41+ Marketing Agency Tools Every Agency Needs In 2023

Digital marketing is a vast field. It branches out into multiple subfields, and each requires its own set of tools so that marketing agencies can achieve efficient results and boost productivity.

You’ve got plenty of options and selecting the right agency tools can be intimidating. That’s what this guide is for!

We’ve created a list of the top marketing agency tools you should consider today. The tools listed below are categorized based on different marketing activities like graphic design, social media scheduling, PPC, and more.

We’ll briefly describe each tool and cover how it can be beneficial to your agency. So let’s get to it!

SEM/PPC Tools For Agencies

Landingi

Landingi is an intuitive landing page builder that helps build targeted landing pages for your PPC campaigns.

The platform includes 300+ customizable templates, a pixel-perfect drag-and-drop editor, and smart sections. As such, you can build landing pages at a scale and customize them down to a tee.

Landingi also integrates with a broad selection of apps, including Salesforce, ActiveCampaign, Facebook Messenger, Google Analytics, BigCommerce, and much more.

Overall, Landingi is an excellent choice for agencies seeking an easy-to-use, yet highly versatile landing page builder for their PPC campaigns, with plenty of integrations to help maximize marketing efforts.

SEMrush

SEMrush is a multi-purpose platform covering SEO, content marketing, and paid advertising tools. As for PPC, the platform’s stand-outs are its market analysis, ad tracking, and keyword research tools, making it an ideal choice for managing paid media campaigns and podcast advertising services.

Consequently, SEMrush helps you uncover crucial information, including your top competitors, the keywords they target and bid on, ad visibility, as well as estimates on cost-per-click, competition levels, and search volumes.

Opteo

Opteo is perfect for maximizing Google Ads campaign effectiveness. The platform helps you monitor ad performance, manage budgets, and identify key factors influencing your campaign’s performance.

Opteo also notifies you of any potential errors within your ads, like spelling mistakes, broken links, or keyword conflicts. Other features include built-in A/B testing, bid optimization, and more.

Native Ad Managers

To conclude this section, don’t forget native ad managers like Google, Facebook, and LinkedIn ads. Each tool is specifically optimized for its correspondent platform, making them intuitive and highly effective.

Additionally, they include all the essential features like A/B testing, reports, analytics, and the ability to set custom audiences.

SEO Tools

Ahrefs

If you aim to analyze your competitors and conduct keyword research, Ahrefs is an excellent choice. This platform includes many features for monitoring competitors’ organic and paid keywords, backlinks, etc.

Additionally, the Website Audit tool reveals any factors that negatively influence your site’s position within SERP results. Meanwhile, the Broken Link Checker spots broken outbound/inbound links in seconds.

Moz

Moz is rather similar to Ahrefs. However, it’s more affordable, especially in high-tier pricing plans. For instance, Ahrefs’ Enterprise plan starts at $833/month (yearly), while Moz’s Premium plan costs $479/month (yearly).

That comes with some drawbacks, though. Moz only performs keyword research for Google, while Ahrefs covers ten search engines, including YouTube, Baidu, Bing, and more.

Nightwatch

Nightwatch is a straightforward tool that analyzes keyword rankings and conducts website audits. You can also use it to build fully customized automated SEO reports through the platform’s drag-and-drop editor.

The platform’s rank-tracking tool allows you to track keywords across multiple search engines, while its auditing tool will reveal any on-page SEO issues.

Project Management/Collaboration Tools

Asana

Asana is ideal for medium-sized teams. The project management platform includes a free version that’s available for up to 15 members and covers features like unlimited projects and tasks, list and board views, 100+ integrations, etc.

Paid plans start from $10.99/user/month and unlock more advanced functionalities. Some of these include the platform’s Workflow Builder, task dependencies, workload management, and proofing.

Trello

Trello is a straightforward card-based tool perfect for handling basic project management tasks. The platform’s highly visual interface allows teams to easily track upcoming projects/tasks and monitor project status.

Trello also includes numerous ready-made templates meant for specific activities, like marketing, education, and more. This tool offers both free and paid plans.

Slack

Slack is an excellent way to share documents and collaborate with your team. The platform is free and you can communicate with members through voice, video, chat, and screen sharing. You can create multiple channels dedicated to various departments or projects.

Additionally, Slack integrates with popular apps like Google Workspace, Microsoft Office 365, or Zendesk so you can work more productively without having to switch between tabs.

Google Workspace

Google Workspace products serve as an excellent all-arounder. You can hold voice/video conferences with your team through Google Meet, keep team members up-to-date via Google Chat, or share and collaborate on documents with Drive.

You can also use Sheets for basic project management. You can find a selection of pre-built templates like Gantt Charts, project timelines, and assignment tracking, for instance.

Zoom

Zoom is excellent for handling multiple forms of team and customer communication within a single platform. Zoom One, the platform’s unified communications tool brings team chat, video meetings, and whiteboards under one roof — perfect for holding team conferences and brainstorming sessions.

Additionally, this product includes a VoIP system, conversation analytics, as well as email and calendar synch. That said, you’ll have all the tools necessary to maintain and improve customer communications.

Airtable

Airtable is a table/spreadsheet-based project management tool that emphasizes customization. The Interface Designer allows users to create custom workflows, reports, and dashboards via a no-code drag-and-drop interface.

The platform also features a broad selection of reporting views, including lines, charts, graphs, and more.

ProofHub

ProofHub is an all-in-one project management and team collaboration tool that provides you with a centralized dashboard for managing multiple marketing projects simultaneously. You can plan, schedule, delegate, and monitor progress from the intuitive dashboard and even generate in-depth reports and analyze the performance of individual team members. 

With the paid plan starting from $45 per month for unlimited users, you can manage your projects with ease. Additionally, the online proofing tool assists you in streamlining the review process.

Web Design Tools

Figma

Figma is a collaborative design platform. It provides various collaboration tools like on-canvas commenting, audio conversations, and sharing permissions. Figma allows multiple users to work on the same design in real-time — ideal for web design teams.

As for design-specific functionalities, Figma offers vector networks, dynamic overlays, auto-resizing, and more. It also features a vast library of pre-built templates and plugins.

WordPress

WordPress shines through its versatility. The platform is excellent for designing any type of website: From blogs and portfolios to online stores, service websites, etc.

That’s because WordPress offers an extensive library of pre-built themes specifically designed for various use cases (e.g., blogs, business, podcasts, etc.). Meanwhile, the platform’s plugins make WordPress’ functionality practically endless.

Webflow

Webflow prioritizes ease of use. In contrast to WordPress, Webflow users can set up a website without any coding experience.

The platform features a powerful drag-and-drop editor that allows users to build layouts for multiple viewports and gain full control over their designs. However, you can also add custom codes/scripts for specific sections, pages, or entire websites.

HubSpot

HubSpot offers free landing page and website builders. These tools include a straightforward drag-and-drop editor and access to numerous pre-made themes, making them perfect for beginners.

However, HubSpot’s main advantage is that you can use the page builders along with the platform’s other products, like the Marketing, Sales, CMS, or Customer Service Hub.

Consequently, you’ll unlock key functionalities including web forms, A/B testing, SEO recommendations, and much more.

Sales Outreach/Lead Generation Tools

Apollo

Apollo is a sales engagement and intelligence platform that offers a database of 250 million+ contacts. You can easily sift through and contact prospects via Apollo’s automation sequences, search filters, buying intent scores, and click-to-call dialers.

The platform also offers A/B testing, reports, and email open/click tracking to help further optimize your outreach strategy.

Saleshandy

Saleshandy is built for cold emailing. The platform’s automated sequences and follow-ups allow you to easily reach a large number of prospects and keep conversations going.

You can send automatic emails based on your prospects’ time zones, trigger-based follow-ups according to their behavior and responses, etc.

Hunter.io

Hunter.io is a straightforward free email finder. Simply type in a company’s name or web address and you’ll receive a list of its employee’s contact details.

The platform can also verify email addresses and handle personalized cold email campaigns, with tracking, scheduling, and more.

VoilaNorbert

VoilaNorbert is an email finder similar to Hunter.io. Although this platform lacks a free version, unlike its counterpart, VoilaNorbert searches through social media platforms, like LinkedIn, to uncover an individual’s contact details. This is not possible with Hunter.io. Additionally, VoilaNorbert offers email enrichment and more integrations.

Leadfeeder

Leadfeeder identifies and filters companies visiting your websites by location, industry, viewing history, or by your custom criteria, and sends their details to you.

You can then pinpoint the contact and job title details of a visiting company’s employees via Leedfeeder Contacts, allowing you to identify the most appropriate person to reach out to.

Nutshell

Nutshell is a Customer Relationship Management (CRM) platform that strives for simplicity and ease of use.

This tool offers email marketing, sales automation, reporting, and built-in team collaboration tools — all packed into a user-friendly interface with drag-and-drop pipeline management.

Close

Close CRM includes all the tools necessary to keep in touch with prospects. More specifically, the CRM platform covers a built-in phone system featuring predictive and power dialing, call coaching, forwarding, and more.

Additionally, Close handles SMS and email marketing. You get access to various email templates along with the ability to schedule emails, send messages in bulk, and track email opens/responses.

Calendly

Calendly is a scheduling tool. Users can identify the best time to schedule appointments through the platform’s workflow management tools and integrations with various apps. Some key features include routing forms, meeting polls, automatic invitee redirecting, custom email and text notifications, etc.

Loom

Loom is a straightforward video recording platform. You can easily record yourself or your screen and share your videos across multiple channels. Moreover, the platform is excellent for creating outreach videos.

Loom allows you to add custom branding and CTA buttons to better engage with prospects and encourage them to convert. Other features include engagement analytics, transcriptions, video editing, and more.

DialPad

DialPad is a unified communications platform that handles voice, video, and text messaging. DialPad stands out through its AI-powered functionalities and reporting capabilities.

The platform leverages AI and Machine Learning technology to automatically transcript calls, create call summaries, and identify customer sentiment based on negative/positive words. It can also identify speech errors and offer call agents suggestions for improving their communication skills.

Inbound Marketing Tools

Typeform

Typeform is a survey, quiz, and form builder. The platform offers a large library of templates and an intuitive interface to help you create forms in just a few minutes. Most notably, Typeform also allows you to deploy multi-step forms to your website.

Tidio

Tidio is a customer service solution designed for small and medium-sized businesses. This tool covers a ticketing system, chatbots, and live chat within its free plan. Paid plans also include analytics, email marketing, chatbot editors, and much more.

You can build automated workflows, set up chatbots, and manage tickets through an easy-to-use interface — no coding required!

Graphic Design Tools

Canva

Canva is a popular graphic design tool that’s ideal for small agencies. The platform offers a free version covering access to 250,000+ templates, built-in collaboration, brand management tools, an easy-to-use interface, and much more.

Moreover, Canva is highly versatile. You can create designs for multiple formats. You can design graphics for specific social media channels, business cards, flyers, and so on.

Venngage

Venngage is an infographics maker. However, you can also use it to create, logos, or social media graphics, for instance.

It gives access to 10,000+ fully customizable templates and a drag-and-drop editor, allowing you to create multiple types of infographics (e.g., reports, charts, diagrams, etc.).

Visme

Visme is an all-in-one graphic design tool that allows you to build infographics, branded documents, and even videos.

You can easily design for each format through the platform’s wide variety of templates and easy-to-follow interface, making it perfect for non-designers. Additionally, Visme offers team collaboration and brand management tools.

PhotoADKing

PhotoADKing is a user-friendly online graphic design tool that allows individuals and businesses to effortlessly create stunning visuals. It has a library of millions of templates including, posters, flyers, brochures, banners, and many more. For example, if you want to create a professional-looking flyer for your business, then you can use PhotoADKing flyer templates provide a pre-designed template that saves you time and can be easily customized to suit your business needs.

Social Media Scheduling Tools

Buffer

Buffer is a beginner-friendly tool that allows you to easily plan and publish content across most social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and more.

This tool offers various analytics tools to help you measure post engagement and create custom reports. There’s also the Start Page functionality, which allows you to easily build mobile-responsive landing pages and microsites.

Later.com

Later.com adopts a highly visual approach. You can create, plan, and schedule content across all major social channels via a drag-and-drop interface, perfect for beginners.

Later.com automatically suggests the best posting times and hashtags for Facebook, Twitter, and Instagram. Other features include Linkin.bio, analytics, the ability to reply to Instagram and TikTok comments within the platform, etc.

SmarterQueue

SmarterQueue is an all-in-one social media management solution designed to save you time and improve productivity.

The platform can schedule posts automatically, while its content curation tools will help you search content by keyword, user, or type. There’s also the Evergreen Recycling feature, which automatically re-schedules your posts.

Hootsuite

Hootsuite is best suited for medium and large teams. The platform offers various team management features. It covers productivity reports and the ability to split groups into multiple teams for better organization. Other functionalities include social listening, ad management, social inboxes, and more.

Social Bee

Social Bee is perfect for those strictly looking for a content publishing tool. The platform supports most major channels and includes some handy functionalities.

For instance, you can slightly modify the same post to fit each social channel better, leave feedback, or set up approval workflows via built-in collaboration tools. You can also preview the content in real-time on each social channel prior to publishing.

Invoices/Proposal Tools

Zoho Invoice

Zoho Invoice is a free tool that allows you to easily create and send invoices. The software handles time tracking, expense tracking, and estimates. Your customers can also make payments and view invoices through the platform’s customer portal.

Additionally, you can schedule invoices, set up auto-charges and reminders, as well as gather insights from reports.

Proposify

Proposify is a proposal solution that helps you create quotes, contracts, and proposals easily. The platform aims to streamline workflows by allowing salespeople to save content templates, set up approval processes, and gather insights to spot if there is any room for improvement.

Miscellaneous

Zapier

Zapier allows users to connect their existing software with thousands of other applications to save time and improve productivity.

It also offers a workflow builder where you can create custom automated workflows for multiple apps via a no-code interface. For instance, you could connect your Twitter account to Slack and have Zapier automatically share your Tweets to various Slack channels.

Grammarly

Grammarly is a simple tool that helps you write error-free content. This tool checks your spelling, punctuation, and tone to notify you of any potential mistakes.

Although there’s a free version, the platform’s paid packages also include a plagiarism checker, word choice suggestions, and the ability to set up style guides or brand tones for companies.

Hemingway

Hemingway is also a writing assistant. However, this tool is more oriented toward improving your content structure. The platform doesn’t check for spelling, but it does notify you of excessive use of passive voice or adverbs.

Moreover, Hemingway measures how easy to read your content is and suggests how to make it easier to digest.

Conclusion

And there you have it — the top marketing agency tools you should keep an eye out for in 2023. Keep in mind that there’s no one-size-fits-all solution. Although they may belong to the same category, some tools cater to different tasks and business sizes.

For instance, Landingi is an excellent choice if you’re seeking a solid landing page builder to use along with your PPC campaigns. The platform offers a broad range of templates, while its pixel-perfect editor and smart sections help you easily build multiple landing pages for your ads.

Landingi also integrates with various apps to help you better manage and track your PPC campaigns. Get started for free today!