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Home Blog Best Swipe Pages Alternative In 2024

Best Swipe Pages Alternative In 2024

Among the abundance of Swipe Pages alternatives, Landingi shines as the one with the most intuitive interface, the widest set of personalization options and the most developed toolkit for different marketing purposes (like detailed analytics and user on-page behavior tracking). Which assets can you build in both creators? What are their features, advantages and weak spots? How much do they charge for subscriptions? Read on our comparison and check if the Landingi really is the best alternative for Swipe Pages.
Landingi vs Swipe Pages comparison and review

Among the numerous alternatives to Swipe Pages in 2024, one deserves special attention, as it retains all the advantages of this platform while avoiding its drawbacks. If you’re looking for an affordable and intuitive landing page builder with loads of templates and exceptional performance, but at the same time one that gives you more customization power and a set of optimization tools, you should at least try Landingi!

In this post, we’ll compare both platforms in detail based on our internal tests and the user feedback analyzed from G2, GetApp, and Trustpilot. We’ll try to determine which performs better in respective categories like the creation process, AI content generation, optimization tools, etc. With this knowledge, it should be easier for you to decide which one better suits your needs.

If you are already familiar with Swipe Pages, you may just skip to the Landingi section. For a quick overview of our comparison, just take a look at the table below:

best swipe pages alternative in 2024 comparison

Let’s get to it!

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Swipe pages

Swipe Pages, founded in 2020, has emerged as a notable player in the digital marketing landscape, offering solutions for businesses seeking to enhance their online presence. The platform provides a range of tools aimed at simplifying the creation of landing pages and microsites. Praised for its user-friendly interface and functional capabilities, Swipe Pages has garnered attention from many firms across various sectors.

Swipe Pages

What is Swipe Pages?

Swipe Pages is a digital marketing platform designed to help businesses build landing pages and microsites efficiently. Its interface is known for its ease of use, and it offers features such as lead generation, A/B testing, and performance analytics to aid in campaign optimization.

Why People are Using Swipe Pages?

People are using Swipe Pages due to its simplicity and reasonable price-quality ratio. These two aspects are mentioned by users most frequently. A complete list of Swipe Pages’ advantages confirmed in many users’ reviews includes:

  • simple creation of simple landing pages (particularly ones based on templates),
  • affordable prices (compared to other famous Swipe Pages alternatives like Unbounce or Instapage),
  • responsiveness and quick-loading times of created landing pages,
  • constant product development,
  • ability to build basic sales funnels.

Swipe Pages is a simple and effective tool that will help you create high-converting landing pages without breaking a sweat.” (Nebu K., 2023, GetApp)

What are Swipe Pages Disadvantages?

Swipe Pages’ disadvantages comprise a tricky interface, limited page personalization capabilities, and only a few e-commerce tools. Here are more details based on my personal testing experiences and analyzing users’ opinions available on the review platforms:

  • interface looks simple but it’s far from intuitive, especially while using more advanced functions (they often require onboarding calls or chat support),
  • limited customization options (which also regards templates, not every one can be adjusted in very detail),
  • missing templates for some industries and marketing goals (for some businesses it can be a challenge to find a perfect one),
  • limited ecommerce functionality,
  • the complicated process of adding a domain and its verification,
  • adding custom codes often deteriorates the performance and breaks the layout.

A limited selection of customizable templates. While the platform may offer a variety of pre-designed templates to choose from, users may find that they are limited in their ability to fully customize these templates to fit their specific branding or design needs. This could make it difficult for users to create truly unique and personalized landing pages that stand out from their competitors.” (Caleb H., 2023, G2)

Key Features

Swipe Pages’ key features include one of the best landing page builders in the market, a set of tools for accelerating the creation process, such as global blocks (updating many pages at once), and perfected landing page templates.

Landing Page Types and Pre-built Templates

When creating a landing page, you must choose one of the three options: “AMP page” suited for Google Search ads, “Smart Page” ideal for omni channel campaigns, and “Mobile Slide” crafted for social media campaigns. As you can see in the screenshot below, the first and third options have their advantages and limitations, while the second seems to be perfect for all business applications. And indeed, there’s no reason to select anything but 2, which gives you the power of customization, responsiveness and fast-loading times (all you need). Swipe Pages gives you a freedom of choice, but it’s only apparent.

pages types in Swipe Pages

Once you change the page type, you are moved to the landing page templates library. They look very professional and cater to very different business needs.

pre-made templates for landing pages

To easily identify the appropriate one you can use two filters:

  • Use Case (lead generation, lead magnet, webinars & events, sales pages, clickthrough, info products & courses, and comparison),
  • Industry (business, education, ecommerce, SaaS, marketing, affiliate, finance, real estate, health & medical, technology, automobile, travel, HR)

The snag, however, lies in the number. There are only 50 kits, and your choices are very limited, especially for some business niches. For example, if you look for the automotive niche templates, you’ll find only two:

landing page design kits

This is the field where Swipe Pages alternatives have a clear edge.

Reliable Drag and Drop Editor

Swipe Pages is a drag and drop builder, so for most users the interface should pose no challenge. But, in fact, it’s not as clear and obvious as in a few other builders. It takes a pretty long while to figure out what is where. Only the top menu bar looks intuitive and no wonder, as it’s very, very similar to the same element in Landingi editor.

Swipe Pages drag and drop feature

There are many customization options, from styles, sizes, and alignment to adding custom CSS. In a word, everything you need to build stunning landing pages. Undoubtedly, this is the field where Swipe Pages is on par with its most famous competitors.

The weak spot is, however, the left menu bar. It’s overloaded with fields and elements and sometimes it’s hard to find the setting you’re just looking for quickly.

landing page and website builder menu with settings

Additional plus for four viewports (PC, laptop, tablet, smartphone). You can activate or deactivate individual elements or even sections in the respective view. You can also edit each viewport separately, which greatly accelerates the creation and, what’s more important, optimization for various devices.

The widgets selection is also abundant. Apart from must-haves like heading, text, image, button, form and icon widgets, we can also use ones like card, video, map, pricing table, countdown timer and more.

To summarize, Swipe Pages has all the vital functions to create landing pages that fit very different design needs. The only disadvantage is navigating the builder, which needs some training to become familiar with.

AI Landing Pages Generator

Swipe Pages developed an AI-based model called “Genie” for the automatic generation of landing pages. It’s able to produce pages in a matter of seconds (up to 1-2 minutes) based on some basic input data you provide. How does it work in detail? Just like Chat GPT. You are asked for the required information, and once you’re done, Genie starts to do its job. Here are key steps to take:

  1. Choose the purpose of your landing page from the list.
  2. Describe what your company and product is all about.
  3. Highlight unique value propositions you’re going to highlight.
  4. Select the main color theme of your brand.
  5. That’s it! Your landing page is ready!

But is it the great landing page you dreamed of while starting your work? Is it ready to be part of your digital marketing strategy? Honestly, I don’t think so. Pages created by Genie are OK, but they are far from the final product. They lack much design refinement and uniqueness, while the copy is not captivating. Take a look at the example below. This is the landing page Genie made for Landingi during my tests:

landing page generated by Swipe Pages artificial intelligence

In my opinion, the better way is to simply choose the right template (some of them are really awesome) and personalize it in detail to your expectations. It will take you 1-2 hours, but the effect will be very close to what you aim for.

Note also that in Genie, you cannot iterate the copy generation, so you must manually edit headlines, values, CTAs, etc. In Landingi, you can simply regenerate them if the effect is not fully satisfying.

Testing and Analytics

Swipe Pages offer a simple A/B testing feature for comparing the performance of different variants of your landing pages and very basic analytics organized with clear dashboards and charts.

You can track visits and conversions and filter traffic based on its source (mobile/desktop). You can also check link clicks and form submissions. That’s all. No user on-page behavior tracking or detailed analytics. Thus, the conversion optimization capabilities are very limited compared to platforms like Landingi or Unbounce.

Funnels and Ecommerce

You can create in Swipe Pages a sales funnel comprised of a number of landing pages, but customization and analytics are very limited compared to, for example, ClickFunnels. It’s clearly visible from the very beginning that it’s a side feature.

This also applies to e-commerce toolkit. You can add to your landing pages products, offer coupons, integrate payment gateways and make the purchase possible to take place in one place, but nothing beyond that.

If you need to create an online store you need to integrate with platforms like Shopify or WooCommerce. The same goes if you’d like to use order tracking, e-mail marketing or customer relationship management tools.

Swipe Pages Integrations

Swipe Pages comes with 15 native integrations, including MailChimp, ConvertKit, Constant Contact, AWeber, HubSpot, Zoho, Campaign Monitor, SendFox, Moosend, EngageBay, ActiveCampaign, Encharge, Salesflare, reCAPTCHA, and Facebook. The number doesn’t sound impressive, but the set includes tools for different marketing purposes, which is beneficial. Email marketing automation platforms, CRMs, campaign measuring, sales, and support tools – all are covered.

integration with various tools in Swipe Pages

It’s noteworthy that there is also an easy way to add Google Analytics 4 tracking IDs to your pages and dashboards.

Everything else can be integrated via Zapier, which is time-consuming and often requires some technical skills.

Swipe Pages Pricing & Plans

Swipe Pages offers three plans ranging in monthly cost from $39 for “Startup” through $89 for “Marketer” to $199 for “Agency” plan. All plans enable you to build highly responsive, mobile-optimized pages (from scratch or based on templates) and include unlimited conversions, the AI assistant, integrations, forms, etc. So, where are the differences, and what are the key features of each plan? Let’s take a closer look.

Note! All the features included in lower plans are also included in the higher plans.

Startup Plan

Custom domains: 1

Traffic: 20,000

Client subaccount: n/a

Team Members: n/a

Features: Unsplash images, ecommerce – Stripe checkouts, hosting with SSL & CDN, lead notifications, lead magnet delivery.

Marketer Plan

Custom domains: 5

Traffic: 50,000

Client subaccount: 5

Team Members: 5

Additional features: saving templates, A/B testing, dynamic text replacement.

Agency Plan

Custom domains: unlimited

Traffic: 500,000

Client subaccount: unlimited

Team Members: 5

Additional features: global scripts (adding scripts to many pages in one run), global blocks (updating many sections simultaneously), and version history.

Finally, I must emphasize that the global blocks feature (one of the most useful tools) is reserved for the most expensive plan. On the other hand, A/B testing is not available in the lowest plan. In Unbounce, Instapage, Landingi, and other Swipe Pages alternatives, both features are included in all plans. To conclude, the lowest tier is for small businesses only, while most businesses will need the top tier (“Agency”), which is a bit pricey.

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Landingi – Best Swipe Pages Alternative

Landingi is currently the best Swipe Pages alternative for many reasons – from versatility and catering to different marketing needs to eight times more templates (400 vs. 50) and a more intuitive interface.

Landingi has been a pioneer in the digital marketing field for almost 15 years, initially gaining recognition as a sophisticated page builder. Since those early days, the platform has markedly expanded to serve a broader spectrum of marketing demands. It now offers a plethora of tools for creating various digital assets such as pages, pop-ups, and lightboxes. Furthermore, Landingi incorporates AI technology for content generation and detailed analytics for optimizing conversion strategies based on data insights.

What is Landingi?

Landingi provides a cloud-based solution that facilitates the creation, deployment, and optimization of landing pages or microsites without requiring any coding skills or technical knowledge. It features:

  • a straightforward drag-and-drop interface,
  • numerous kits for different digital creations,
  • tools for A/B testing,
  • conversion tracking and optimization tools,
  • AI solutions for content creation and site optimization,
  • and advanced account management solutions,

all integrated with a variety of top marketing tools worldwide.

Landingi’s primary goal is to enhance the effectiveness of lead generation, sales strategies, and marketing campaign evaluations for businesses and marketers.

Why People are Using Landingi?

Landingi attracts businesses with its straightforward drag-and-drop editor, which allows for the creation of both visually appealing and conversion-focused landing pages. The platform is equipped with a wide range of customization options, numerous pre-designed templates, and a comprehensive toolkit that includes A/B testing, analytics, and ever-evolving AI capabilities. This comprehensive suite of tools positions Landingi as an all-encompassing marketing platform that integrates diverse functionalities into a unified solution.

Customer reviews highlight the following advantages of Landingi:

  • versatile, user-friendly interface allows the creation of various digital assets such as landing pages, micropages, and pop-ups with ease, requiring no coding skills,
  • hundreds of industry-specific, customizable templates ready for immediate use,
  • exceptional customer support, ensuring effective human-to-human assistance,
  • continuously developed innovative features and tools aimed at achieving a wide array of digital marketing goals, from testing to data analysis,
  • high performance of created pages,
  • a straightforward pricing policy without any concealed charges,
  • advanced solutions tailored to the needs of corporate clients and large-scale operations,
  • integrations with numerous digital marketing platforms and tools, enhancing functionality across CRM systems, email marketing, and sales applications.

Furthermore, many reviews emphasize the platform’s reliable infrastructure and pretty extensive selection of e-commerce tools (payment buttons and gateways, integrations with e-commerce apps, and order tracking features). An increasing number of reviewers praise the relatively new Landingi’s features (launched in 2023): Event Tracker for detailed user behavior analysis and AI Assistant for generating targeted copy for landing pages.

Easy to use and very affordable pricing. Customer support is amazing and quick. Very easy to intergrate with Google and others.” (Laurence M., 2023, G2)

What are Landingi Disadvantages?

Customer opinions are a field where Landingi really stands out, and digging up negative reviews is challenging. Yet, taking into account also some critical points from positive reviews, we can mention the following shortcomings of the platform:

  • getting familiar with the interface takes some time,
  • automatically generated mobile view simplifies tasks, yet it still requires some improvements for perfection,
  • customization options for video and animations could be expanded.

I wish there was more onboarding support resources available. Although I found my onboarding call with the team extremely helpful and insightful” (Jessica V., G2, Oct 28, 2023).

Landingi Key Features

Landingi’s key features include a simple drag-and-drop interface for designing custom, responsive landing pages, microsites, pop-ups, forms, and additional interactive assets, making it easily navigable for those with no technical background. Users also benefit from robust A/B testing, an advanced AI toolkit, and EventTracker to track site user actions.

The Best Landing Page Builder

Landingi offers a user-friendly, accurate drag-and-drop interface that streamlines the design of compelling landing pages, single-page sites, and mobile-optimized pages, plus other digital formats (pop-ups, forms, lightboxes, etc.). The platform has been recognized as the best landing page builder in 2024 in rank by Email Vendor Selection. The set of tools you can utilize while creating pages in Landingi comprises:

  • text boxes,
  • forms (with ready-to-use patterns),
  • buttons (also for payments),
  • images, icons, and effects,
  • videos or animations,
  • counters,
  • custom codes, and more.

Landingi provides the tools to design entire landing pages and individual sections, using either templates (also section templates) or starting from zero. What’s more, you can easily activate (or adjust) these sections across various pages with just one click, utilizing the efficiency of Smart Sections.

easy to use landing page builder

A standout feature of Landingi is its exclusive mobile view editor, which empowers users to specifically optimize landing pages for mobile devices, ensuring an optimal visual experience across all user access points. Users have the ability to adjust details like button size and visibility, and rearrange elements to craft a design that is both responsive and mobile-friendly.

Additionally, Landingi offers a helpful tool that automatically proposes a new layout for mobile with just one click, streamlining the design workflow.

marketing tool landing page and website builder

Over 400 Landing Page Templates

Landingi offers a more extensive assortment of templates than its competitors, featuring over 400 kits designed for use in landing pages, pop-ups, and sections. These templates are organized by specific purposes, industries, and colors, enabling users to swiftly identify the perfect match for their needs.

Additionally, for those seeking complete creative control, Landingi provides the flexibility to start with a blank canvas and design their pages entirely from scratch.

landing page templates for marketing campaigns

AI solutions for Content, SEO and Images

Landingi’s suite includes advanced AI tools, with a leading copy generator at its core. This generator utilizes the ChatGPT engine, enhanced by predefined prompts, to deliver a precise and tailored copy. By entering key information about your brand, audience, and communication style, you can quickly obtain content for your landing pages that’s almost ready to go live.

Additionally, if you are not fully satisfied with the first effect, you can use the ‘regenerate‘ option, which gives you an immediate alternative.

generating page copy with AI with just a few clicks

Additionally, the AI Assistant can be utilized for SEO purposes. It has the capability to automatically generate and fill in descriptions and meta descriptions for your pages.

Meanwhile, Landingi is enhancing its AI functions in image editing, currently allowing users to easily remove and change image backgrounds with just one click. More advanced features are expected to be rolled out soon.

Harness the power of AI to generate copy, edit images, and improve SEO. All within a single platform. Save time and get one step closer to perfection.

Landing Page Conversions Toolset

In the realm of conversion optimization, Landingi excels far beyond basic website and landing page creation. The platform is loaded with numerous conversion optimization tools that gather essential data on user interactions, laying the groundwork for thorough analysis and strategic decisions. These capabilities can enhance your design strategies and boost conversion rates. Among the various CRO tools available on Landingi, two stand out as particularly beneficial:

  • With the A/B testing tool, you can easily conduct data-based evaluations of various landing page versions (such as ones with different headlines and images, backgrounds, etc.) to identify which one brings higher conversion rates.
  • On another front, EventTracker provides detailed tracking of user activities, such as button clicks, scrolling behavior, and video interactions, delivering essential insights for site analytics. It acts as a robust alternative to Google Analytics, especially for those focusing on landing page optimization. EventTracker is designed to overcome many of GA4’s limitations, as you can see in the brief summary below.

This is the area where Landingi outperforms Swipe Pages, which lacks tools for detailed analytics or tracking micro-conversions. Within the app, you can access basic statistics like page visits and conversion rates presented on simple dashboards, but there is no way to find out how users behave on your pages, which is crucial to convert visitors into leads.

Management Tools for Corporate Clients

For agencies, enterprises, and global companies, the primary benefits revolve around scalability and efficient management. Included in these offerings are features for handling a large volume of pages, crafting and customizing workflows, and advanced account management capabilities.

With the agency suite from Landingi, you have the ability to create multiple sub-accounts for different clients, campaigns, and types of sites, all managed with adjustable permissions and straightforward dashboards.

For those who need to create many landing pages or websites, Landingi has a set of tools designed just for this purpose:

  • Smart Sections, which lets you update many landing pages (or even all your landing pages) at once by making changes to one section and then saving it. The changes will automatically happen on all pages that use that section. This is really helpful for big marketing campaigns or when you have lots of different sales pages, saving you a lot of time.
  • Landingi also provides dynamic content, which is very useful for search engine marketing strategies based on so-called programmatic SEO. This feature lets you show different content to different audiences, helping you reach more people effectively. For instance, a real estate website can use dynamic content to show different property listings based on the visitor’s location. For example, someone browsing from New York might see properties available in Manhattan and Brooklyn, while someone from San Francisco would see listings in the Bay Area. This localized approach ensures that users see relevant content that is more likely to engage them.
  • Additionally, Landingi offers a simple way to duplicate pages. With one click, you can create a copy of a page, making it easy and fast to produce similar pages.

Rock-solid Infrastructure and Peak-Performance

Landingi upholds the utmost standards in website security and usability, leveraging cloud-based solutions from Amazon Web Services. The platform integrates essential security measures such as two-factor authentication and the latest Re-Captcha technology. Regular penetration testing conducted by independent cybersecurity experts further enhances its security framework. This holistic security strategy ensures robust protection and peak performance for your sites, positioning Landingi as a trusted platform among renowned global companies like:

  • Sony,
  • Warner Bros,
  • Opera,
  • Nationale-Nederlanden,
  • DAT,
  • PayU,
  • CBRE,
  • foodWell.

Landingi Integrations

Landingi can connect with over 170 tools, making it a great choice for companies that use lots of marketing software. It easily integrates with many well-known brands, which makes setting up connections between apps simple. The main tools it works with include:

  • tools for email marketing automation (MailChimp, SendFox, GetResponse, Klaviyo, Freshmail, ActiveCampaign, Constant Contact and more),
  • CRM tools(Salesforce, Pipeline, HubSpot, CRM, Zoho, Keap, Brevo, ConvertKit, Firmao, Thrive Coach and other apps),
  • ecommerce and selling platforms (BigCommerce, WooCommerce, Chargify, Mercado Pago, Jotform, PayPal, Stripe, etc.),
  • chat and support services (Zendesk, Intercom, Freshchat, Convolo, WhatsApp),
  • analytic software (Google Analytics, Google Tag Manager, Hotjar, Pinterest Tag, Crazy Egg, Campaign Monitor, Mixpanel, Piwik PRO, TikTok Pixel, Matomo),
  • ad platforms (Google Ads, Microsoft Advertising, etc.),
  • other tools for various purposes (Calendly, Zapier, Booksy, ClickSend, Excel, Gmail, Spotify, Drip, Slack, reCAPTCHA, Airbnb, Trustpilot, and much more).

Landingi Pricing & Plans

Landingi has three different price plans: the ‘Lite‘ plan starts at $29 per month ($290 if you pay for the whole year at once), the ‘Professional‘ plan costs $69 per month ($690 for a year), and the ‘Unlimited‘ plan is $999 per month ($9990 if paid annually). You can test the ‘Lite’ or ‘Professional’ plans for free and use all the page creation tools without paying anything at first.

Each plan offers a variety of features. The key features of each plan are outlined below. The more expensive plans include everything in the cheaper plans, plus they allow more monthly visits and more domains.

1. Lite ($29 monthly):

  • asset builder (landing pages, websites, mobile pages, microsites, forms, pop-ups, lightboxes, thank-you-pages, sections),
  • 10 pages to build,
  • 400+ templates (300+ for landing pages, and 100+ for other assets),
  • 5,000 visits a month,
  • 1 custom domain (+SSL),
  • conversions without limits,
  • all the building components included (buttons, CTAs, visuals, forms, countdown timers, sliders, and many others),
  • calendars and maps embeds,
  • Smart Sections,
  • WordPress Plugin,
  • optimization tools,
  • tracking pages with GTM integration and in-built dashboards,
  • nearly 200 integrations,
  • lead inbox and management in platform,
  • top page speed index and 99.9% uptime.

2. Professional ($49 monthly):

  • unlimited creations to build,
  • 50,000 visits a month,
  • 10 custom domains (+SSLs).

3. Unlimited ($999 monthly):

  • unlimited traffic,
  • 20 custom domains(+SSLs),
  • 20 subaccounts,
  • access to audit logs,
  • domain whitelisting,
  • reverse proxy publishing,
  • custom development (on demand),
  • lead generation advisory,
  • official partnership.

Remember, if you need more traffic or extra domains beyond what the basic plans offer, you can buy additional packages from the add-on store. The store also has many other features that might help you in your everyday tasks.

Why Landingi is Best Swipe Pages Alternative?

Landingi is the best Swipe Pages alternative because it’s a more comprehensive digital marketing platform with more features, more customization options, more templates, and more reasonable pricing with core features (like Smart Section and AI Assistant) available in lower plans.

Apart from that, both platforms offer perfected landing page builders with no serious disadvantages. Both are fully usable by pros and beginners and both are tailored for digital marketing campaigns with an eye on conversion rates.

There is no better way to find out which one suits you better than prior tests, especially since Landingi and Swipe Pages now offer free trials.

Marcin Hylewski

Content Writer

Marcin Hylewski is a marketing content expert with over 5 years of expertise in content creation and has been involved in digital marketing for over a year. He writes about creating landing pages and optimizing their conversion rates. Currently, he is under the mentorship of Błażej Abel, the CEO of Landingi, a front-runner in landing page solutions.
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