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Home Blog Newsletter Landing Page: Definition, How to Create & 5 Examples

Newsletter Landing Page: Definition, How to Create & 5 Examples


Newsletter landing pages are one of the most popular lead-gathering tools, so creating one for your business can be a great phase of your marketing strategy. In this article, you will scroll through the top examples of newsletter landing pages that can teach you best practices in design, copywriting, and strategic placement of sign-up forms. Discover what’s important on newsletter landing pages, find great inspiration, and learn how to enhance your newsletter sign-up rates.

For a good start, take a look at the 4 tips on how to prepare, as follows:

  • Know your target audience,
  • Keep the layout user-friendly,
  • Focus on a value proposition,
  • Create an irresistible CTA.

Meet the best newsletter landing page examples and gain the necessary knowledge on how to make your newsletter page a good converting and effective digital marketing tool.

  1. House Beautiful
  2. Vogue
  3. Virtuoso
  4. The Perfect Loaf
  5. Nik Sharma

What Is a Newsletter Landing Page?

A newsletter landing page is a website specifically designed to encourage visitors to subscribe to a newsletter. This type of landing page is focused on a single objective: capturing email addresses from interested parties.

The simplicity of its goal is reflected in its design and content, which are tailored to highlight the benefits of receiving the newsletter. The main lead generation tool used in each newsletter landing page is a subscription form – it’s mostly a single opt-in form with one field.

By providing a brief overview of what subscribers can expect, whether it be insights, tips, industry news, or exclusive offers, the page aims to persuade visitors of the value of giving their email addresses.

The effectiveness of a newsletter landing page lies in its ability to communicate the immediate and long-term benefits of a subscription.

This could include access to exclusive content, updates on the latest products or services, or the promise of valuable information that aids personal or professional growth.

A well-crafted page details these benefits and guides visitors through a subscription process, reassuring them about their privacy and the frequency of emails to prevent any concerns about spam. Ultimately, the newsletter landing page serves as a gateway, turning casual visitors into engaged subscribers interested in staying connected with your brand or organization.

How Do I Create a Newsletter Landing Page?

To create a landing page for a newsletter, and ensure it effectively converts visitors into subscribers, follow the 9-step guide:

1. Meet your audience’s expectations

Firstly, you must understand your target audience and set your goal with your newsletter. Knowing your audience’s preferences, interests, and pain points will help you tailor your landing page content to resonate with them. Your objectives could range from increasing subscriber numbers to promoting specific content.

2. Choose a landing page builder

Secondly, select a tool or platform that allows for easy creation and customization of landing pages. Look for features such as drag-and-drop functionality, responsive design options, and integration with email marketing services. The best choice for companies of all sizes is Landingi. This platform provides the tools to build a newsletter page, design a high-converting form, experiment with its various versions, track user behavior, and gather essential data to optimize it for better results.

3. Craft a catchy headline

Thirdly, create a headline that captures visitors’ attention and engages them in your offer. Your headline should clearly state the value of subscribing to your newsletter. It must be compelling enough to make visitors want to learn more and ultimately subscribe.

4. Highlight the benefits

Fourthly, clearly articulate what subscribers will gain from your newsletter. This could include exclusive access to content, tips, discounts, or insights into industry trends. Use bullet points or short paragraphs to keep the information easily digestible.

5. Design a simple sign-up form

Fifthly, implement the most important marketing tool – a subscription form. It should be straightforward, asking for only essential information like email address and maybe first name to personalize emails. The more straightforward the sign-up process, the higher the likelihood of conversion. Remember about visually appealing form design, consistent with the entire page and your brand visual identity.

6. Implement irresistible CTA

Sixthly, design a perfect CTA. The button incorporated with your form should be outstanding, supplemented with straightforward messaging. It doesn’t have to be obvious – a well-known “Subscribe” isn’t bad, but the message can point out the value and evoke urgency, like “Get your 30% discount now”, depending on the newsletter type.

7. Add social proof elements

Seventhly, include subscriber counts to build credibility and trust. Knowing that others find value in your newsletter can be a strong motivator for new subscribers.

8. Optimize for SEO and mobile devices

Eighthly, ensure your landing page is optimized for search engines to increase its visibility. Also, ensure the page looks great and functions seamlessly on mobile devices, as a significant portion of your audience will likely access it via a smartphone or tablet.

9. Test and refine

Lastly, use A/B testing to try out different headlines, CTAs, and designs to see what works best. Continuously analyze the performance of your landing page and make adjustments based on data and feedback. Even though it seems complex, thanks to user-friendly tools like landing page builder Landingi, with built-in A/B Testing and EventTracker features, the process is effortless and time-saving.

By following these steps, you can create a successful landing page for your newsletter – it will effectively communicate the value of your offering, encourage more sign-ups, help grow your audience, and achieve your marketing objectives.

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5 Best Examples of Newsletter Landing Pages

With the theoretical knowledge about newsletter landing pages, it’s time to check out real-life examples of how to gather newsletter subscribers with an effective, high-converting landing page that generates leads in just a few seconds. Scroll through our 5 picks of the best newsletter landing page examples in 2024 to inspire yourself and get important key takeaways to adopt while creating your own landing page.

1. House Beautiful

The House Beautiful newsletter landing page stands out as an exemplary model in the digital marketing space. Their landing page boasts a visually appealing design that aligns with the aesthetic sensibilities of its target audience – those interested in home decorating and design. Although the page is visually attractive, the layout is clear, ensuring a seamless experience for both desktop and mobile users.

Their page involves the four essential elements: an attention-grabbing headline in the form of a question, which engages visitors to take action, a short value description, a single opt-in form, and an outstanding call-to-action button with straightforward messaging. The eye-catching background image, which reminds one of a beautiful wallpaper, is also the technical element making the page consistent with the brand.

Key takeaways to learn from this example:

  • Visually appealing page design,
  • Engaging, bold headline,
  • Brief description of value,
  • Simple form,
  • Outstanding CTA button,
  • Trust elements – privacy notice.

Improvement areas:

  • Content previews – offering a sneak peek of the newsletter content directly on the landing page could further entice visitors to subscribe by showcasing the quality and exclusivity of the information.

Check out the newsletter landing page template in the Landingi platform and customize it effortlessly with a user-friendly editor. Add a stunning background image, create catchy headlines, and convert visitors into subscribers with well-designed forms.

2. Vogue

The Vogue newsletter landing page is designed with Vogue’s signature aesthetic, incorporating a sleek, modern layout that captures the brand’s essence. High-resolution images of fashion editorials, clear and stylish typography, and a color scheme that reflects the latest trends would all contribute to an immersive visual experience. This design approach appeals to the fashion-conscious audience and sets the tone for the type of content subscribers can expect.

Although they describe the newsletter’s subscription value in just two sentences, the page previews previous newsletters, delivering precise details that engage visitors in the content and encourage them to take the desired action. Strategic white space directs attention to an outstanding CTA button. The sign-up form is hidden under the button, which makes the page’s design clear and visually attractive.

Key takeaways to learn from this example:

  • Clear layout with intuitive navigation,
  • Strong CTA button,
  • Design consistent with brand visual identity,
  • Short descriptions,
  • Strategic white space,
  • Previously published newsletters.

Improvement areas:

  • Personalization options – allowing visitors to customize their newsletter preferences upon sign-up could improve subscriber satisfaction and retention by ensuring the content they receive is closely aligned with their interests.

Craft your newsletter landing page easily with Landingi – choose the template, and customize it with a user-friendly editor. Track conversions with a built-in EventTracker solution, test various versions of your landing page, and drive effective marketing strategies with just one multifunctional platform – Landingi.

3. Virtuoso

The Virtuoso newsletter landing page captivates visitors by highlighting exclusive insights and tips for unique travel experiences. It offers subscribers an exploration of top-tier travel options such as luxury accommodations, cruises, and exclusive tours, presented through its renowned magazine. With a focus on exceptional writing and photography, the content is crafted to inspire subscribers with novel ideas for their future travel adventures.

The landing page visitors, about entering the travelers’ world, are attracted by a stunning background picture showcasing an adventurous trip and captivating landscape. The subscription form is clear – although it seems lengthy, some fields are not required. It also includes trust signals, like privacy policy links. The outstanding button is well-placed and straightforward, simplifying the subscription process.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Immersive background picture,
  • Clear form with optional fields,
  • Trust signals,
  • Outstanding CTA button.

Improvement areas:

  • CTA button – although it’s well-designed, the messaging doesn’t attract potential subscribers. The text should be more catchy to convert visitors into subscribers on a bigger scale.

Find the effective newsletter landing page template in the Landingi template gallery, add a single opt-in form, create a visible CTA button, and experiment with its various versions, thanks to built-in A/B testing features.

4. The Perfect Loaf

The Perfect Loaf’s newsletter landing page is one of the best squeeze pages, crafted to appeal to home bakers interested in sourdough bread making. It promises to simplify the art of sourdough baking, offering subscribers access to the best guides, tips, tricks, and recipes. Highlighting its community of over 122,000 readers, the page emphasizes a spam-free experience focused solely on bread. This approach effectively captures the brand’s essence, prioritizing quality content and community building.

This short landing page drives high newsletter subscriptions thanks to its intuitiveness, clear value proposition, and single opt-in form supplemented with an outstanding, well-designed CTA button. The page is consistent with the brand messaging. A catchy headline and high-quality visuals make this page attractive and engaging. A good practice included in this example is to showcase the badges of reputable partner brands that build trust among potential subscribers.

Key takeaways to learn from this example:

  • Clear, intuitive design,
  • High-quality visuals,
  • Partner brand badges,
  • Single opt-in form,
  • Attention-grabbing headline,
  • Followers amount,
  • Outstanding CTA button.

Improvement areas:

  • Value proposition – using a bigger font and highlighting the value proposition would boost conversion.

Create successful newsletter landing pages with Landingi – choose the best template and customize it easily with a drag-and-drop editor, add stunning visuals, and create a high-converting form to boost newsletter signups.

5. Nik Sharma

Nik Sharma’s newsletter landing page is a prime example of an effective digital marketing strategy for direct-to-consumer (DTC) brands. It promises actionable insights and strategies for DTC business growth, appealing to a broad audience with concise, conversational, and informative content. The page highlights the value of subscribing through testimonials. It emphasizes Sharma’s expertise in the field, making it a go-to resource for anyone looking to excel in DTC.

The page’s design lies on a simple pattern, but its perfection goes with cleverly used white space that directs the user’s focus on the primary purpose. It showcases the subscribers’ amount and includes a few key elements that make the page a useful conversion tool, like the “Who’s talking” section introducing newsletter authors, recognizable award badges, and user testimonials from social media followers.

Key takeaways to learn from this example:

  • Intuitive layout,
  • Single opt-in form with outstanding CTA button,
  • Bold headlines,
  • Trust-building elements –award badges,
  • Social proof – reader reviews,
  • Author notes,
  • Clear value proposition.

Improvement areas:

  • Sneak peek – adding some examples from previous newsletters would increase newsletter sign-ups.

Pick the Business template and easily create a landing page that converts – a simple layout and a short newsletter sign-up form with a standout CTA will work perfectly!

3 Newsletter Landing Page Best Practices

Now that you’ve seen real-life examples of great landing pages and gained inspirational insights, it’s time to meet the following 3 best practices that differentiate excellent newsletter landing pages from average ones.

1. Set a clear value proposition

Describe in a few words why visitors should leave their e-mail addresses – point out the main benefit for subscribers and showcase what they can learn from your newsletter. Even huge, recognizable brands clearly indicate the type of content of their newsletter – no one leaves data without knowing why they should do so.

Take a look at the example below:

Give your audience something special in exchange for their e-mail address. The value should be tailored to your audience’s expectations – once you know your target audience, you can attract them with something they seek, e.g., a particular discount or exclusive content. It’s a proven method to boost conversions, regularly used in e-commerce, but not only – it works on the same scheme in every other business type, just the value proposition differs.

2. Add the number of subscribers

Displaying the number of subscribers is the best incentive to join a subscription. This is how marketing works – if others have something and take advantage of using it, other people would most likely want the same.

Take a look at the example below:

Sometimes simple number works great, but to drive higher conversions, it’s a good idea to personalize content and indicate what type of users have chosen to subscribe to your newsletter. Think of your target audience and customize the message to reach them most efficiently.

3. Use pop-ups

One of the most popular and effective lead-generation methods is using pop-up squeeze pages. These minimal landing pages instantly direct visitors’ attention to the action and encourage them to leave e-mail addresses.

Take a look at the example below:

Pop-ups can appear in various situation schemes, for instance, upon entry to a website, signaling a particular offer; after a period of browsing, suggesting related content or offers; upon exit intent, offering a discount or subscription to reduce bounce rates; or after completing a specific action, like adding items to a cart, encouraging further interaction. Each scheme is tailored to capture attention at strategic moments, aiming to improve the user experience or increase conversions.

How Can I Optimize My Newsletter Landing Page for Higher Conversion Rates?

To optimize your newsletter landing page for higher conversion rates, focus on both the design and content, implementing the 8 following strategies:

Craft catchy headlines and persuasive copy

Implement headlines that immediately attract users and convey the value of subscribing to your newsletter. A converting headline should resonate with your target audience’s interests or needs.

Change the copy on your landing page. It should showcase a clear value proposition in short sections. It has to be concise and to the point, highlighting the benefits of subscribing. Explain what subscribers will receive, such as exclusive content, discounts, etc., and why it’s valuable. Use bullet points for easy reading.

Implement engaging visuals

Incorporate visuals that grab attention and complement your message. This could be high-quality images, graphics, or even a short, immersive video engaging users in your offer. Visuals help break up the text and make the page more attractive. Moreover, sharing a sneak peek can boost visitors’ interest in your offer and lead to a higher conversion rate.

Optimize the signup form


Keep the signup form simple. Ask for only essential information, like an email address. Avoid requiring personal details to reduce friction. Consider using a two-step opt-in process where visitors click a button before seeing the form, as this can sometimes increase conversions by adding an extra layer of commitment.

Implement a strong CTA

Create an efficient CTA – the button should stand out on the page and use action-oriented language that encourages visitors to subscribe. Experiment with various styles and messaging within A/B testing tools and check out which CTA button works best.

Add offer incentives

Provide an incentive, such as a free ebook, discount code, or access to exclusive content. It can increase the perceived value of subscribing and boost conversion rates.

Use a pop-up with special offers – this method works excellently, grabbing attention and directing focus on the objective.

A pop-up with a discount offer in exchange for a newsletter subscription can increase the conversion rate to 7.65%, according to Optimonk statistics.

Remember about mobile optimization

Ensure your landing page is fully responsive and looks great on all devices. Many users will access your page from a mobile device, so the experience must be seamless. For instance, the subscribe button on a mobile page should take up all the screen width to ensure intuitiveness and functionality.

Check the page’s speed and performance

Optimize images, leverage caching, and minimize the use of heavy scripts to ensure your page loads quickly. Page load time can significantly impact conversion rates.

Achieving optimal conversion rates is most likely when webpage load times are kept between 0 and 4 seconds, according to Portent’s research.

Run A/B tests regurarly

Regularly test different landing page elements, such as headlines, CTA buttons, images, and form fields, to see what works best. Use the data from these tests to refine and improve your page continually.

By implementing these strategies, you can create a more compelling newsletter landing page that encourages more visitors to subscribe, helping to grow your list and achieve your marketing objectives.

What Are the Key Elements of an Effective Newsletter Landing Page?

An effective newsletter landing page can be a great lead-generation tool if you include the following 6 key elements that create a sense of need and persuade visitors to join the list of subscribers:

  1. Engaging headline – that captures attention and clearly communicates the newsletter’s value,
  2. Concise copy – that briefly highlights the benefits of subscribing,
  3. Strong CTA – that encourages sign-up,
  4. Simple sign-up form – that requests minimal information, typically just an email address,
  5. Visual elements – that align with the brand and message and engage visitors in the offer,
  6. Social proof, e.g., subscriber counts – that builds trust and credibility.

The newsletter’s landing page design should be thought-out, with minimal distractions. Remember that this type of landing page is your strategic tool that allows for gathering customer data for further marketing strategies – it has to be immersive, aligned to your brand’s identity, but also intuitive, to maximally streamline the subscription process.

What Is the Best Newsletter Landing Page Builder?

The best newsletter landing page builder is the one that allows you to create a page that works like a perfect marketing tool. The choice is simple – only the multifunctional platform with useful side features and wide integration options can help you build your own landing page that converts.

Landingi is the answer to all your needs. Its user-friendly interface was created to simplify the landing page crafting process for both advanced and inexperienced users. Side features, like a broad template gallery, form, and pop-up creator, allow designing landing pages for newsletter subscription purposes with minimal effort.

Although there are other great landing page builders you may think about, the Landingi platform offers a suite of built-in, helpful tools to streamline the landing page optimization process, such as:

  • A/B Testing features – to run split tests without any external tools,
  • EventTracker tool – to track user behavior and gather important data right in one intuitive dashboard,
  • AI Assistance – to create tailored content and select words for SEO optimization effortlessly,
  • Mobile optimization – to ensure responsiveness across various devices.

Moreover, its wide integration options allow you to create a great marketing toolkit with external tools you already use.

Choosing the best page builder isn’t a piece of cake, but since you have a budget-friendly option, created with both professionals and beginners in mind, and providing all necessary tools, look no further – the Landingi platform is the best solution for all-size businesses.

Build Newsletter Landing Pages in Landingi

Newsletter landing pages are essential for your digital business, serving as irreplaceable lead-generation tools. The only thing that sets you apart from great success is optimization. Still, with the knowledge gathered from the theoretical part of this article and with the right tools, you can detect the pain points of your page and implement changes effortlessly.

Now, as you’ve explored what makes newsletter landing pages effective digital marketing tools, found inspirations from the top examples, and learned the best practices, it’s time to start crafting your own newsletter landing page and generating thousands of leads.

Remember that perfect design means beautiful aesthetics, usability, and responsiveness. But don’t worry, with Landingi, you can focus on your ideas – the platform features allow you to create functional, well-optimized landing pages effortlessly. Try Landingi now!

author picture

Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization. She is currently being mentored by Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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