensures that as your business expands, your marketing tools can grow accordingly.

GetResponse Pricing Pros and Cons

GetResponse’s pricing structure is designed to accommodate a wide range of business needs, from small startups to large enterprises. The main advantage is its scalability, allowing businesses to select a plan that matches their current requirements and upgrade as they grow. Additionally, the inclusion of AI-powered tools across plans enhances marketing efforts with automation and personalized engagement strategies.

However, the jump in pricing between the basic Email Marketing plan and the more advanced plans can be significant for smaller businesses or those on a tight budget. Moreover, the high price for the GetResponse MAX plan may be prohibitive for some companies, despite the advanced features it offers.

Here, we explore the pros and cons of GetResponse’s pricing:

Pros

  • Scalability: One of the most significant advantages of GetResponse is its scalability. Businesses can start with a basic plan for email marketing and upgrade as their needs evolve towards more sophisticated automation or ecommerce functionalities.
  • Comprehensive Features: Even at its entry level, GetResponse offers a robust set of features, including unlimited email sends, AI email generator, and landing pages. These features are essential for businesses looking to engage their audience effectively without investing in multiple platforms.
  • 30-Day Free Trial: A standout feature that significantly enhances GetResponse’s appeal is its 30-day free trial, offering businesses a risk-free opportunity to test out all the features of the platform. This trial period is invaluable for users to explore the extensive range of options and determine how well the marketing software by GetResponse aligns with their needs before committing financially.

Cons

  • High Cost of Advanced Features: As businesses grow and require more advanced features, such as those offered in the GetResponse MAX plan, the cost can become a significant consideration. While these features are powerful and can significantly impact marketing success, the price jump to access enterprise-level services and support might be steep for some businesses, especially when compared to selecting piecemeal services from other providers.
  • No Autosave: A notable drawback of using GetResponse is the absence of an autosave feature for work in progress. This can be a significant inconvenience, requiring users to manually save their work frequently to avoid losing any changes due to unexpected issues or interruptions.
  • Very Basic Website Builder Features: The website builder provided by GetResponse, while useful for creating basic landing pages and websites, may not offer the depth of customization or advanced features that are available with dedicated website-building platforms. Additionally, you have limited control over the mobile version of your landing page, and the loading speed of your pages could be improved.

GetResponse presents itself as a formidable contender in the email marketing and automation platform arena, with a pricing model thoughtfully crafted to deliver value across all stages of business development. Its scalability, comprehensive feature set, and the opportunity to test its capabilities through a 30-day free trial make it an attractive option for businesses of all sizes.

Nonetheless, prospective users should carefully consider the balance between cost and complexity versus the platform’s scalability and the enduring advantages of a holistic marketing solution. This evaluation is crucial, especially for those on a tight budget or businesses at the cusp of requiring more advanced functionalities, to ensure that the choice of GetResponse as a marketing tool aligns with their long-term growth strategies and operational needs.

GetResponse Features

GetResponse’s suite of features spans across four main plans: Email Marketing, Marketing Automation, Ecommerce Marketing, and GetResponse MAX. Each plan is designed to cater to different stages of business growth, from startups looking to kickstart their email marketing efforts to large enterprises requiring comprehensive marketing automation and personalized support.

Here’s a table with some key GetResponse features:

Feautre

Email Marketing

Marketing Automation

Ecommerce Marketing

GetResponse MAX

AI Email Generator

Yes

Yes

Yes

Yes

Landing Pages

Yes

Yes

Yes

Yes

Autoresponders

Yes

Yes

Yes

Yes

Marketing Automation

Yes

Yes

Yes

Ecommerce Integrations

Yes

Yes

Dedicated Support

Yes

SMS Marketing

Yes

Webinars

Yes

Yes

Yes

Transactional Emails

Yes

Email Marketing Plan

GetResponse’s basic plan lays the foundation for effective audience engagement with essential email marketing tools. It includes an AI Email Generator, which simplifies the creation of compelling email content, and Autoresponders, ensuring timely follow-up with subscribers. The plan supports unlimited email sends, facilitating consistent communication with your audience. Additionally, it offers tools for building and managing email lists.

Marketing Automation Plan

Elevating marketing efforts, this plan introduces advanced automation capabilities designed to streamline marketing processes. It features event-based workflows that trigger emails based on specific actions or events, enhancing the relevance and timeliness of communication. Advanced segmentation and contact scoring allow for more targeted and personalized marketing campaigns. The inclusion of webinars as a feature provides an interactive platform for engaging with audiences in real time.

Ecommerce Marketing Plan

Tailored for ecommerce marketing and business, this plan extends the Marketing Automation plan’s features with specialized tools aimed at boosting online sales and enhancing customer satisfaction. Ecommerce integrations facilitate seamless connections with online stores, while quick transactional emails ensure prompt communication with customers. Features, like abandoned cart recovery and promo codes, help recapture lost sales and incentivize purchases. Additionally, product recommendations and web push notifications serve to personalize the shopping experience and keep customers engaged.

GetResponse MAX

The most advanced offering, GetResponse MAX, caters to large enterprises requiring premium features and a comprehensive set of tools for sophisticated email and marketing automation. This plan includes dedicated support and infrastructure, ensuring high performance and reliability. Personalized onboarding helps businesses make the most of GetResponse’s features from the start. SMS marketing and AI recommendations are also part of this plan, offering additional channels and insights for engaging with audiences. Transactional emails further expand the platform’s capabilities, allowing for critical, time-sensitive communications.

GetResponse Pricing Plan Comparison

GetResponse offers a variety of pricing plans to suit different business needs, with options for monthly, annual, and biennial (24-month) billing. Here’s a closer look at the pricing for each plan:

Plan

Monthly Billing Rates

Best For

Email Marketing

$19/month (or $15.60/month billed annually)

Small businesses, startups

Marketing Automation

$59/month (or $48.40/month billed annually)

Growing businesses

Ecommerce Marketing

$119/month (or $97.60/month billed annually)

Ecommerce sites

GetResponse MAX

Starting at $1,099/month

Large enterprises, high volume

You will find detailed descriptions of each plan below.

GetResponse Free Plan

This offers a unique opportunity for businesses to explore the platform’s basic capabilities without any financial commitment.

Email Marketing Plan

$19/month ($15.60/mo billed annually or $13.30/mo billed biennially)

This plan starts at $19 per month. For those who opt for annual billing, the cost is reduced to $15.60 per month. Choosing a 24-month subscription further lowers the price to $13.30 per month. The plan includes unlimited email sends, an AI email generator, and other essential features for email marketing

Marketing Automation Plan

$59/month ($48.40/mo billed annually or $41.30/mo billed biennially)

Priced at $59 per month under the monthly billing option. When billed annually, the price decreases to $48.40 per month. For businesses looking to commit for the long term, the 24-month plan offers an attractive rate of $41.30 per month. This plan is designed for businesses ready to leverage advanced automation tools, event-based workflows, and webinars.

Ecommerce Marketing Plan

$119/month ($97.60/mo billed annually or $83.30/mo billed biennially)

Available at $119 per month for those choosing monthly billing. The annual subscription brings the cost down to $97.60 per month, while the 24-month plan offers the value at $83.30 per month. Tailored for ecommerce businesses, this plan includes specialized features such as abandoned cart recovery, promo codes, and enhanced ecommerce integrations.

GetResponse MAX

Starting at $1,099/month

Starting at $1,099 per month, this plan caters to large enterprises requiring a comprehensive set of tools and personalized support to maximize their marketing efforts.

Each plan is strategically priced to offer businesses the tools they need at different stages of growth, from basic email marketing to advanced automation and personalized enterprise solutions.

Which GetResponse Plan Should I Choose?

You should choose your GetResponse plan based on the specific requirements and scale of your business. For those just starting out or focusing primarily on building an email list and engaging with basic email marketing strategies, the Email Marketing plan is an ideal starting point. It offers the essential tools needed to launch effective email campaigns.

As your business grows and requires more sophisticated marketing automation and ecommerce features, consider upgrading to the Marketing Automation or Ecommerce Marketing plans. Large enterprises with extensive marketing needs should opt for GetResponse MAX for the highest level of support and features.

GetResponse Additional Costs

GetResponse’s additional costs are influenced by the selection of its three standard plans, tailored to various marketing needs with scalability for list sizes from 1k to 100k subscribers. The Email Marketing plan offers foundational features with optional add-ons like webinars and multiuser access for an extra charge. The Marketing Automation plan includes webinars for 100 attendees, and multiuser access for up to 3 users in its pricing. The Ecommerce Marketing plan includes webinars for 300 attendees, and multiuser access for up to 5 users, without additional fees.

Importantly, billing is determined by the peak number of active subscribers during the billing month. If your subscriber count exceeds the current plan’s limit, you’ll be automatically upgraded and charged at the higher plan’s rate for that month.

GetResponse Pricing Tips

Maximizing your investment in GetResponse requires strategic planning and awareness of available options to reduce costs while still accessing essential marketing tools:

  • Biennial Billing: Opt for biennial billing to secure the best possible rates, as longer commitments come with significant discounts.
  • Monitor Your Limits: Make sure to stay within your plan’s limits for subscribers and email sends to avoid additional charges.
  • Start with a Free Account: Begin with a GetResponse free account to test the platform’s capabilities before committing to a paid plan.
  • Wait for Promotions: Keep an eye out for promotional offers, as GetResponse frequently provides discounts that can lead to substantial savings on your subscription.

GetResponse vs Landingi Pricing

When comparing GetResponse and Landingi in terms of pricing, it’s essential to consider the distinct pricing models and the unique value each platform provides, especially with regard to their features, scalability, and suitability for businesses of different sizes.

GetResponse introduces its pricing with the Email Marketing plan at $15.60/month (when billed annually), scaling up to custom pricing for the GetResponse MAX plan, aimed at large enterprises in need of advanced marketing automation and personalized support. Notably, GetResponse also offers a Free plan, allowing businesses to explore basic email marketing and automation features without any financial commitment. GetResponse is celebrated for its comprehensive suite of email marketing tools, automation capabilities, ecommerce integrations, and flexible billing options, including biennial billing for further savings. However, exceeding plan limits or adding premium features incurs additional costs.

Landingi, on the other hand, focuses specifically on landing page creation and optimization, with pricing that starts from a Free plan for basic use. Its paid plans are structured as follows:

  • Lite plan: $29/month (or $290/year), perfect for those who require basic landing page creation.
  • Professional plan: $89/month (or $890/year), offers more advanced features and is suitable for growing businesses.
  • Agency plan: $149/month (or $1490/year), tailored for agencies that require more client accounts and higher limits.
  • Unlimited plan: $1000/month (or $10000/year), provides the highest level of features, support, and virtually no limits on usage.

Landingi provides the flexibility to adjust traffic limits within plans for an additional fee, allowing businesses to manage temporary increases in traffic or gradual growth without needing to upgrade to a more expensive plan immediately. Landingi also offers an autoresponder feature, allowing users to set up automatic messages that are sent to potential customers once they fill out a form on a landing page.

While GetResponse offers a broad set of tools for comprehensive email marketing and automation, Landingi presents a specialized, flexible solution for businesses focused on landing page optimization and conversion. The choice between GetResponse and Landingi should be based on your specific marketing needs, budget constraints, and the scale at which you operate or plan to expand.

GetResponse Pricing FAQ

If you have any questions regarding GetResponse pricing, this section will provide you with all the answers you need.

Why is GetResponse so expensive?

GetResponse is expensive due to its advanced suite of marketing tools and features it offers, including automation capabilities, ecommerce integrations, and dedicated support for higher-tier plans.

What is the cheapest GetResponse plan?

The cheapest GetResponse plan is the Email Marketing plan, starting at $15.60 per month when billed annually. There is also a free plan with limited features.

What is the best GetResponse alternative?

The best GetResponse alternative is Landingi for businesses focusing primarily on landing page creation and optimization. Landingi offers a user-friendly platform with a wide range of templates and customization options, making it ideal for those looking to enhance their lead generation and conversion rates through targeted landing pages.

Can I use GetResponse for free?

Yes, GetResponse offers a 30-day free trial, allowing you to test all features available in standard plans without a credit card. You can also access GetResponse Free plan to try out basic email marketing tools and get your business online.

Conclusions

GetResponse offers a comprehensive range of email marketing and automation tools designed to cater to various business needs, from startups to large enterprises. Each plan provides a tailored set of features, including AI-driven email campaigns, marketing automation, and ecommerce solutions, supporting businesses at different stages of growth and digital marketing sophistication.

Yet, for smaller businesses or those just beginning their online marketing journey, GetResponse’s pricing might seem steep, especially when advanced features are needed. Additionally, the platform’s extensive functionalities could present a learning curve for newcomers to email marketing and automation. While GetResponse is celebrated for its robust suite of tools and scalability, alternatives like Landingi emerge as attractive options for entities prioritizing landing page creation and optimization over comprehensive email marketing solutions.

Landingi stands out as a prime GetResponse alternative, offering a user-friendly interface and a variety of features aimed at simplifying the landing page design process. With tools like an AI Assistant for content optimization, Smart Sections for quick page assembly, reliable infrastructure, and over 400 templates, Landingi enables users to efficiently develop landing pages that convert. Moreover, Landingi’s builder is specifically dedicated to creating web pages that can be seamlessly integrated with GetResponse’s email marketing tool, offering a powerful combination for businesses looking to leverage both landing page optimization and targeted email campaigns.

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Magdalena Dejnak

Content Writer

Magdalena Dejnak is a marketing content expert with more than 4 years of experience in digital marketing. Her expertise lies in creating landing pages, managing social media, branding, and optimizing conversion rates. She has been a significant contributor to Landingi platform since the year 2020. Magdalena holds a Postgraduate Degree in E-marketing from the Akademia Górnośląska im. Wojciecha Korfantego. Currently, she is under the mentorship of Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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