The best landing page builders create stunning, high-converting pages that turn visitors into customers. This guide covers the top platforms in 2025, helping you achieve conversion rates well above the 9.7% industry average (reported by Unbounce).
In this guide, we’ll compare features, ease of use, pricing, and compatibility with WordPress and Shopify to help you choose the right tool for your needs.
What is a Landing Page Builder?
A landing page builder is a tool designed to help users create specific standalone web pages (landing pages) for marketing or advertising purposes without requiring coding or web design skills. These pages are specifically focused on driving actions like:
- capturing leads,
- encouraging sign-ups,
- or promoting sales.
Landing page builders provide an intuitive way to design pages visually, often through drag-and-drop interfaces, and include pre-made templates tailored to different goals and industries. They often come with a set of additional marketing tools supporting:
- testing and conversion optimization,
- content creation,
- integration with other platforms and apps.
Key Takeaways:
- Unlike traditional landing page development with code, using an online landing page builder doesn’t require any technical knowledge or advanced skills.
- With drag-and-drop functionality, an abundance of templates, and a variety of pre-made design elements, landing page builders make it easy to create a landing page aligned with your specific industry or campaign goal.
How Can You Choose the Best Landing Page Builder?
Selecting the right landing page builder is crucial for your marketing success. The wrong choice can lead to poor conversion rates, wasted time, and budget overruns.
- Define Your Primary Use Case
- Evaluate Essential Features
- Consider Technical Requirements
- Assess Scalability and Growth Potential
- Budget Considerations
- Red Flags to Avoid
Here’s a comprehensive framework to guide your decision:
1. Define Your Primary Use Case
Lead Generation: If your main goal is capturing leads, prioritize builders with robust form capabilities, CRM integrations, and lead tracking features.
E-commerce Sales: For product sales, look for platforms with payment processing, product showcase templates, and shopping cart integration.
Event Promotion: Choose builders with event-specific templates, countdown timers, and calendar integrations.
Content Downloads: Prioritize platforms with gated content features and automated email delivery systems.
2. Evaluate Essential Features
Template Quality and Variety: Look for platforms offering 100+ professionally designed templates relevant to your industry. Quality matters more than quantity.
Drag-and-Drop Editor: Ensure the interface is intuitive and allows real-time editing without requiring technical skills.
Mobile Optimization: With 60%+ of web traffic coming from mobile devices, responsive design is non-negotiable.
A/B Testing Capabilities: This feature is essential for optimizing conversion rates over time.
Integration Ecosystem: Verify compatibility with your existing tools (CRM, email marketing, analytics, advertising platforms).
3. Consider Technical Requirements
Loading Speed: Page speed directly impacts conversion rates. Look for builders that prioritize performance optimization.
SEO Features: Basic SEO capabilities like meta tags, custom URLs, and schema markup are essential for organic visibility.
Custom Code Options: Even if you don’t code now, having the flexibility to add custom HTML/CSS/JavaScript can be valuable later.
Hosting and Security: Ensure the platform provides reliable hosting, SSL certificates, and regular backups.
4. Assess Scalability and Growth Potential
Volume Limits: Consider your current and projected traffic volumes, lead generation needs, and number of pages.
Team Collaboration: If multiple people will work on pages, look for user management and collaboration features.
Multi-language Support: Essential for global campaigns or multilingual markets.
White-label Options: Important for agencies serving multiple clients.
5. Budget Considerations
- Free Plans: Often limited but good for testing and small-scale use.
- Starter Plans ($20-50/month): Suitable for small businesses with basic needs.
- Professional Plans ($50-150/month): Best for growing businesses requiring advanced features.
- Enterprise Plans ($150+/month): Designed for large organizations with complex requirements.
6. Red Flags to Avoid
- Poor Customer Support: Landing pages are time-sensitive; responsive support is crucial.
- Limited Export Options: Avoid platforms that lock you in without data portability.
- Hidden Costs: Watch for additional charges for integrations, bandwidth, or premium templates.
- Outdated Technology: Builders that don’t regularly update may become security risks.
Key Takeaways:
- Prioritize platforms that align with your primary use case and technical requirements
- The average cost of landing page builders is $150-200/month, but many platforms offer well-equipped free plans.
- Start with a free trial to test the interface and features before committing to a paid plan.
- Consider long-term scalability, not just immediate needs.
- Limitations of landing page builders include reduced creative flexibility, lack of advanced SEO features, and potential integration challenges.

The Best Landing Page Builders In 2025
We’ve analyzed 15 of the top landing page builders available in 2025, comparing their features, pricing, ease of use, and ideal use cases.
This comprehensive review covers everything from budget-friendly options with free plans to premium platforms with advanced optimization tools, helping you find the right solution whether you’re a small business owner, WordPress user, or marketing professional focused on maximizing conversions.
Builder | Starting Price | Free Plan | G2 Rating | Key Features | Best For |
---|---|---|---|---|---|
🏆 Landingi | $24/month | Free | G2 | 400+ templates, AI content generation, A/B testing, Smart Sections, multilingual support | Overall best choice, versatile marketing campaigns |
Leadpages | $37/month | Not Free | G2 | Drag-and-drop builder, website builder, blogging tools, Leadmeter guidance | Small businesses, lead generation focus |
Unbounce | $74/month | Not Free | G2 | Smart Traffic, AI copywriting (Smart Copy), intuitive editor, 45+ template kits | Conversion optimization, A/B testing |
Canva | $120/year | Free | G2 | Visual design tools, graphic editor integration, customizable design elements | Creative control, visual-heavy campaigns |
Wix | $17/month | No Free | G2 | Website builder, e-commerce tools, drag-and-drop, many widgets | Website building, e-commerce integration |
HubSpot | $15/month | Not Free | G2 | CRM integration, marketing automation, SEO suggestions, AI translations | Full marketing ecosystem, CRM users |
Instapage | $79/month | Not Free | G2 | Thor render engine, AdMap integration, heatmaps, AMP pages | Speed optimization, paid campaigns |
ConvertFlow | $22/month | Not Free | G2 | Funnel builder, 300+ templates, surveys, quizzes, personalization | Multi-step campaigns, funnel building |
Carrd | $9/year | Free | G2 | Simple one-page sites, lightweight, fast loading, affordable | Budget-conscious, simple pages |
Elementor | $59/year | Free | G2 | WordPress plugin, theme builder, 300+ templates, 100+ widgets | WordPress users, theme customization |
Swipe Pages | $29/month | 14-day trial | G2 | AMP technology, AI design assistant “Swipe Genie”, mobile-first | Mobile optimization, speed focus |
ClickFunnels | $97/month | 14-day trial | G2 | Complete sales funnels, membership sites, payment processing, upsells | Sales funnels, course creators |
SeedProd | $39.50/year | Free | G2 | WordPress plugin, 200+ templates, coming soon pages, fast performance | WordPress landing pages, beginners |
Woorise | $29/month | Free | G2 | Interactive campaigns, giveaways, contests, viral sharing, referral tracking | Viral marketing, interactive content |
Mailchimp | $13/month | Free | G2 | Email integration, automation sequences, unified marketing platform | Email marketing integration, small businesses |
Key Insights:
Best Overall: Landingi offers the most comprehensive features with competitive pricing and a generous free plan.
Most Affordable: Carrd at $9/year for simple one-page sites, or Mailchimp for integrated marketing.
Best for WordPress: Elementor and SeedProd are specifically designed for WordPress users.
Best for Advanced Features: Unbounce and Instapage offer sophisticated optimization tools but at higher price points.
Free Plans Available: Landingi, Canva, Carrd, Elementor, SeedProd, Woorise, and Mailchimp offer free tiers.
1. Landingi
Landingi is a platform designed to simplify the creation of landing pages for marketing campaigns. It offers a drag-and-drop editor with over 400 customizable templates, enabling users to build responsive landing pages, pop-ups, and microsites without coding skills.The platform also provides features like A/B testing, AI-assisted content generation, and integration with various marketing tools, aiming to enhance conversion rates and streamline digital marketing efforts. This wide scope makes it, for many, the best landing page builder in digital marketing overall.

Key features:
- Drag-and-drop landing page builder
- Creating pop-ups, lightboxes, forms, one-pagers and other digital assets
- AI-powered tools for copy, SEO, and image optimization
- Mobile-responsive design and mobile optimization tools
- A/B testing and analytics
- Abundance of free images with Unsplash integration
- Dynamic text replacement feature
Unique value propositions:
- Awesome scalability features including Smart Sections (updating numerous pages with just a few clicks), multilingual translations, and programmatic pages
- The widest selection of landing page templates (300+) for various industries and marketing campaign goals
- The most developed AI content writing assistant
- Premium design services (you can delegate the creation of custom landing page to design experts)
Famous clients: Sony, Warner Bros Discovery, foodWell, CBRE, Nationale Nederlanden
Ratings:
- G2 – 4.5
- GetApp – 4.8
- Trustpilot – 4.8
Pricing:
- Free plan available,
- $24 a month for the “Lite” plan,
- $57 a month for the “Professional” plan,
- $820 a month for the “Unlimited” plan.

2. Leadpages
Leadpages is a platform specializing in lead generation and providing conversion tools for small businesses and entrepreneurs. It offers a suite of features, including a drag-and-drop landing page builder, pop-up, forms, alert bars, and a website builder, all designed to enhance online marketing efforts without requiring coding skills.

Key features:
- Classic drag-and-drop page editor
- Extensive set of customizable templates
- A/B testing and performance tracking
- Integrated AI content generation
- Mobile-responsive designs
- Pop-up and alert bar creation
- Built-in payment processing for online sales
Unique value proposition:
- Website builder with a few fundamental functions
- Toolset for blogging
- Built-in conversion guidance with real-time recommendations (Leadmeter)
Famous clients: No information available
Ratings:
- G2 – 4.3
- GetApp – 4.6
- Trustpilot – 4.4
Pricing:
- No free plan
- $37 a month for the “Standard” plan
- $74 a month for a “Pro” plan
- $697 a month for a “Conversion” plan

3. Unbounce
Unbounce is a famous page builder that excels in navigation (which is really straightforward) and landing page optimization tools. Its drag-and-drop builder enables users to design responsive landing pages without coding skills, facilitating A/B testing and conversion rate optimization.
Over the years, Unbounce has expanded its offerings to include features like pop-ups, sticky bars, and AI-powered tools aimed at enhancing marketing campaign performance.

Key features:
- Intuitive editor with a super-friendly user interface
- Template library with more than 45 customizable kits
- Mobile optimization features
- Popups and sticky bars for lead generation
- Auto image optimizer
- Tools for testing and measuring the landing page’s performance
- Multi-user collaboration tools
Unique value proposition:
- Automated traffic distribution to boost conversions (Smart Traffic)
- AI copywriting tools (Smart Copy)
- Built-in Grammarly
Famous clients: ManpowerGroup.
Ratings:
- G2 – 4.4
- GetApp – 4.6
- Trustpilot – 1.7
Pricing:
- $74 a month for the “Build” plan
- $112 a month for the “Experiment” plan
- $187 a month for the “Optimize” plan
- $649 a month for the “Concierge” plan

4. Canva
Canva is a graphic design platform that enables users to create a wide array of visual content through an intuitive drag-and-drop interface. In recent years, the company behind it introduced a solid landing page builder, allowing users to design and publish visually appealing landing pages.
Compared to other builders, in Canva you have more creative power as the tool is embedded directly within Canva’s graphic editor, offering dozens of design features at your fingertips. Users can publish their landing pages directly through the platform, using either a Canva-provided domain or their own, facilitating a streamlined process from design to deployment.

Key features:
- Visual creator of fully customizable landing pages
- Many styles for almost every industry
- Availability of numerous pre-made blocks and components like headlines, forms, shapes, images, buttons, and also unusual ones
- Integrated publishing options (not an obvious point in visual editors like Canva).
Unique value proposition:
- A set of tools to customize landing pages in each visual aspect
- Landing page design projects easy to download, export and/or share with collaborators
Famous clients: Salesforce, Reddit, Skyscanner, Danone
Ratings:
- G2 – 4.7
- GetApp – 4.7
- Trustpilot – 2.5
Pricing:
- Free plan available
- $120 a year for the “Canva Pro” plan
- $100 a year per person for the “Canva Teams” plans (minimum 3 people)
- Custom price for the “Canva Enterprise” plan
5. Wix
Wix is a cloud-based platform for creating websites through an intuitive drag-and-drop interface. Over time, Wix has expanded to include features like e-commerce, booking systems, and marketing tools.
Its landing page builder allows users to design and publish responsive pages with customizable templates, seamlessly integrating with Wix’s broader platform to streamline online marketing efforts.

Key features:
- Very user-friendly and versatile drag-and-drop builder
- Many widgets and elements (including interactive ones)
- Many kits for websites (but only a few landing page templates)
- Analytics and a few basic SEO options
- Reliable hosting and pretty good performance of created pages
- Many built-in integrations (including Google Ads)
Unique value proposition:
- One of the best website builders along with a blogging feature
- A wide range of solutions for e-commerce and online selling
Famous clients: Fujitsu, Levi’s, Intuit, Bolt, Glassdoor
Ratings:
- G2 – 4.2
- GetApp – 4.4
- Trustpilot – 4.6
Pricing:
- $17 a month for the “Light” plan
- $29 a month for the “Core” plan
- $36 a month for the “Business” plan
- $159 a month for the “Business Elite” plan
6. HubSpot
HubSpot is a leading provider of inbound marketing, sales, and customer service software. Their comprehensive platform (the precise name reads HubSpot Marketing Hub) offers a suite of tools designed to help businesses attract visitors, capture leads, and persuade customers.One of its key functionalities is a landing page builder. It offers a drag-and-drop editor, a variety of templates, and built-in SEO recommendations to optimize page performance. Additionally, it integrates seamlessly with HubSpot’s CRM, which allows users to manage all digital marketing activities in one place.

Key features:
- Editor enabling users to easily build landing pages (with an interface resembling a bit of text editors)
- Testing page or elements’ variations to improve performance
- Automated SEO suggestions
- Reliable infrastructure, hosting and extensive catalogue of web services
- Page traffic analytics
- AI-driven tool to generate copy for created pages
Unique value proposition:
- Integration with HubSpot marketing ecosystem with tools for email marketing, customer relationship management, campaign overview, etc.
- Involving multiple pages into a campaign designed in HubSpot Marketing Hub
- AI translations (available only on higher plans)
Famous clients: Ebay, Doordash, Tripadvisor, Zapier
Ratings:
- G2 – 4.4
- GetApp – 4.4
- Trustpilot – 2.8
Pricing:
- $15 a month (per seat) for the “Marketing Hub Starter” plan
- $15 a month (per seat) for the “Starter Customer Platform”
- $450 a month for the “Marketing Hub Professional” (included 3 seats)
- $1500 per month for the “Marketing Hub Enterprise” (included 5 seats)
7. Instapage
Instapage is particularly appreciated for developing a landing page builder that enables the creation of mobile-optimized and super-fast landing pages.
The platform also offers an A/B testing toolset, heatmaps, and fairly wide analytics to optimize page performance. Instapage integrates with many popular marketing and CRM tools, making it an ideal solution for creating personalized landing pages that drive results.

Key features:
- Great landing page editor with numerous ready-to-use templates and blocks
- AI tools for content delivery and dynamic traffic allocation
- Advanced testing and experimentation features
- Mobile view editor and AMP pages
- Heatmaps and some basic analytics
Unique value proposition:
- AdMap (advanced integration set with paid network campaigns)
- Thor render engine to ensure post-click landing pages load in no time
Famous clients: HelloFresh, Honey, Zendesk, Vimeo, Gartner, MasterClass
Ratings:
- G2 – 4.3
- GetApp – 4.5
- Trustpilot – 2.9
Pricing:
- $79 a month for the “Create” plan
- $159 a month for the “Optimize” plan
- Custom price for the “Convert plan” (dedicated to enterprises and big brand)
8. ConvertFlow
ConvertFlow is a marketing platform valued for delivering top-notch automation software focused on establishing and managing whole multi-page campaigns. It enables businesses to capture, qualify, and segment leads directly on their websites through features like targeted calls-to-action, pop-ups, forms, and quizzes — all without requiring coding skills.
Of course, a vital part of it is a page builder allowing users to create landing pages, websites, or even whole multi-step funnels.

Key features:
- Intuitive creator easy to navigate even for non-pro users
- Website builder and funnel builder included
- Advanced landing page personalization features
- All-in-one dashboard for pages and campaigns
- 300+ templates for different assets (for landing pages, sales pages, one page websites, pop-ups, bars, etc.)
Unique value proposition:
- Funnel building and creating campaign framework (scheduling, workflows, upsells & cross-sells, etc.)
- Creating surveys for collecting customer feedback
- Quizzes to engage customers (also to segment shoppers and display recommendations)
Famous clients: ActiveCampaign, Shopify, Valyou
Ratings:
- G2 – 4.4
- GetApp – 4.5
- Trustpilot – 3.0
Pricing:
- $22 a month for the “Pages” plan
- $45 a month for the “Core” plan
- $75 a month for the “Pro” plan
- $225 a month for the “Plus” plan
- $375+ a month for the “Scale” plan

9. Carrd
Carrd is a simple, affordable platform designed specifically for creating responsive one-page websites. Launched in 2016, it has become the go-to choice for users who need clean, fast-loading landing pages without complexity or high costs.
With its minimalist approach and drag-and-drop interface, Carrd excels at helping users create personal profiles, portfolios, simple business pages, and basic landing pages in minutes.

Key features:
- Intuitive drag-and-drop builder with minimalist interface
- Responsive design that works on all devices
- 100+ professional templates across various categories
- Built-in form builder with email service integrations
- Custom domain support and SSL certificates
Unique value propositions:
- Unmatched affordability, starting at just $9/year for multiple sites
- Lightning-fast loading speeds with optimized, lightweight code
- Perfect for beginners — No learning curve, build and publish in minutes
Famous clients: Various freelancers, artists, small businesses, and startups (customer list not publicly disclosed)
Ratings:
- G2 – 4.3
- GetApp – 4.6
- Trustpilot – 3.4
Pricing:
- Free plan for up to 3 sites
- $9 per year for “Pro Lite” plan (3 sites)
- $19 per year for “Pro Standard” plan (10 sites)
- $49 per year for “Pro Plus” plan (25 sites)
10. Elementor
Elementor is the leading WordPress page builder plugin, powering over 12% of all websites worldwide. It combines powerful design capabilities with WordPress’s robust content management system, making it the preferred choice for WordPress users who want professional-grade landing pages without coding knowledge.
The platform offers both free and premium versions, providing everything from basic drag-and-drop editing to advanced marketing tools, theme building, and e-commerce integration.

Key features:
- Advanced drag-and-drop visual editor with pixel-perfect design control
- 300+ professional templates and 100+ customizable widgets
- Mobile-responsive editing with custom breakpoints
- Theme builder for headers, footers, and full site design
- Advanced form builder with CRM integrations
Unique value propositions:
- Native WordPress integration
- Extensive widget library – Largest selection of design elements in WordPress
- Design entire websites, not just pages
Famous clients: Disney, Domino’s, Harley Davidson, and millions of WordPress websites
Ratings:
- G2 – 4.5
- GetApp – 4.7
- Trustpilot – 4.2
Pricing:
- Free version available with core features
- $59 per year for “Essential” plan (1 site)
- $99 per year for “Advanced” plan (3 sites)
- $199 per year for “Expert” plan (1,000 sites)
- $399 per year for “Agency” plan (unlimited sites)
11. Swipe Pages
Swipe Pages is a mobile-first landing page builder specializing in ultra-fast AMP (Accelerated Mobile Pages) technology. The platform is designed for ROI-driven marketers who prioritize page speed and mobile optimization to maximize conversion rates and reduce advertising costs.
With its focus on simplicity and performance, Swipe Pages enables users to create landing pages that load in under 2 seconds and are optimized for Google’s mobile-first indexing. The platform includes an AI design assistant called “Swipe Genie” and offers specialized tools for mobile marketing campaigns.

Key features:
- AMP (Accelerated Mobile Pages) technology for instant loading
- AI-powered design assistant “Swipe Genie” for quick page creation
- Drag-and-drop builder with 25+ customizable elements
- 40+ conversion-focused templates
- Multi-step forms and advanced form builder
Unique value propositions:
- Fastest loading speeds with AMP technology (under 2 seconds)
- AI design assistance that creates layouts based on business information
- Mobile-first approach optimized for mobile advertising campaigns
Famous clients: Various digital marketing agencies and performance marketers (specific customer list not publicly disclosed)
Ratings:
- G2 – 4.4
- GetApp – 4.8
- Trustpilot – 4.2
Pricing:
- No free plan available
- $29 per month for “Startup” plan (annual billing)
- $69 per month for “Marketer” plan (annual billing)
- $149 per month for “Agency” plan (annual billing)
- 14-day free trial available
12. ClickFunnels
ClickFunnels is the industry-leading sales funnel builder that revolutionized online marketing by focusing on complete customer journeys rather than individual landing pages. Since its launch in 2014, it has become the go-to platform for entrepreneurs and businesses looking to create comprehensive marketing funnels that guide prospects from first contact to final sale.
ClickFunnels distinguishes itself by offering an all-in-one solution that combines landing pages, sales pages, order forms, upsells, membership sites, and payment processing in a single platform.

Key features:
- Complete sales funnel builder with drag-and-drop editor
- Pre-built funnel templates for various industries and goals
- Advanced A/B testing and conversion optimization tools
- Integrated payment processing and order management
- Membership site and course creation capabilities
Unique value propositions:
- Build entire customer journeys, not just single pages
- Large template library with proven high-converting funnels
- All-in-one platform eliminates need for multiple tools and integrations
Famous clients: Tony Robbins, Dean Graziosi, Brendon Burchard, Russell Brunson’s own businesses
Ratings:
- G2 – 4.3
- GetApp – 4.6
- Trustpilot – 4.1
Pricing:
- No free plan available
- $97 per month for “Basic” plan (20 funnels, 100 pages)
- $297 per month for “Pro” plan (unlimited funnels and pages)
- Custom pricing for “Funnel Hacker” enterprise plan
- 14-day free trial available
13. SeedProd
SeedProd is a WordPress landing page plugin with over 1 million active users, specifically designed to help WordPress website owners create high-converting landing pages without any coding knowledge. Originally launched as a “coming soon” page plugin, SeedProd has evolved into a comprehensive website and landing page builder for WordPress.
SeedProd integrates seamlessly with WordPress themes and plugins, making it the ideal choice for businesses already using WordPress who want to add professional landing pages to their marketing arsenal.

Key features:
- Drag-and-drop landing page builder designed for WordPress
- 200+ professionally designed templates and themes
- Coming soon, maintenance, and 404 page creation
- Advanced form builder with email marketing integrations
- Mobile-responsive design with live preview modes
Unique value propositions:
- Fastest WordPress page builder with optimized performance
- Beginner-friendly interface with extensive documentation and tutorials
- Conversion-focused blocks specifically designed for lead generation
Famous clients: WordPress.org featured plugin, used by millions of WordPress sites globally
Ratings:
- G2 – 4.6
- GetApp – 4.8
- Trustpilot – 4.7
Pricing:
- Free version available with basic features
- $39.50 per year for “Basic” plan (1 site)
- $99.50 per year for “Plus” plan (3 sites)
- $199.50 per year for “Pro” plan (10 sites)
- $399.50 per year for “Elite” plan (100 sites)
14. Woorise
Woorise is a comprehensive lead generation platform specializing in interactive content like viral giveaways, contests, quizzes, and surveys alongside traditional landing pages. The platform is designed for marketers who want to engage their audience through interactive campaigns that naturally generate leads and social media buzz.
What sets Woorise apart is its focus on viral marketing mechanics and social engagement. While many landing page builders focus on static conversions, Woorise excels at creating dynamic, shareable content that encourages users to actively participate and spread the word.

Key features:
- Interactive campaign builder for giveaways, contests, and quizzes
- Traditional landing page builder with conversion optimization
- Viral sharing mechanisms with referral tracking
- Multi-step forms and surveys with conditional logic
- Payment integration for product sales and donations
Unique value propositions:
- Viral marketing features with built-in sharing and referral systems
- All-in-one platform combining landing pages, forms, quizzes, and contests
- Social media optimization with bio link tools and social integrations
Famous clients: Various digital marketing agencies and social media marketers (specific customer list not publicly disclosed)
Ratings:
- G2 – 4.4
- GetApp – 4.6
- Trustpilot – 4.3
Pricing:
- Free plan available with basic features (200 entries/month)
- $29 per month for “Basic” plan (2,000 entries/month)
- $49 per month for “Grow” plan (5,000 entries/month)
- $99 per month for “Pro” plan (20,000 entries/month)
- Custom pricing for higher volume requirements
15. Mailchimp Landing Pages
Mailchimp is the world’s largest email marketing platform serving over 12 million businesses, and its landing page builder is designed to seamlessly integrate with email marketing campaigns. While primarily known for email marketing, Mailchimp’s landing page functionality provides a convenient all-in-one solution for businesses already using their email services.
The platform’s strength lies in its tight integration between landing pages and email marketing campaigns, making it easy to capture leads and immediately funnel them into sophisticated email automation sequences.

Key features:
- Drag-and-drop landing page builder with email integration
- Automatic lead synchronization with email marketing campaigns
- Mobile-responsive templates optimized for conversions
- A/B testing capabilities for page optimization
- Built-in analytics and reporting dashboard
Unique value propositions:
- Unified marketing platform combining landing pages, email, ads, and analytics
- Generous free plan with unlimited landing pages for small businesses
- Established platform reliability with proven deliverability and uptime
Famous clients: TEDTalks, Shutterstock, Boston Market, Nikon India, and 12+ million businesses worldwide
Ratings:
- G2 – 4.3
- GetApp – 4.5
- Trustpilot – 3.8
Pricing:
- Free plan available (up to 500 contacts, unlimited landing pages)
- $13 per month for “Essentials” plan (500 contacts)
- $20 per month for “Standard” plan (500 contacts)
- $350 per month for “Premium” plan (500 contacts)
- Pricing scales with contact count
Landing Page Builder Frequently Asked Questions (FAQ)
What Do Landing Page Builders Help You Do?
Landing page builders are powerful tools designed to help marketers create high-converting, professional landing pages without the need for extensive technical knowledge or coding skills.
Here are the most common and/or popular features landing page platforms are equipped with:
- They allow you to create and publish pages quickly using pre-made templates and drag-and-drop editors, which is ideal for campaigns with tight deadlines.
- They provide flexibility to customize layouts, fonts, colors, and other design elements, ensuring the page aligns with your brand identity.
- Most builders have mobile optimization tools to make created pages display properly and load quickly on mobile devices.
- They include built-in tools like lead capture forms, pop-ups, and content generation/edition functions.
- Many platforms offer A/B testing tools to experiment with different versions of your page (it helps you identify what works best for your audience).
- Integrated analytics tools help you monitor key metrics like conversion rates, bounce rates, and user behavior to refine your page for better results.
- With features like reusable templates, cloning, and multilingual support, you can scale campaigns quickly across different audiences or regions.
- Some builders support features like product showcases, payment integrations, and discount codes, making them perfect for e-commerce campaigns.
- The best landing page builders integrate seamlessly with CRMs, email marketing tools, and advertising platforms like Google Ads or Facebook Ads to streamline marketing workflows.
What is the Best Landing Bage Builder?
The best landing page builder is Landingi due to its versatility, large template library, and unmatched cost-effectiveness. User reviews on G2, GetApp, and Trustpilot confirm Landingi outperforms competitors like Unbounce, Leadpages, and Instapage.
What is the Best Free Landing Page Builder?
Landingi offers the most comprehensive free landing page builder plan available. Users can build and publish fully functional landing pages with up to 500 monthly visits, including all essential features like templates, forms, and integrations. The plan also includes 3,000 AI Assistant credits for generating copy and can be used for company presentation, lead generation, or product sales with no hidden costs.
What is the Best Easy-to-Use Use Landing Page Builder?
Swipe Pages is the best builder in terms of ease of use. Its “sleek” drag-and-drop interface is the most intuitive one in the business. All the building blocks and options are exactly where you expect them. The tool is not as versatile as Landingi or Unbounce, but if you value simplicity over versatility, it is a solid choice.
What is the Best Cheap Landing Page Builder?
Carrd is the best cheap landing page builder, offering beautiful pages from templates with a user-friendly interface perfect for beginners. While customization is limited, it satisfies most basic needs.
The Pro Lite plan costs $9/year for 3 sites, Pro Standard at $19/year adds 10 total sites plus custom domains, forms, and analytics, while Pro Plus at $49/year includes 25 sites with advanced management options.
What is the Best Landing Page Generator?
The best landing page generator is Landingi because the platform has many features, hundreds of templates, multi-purpose AI tools, and fair pricing.
Note that the term “generator” means nothing different than “builder”, “creator” or “editor”. It may be associated with “magic” or “automatization” (and, thus, also with time and money savings), but, in fact, it’s only a marketing ploy used for persuasion purposes.
What is the Fastest Cheap Landing Page Builder?
The fastest cheap landing page builder is Carrd. The tool allows you to create landing pages with a modern look, while the infrastructure behind it makes them load and work lightning-fast. The same goes for the creation process and to how the editor works.
What is the Best Landing Page Platform for Creating Landing Pages?
Canva is the best platform for creating landing pages, offering endless creative freedom with excellent design features and element libraries that make creation easy even for beginners. However, it lacks advanced web features, optimization tools, and analytics necessary for effective marketing, so it’s not the best overall landing page platform.
What is the Top AI Landing Page Builder?
Landingi is considered the top AI landing page builder, as it offers a comprehensive suite of AI tools available directly in the platform, including:
- AI assistance to generate high-quality copy that is in line with the specific target audience (it’s grounded in the latest version of ChatGPT, enhanced with additional training data, and a specialized pre-prompt framework).
- An SEO console to optimize landing pages for search engines (Landingi’s AI can create relevant keywords, titles and descriptions, based on page content analyzed).
- Constantly developed image editor with a few very useful features (e.g., automated background removal).
What is the Best Landing Page Builder for Lead Generation?
Landingi remains the best landing page builder for lead generation. The platform provides numerous templates for typical lead generation pages enabling you to collect user information and data, including:
- E-book download templates
- Newsletter sign-up templates
- Webinar or event signup kits
- Kits for coupon download
- Recruitment templates
Furthermore, the platform offers an integrated form builder enabling users to:
- Build and customize forms (including advanced ones)
- Connect them with CRMs and email marketing tools
- Define actions occurring when the form has been sent
- Use additional options (e.g., reCAPTCHA and autoresponder)
What is the Best Shopify Landing Page Builder?
Shogun is the best Shopify landing page builder due to its native Shopify integration and e-commerce focus. Built specifically for Shopify merchants, it seamlessly aligns with existing store themes while offering a drag-and-drop editor that requires no coding skills, allowing beginners to quickly create professional pages.
What is the Best WordPress Landing Page Builder?
Elementor is the best WordPress landing page builder because it’s designed specifically for the WordPress ecosystem. As a plugin, it’s fully compatible with WordPress themes and other plugins, allowing users to create stunning, high-performing landing pages directly within the WordPress dashboard without external platforms or complex integrations.
What is the Average Cost of a Landing Page Builder?
The average cost of landing page builders is $150-200 a month. This is the average calculated from the prices of all plans (from the cheapest to the most expensive) in top 10 platforms and landing page building tools, excluding free plans.
Importantly, this value is somewhat inflated by a few exceptionally expensive solutions like Leadpages, Unbounce, or Kajabi. A more accurate reflection of price distribution is the median, where half the plans cost less, and half cost more. The current median is $105-$130.
What are the Limitations of Landing Page Builders?
Landing page builders have lower creative flexibility compared to custom coding, lack advanced SEO features, and have integration barriers. While custom code is possible in most builders, it’s uncomfortable with language restrictions.
Basic SEO features like meta descriptions are included, but you’ll still need external tools like Google Analytics and Search Console for comprehensive SEO.
Cheaper platforms may have slower load times that hurt SEO, and integration capabilities are always limited, so verify your toolstack compatibility before choosing.
Should I Use a Landing Page Builder or a Website Builder?
You should use landing page builders to build landing pages and website builders to create full-scale websites. However, there are at least a few cases where using a landing page builder to create a website makes sense:
- Focus on conversions – if your website’s primary purpose is lead generation or sales, landing page builders excel in designing conversion-optimized pages.
- Budget constraints – landing page builders can be more affordable for small businesses or startups that don’t need complex website features.
- No need for advanced features – when your website doesn’t require functionalities like e-commerce or blogging, a landing page builder can be a lightweight, effective solution.
- Speed and simplicity – landing page builders are often faster and easier to use, making them ideal for quickly setting up a simple website with a straightforward structure and no bespoke elements.
Start Building Landing Pages
We’ve got it – all the top landing page builders in digital marketing compared in detail. Draw conclusions, choose the tool that fits your needs best, and start to build high-converting landing pages right now. In Landingi you can currently do it at no cost, as the platform offers both the free plan and free trial for their paid plans. Good luck!
