If you use Google Analytics to analyze landing page statistics, you may have noticed that values in Google reports differ from what you see in the Landingi platform. The difference is caused by the way Google calculates the number of sessions, pageviews, users, and visits.
Visits, users, and pageviews
Landingi stat system calculates visits basing on a ls_sid cookie which is responsible for every unique visit. It is valid for 30 minutes. Here you can read more about statistics in Landingi.
EXAMPLE: User enters a page www.mylandingpage.com – the Landingi system installs a cookie file and counts this action as a 1 visit. If the same person revisits the site on the same device/browser within 30 minutes, it will not be counted as another visit.
Users in Google Analytics are individuals that visit your website. If that same user leaves your site and comes back later, they will be remembered, and their second visit won’t increase the number of users. A visit happens when a user lands on your website from an outside domain, and a pageview represents each individual time a page on your website is loaded by a user. If a user were to reload the same page, this would count as an additional pageview.
So if a landing page is a subpage of your homepage (they use the same domain) and a visitor clicks on a link redirecting to it from your homepage, Google Analytics 4 will not register it as a new landing page visit.
In Google Analytics4, there are also entrances – these metrics indicate the number of times the first event in a session occurred on a page or screen.
Sessions
A session in GA4 initiates when a user opens an app in the foreground or views a page or screen and no session is currently active (e.g. their previous session has timed out). It means that a session is a group of user interactions with your website that take place within a given time frame. For example, a single session can contain multiple page views, events, social interactions, and ecommerce transactions. By default, a session ends after an inactivity period of 30 minutes or closing a page. There is no limit to how long a session can last. Thus, GA4 reports consist of various activities of the visitor, not of visits to the website.
Learn more about sessions in Google Help.