Looking for inspiration to create a free trial landing page for your product? It’s surely one of the most critical steps for getting people interested in your brand’s offer. In this article, we’re going to show you some great ways these pages are made and give you a broad view of what’s important on free trial landing pages.
Before you dive into excellent cases of well-designed free trial landing pages, note a few tips on how to create your own:
- Set a concise and clear value proposition
- Use strong, outstanding CTAs
- Keep the sign-up form brief and straightforward
- Build trust with testimonials and reviews
- Ensure the landing page is mobile-friendly
Landing pages are the future of digital marketing, but a simple website for your product may be less effective – a dynamic landing page can achieve a 25.2% higher conversion rate for mobile users than a standard landing page, according to Blogging Wizard statistics. In this blog post, we give you not only real-life examples but also free trial landing page templates that allow you to create powerful product pages compatible with trends.
Check out the 5 free trial landing page examples and read the article to gather key takeaways on how to create a high-converting product demo landing page.
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What Is a Free Trial Landing Page?
A free trial landing page is a webpage designed to offer visitors the opportunity to try a service or product without any cost. This type of page is a critical component in digital marketing strategies, aiming to convert visitors into users or customers by providing them with a risk-free experience of the product or service.
A conversion-optimized free trial landing page’s essential elements are the following:
- Clear and compelling headline
- Engaging visuals and concise description
- Easy navigation and strong CTAs
- Trust signals and social proof
- Minimal form fields
- Responsive design
Free trial landing pages aim to showcase an app’s features and advantages in a user-friendly way. Their primary goal is to attract visitors and encourage them to try a product or service. These pages function as an online gateway, offering key details about the app’s or product’s capabilities and serving as an essential step in guiding a user from finding out about the new product to regularly using it.
Why Do I Need a Free Trial Landing Page?
You need a free trial landing page as a strategic tool crafted to enhance user engagement and drive conversions. It plays a pivotal role in marketing strategies, especially for software houses or SaaS companies, by serving as a dedicated platform to showcase a product or service.
It is more than just a webpage. By publishing a landing page for your product or service and offering a free trial period for new users, you are giving them a physical value proposition.
Within free trial pages, you can not only promote your product or service effectively but also gain feedback.
It means a free trial landing page is not just a mere component of a marketing toolkit but a dynamic and effective strategy that drives user engagement, enhances brand visibility, and improves conversion rates, making it an essential asset for businesses seeking to promote their products or services, and scale business in further steps.
The free trial page’s role in marketing strategies represents the 3 pillars:
- Targeted focus – unlike general websites, this type of landing page points out one specific offer, the free trial. This concentrated focus aligns with targeted marketing campaigns, making it a powerful asset for specialized promotions.
- First impression – it often acts as the first point of contact between a potential customer and the product, setting the tone for the user experience.
- Data collection – landing pages are excellent for gathering data on prospects, such as email addresses, which are vital for follow-up marketing efforts and building a customer database.
The key benefits of creating a free trial landing page include the following:
- Increased conversion rates – by providing a clear and compelling reason to sign up for a free trial, these pages can significantly boost conversion rates.
- Enhanced user engagement – with focused content and design, these pages keep the user’s attention on the trial offer, increasing the likelihood of sign-ups.
- Valuable insights – free trial pages allow you to track user behavior and preferences, offering insights for refining marketing strategies and product development.
- Brand building – these pages help in establishing brand identity and trust, as they can be customized to reflect the brand’s image and values.
- Cost-effectiveness – compared to other marketing tools, a well-designed landing page is a cost-effective way to attract leads and convert them into users or customers.
How Do I Create a Free Trial Landing Page?
To create a free trial landing page, begin with understanding the key purpose of the page, which is to entice users to try your product or service without any cost. The process involves designing a page that not only looks appealing but also effectively communicates the benefits of the free trial. It’s essential to focus on user experience, making the sign-up process as easy as possible, and ensuring that the page aligns with your brand identity.
If you want to create your own free trial page, follow the 5-step instructions below:
- Define value proposition
- Design a user-friendly layout
- Create compelling content
- Implement visual elements
- Optimize for conversions
Take a look at the explanation below to better understand each step.
1. Define your value proposition
Firstly, clearly articulate what makes your product or service unique and why users should sign up for the free trial. This step involves understanding your target audience and tailoring the message to their needs and interests.
Point out all advantages by using proper sections, and add infographics and product screenshots to explain its problem-solving role for your target audience.
2. Design a user-friendly layout
Secondly, remember that the layout should be intuitive and straightforward, with a focus on clarity and ease of navigation. Ensure that the sign-up form is simple and doesn’t ask for too much information, which can deter potential users.
Don’t hesitate to shorten the page – it’s better to compress information to a minimum than overwhelm potential users with unnecessary sections.
3. Create compelling content
Thirdly, develop content that is persuasive and concise. This includes an engaging headline, a brief product description, and clear calls to action (CTA). Use bullet points or short paragraphs to make the content easily digestible.
Break long explanations into small sections for clarity. Use a motivating tone to maximize visitors’ interest and free trial signups.
4. Implement visual elements
Fourthly, use high-quality images or videos that align with your brand and product. Visual elements should complement the text, not overwhelm it. They play a crucial role in creating an attractive and engaging landing page.
Consider using interactive graphic elements and video content to improve landing page conversion rates.
5. Optimize for conversions
Fifthly, include elements such as customer testimonials, security badges, and improve the CTA button. Test different versions of your landing page (A/B testing) to see which layout, content, and visual elements drive the most sign-ups.
To create a landing page with free trials, the best practice is to find a proper tool. Landingi, as the best landing page builder, offers a large template gallery and an intuitive drag-and-drop editor with hundreds of widgets, buttons, and other elements that provide an effortless solution for creating free trial landing pages. Side tools, like built-in AI Assistance, A/B Testing, Smart Sections, and EventTracker, make it the best choice for both advanced and inexperienced users. With the Landingi toolkit, you can leverage landing page performance seamlessly to drive high conversions.
Remember, the key to a successful free trial landing page is making sure it resonates with your target audience while clearly communicating the value of your product or service. It should be designed with the goal of converting visitors into trial users by offering them a no-risk opportunity to experience what you have to offer.
5 Examples of Best Free Trial Landing Pages
While understanding the theoretical aspects of an effective landing page for a free trial is crucial, analyzing real-life examples provides concrete insights and inspiration.
For this article, we bring out fresh cases of less-known products to showcase how they have implemented theoretical basics to live free trial pages. It also shows the potential of free trial landing pages in encouraging visitors, turning them into users, and further converting them into paying customers.
Explore the 5 compelling examples of free trial landing pages that skillfully incorporate the essential elements previously outlined.
1. Kittl
Kittl is an online design platform that offers a range of AI-powered tools for creating various types of graphics and designs, such as logos, posters, t-shirt graphics, and more. The platform is designed to cater to both professional designers and those without a design background, making it a versatile tool for a wide range of users.
Their free trial landing page presents a visually appealing design that clearly showcases the platform’s capabilities. It effectively highlights its range of key features, including AI-powered tools, a vast library of fonts, illustrations, templates, and other examples of use. Images and graphics on the page effectively demonstrate the results that can be achieved using Kittl.
The free trial offer of Kittl is prominently displayed, encouraging users to experience the platform’s features firsthand. To start a free trial, users go through a short signup form, and it can be done effortlessly within a Google or Facebook account. Including testimonials from existing customers adds credibility and provides real-world examples of how the Kittl can be used.
The improvement area of this free trial landing page is the case studies section – they point out well-known brands that have tried the tool already, but in the future, adding real-life examples could improve signup conversions.
If you feel inspired by this example, check out the Landingi template and use its editor to turn your ideas into reality. Add a sneak peek of your product, use custom graphics, and change the project into a converting free trial landing page!
2. Myty Pro
Myty Pro is a comprehensive 3D interior design tool that caters to both professionals and enthusiasts in the field of interior design. It offers a platform for creating detailed and immersive 3D designs and visualizations of interior spaces. The tool is available on various platforms including MacOS, iPad, and Windows, particularly focusing on devices with higher processing capabilities like those with M1 chips or operating systems above Windows 10.
The free trial landing page of Myty Pro is an excellent example of how to communicate the product value and its key features effectively. The page distinctly outlines the features available in both the free and premium versions, providing clear choices for users. Minimalist design with various graphics and icons helps in visually conveying the tool’s characteristics, enhancing user engagement.
The detailed information on platform compatibility makes it easier for users to know if they can use the tool on their devices. Their page offers a straightforward option to download Myty Pro, facilitating immediate action from interested users, which impacts more conversions.
Improvement areas include adding some user experiences or reviews that could enhance credibility and provide social proof. The pain point is that the page seems to focus more on encouraging users to upgrade to the premium version, which might overshadow the value of the free version.
For similar purposes, choose the Landingi template and customize it with a user-friendly editor. Make split testing with its side toolkit, gather data through EventTrakcer, and implement insights into different variants to choose the most effective ones and be ready to succeed with high-converting landing pages.
3. Epic Selfie
Epic Selfie is an application designed to enhance selfie photography. It promises to transform ordinary selfies into extraordinary, attention-grabbing images. The app seems geared towards social media users who want to create unique and eye-catching selfies that stand out in social feeds.
Website visitors may notice the headline “Selfies so epic they will break the like button” – it’s catchy and immediately communicates the app’s purpose. Their free trial landing page showcases vivid imagery and graphics, effectively demonstrating the impact of using the app. Epic Selfie is a good example of a landing page that wins with simplicity. It’s straightforward, with a clean design that focuses on the app’s primary purpose and slightly describes additional features.
The “Get Started – it’s free” button is prominently displayed – its color contrast makes website visitors sure about an action they have to take. Offering easy access for users to try the app is the strong point of their free trial landing page, and the direct messaging overall efficiently communicates what the app does without overwhelming the visitor with too much information.
While the page is visually appealing, the absence of user reviews or testimonials means visitors don’t get to see real-life examples or endorsements. The social proof is one of the elements that impact higher conversion rates.
To achieve such an effect, create landing pages with the best landing page builder – Landingi. Search for patterns in the template gallery or start from the white site, implement attractive visuals, and use contrasting colors for CTA buttons to drive conversions.
4. Rely.io
Rely.io is a developer portal designed for modern engineering organizations. It offers a comprehensive suite of features, including a software catalog, AI Assistant, scorecards and leaderboards, service reliability management, developer self-service, and integrations with various tools. Rely.io aims to streamline and enhance the software development and operational processes within engineering teams.
Their free trial landing page thoroughly describes the features and benefits of Rely.io, providing clear insight into its capabilities. It’s a good example of clean and professional design – the website has a professional look and feel, enhancing user experience and credibility. The page outlines specific use cases for different personas like engineering leaders, SREs, and developers, making it easier for visitors to understand how they can benefit from the product.
The presence of testimonials and endorsements from professionals adds credibility and trustworthiness to the product, leading to a plain sign-up form – website visitors can register through a Google or Facebook account.
However, it could improve by simplifying technical information for new users, making pricing more transparent, and enhancing visual demonstrations of the product to increase conversions.
As a business owner or marketer, you can make use of a high-quality template and create your free trial landing page effortlessly with Landingi – the best landing page builder, with features that allow you to run split testing, track user behavior, and optimize the landing page for better conversions and more sales.
5. Offsite
Offsite is a service designed to streamline the planning process of team retreats, especially for remote and hybrid teams. It offers a curated marketplace to save time and money on room blocks, meeting spaces, and other related needs. Offsite is tailored for VC-backed startups, Inc 5000s, and fast-growing companies, focusing on facilitating in-person interactions that foster employee engagement, effective management, and heightened productivity.
Their free trial landing page is an excellent example of a clear value proposition, which states that Offsite users save time and money in retreat planning. It provides comprehensive information about the services offered, including pre-event surveys, vetted marketplaces, and post-event feedback tools. The page is well-designed, with a professional layout and high-quality images, enhancing user experience.
The inclusion of client testimonials and case studies lends credibility and provides real-world examples of the service’s effectiveness. What’s a good practice is that next to the signup form, you can find a FAQ section with additional information. The “Get Started Free” option is prominently displayed, encouraging immediate user engagement.
Although the page lists various features, it lacks a detailed focus on individual aspects, which could help users understand specific benefits. Another area for improvement is the absence of demos or visual guides on how to use the platform, which might leave potential users guessing about the actual user interface and experience.
Create a free trial landing page for your product or service with Landingi – choose the template, customize it with a user-friendly editor, and find a path for better conversions with the A/B testing tool. Landingi makes the whole process effortless.
3 Free Trial Landing Page Best Practices
Creating an effective free trial landing page is crucial for attracting potential customers and converting them into active users. Meet the 3 essential best practices for designing a successful free trial landing page:
#1 Clear and Compelling Value Proposition
Firstly, a free trial landing page must immediately communicate the value of the product or service. The headline and supporting text should explain straightforwardly what the product does and why it’s beneficial, focusing on solving user problems or improving their experience.
Take a look at the example below:
The proposition should be concise, engaging, and directly address the needs and interests of the target audience, just as you can see in the example picture above. This ensures that visitors understand the offer’s value and are motivated to sign up for the trial.
#2 Simplified Sign-Up Process
Secondly, the sign-up process should be as straightforward and frictionless as possible. This involves minimizing the number of fields in the sign-up form and only asking for essential information, like name and email address. It’s a good practice to implement the possibility of registration through a Google or Facebook account, right the way you can see below.
Additionally, the sign-up button should be prominently displayed and feature compelling call-to-action (CTA) text that encourages users to start their free trial. This could be something direct like “Start Your Free Trial” or more benefit-oriented like “Get Started for Free and Improve [specific benefit].”
#3 Trust-Building Elements
Lastly, including elements that build trust and credibility is vital. This can be achieved through user testimonials, reviews, or case studies that showcase real-life examples of how the product has benefited other users.
Trust symbols like security badges, endorsements from well-known companies, or media mentions also help reassure potential users of the product’s reliability and legitimacy. This is especially important for new or less-known brands.
By adhering to these best practices, a free trial landing page can effectively attract and engage potential customers, thereby increasing the likelihood of converting visitors into trial users and, ultimately, loyal customers.
What to Avoid While Creating a Free Trial Landing Page?
While creating a free trial landing page, avoid the following pitfalls:
- Overwhelming visitors with too much information – avoid cluttering the page with excessive text or visuals. Too much information can detract visitors from the main message and call to action.
- Complicated sign-up process – a lengthy or complex sign-up form can be a major deterrent. Keep it simple and only ask for essential information to reduce friction and abandonment rates.
- Lack of clear CTA – a vague or missing CTA can lead to user confusion. Ensure that the CTA is prominent, clear, and tells visitors exactly what to do next.
- Ignoring mobile optimization – with a significant amount of web traffic coming from mobile devices, failing to optimize for mobile can alienate a large portion of your audience.
- Using generic or low-quality images – poor quality or irrelevant images can harm credibility. Use high-quality, relevant visuals that align with your brand and message.
44% of landing pages for SaaS showcase images feature people, according to Chartmogul research. Avoid stock photos and use real-life images instead.
- Neglecting to highlight the value proposition – if visitors can’t quickly grasp the benefits of your offer, they’re unlikely to sign up. Clearly articulate the advantages and unique features of your product or service.
- Overpromising and underdelivering – setting unrealistic expectations can lead to user disappointment and harm your brand’s reputation. Be honest and transparent about what your product can do.
- Ignoring analytics and testing – not utilizing data and A/B testing to understand what works and what doesn’t is a missed opportunity to optimize your landing page for better conversions.
- Failing to build trust – trust is crucial in converting visitors to users. Omitting trust signals like testimonials, user reviews, or security badges can reduce the perceived trustworthiness of your offer.
- Inconsistent branding and messaging – your landing page should align with your overall brand in terms of tone, style, and messaging to provide a coherent and professional user experience.
Avoiding these pitfalls can significantly enhance the effectiveness of your free trial landing page, leading to higher engagement and conversion rates.
Conclusion
A high-converting free trial landing page is not only a dedicated platform to showcase your product’s features, benefits, and unique selling propositions but also a powerful pillar of your digital marketing strategy.
Reading this article, you went through free trial landing page examples with a detailed examination of their strengths and improving areas. It gave you key takeaways that can be used while creating your own free trial landing page. Let Landingi be your entry point in the process – sign up and choose the best template. Use an intuitive editor to customize it, add impressive visuals, and measure your success. Run A/B tests, analyze user behavior with the EventTracker tool, and optimize your landing page to achieve high conversions.
