May 12, 2020 7min read
The best PPC landing page examples
May 22, 2020 8min read Written by: 
Przemek Kwapisz
Przemek Kwapisz 
Table of contents
Table of contents
Create landing pages
for your PPC campaigns!
for your PPC campaigns!
What makes this PPC landing page awesome:
- in meta tags, there is the primary keyword (“landing page builder”) which increases the Quality Score in Google Ads, making the landing page easier to find for potential prospects,
- the headline relates to the ad text and includes the primary keywords “landing page builder”,
- the landing page lists the features that are crucial for making the final decision and differentiate this landing page builder from the others on the market,
- there is social proof (Neil Patel’s review), which inspires trust and contributes to increasing conversions,
- CTA has numerous versions but is always centered around the 14-day-free-trial which works as a lead magnet.
What makes this PPC landing page so effective:
- in meta tags, there is the main keyword “landing page design”,
- the headline is connected to the ad text and includes the main keyword “landing page design”,
- the landing page lists the key features of the product,
- the key advantages are presented in an appealing way (short text and icons),
- there is social proof in the form of usage examples and customers’ reviews,
- there is an intuitive lead generation form that allows users to set up a meeting or start a conversation.
See more examples
of landing pages
of landing pages
What makes this PPC landing page work:
- in the first section, there is a list of quoted benefits so users don’t need to scroll down,
- the landing page includes a CTA directed towards providing potential customers with a free demo, which may easily increase conversions and allow users to get familiar with the offer,
- there is social proof in the form of logos of satisfied companies and customer opinions, which proves the quality of services,
- the key advantages are outlined in a bullet list, making them easy to read and remember,
- the landing page design is simple and uncluttered, making it user-friendly.
What makes this PPC landing page likely to convert:
- the headline is related to the ad text and includes the primary keyword “project management tools”,
- the key features are quoted in an appealing and straightforward way,
- there is social proof in the form of logos and customers’ reviews enhancing the quality of services and the usefulness of the tool,
- the imagery presents the main features of the tool, which allows users to see what the product looks like,
- the CTA is focused on providing users with a free demo.
What makes this PPC landing page great:
- the headline and the landing page copy include the primary keyword “sales cloud”,
- the landing page is concise and well-structured, without any unnecessary elements and that keeps the visitors focused, the CTA is the same as in the ad and it is repeated on the landing page, therefore reinforcing the message,
- there is social proof in the form of logos of customers (both small businesses and large, influential enterprises),
- there are customers’ reviews complimenting the message and the quality of services.
Let your PPC campaigns soar
