20 Best Game Landing Page Examples & Inspirations

A game landing page is a focused promotional page created to introduce a game, spark interest, and drive a specific player action – like signing up, pre-ordering, or downloading. It’s where game developers and publishers turn interest into engagement.

This article presents impactful, conversion-driven landing pages that stand out in the gaming industry. Scrolling through the article, you will find 20 gaming landing page examples that masterfully blend design and marketing to guide players from curiosity to action. We examined them deeply to give you insights into the essential elements that make them successful.

If you’re preparing a new release or fine-tuning your marketing efforts, these landing page examples will give you practical insights, design inspiration, and ideas you can use right away.

What Is a Game Landing Page?

A game landing page is a digital gateway into your game’s world, designed to captivate prospective players and lead them to one crucial action: pre-ordering the game, signing up for updates, or downloading the game.

Think of it as a stage where your game is the star, with a highlighted, direct call to action that greets visitors as one of the first things they see. The effectiveness of a game landing page lies in its ability to immerse visitors in the game’s world through compelling visuals, engaging content, and interactive elements.

This dedicated page plays a crucial role in the marketing strategy for a game, as it is often the first point of contact between the game and its potential audience. By providing a compelling snapshot of the game, the landing page aims to convert casual visitors into committed players, making it an essential component of the game’s promotional efforts.

With the game’s name taking a prominent position, coupled with stunning screenshots that showcase the lush graphics, the landing page becomes an irresistible invitation to step into a new adventure fueled by inspiration.

How Do I Create a Game Landing Page?

To create a landing page for a game, the initial step is to have a defined goal, whether that’s growing your mailing list, promoting a demo, or selling pre-orders. With Landingi, you can build and launch your page quickly, even if you don’t have coding skills. Below are the key steps to help you plan and publish a landing page that promotes your game and drives player engagement.

Step 1: Define Your Audience and Your Goal

Before you touch the builder, know who you’re designing for. Are you targeting mobile players, console fans, or PC gamers? Do they care most about graphics, story, or competition?

A clear understanding of your audience helps you decide what to emphasize – and what action you want them to take, whether it’s pre-ordering the game, signing up for updates, or watching a trailer.

Step 2: Choose a template and customize your layout

Inside Landingi, you’ll find a wide selection of templates that can speed up the process. Pick one that fits the mood and format of your game, then start customizing. With the drag-and-drop editor, you can easily add sections, move elements, and adjust the layout to match your brand style or the look and feel of your game.

Step 3: Add High-Impact Visuals and Motion

Your visuals will often be the first thing visitors notice. Upload high-resolution screenshots, concept art, or a video trailer to instantly immerse people in the world of your game. You can also use video backgrounds to make the page more dynamic.

Adding motion to your game landing page (like a snippet of gameplay or a character animation) can help demonstrate core mechanics, build excitement, and give visitors a quick sense of how the game feels in action.

Step 4: Write a Headline and Description That Sells the Experience

In Landingi, your headline can be placed using the Text widget, which allows full control over font style, size, spacing, and color. Drag the widget into the hero section – usually at the top of the page – and write a short, attention-grabbing headline that highlights the game’s key hook. Think of this as your one-liner pitch: “Survive a haunted wilderness,” “Race through neon cityscapes,” or “Rewrite history in a war-torn empire.” Keep it centered, bold, and aligned with the theme and tone of your game.

Directly beneath the headline, use another Text widget for your game description. This is where you can expand a bit: What kind of experience can players expect? What makes the gameplay different? Is there a strong narrative or competitive element? Format the paragraph using Landingi’s styling options to keep it clean – use bold or italic text to highlight key features like co-op mode, unique mechanics, or launch dates.

Step 5: Set a Clear and Visible CTA

Use Landingi’s buttons and form widgets to build CTAs that stand out. Whether it’s “Join Beta,” “Pre-Order Now,” or “Watch Trailer,” make sure your CTA is one of the first things visitors see. Place it above the fold, repeat it lower on the page, and use consistent messaging to avoid confusion.

Step 6: Add Social Proof to Build Trust

Don’t let visitors guess if your game is worth their time. Use testimonials from early players, press mentions, or awards to show credibility. With Landingi, you can easily add quotes, logos, star ratings, or video reviews that show others already trust or love your game. This can be done seamlessly using Image, Shape, and Video widgets, allowing you to create an engaging and persuasive presentation.

Step 7: Optimize, Launch, and Improve

Landingi offers everything you need to optimize your landing page before and after publishing. You can run A/B tests to compare different versions, track clicks and behavior with EventTracker, and make sure your page is mobile-responsive and fast-loading.

If you’re selling directly, connect Stripe, PayPal, or PayU through Landingi’s e-commerce hub (learn more in Add-on Store) to handle payments right on the page – ideal for early access, digital editions, or limited merch drops.

20 Best Examples of Gaming Landing Pages

A well-crafted game landing page can be a game-changer, literally. Let’s explore the 20 standout examples from the gaming industry, each providing unique insights into what elevates a game landing page from being good to excellent. From the narrative-rich RPGs to the fast-paced world of strategy games, these examples demonstrate the power of design, copy, and CTA synergy.

1. Banishers: Ghosts of New Eden

The “Banishers: Ghosts of New Eden” landing page invites players into a dark and cursed world, where they become spirit hunters on a mission to lift the shadows enveloping New Eden. The narrative of life, death, love, and sacrifice is intricately woven into the gameplay, making every choice laden with consequences.

The page uses high-quality visuals and animations to show the game’s potential. Immersive images, interactive sections, and catchy headlines make the page attractive for visitors. The outstanding CTA button with straightforward messaging is strategically placed in the top right corner on a sticky navigation bar, which increases user experience, especially for mobile users.

Key takeaways to learn from this example:

• Stunning design,
• Intuitive navigation,
• Immersive visuals and videos,
• Interactive elements and animations,
• Outstanding CTA button with straightforward messaging,
• Social proof elements – brand badges.

Improvement areas:

• User testimonials – adding reviews would boost user engagement and, ultimately, lead to a higher conversion rate.

2. The Elder Scrolls: Blades

The “The Elder Scrolls: Blades” game landing page invites players to meet and try a classic dungeon crawler game. Their landing page is designed on a simple pattern that brings clarity and intuitiveness. Visitors can dive into the story with high-quality images and persuasive copy combined into the perfect content.

The page includes alternative CTA buttons leading to specific app stores. The hero section of this landing page showcases the option to play the game on various devices, which boosts visitors’ interest. Strategic white space directs users’ focus on the action.

Key takeaways to learn from this example:

• Clear design with strategic white space,
• Compelling headlines,
• Alternative, outstanding CTAs,
• High-quality visuals.

Improvement areas:

• Videos and animations – adding some videos of gameplay or interactive elements could boost users’ engagement.

3. Dune: Spice Wars

The game landing page of “Dune: Spice Wars” transports players to the dunes of Arrakis, where strategy and survival are key. The landing page encapsulates the essence of Frank Herbert’s universe. The mechanics of exploration, expansion, and exploitation are elegantly displayed, emphasizing the significance of the Spice in the Dune universe.

The landing page promises evolving gameplay through early access, tapping into the player’s desire to be part of the game’s growth. It showcases upcoming features such as a full campaign and multiplayer capabilities. The page includes immersive animated elements, videos, and attractive visuals. CTAs are visible, leading to a popular digital distribution platform and encouraging community participation.

Key takeaways to learn from this example:

• Stunning yet intuitive design,
• Immersive animations and videos,
• High-quality graphics,
• Intuitive navigation,
• Social media buttons,
• Social proof elements – brand badges,
• Well-designed CTA buttons.

Improvement areas:

• Reviews – adding user reviews and testimonials helps to build credibility and engages potential players to take action and try out the game.

4. Assassin’s Creed: Mirage

The “Assassin’s Creed: Mirage” game landing page introduces Basim, a street thief, on a journey of self-discovery and justice in the vibrant city of Baghdad. The landing page emphasizes a transformational tale, promising a versatile Assassin gameplay experience.

The page includes high-quality images and videos showcasing gameplay that attract page visitors. The main CTA button is strategically placed in the top right corner – its design harmonizes with the game’s aesthetic, making it a consistent element of the game description. The page also includes a “Latest News” section that brings additional information for visitors.

Key takeaways to learn from this example:

• Intuitive layout,
• Immersive images and videos,
• Well-designed CTA button,
• “Latest News” section,
• Exclusive offer.

Improvement areas:

• Social proof – although this game title is well-known, adding user reviews and testimonials would boost new visitors’ engagement and encourage them to try out the latest version of this iconic game.

5. Destiny 2: The Final Shape

The “Destiny 2: The Final Shape” game extends the universe players have come to know, with the landing page acting as a guiding light for both newcomers and veterans alike. The page’s main goal is to drive pre-order purchasing for various game editions.

Although the page doesn’t involve any embedded video, one is hidden under the CTA button. The main CTAs are outstanding with their colors, although well-matched to the entire page’s design. A clear layout simplifies navigation for both desktop and mobile users. The hero section informs about the game launch. A good practice is showcasing various edition details in clear tables, which is done perfectly here.

Key takeaways to learn from this example:

• Clear, intuitive layout,
• Catchy headlines,
• Outstanding CTAs with well-matched messaging,
• Compelling descriptions,
• Various edition details in tables,
• Immersive visuals and videos.

Improvement areas:

• Interactive elements – adding interactive elements or simple animations that react to user interactions can significantly enhance the user experience. These elements can make the landing page not only informative but also entertaining.

6. Forza Motorsport

Forza Motorsport’s landing page boosts the excitement with its sleek design and a focus on the thrill of racing, inviting players to get behind the wheel of some of the world’s most exhilarating cars. The page harnesses the essence of high-speed competition with imagery that captures the true racing atmosphere and the sheen of precisely designed vehicles.

It’s a digital pit stop that fuels the anticipation of gamers and racing enthusiasts alike, offering a glimpse into the world of professional motorsports. The vibrant colors and dynamic lines reflect the game’s graphical fidelity and communicate the speed and movement at the core of the Forza experience. This is further enhanced by interactive elements that mimic the game’s responsive controls and sleek user interface, ensuring the landing page is as engaging and immersive as the game itself.

Key takeaways to learn from this example:

• Clear, intuitive layout,
• Compelling headlines,
• Short, engaging descriptions,
• Immersive background animation,
• Strong CTA buttons,
• FAQ section.

Improvement areas:

• Social proof – adding user reviews and testimonials would boost visitor engagement, ultimately leading to higher conversions.

7. Senua’s Saga: Hellblade II

The “Senua’s Saga: Hellblade II” game landing page grips visitors with its hauntingly beautiful visuals and the promise of an intense narrative-driven experience, enticing them into Senua’s dark and mythic journey. The meticulously crafted atmosphere on the page, replete with stirring imagery, encapsulates the game’s essence.

This page is short but full of engaging elements, important for the coming soon landing page types. CTA buttons encourage adding the position to the wishlists or pre-installing the game, but what engages visitors most is the “Watch the Trailer” CTA button, leading to immersive video, as the primary purpose of this game’s coming-soon landing page is to attract visitors with the new, upcoming launch of the game.

Key takeaways to learn from this example:

• Minimal, intuitive design,
• Compelling headlines and short descriptions,
• Stunning pictures,
• Immersive video,
• Clear, alternative CTAs.

Improvement areas:

• Award badges – as the previous title of the series was an award-winning one, as mentioned in the description, adding award badges would build credibility among visual learning visitors.

8. Mafia: The Old Country

The landing page for Mafia: The Old Country is a standout example of an effective game promotion site. Its opening section makes a strong first impression with a visually compelling hero image that immediately captures attention and sets the tone for the game’s dark, atmospheric theme. The color scheme throughout the page is cohesive – deep blacks and muted golds reinforce the gritty, historical mafia narrative, while maintaining modern appeal. One of the strongest aspects is the clear, repeated call-to-action: “Pre-Order Now.” This CTA appears prominently not only in the hero section but is also anchored in a sticky header that follows users as they scroll, ensuring constant access to conversion.

The rest of the page supports the product’s storytelling with trailers, character introductions, and lore elements that build excitement and anticipation. The seamless design and consistent visual language give the impression of a high-budget, cinematic experience. The site’s navigation is intuitive.

Key takeaways to learn from this example:

• Striking hero image
• Cohesive color palette
• Persistent and strong CTA
• Well-structured layout

Improvement areas:

• Lack of social proof – there are no testimonials or impressions from early access players, influencers, or beta testers.

9. Sid Meier’s Civilization VII

The landing page for Sid Meier’s Civilization VII is an effective example of a game-focused promotional website, combining visual engagement with clear user direction. The opening section immediately captures attention with a large hero image and a prominent call-to-action (CTA) inviting users to pre-order or explore more. This clarity of messaging is essential for conversion, ensuring that both returning fans and new visitors instantly understand the page’s purpose.

One of the standout features is the second section, which showcases animated testimonials and praise from media outlets. These dynamic quotes enhance credibility and keep users visually engaged. The visual and interactive elements are balanced to create a seamless browsing experience that remains anchored in the game’s theme and tone.

Key takeaways to learn from this example:

• Clear and bold CTA
• Animated testimonials
• Cohesive visual design
• Platform availability

Improvement areas:

• Distracting news links – the page contains many news article tiles that may lead users away from the main conversion goal, diluting the landing page’s focus.
• Content density – while informative, the amount of media and linkable sections could overwhelm first-time visitors, especially those on mobile devices.

10. Moss

The landing page for Moss by Polyarc Games is a stellar example of how to promote a video game with immersive design and rich media. The hero section immediately captivates visitors with a high-quality background video that showcases in-game environments and action, drawing the viewer into the magical world of Moss. A clear and prominently placed CTA button (“Buy Now”) ensures that interested users know exactly what action to take. Additionally, the page offers a dedicated trailer section, allowing visitors to watch the game’s launch video directly, which is essential for building emotional engagement. Multiple high-resolution screenshots are strategically placed throughout the page, giving visitors a taste of the game’s artistic quality and variety of scenes.

Visually, the page is clean, engaging, and themed to reflect the game’s fantasy tone. Platform-specific purchasing links are also smartly integrated, catering to users from PlayStation VR, Meta Quest, Steam, and Pico, which helps to streamline conversions. Overall, the landing page delivers a highly professional and visually rich user experience that supports the narrative and gameplay features of Moss.

Key takeaways to learn from this example:

• Background video in the hero section
• Clear and engaging CTA
• Embedded trailer
• Multiple screenshots

Improvement areas:

• Page load speed – the rich media content (video, large images) makes the page slower to load, especially on mobile networks.

11. Kingdom Come: Deliverance 2

The landing page for Kingdom Come: Deliverance 2 serves as a strong example of a well-designed game-specific page that effectively appeals to its target audience. The structure follows a popular layout familiar to gamers: a cinematic full-screen hero section, a sticky top bar, embedded ratings, and trailers. This structure enhances user comfort and navigation, mirroring layouts from platforms like Steam or Epic Games. Additionally, user and critic ratings are displayed right in the first viewport, immediately providing social proof and boosting credibility.

Visually, the site captures the historical and immersive atmosphere of the game. Through the use of dark medieval tones, custom typography, and an atmospheric video background, it aligns the aesthetic with the narrative-driven content of the title. This cohesive mood strengthens emotional engagement and invites the user into the world of the game from the very first glance.

Key takeaways to learn from this example:

• Familiar layout structure
• Ratings visible above the fold
• Strong atmospheric styling
• Sticky top navigation

Improvement areas:

• Overloaded hero section – the dense visuals and multiple elements can distract users

12. Avowed

The landing page for the game Avowed presents a visually captivating and immersive experience, tailored for fans of narrative-driven RPGs. Its color palette features rich, earthy tones and moody highlights, evoking a mystical and adventurous atmosphere aligned with the game’s fantasy setting. The page is enhanced by subtle animations and parallax effects, which add layers of depth and dynamism as users scroll. These visual elements create a modern, cinematic feel that elevates the game’s presence and supports its storytelling appeal.

The layout effectively balances visual media, such as high-quality images and trailers, with concise text, drawing users’ focus toward the main message: the game’s unique world and features. The “Buy Now” call-to-action (CTA) links smoothly to purchasing options. Overall, the landing page showcases a thoughtful user experience that supports brand identity and emotional engagement.

Key takeaways to learn from this example:

• Rich color scheme
• Subtle animations
• Parallax effects
• High production value visuals
• Clear, focused storytelling

Improvement areas:

• Distraction from main CTA – the top navigation bar inherited from the main Obsidian site includes additional CTAs (like “Sign In” and “Sign Up”), which may distract users from the primary “Buy Now” goal.
• CTA placement and repetition – the “Buy Now” button appears too infrequently; repeating this key CTA throughout the page, especially near trailers and gameplay sections, would likely improve conversion rates.

13. Citizen Sleeper

The landing page for the game Citizen Sleeper is a visually striking example of immersive design tailored for a narrative-driven indie game. The first section immediately grabs attention with a fullscreen video background, setting an atmospheric tone and plunging visitors into the game’s world. The subtle animations and transitions add a sense of dynamism without overwhelming the user. The page’s color palette (a mix of deep blacks, muted neons, and vivid accent hues) reflects a futuristic, cyberpunk aesthetic, reinforcing the game’s mood and story.

Moreover, the design elements work harmoniously to create a sense of place, from the typeface choices to the minimal but immersive interface. This consistency in mood, reinforced by animated elements and interactive transitions, allows users to intuitively explore the content and absorb the thematic undercurrents. The animations feel purposeful, enhancing storytelling and supporting the emotional tone of the page.

Key takeaways from this example:

• Video background
• Animated transitions
• Strong color palette and typography
• Minimalist layout

Improvement areas:

• Button visibility risk – some CTAs (like “Wishlist” or “Learn More”) are not sufficiently prominent due to limited contrast or size, which could lead users to overlook them.
• Page loading speed – the use of high-quality video and animated elements could slow down the site on weaker connections or older devices, potentially frustrating visitors before engagement.

14. South of Midnight

The landing page for the game South of Midnight by Compulsion Games is an excellent example of how to present an immersive action-adventure game experience. From the outset, the page captures the visitor’s attention with a subtle animation in the first section, enhancing the mysterious and atmospheric tone of the game. This first impression is further supported by strategically placed “PLAY” buttons in multiple sections as the user scrolls, encouraging engagement at various points of interest. High-quality in-game footage and screenshots showcase both gameplay mechanics and the visual artistry of the world, while an FAQ section efficiently answers common user questions, reducing friction and improving conversion.

The structure of the page is intuitive, with distinct sections flowing naturally into one another. The use of bold typography, stylized graphics, and culturally inspired elements reinforces the game’s identity. Additionally, embedded trailers and looping visuals create a cinematic effect that deepens user immersion and provides context for the game’s southern folklore theme.

Key takeaways to learn from this example:

• Subtle entry animation
• Multiple PLAY CTAs
• Game trailers and images
• Well-structured FAQ

Improvement areas:

• Lack of social proof – no player testimonials, media reviews, or community stats are present, which weakens trust and momentum.

15. Blue Prince

The game landing page for Blue Prince presents a visually captivating and modern example of effective design in the gaming industry. The site opens with a short first section that barely covers the height of the screen, intentionally revealing a portion of the second section – a clever design move that subtly draws the user into scrolling further. What greets them next is a full-width video background, offering an immersive glimpse into the game’s mood and aesthetic right from the start. This storytelling-through-layout technique keeps the visitor engaged and curious.

One of the page’s standout strengths is its color palette. The dark blues and deep hues echo the game’s mysterious tone, while still allowing foreground text and calls to action to remain legible and prominent. The header and video section blend seamlessly with the overall theme, giving the impression of depth and cinematic experience. Navigation is minimal, focusing all attention on the visual experience and core messaging without clutter.

Key takeaways to learn from this example:

• Excellent use of color harmony
• Smart layout
• Full-width video
• Minimal distractions

Improvement areas:

• Add clearer CTAs to drive conversions from the page’s rich visual content.

16. Indiana Jones and the Great Circle

The landing page for Indiana Jones and the Great Circle stands out as a visually immersive and dynamic example of a game promotion page. From the moment users arrive, they’re met with rich, cinematic animations that evoke the adventurous spirit of the Indiana Jones franchise. These transitions and animated effects are used strategically to build atmosphere and guide the visitor’s focus throughout the page. The extensive media gallery includes high-quality screenshots and trailers that provide a deep look into the game’s world and mechanics, keeping users engaged and informed.

A standout feature is the sticky “Buy Now” button that follows the user while scrolling. This ensures that the primary call to action remains visible and accessible at all times, significantly increasing the likelihood of conversion. Combined with strong visual storytelling and a well-organized layout, the landing page does an excellent job of immersing users in the world of the game and nudging them toward purchase.

Key takeaways to learn from this example:

• Visually engaging animated transitions
• Rich media gallery
• Persistent CTA
• Thematic typography and background

Improvement areas:

• Heavy page load – due to complex animations and high-resolution visuals, the site may lag or load slowly, particularly on mobile or slower internet connections.
• Bethesda global navigation – the global header includes redundant elements and even a separate CTA (buy/redeem links), which may draw attention away from the main promotional focus of the game landing page. Simplifying or hiding this menu for this page could boost conversion.

17. The Elder Scrolls IV: Oblivion Remastered

The landing page for The Elder Scrolls IV: Oblivion Remastered presents a high-quality example of a modern game landing page. The design immediately grabs the user’s attention with a full-width animation in the hero section, immersing visitors in the game’s atmosphere from the first moment. The dark color palette enhances the immersive experience, aligning with the fantasy-RPG genre while making visual content, headlines, and call-to-action buttons pop. The “Buy Now” CTA button stands out due to its contrasting color and typography, reinforcing a clear conversion goal.

Furthermore, the site maintains a visually polished appearance with dynamic transitions and responsive behaviors. Typography and font choices also lend a cinematic feel that supports the premium positioning of the remastered title. The overall visual flow encourages users to scroll and discover game features, media, and lore.

Key takeaways to learn from this example:

• Full-screen animation
• Dark theme
• Strong CTA button
• High-end typography

Improvement areas:

• Double navigation menus – the standalone landing page menu competes with the overarching Bethesda site menu, creating a confusing user experience.
• CTA button placement – the “Buy Now” button is positioned below the fold, making users scroll before taking action, which may reduce conversion. Moving it higher could improve results.

18. Monster Hunter Wilds

The landing page for Monster Hunter Wilds by Capcom stands out as a visually striking and highly immersive example of a modern game website. From the moment a visitor lands on the page, a high-resolution video plays in the background, immediately immersing the viewer in the dynamic and visually rich world of the game. This cinematic touch effectively sets the tone and atmosphere for the game, providing an emotional hook before any text is read. The inclusion of award badges like “Most Epic” and “Best Trailer” from gamescom 2024 lends credibility and excitement, showcasing industry recognition and reinforcing the quality of the title. A clear “Purchase” button is included early on, reinforcing the page’s main goal of driving conversions.

The landing page also features a well-structured flow that guides users through game features, trailers, and platform availability. It supports this with layered visuals, animation effects, and platform icons for PS5, Xbox Series X|S, and Steam, making it informative for potential buyers. Social media and community links are positioned effectively to sustain engagement beyond the visit.

Key takeaways to learn from this example:

• Visually impactful video background
• Award badges
• Clear and direct CTA
• Multi-platform presentation
• Polished, branded animations and transitions

Improvement areas:

• First section clutter – the header area is overloaded with logos, animations, and platform buttons, which makes it hard to immediately locate the main CTA.
• CTA visibility – while the “Purchase” button exists, it is somewhat visually lost in the motion and competing visual elements; simplifying or spacing content could improve clarity and conversions.

19. Slay the Princess

The game landing page for Slay the Princess is a standout example of atmospheric and genre-aligned design. The site skillfully mirrors the eerie, psychological tone of the game by using a hand-drawn, sketch-like art style throughout, creating a seamless bridge between the website and the in-game experience. The use of a stark black-and-white color palette amplifies this mood, reinforcing the horror theme while making the page feel like part of the game world itself. Smooth, cinematic animations enhance the user experience, and the trailer section is smartly positioned to capture interest immediately. The scrolling reviews carousel adds credibility with recognizable media brands praising the game, boosting user trust and intrigue.

One of the page’s most impressive features is how well it maintains immersion – every graphic, font, and animation choice reflects the unique aesthetic of the game. However, while the commitment to the visual theme is admirable, it also introduces a drawback: the calls to action (CTAs), such as “Buy Now” or “Shop Merch,” lack visual prominence. The subdued color scheme and minimalist styling, though intentional, result in CTAs blending too much with the background, potentially reducing conversion effectiveness.

Key takeaways to learn from this example:

• Consistent sketch-like visuals
• Monochrome aesthetic
• Smooth animations and transitions
• Well-integrated trailer and praise sections
• Newsletter sign-up form

Improvement areas:

• Improve CTA visibility – increase contrast or use highlight effects to draw user attention.
• Consider accessibility – limited color contrast may affect users with visual impairments.

20. Sunderfolk

The Sunderfolk game landing page by Dreamhaven stands out as a prime example of a well-executed game landing experience. Visitors are first greeted with a cinematic, full-width hero image that sets the scene and draws them into the game world. This is paired with a minimalist top navigation menu, which smartly stays out of the way, letting the visuals and content take center stage. As users scroll down to the second section, the headline “Rediscover Game Night” appears prominently, anchoring the game’s core message and evoking a sense of community and nostalgia that fits the game’s couch co-op theme.

A particularly strong element is the clear and compelling CTA – “BUY NOW” – which is prominently displayed across the page and implemented as a sticky element that follows the user as they scroll. This ensures that users never lose sight of the conversion goal, making it extremely effective for maximizing engagement and sales. The section layout flows smoothly, using animated transitions, a consistent color scheme, and rich media (including character showcases and platform availability) to keep users both informed and engaged.

Key takeaways to learn from this example:

• Minimalist menu
• Full-width hero image
• Prominent CTA
• Engaging copy
• Sleek design flow

Improvement areas:

• Accessibility optimization – improving contrast ratios and ensuring alt text coverage across all images would make the experience more inclusive.

4 Game Landing Page Best Practices

Creating a game landing page that converts well means following key best practices: use immersive visuals, create a strong call to action, implement storytelling, and add social proof. It’s both an art and a science – combining strategy with creativity to guide players toward action.

Meet the following 4 proven best practices that can make your game landing page functional and unforgettable.

#1 Use immersive visuals

Visuals can whisk visitors away to the core of the game’s universe, which is vital in grabbing attention and maintaining interest on the landing page. Use screenshots and gameplay videos to showcase the game’s art and style, add interactive elements like hover animations to add a dynamic layer to the experience, or incorporate 3D elements and image comparison sliders to provide a memorable visual journey and give users a captivating preview of the game’s offerings.

Take a look at the example below:

Every interactive visual should be logical and add value, optimized across devices to ensure a seamless experience regardless of the platform. Tracking and testing the performance of these elements can lead to a significant uptick in conversions, making it a practice worth investing in.

#2 Create a strong CTA

The CTA is the focus moment of your game landing page’s design, a distinct and motivational prompt urging visitors to act. It should be impossible to miss, using bold colors and strategic placement to ensure visibility and interaction. The text must be explicit, utilizing action-oriented words that resonate personally with first-person language.

Take a look at the example below:

An interactive design can make the CTA more engaging, while its repeated placement across the page reinforces the message and encourages action at every turn. Dual CTAs can cater to visitors at different decision stages, and understanding user engagement through heatmaps can guide optimal placement for maximum effect.

#3 Implement storytelling

Storytelling on a game landing page goes beyond mere narrating; it connects the game and the player’s imagination, forming a compelling link. It should highlight the game’s features and benefits, illustrated with screenshots that bring the narrative to life.

Take a look at the example below:

A well-crafted story can create an emotional hook, making the game relatable and memorable, and even complex concepts can be conveyed engagingly through narrative art. Employing elements of the hero’s journey can position the game as a transformative experience, ensuring that the benefits and features are presented in a context that feels personal and directly relevant to the player.

#4 Add social proof

Social proof on a game landing page can provide the last push a visitor might require to dive into your game’s universe. It underscores the game’s popularity and can significantly influence purchasing decisions, acting as a sign of trust and credibility.

Take a look at the example below:

Integrating ratings and social media buttons at strategic points, like the top of the page, allows audiences to follow and share content, further amplifying your game’s reach. Ratings serve as a quick visual indicator of the game’s popularity and quality, which can be a decisive factor for potential players.

How Can I Optimize My Game Landing Page for Higher Conversion Rates?

Optimizing a game landing page for higher conversions involves improving load speed, testing different elements, refining your calls to action, and making sure your visuals are as engaging as your gameplay. Each step plays a role in shaping how visitors interact with your page and whether they take the next step.

10 Steps to Optimize Game Landing Page

To improve your game landing page’s conversion rate, focus on load speed, A/B testing, strong CTAs, engaging visuals, mobile responsiveness, social proof, SEO, a simplified user journey, urgency, and ongoing performance monitoring.

#1 Improve loading speed early

A slow-loading landing page can kill interest before it even begins. Compress images, minify CSS and JavaScript, and use browser caching to ensure your page loads quickly. Fast load times reduce bounce rates and improve the overall user experience, which directly impacts conversions.

#2 Test what works, drop what doesn’t

A/B testing helps you understand what speaks to your audience. Try out different headlines, CTAs, visuals, or layouts to see which versions lead to more engagement. Tools like Landingi make this process easier with built-in testing features.

#3 Make the CTA count

Your call to action should be one of the first things people notice and it should be obvious what happens next. Whether it’s “Download Now,” “Join Beta,” or “Watch Trailer,” your CTA should be visually distinct and action-driven.

#4 Use visuals that sell the game

A well-chosen screenshot or a polished trailer can do more than a paragraph of text. Show off the art style, hint at the gameplay, or tease the story. Strong visual content helps potential players feel what the game is about before they even play it.

#5 Think mobile-first

Your page needs to look great and function smoothly on any screen. Responsive design ensures your landing page works across devices, which is essential given how many people browse and sign up on mobile.

#6 Build trust with social proof

Add quotes from players, ratings, awards, or press mentions. These elements reassure visitors that others value the game, which can help them feel more confident in signing up or downloading.

#7 Help players find you

Search engine optimization isn’t just for blogs or online stores. Include relevant keywords, meta tags, and alt texts to help search engines surface your landing page to potential players actively looking for games like yours.

#8 Keep it simple

Remove unnecessary steps between arriving on the page and taking action. Avoid clutter and distractions. A clean layout and a direct path to conversion often outperform complex or over-designed pages.

#9 Create urgency when appropriate

If there’s a limited-time offer or early access opportunity, highlight it. A sense of urgency (when genuine) can help people commit faster.

#10 Track, learn, improve

Once the page is live, keep an eye on how it performs. Metrics like bounce rate, time on page, and conversions can show you where to make adjustments. Optimization is never a one-time task – it’s an ongoing process.

What Are the Key Elements of an Effective Game Landing Page?

An effective game landing page combines strong headlines, high-quality visuals, a clear call to action, an engaging game description, and social proof. These elements work together to capture attention, communicate value, and guide visitors toward action.

Start with a headline that instantly communicates what makes the game interesting. Support it with visuals (screenshots, key art, or a trailer) that draw people into the game’s atmosphere. A short, engaging description should highlight core features, gameplay mechanics, or story elements without overwhelming the reader.

Include a call to action that clearly states the next step, such as downloading the game, joining a beta, or signing up for updates. Social proof (like player quotes, press mentions, or awards) helps build trust and credibility. Key details like the release date, platform availability, or pricing should be easy to find.

Adding a gameplay trailer or video gives visitors a quick, immersive preview of what the game offers. If there’s more to explain, a short FAQ section can answer common questions about system requirements or supported languages. And to keep the connection going, offer a way to sign up for a newsletter or pre-order the game.

What Is the Best Game Landing Page Builder?

The best game landing page builder should offer everything you need to design, launch, and optimize your page effectively. Landingi is a strong choice for both advanced marketers and beginners, combining essential features into one intuitive platform. It gives you the tools to create visually striking, high-converting pages without needing to rely on developers or external systems.

Landingi brings together what matters most: AI assistance for generating on-brand content and handling SEO tasks in minutes, built-in A/B testing for comparing different versions of your page, and EventTracker for monitoring user behavior. You can add forms and pop-ups to capture leads, use Smart Sections to manage multiple pages efficiently, and explore a large library of customizable templates. Over 180 available integrations make it easy to connect Landingi with your broader marketing stack.

For game developers and publishers looking to sell directly, Landingi also offers an e-commerce hub – allowing you to connect your landing page with popular payment gateways like PayPal, PayU, and Stripe. This makes it possible to accept payments or pre-orders straight from the page, which is especially useful for indie games, early access launches, or limited edition offers. With these features, Landingi helps game creators go beyond promotion and turn landing pages into revenue-generating tools.

Build Game Landing Page in Landingi

After exploring the best examples of game landing pages, it’s clear that they are not just marketing tools but portals that invite gamers into new worlds. From powerful examples to best practices and optimization strategies, you’ve uncovered the ingredients that make a landing page effective.

Remember, an engaging landing page is a blend of:

• compelling visuals,
• strong call to action,
• storytelling that resonates,
• and the trust-building power of social proof.

Use these examples as inspiration – don’t just copy what others have done, but select elements that align with your game’s unique identity and goals. With the right builder, such as Landingi, and a continuous process of testing and refinement, your game landing page can become a conversion powerhouse.

With this knowledge, you are now equipped to create a great game landing page that turns visitors into players – try Landingi now for free and unleash your creativity to engage new players in your game’s world!