By content I mean both the text in verbal form as well as the graphics seen by the viewer on your page. I do so because information about the product or service that you offer is conveyed to the viewer by means of a written word and a picture alike. Effective content is the first step to increase the page’s effectiveness and conversion.
#1. Start with the eyes!
Before the viewer that visits your page reads what you’ve written for them, they will scan the page in terms of graphics. You must know the proverb: “What the eye doesn’t see, the heart doesn’t grieve over.” We know it well from personal experience (especially women do;)). For example, if we see an attractive dress on the internet, we automatically crave to have it. So make sure that your landing page arouses the visitor’s senses and makes them crave for possession of the product/service that you offer.
How to do it?
- use beautiful colors,
- add attractive graphics presenting your product/service, best in context,
- use bullet points, bolding and other distinctive features in the text,
- use beautiful fonts,
- create a “visual hierarchy,” which will help the viewer find the most important information.
#2. Speak to the mind
The text should be, first of all, easy to read, absorb and remember. Definitely give up placing a lot of text, especially in a continuous flow.
How to do it?
- add a distinctive headline – make it the most conspicuous text on the landing page,
- present the most important advantages of a product/service on a list,
- if you add any additional information, try to bullet point it.
#3. Aim at the heart
I think that this one is the most difficult step. It is mostly about creating the content (word and picture), as much as it’s possible, in the form of a story that will relate to the viewer’s emotions and experiences.
The eyes, the mind, the heart – this is the way that the content makes when it meets a viewer. Why do we need all that? If you apply all the elements, there is a fair chance that you will be REMEMBERED. One final golden rule: “Content is king, but context is God.” Remember that the most significant element here is the context, that is combining all the elements so that they match one another and create a coherent whole.
Is it difficult for you to write texts?