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Home Blog Best Free Landing Page Builders: Top 10 Ranking in 2024

Best Free Landing Page Builders: Top 10 Ranking in 2024

Free landing page builders are essential tools for creating effective online marketing pages without a financial investment. In 2024, these platforms have evolved to offer robust features and tools that can rival paid versions. Check out our ranking where we compare the top free builders, discussing their features, advantages, and limitations, to help you make an informed choice.
TABLE OF CONTENT

Choosing the best free landing page builders for your goals can be daunting with so many options out there. This article eliminates the guesswork, showcasing only the top free landing page generators of 2024, complete with their standout features and ideal use cases.

Start here to choose the tool that best fits your project’s scope and complexity – take a look at our ranking below and read the article to meet the best landing page creators in detail and find out how to create a landing page with minimal effort.

Best free landing page builder – top 10

Company

​​1. Best Free Landing Page Builder Overall

Landingi

2. Best Free Landing Page Builder for Small Businesses

SITE123

3. Best Free Landing Page Builder for eCommerce

Squarespace

4. Best Free Landing Page Builder for Beginners

Ucraft

5. Best Free Landing Page Builder for SEO

WordPress

6. Best Free Landing Page Builder for Lead Generation

GetResponse

7. Best Free Landing Page Builder for High-Traffic Sites

LeadPages

  8. Best Free Landing Page Builder for Integration with Marketing Tools

WIX

9. Best Free Landing Page Builder for A/B Testing and Analytics

Instapage

10. Best Free Landing Page Builder for Mobile Optimization

ConvertKit

Make your sections smartable and let go of mundane manual tasks with Smart Sections! An easy way to manage bulk changes.

Which landing page builder is currently best in 2024?

The best landing page builder in 2024 is Landingi, as it offers built-in AI Assistance for seamless content creation, an intuitive drag-and-drop editor with hundreds of widgets and forms, A/B testing tools, and conversion optimization solutions. All these features allow users to create high-converting, stunning landing pages that help achieve their marketing goals.

But the list of top landing page creators is longer. Some of the top contenders include:

  • Squarespace – It stands out with its beautiful landing page templates, intuitive design tool, and eCommerce features.
  • Leadpages – It offers built-in A/B testing, real-time analytics, and launch specialist support.
  • Instapage – It is praised for its collaborative features.

These landing page builders are all strong options, each with their own unique features and benefits, but our top picks involve also the following other tools that are standing their ground with their unique offerings. The ranking includes:

  • SITE123
  • Ucraft
  • WordPress
  • GetResponse
  • Wix
  • ConvertKit

Each of these tools brings its own flavor to the table, catering to different business needs, making the choice even more challenging. 

1. Best Free Landing Page Builder Overall: Landingi

The best free landing page builder overall is Landingi. With its all-encompassing attitude and user-friendly interface, customizable templates, and various integrations, it caters to businesses of all sizes. Whether you want to create landing pages for a product launch, lead generation, or landing pages for a special offer, Landingi can make it happen in a few simple steps.

The secret of Landingi’s success lies in its ability to simplify the process of creating landing pages. Its intuitive design tool allows you to build landing pages without any coding knowledge. Plus, it offers beautiful landing page templates that can be customized to match your brand, giving your visitors a unique and seamless experience.

AI Assistance

AI Assistance implemented by Landingi into its editor works in three main pillars: AI+Widget Text, AI+SEO, and AI+Widget Image for effortless customization of your landing page. This built-in tool provides all the necessary features to create the best content right in the landing page builder.

AI+Widget Text can help you craft compelling content tailored to your audience, giving you always a few alternatives to choose from. AI+Widget Image is helpful for the page’s design elements – you can precisely remove the background in seconds without wasting time on inefficient work with complex tools for advanced graphic designers. AI+SEO helps set up proper meta descriptions and titles, giving you various options to choose from. If you dislike the first proposition, you can regenerate to get other ideas. This option ensures your landing page is optimized for search engines.

EventTracker and A/B Testing

One of the best features of Landingi is the built-in EventTracker tool that allows you to track user behavior and measure micro-conversions on your landing page. Thanks to that option, conducting A/B tests goes effortlessly in one multifunctional platform. You can simply multiplicate your original landing page to implement changes for A/B testing and analyze the results to implement the most efficient version on your original page.

Smart Sections

Landingi delivers a multifunctional landing page builder with tools for realizing the main idea – usability. Time-consuming processes, like implementing important changes on all landing pages, are no longer a challenge. With Smart Sections, you create a chosen section in a dedicated editor and publish it on all landing pages you want it to appear on within one click.

Best side features:

  • Integration with payment gateways: for facilitating deal closures and revenue increase​.
  • Templates and personalization: hundreds of creative templates and dynamic content options based on visitor behavior​​.
  • Form builder: perfect for lead generation.
  • Thank You pages: perfect for upselling.
  • Over 170 integrations: for making your job efficient with tools and apps you already work with.

Pros of Landingi:

  • 14-day free trial with all features included, affordable price of paid plans for smaller and larger businesses
  • User-friendly interface ensuring autonomy from developers. Non-technical users can independently create pages.
  • Multifunctional platform with built-in tools facilitating creating landing pages, tracking user behavior, conducting A/B tests, analyzing and optimizing for higher conversion rates.

Cons of Landingi:

  • Traffic limitations – up to 500 visits within the Free Plan, 5,000 visits within the Lite Plan, and 50,000 visits within the Professional and Agency Plans – for more traffic, extra payment is required.
  • Subaccounts and Audit Log records in higher plans only – additional features for broader needs are available within the Agency or Unlimited Plans.

User reviews:

2. Best Free Landing Page Builder for Small Businesses: SITE123

The best free landing page builder for small businesses is SITE123, known for its simplicity and ease of use. With SITE123, you don’t have to be a tech wizard to create a stunning single-page website. Its intuitive interface, coupled with a variety of pre-designed templates, allows you to create a webpage in a matter of minutes using its editor.

Multilingual Landing Pages

You can design your landing page to be accessible in various languages, enhancing engagement with a global audience and communities of diverse linguistic backgrounds. This multilingual capability ensures that your message resonates across different cultures and languages, broadening your reach and enhancing user engagement. By providing options for language selection, you cater to a global audience, offering a more inclusive and accessible user experience. This feature is particularly valuable for businesses looking to expand their market internationally and for those in regions with high linguistic diversity.

eCommerce Options

It supports over 80 currencies, making it easier for businesses to sell their products globally and accommodating customers from different countries by allowing them to view prices and make payments in their local currency​. SITE123 offers integration with payment gateways like PayPal, Braintree, and Stripe. There are also side features that are helpful in the eCommerce field, like product options, coupons, and inventory management​.

Best side features:

  • App integrations: with analytics, marketing, booking, and many other types of tools. Some of them require additional payment.
  • SEO and marketing tools: allow for running professional marketing strategies.
  • Sign-up forms: customizable for specific purposes, perfect to capture leads.

Pros of SITE123:

  • Free plan: forever, with features necessary to create a useful landing page.
  • Suitable for Beginners: an excellent choice for those venturing into website creation for the first time, thanks to its straightforward and easy-to-navigate interface​.
  • Over 180 templates: for creating well-designed and optimized user experience single-page websites within minutes.

Cons of SITE123:

  • Useful, but for cash: most of the features require a paid plan or additional payments.
  • Low diversity between templates: you can choose from various templates, but most of them are created on similar base patterns.

User reviews:

SITE123 vs. Landingi

When comparing SITE123 and Landingi for small businesses, Landingi’s advanced customization and A/B testing stand out. SITE123 is user-friendly but offers less depth in A/B testing, which may limit marketing strategy refinement based on user data.

3. Best Free Landing Page Builder for eCommerce: Squarespace

The best free landing page builder for eCommerce is Squarespace, known for its visually appealing and selling-friendly platform. It offers a wide range of features, including product display, inventory management, and secure checkout, making it a comprehensive solution for e-commerce businesses. And with its easy-to-use interface and customizable templates, you can create a landing page that not only looks great but also aligns with your brand and business goals.

Design Tools

Squarespace is an ideal choice for creatives like artists and designers. It boasts a variety of design features, including adaptable layouts, a diverse range of custom color schemes, and an assortment of Google and TypeKit fonts. Additionally, it provides integrated photo editing tools, options for video and animated background banners, and various animation choices for enhanced webpage interactivity and visual appeal.

eCommerce Functionality

Squarespace’s eCommerce capabilities encompass vital features such as the ability to list an unlimited number of products, comprehensive inventory management, the sale of both digital and physical products, and automated email functionality for efficient customer communication.

Best side features:

  • Squarespace App: for easy access to managing your landing pages on mobile devices.
  • Drag and drop sorting tool: for easy, time-saving sorting, organizing, and managing your products.
  • Integrated SEO tools: to significantly boost online visibility without external tools.

Pros of Squarespace:

  • 14-day free plan, affordable price of paid plans.
  • Ease of use: dashboard is intuitive, even if it’s not a drag-and-drop builder.
  • Stunning, high-quality templates: mobile-responsive templates that cater to a wide range of industries, ensuring a professional and adaptable web presence.

Cons of Squarespace:

  • Page speed optimization: it may demand extra work, as the platform’s templates are not inherently optimized for quick loading.

User reviews:

Squarespace vs. Landingi

When comparing Squarespace and Landingi for eCommerce, consider your needs. Squarespace excels with its stunning templates and comprehensive eCommerce features. Landingi, while not a dedicated eCommerce platform, allows for attractive landing pages with payment integrations for transactions and lead generation.

4. Best Free Landing Page Builder for Beginners: Ucraft

The best free landing page builder for beginners is Ucraft. With its user-friendly interface and modern templates, Ucraft makes landing page creation a breeze, even for those with no prior experience. The best part is that it doesn’t sacrifice functionality for simplicity. Despite its easy-to-use interface, Ucraft offers a wide range of design features that allow you to create landing pages that are not just visually appealing but also optimized for conversions.

Drag-and-Drop Builder

Ucraft’s drag-and-drop builder is a highly user-friendly toolkit designed for individuals who may be inexperienced in web development. The builder is equipped with a variety of pre-designed blocks and components, which can be combined and customized to create a professional-looking webpage without the need for coding skills. Even beginners can quickly grasp the process, making Ucraft an excellent choice for those who want to create effective landing pages with minimal effort.

Page Management

Ucraft’s page management system offers comprehensive features for efficiently handling your landing pages. This includes capabilities to view, replicate, remove, or secure pages with passwords. For instance, the ability to duplicate pages is a significant time-saver. This feature is helpful in creating pages with a similar layout or design, as it allows users to replicate an existing page and then make necessary modifications rather than starting from scratch each time.

Best side features:

  • SEO and analytics integration: to optimize your landing pages for search engines and to track key metrics like visitor rates and bounce rates​​.
  • eCommerce functionality: to modify orders, supporting a diverse array of payment and shipping options.

Pros of Ucraft:

  • Free Plan with basic features, affordable paid plans with a 14-day free trial available.
  • Mobile-responsive templates: ensures that websites built with Ucraft look good and function well across all devices without additional editing effort from the user​​.

Cons of Ucraft:

  • Design limitations: it may demand extra work, as the platform’s templates are not inherently optimized for quick loading.
  • No AI-powered content creation: a lack of built-in AI solutions can make the content creation process less effective.

User reviews:

Ucraft vs. Landingi

When comparing Ucraft and Landingi, both platforms offer user-friendly interfaces and a variety of features to create landing pages without requiring technical skills. However, Landingi may be a better choice for beginners for two main reasons. Firstly, Landingi’s built-in AI Assistance features provide beginners with the guidance needed to create compelling content and optimize images and SEO without prior experience. Secondly, Landingi’s multifunctional platform includes features such as A/B testing and the EventTracker tool, which are less prevalent in Ucraft.

5. Best Free Landing Page Builder for SEO: WordPress

The best free landing page builder for SEO is WordPress. Known for its strong SEO capabilities, the platform is an ideal choice for businesses looking to improve their online visibility. With WordPress, you can create landing pages that are not just visually appealing but also optimized for search engines. WordPress offers a variety of SEO plugins that can help you optimize your landing pages for better search engine rankings. These plugins allow you to add meta tags, create XML sitemaps, and implement other SEO practices with ease.

SEO-Friendly Framework

WordPress is widely known for its SEO-friendly structure. It provides clean and consistent code, which makes it easier for search engines to index and crawl the content of websites. This foundational aspect of WordPress ensures that even basic sites have a good start in SEO terms. Additionally, WordPress pages typically have a logical structure and hierarchy, which is advantageous for search engine algorithms.

SEO Plugins and Tools

One of the most significant features of WordPress in terms of SEO is its wide array of plugins, like Yoast SEO or All in One SEO Pack. These plugins offer comprehensive tools to optimize various elements of SEO, including metadata, sitemaps, and keyword optimization. They provide users with intuitive guidance on how to improve their content for search engines, making it easier for those without extensive SEO knowledge to optimize their landing pages effectively.

Best side features:

  • SEO and analytics integration: to optimize your landing pages for search engines and to track key metrics like visitor rates and bounce rates​​.
  • Google Analytics integration: to track website traffic and user behavior, providing valuable insights for SEO strategy.
  • Mobile-responsive design: crucial for SEO as search engines like Google prioritize mobile-friendly websites.

Pros of WordPress:

  • Free Plan with basic features, quite low prices of paid plans.
  • SEO-friendly framework: WordPress offers a structure that is inherently SEO-friendly, with clean code that’s easy for search engines to index​​.
  • Content management ease: its user-friendly content management system makes it easy to regularly update content, an important aspect of SEO​​.

Cons of WordPress:

  • Learning curve: for individuals new to website building, WordPress might present a more challenging learning experience, especially when compared to more straightforward, more intuitive drag-and-drop builders​​.
  • Speed optimization: while WordPress is flexible, optimizing for speed can be challenging, especially with certain themes or plugins that may bloat the site​​.

User reviews:

WordPress vs. Landingi

When comparing WordPress and Landingi, WordPress shines with its extensive SEO plugins and SEO-friendly coding, enhancing site visibility. Landingi offers basic SEO features and AI Assistance for optimizing landing pages. While WordPress excels in SEO tools, Landingi is more user-friendly and ideal for those seeking simplicity in landing page creation.

6. Best Free Landing Page Builder for Lead Generation: GetResponse

The best free landing page builder for lead generation is GetResponse. It’s a perfect tool for businesses aiming to expand their email lists and convert leads. GetResponse offers a variety of features, including sign-up forms, email marketing integration, and analytics, that can help you optimize your landing pages for lead generation. Moreover, its user-friendly interface makes it easy for you to create and customize your landing pages, even if you have yet to gain prior design experience.

Email Marketing and Automation Tools Integration

GetResponse’s landing pages are seamlessly integrated with its email marketing and automation tools, which allows for the easy capture and management of leads. Once a visitor fills out a form on the landing page, their information is automatically fed into GetResponse’s email system. From there, users can engage these leads with targeted email campaigns and automated follow-ups, enhancing the chances of converting leads into customers.

Customizable Templates

GetResponse offers a wide array of professionally designed templates specifically for creating landing pages. These templates are customizable, allowing users to tailor them to their specific needs and brand identity. It’s crucial for lead generation as it enables the creation of visually appealing landing pages that can effectively capture the attention of visitors and encourage them to engage with calls to action, such as filling out a form or signing up for a newsletter.

Best side features:

  • Variety of popups: customizable signup forms, exit popups, download forms, fixed bars, image forms, and scroll forms to drive conversions.
  • Tracking and analytics: built-in basic performance reporting for your landing pages. For more comprehensive analytics and remarketing, it integrates with external platforms like Google Analytics, Facebook Pixel, and more​.
  • A/B split testing: to gather valuable performance data for each variation and optimize your pages based on real user interactions.

Pros of GetResponse:

  • 30-day Free Plan with all features, affordable paid plans.
  • Feature-rich landing page editor: intuitive editor offers significant customization options to users.
  • eCommerce integration: the tool facilitates the direct selling of products from landing pages by integrating with major e-commerce platforms and payment processors like PayPal and Stripe​​.

Cons of GetResponse:

  • Basic automation on lower plans: access to GetResponse’s advanced marketing automation builder is limited to higher-paid plans.
  • Mobile optimization issues: the mobile versions of landing pages can sometimes appear disorganized, necessitating additional time for optimization​​.

User reviews:

GetResponse vs. Landingi

GetResponse excels in email marketing and lead generation, integrating landing page creation with email tools for seamless lead capture and follow-ups. It’s ideal for managing email campaigns and landing pages in one place. Landingi focuses on ease of use with a drag-and-drop editor and numerous templates suitable for users without technical expertise. While it doesn’t match GetResponse’s email tools, it integrates with various marketing services, offering flexibility.

7. Best Free Landing Page Builder for High-Traffic Sites: Leadpages

The best free landing page builder for high-traffic sites is Leadpages. As a reliable software, it offers features that can help you scale your online presence. Leadpages allows you to create landing pages that are not just visually appealing but also optimized for conversions. It offers a variety of features, including A/B testing, analytics, and integrations, that can help you optimize your landing pages for high traffic. Moreover, its user-friendly interface makes it easy for you to create and customize your landing pages, even if you have no prior design experience.

High-Converting Templates and Easy Publishing

Leadpages offers over 200 high-converting templates, making it easy to create professional-quality, mobile-responsive landing pages without writing any code. These ready-made templates allow for quick publishing with drag-and-drop customization, streamlining the process of creating pages. This feature is handy for businesses looking to quickly deploy landing pages without compromising on quality or design. It ensures that even without extensive technical skills, you can still create pages that are both appealing and functional.

Loading Speed

Leadpages is renowned for its reliability and rapid page load speeds, which are crucial for high-traffic websites. Its platform is powered by Google Cloud Services, ensuring high uptime and security. In today’s digital landscape, page load speed is a critical factor for user experience and SEO rankings. Sites that load quickly retain visitors better and rank higher on search engine results pages. Leadpages’ quick loading times are especially beneficial for high-traffic sites where delays can lead to significant bounce rates. This speed is attributed to the efficient hosting provided by Google Cloud Services, which ensures that resources are adequately managed to handle large volumes of traffic without compromising on speed.

Best side features:

  • A/B testing: to modify and compare different versions of your page. This feature helps determine which page version achieves the highest conversions, thus optimizing your marketing efforts for better results.
  • AI technology: designed to speed up the page creation process while ensuring high-quality output.
  • Real-time guidance and simplified analytics: optimization tips in real-time to help predict a page’s performance before publishing. Additionally, the platform offers simplified analytics, enabling you to check the performance of your content quickly.

Pros of Leadpages:

  • 14-day Free Plan with all features
  • Integration capabilities: Leadpages allows for seamless integration with a wide range of applications, streamlining your workflow and enhancing the functionality of your pages.
  • Ease of use: user-friendly drag-and-drop editor and intuitive widget system make it easy to create professional landing pages even for inexperienced users​​.

Cons of Leadpages:

  • Quite expensive basic paid plan: Although Leadpages offers a lot of features, the pricing can be a concern, especially since the Standard plan lacks advanced features.
  • Limited A/B testing on the standard plan: it doesn’t include unlimited A/B testing, which is a crucial feature for optimizing pages. This feature is reserved for more expensive plans​​.

User reviews:

Leadpages vs. Landingi

For high-traffic sites, Leadpages is the go-to for its speed and reliability, courtesy of Google Cloud hosting. It boasts over 200 conversion-optimized templates for quick, professional-looking pages. On the other hand, Landingi’s drag-and-drop editor and AI Assistance make it user-friendly and ideal for custom, code-free landing page creation. While it handles substantial traffic and aids SEO, Leadpages may have the edge in speed.

8. Best Free Landing Page Builder for Integration with Marketing Tools: Wix

The best free landing page builder for integration with marketing tools is Wix. With their landing page software, you can integrate your landing pages with various marketing tools, including email marketing platforms, analytics tools, and social media platforms. This allows you to track your landing page performance and optimize your marketing efforts accordingly. Moreover, Wix’s user-friendly interface makes it easy for you to create and customize your landing pages, even if you have no prior design experience.

App Market and Third-Party Integrations

Wix offers a robust App Market with a wide selection of apps (over 585), which enhance the functionality of landing pages. These apps range from email marketing tools, social media integrations, and SEO tools to advanced analytics and live chat options. This extensive range of integrations allows businesses to connect their landing pages seamlessly with various marketing tools, thereby streamlining their digital marketing strategies and enhancing user engagement.

Built-in Email Marketing and SEO Tools

Wix includes built-in email marketing capabilities, allowing users to create and send newsletters directly from the platform. The platform’s integration with Google Search Console further strengthens its SEO capabilities, making it easier for users to track and analyze their website’s performance in search results. These tools are crucial for landing pages, as they help in capturing leads and improving the page’s visibility on search engines.

Best side features:

  • Wide range of payment gateways: Wix supports a large number of third-party payment gateways, offering more options than many competitors and supporting key players like PayPal, Stripe, and Square​​.
  • Over 550 apps available: including live chat, social media integrations, and calendars. This range provides significant additional functionality​​.

Pros of Wix:

  • 14-day money-back guarantee, affordable prices of paid plans
  • Over 900 customizable templates: beautiful landing pages are available at your fingertips, with a broad template library.
  • Mobile app: dashboard features on mobile are helpful with managing your pages at any time.
  • Ease of use: drag-and-drop builder makes the tool perfect even for inexperienced users.

Cons of Wix:

  • Limited Advanced Features: Wix may not be suitable for very advanced or custom functionality needs, especially for larger websites or businesses seeking highly scalable solutions​​.
  • Restricted SEO Capabilities: some SEO restrictions exist, such as limited control over hosting servers, which can impact optimization and performance from an SEO perspective​​.

User reviews:

Wix vs. Landingi

Wix and Landingi excel in marketing integrations. Wix’s App Market offers numerous integrations for comprehensive marketing strategies. Conversely, Landingi integrates with tools like MailChimp and HubSpot, enhancing workflow and data management. Landingi’s AI features also aid in content and image optimization for marketing.

9. Best Free Landing Page Builder for A/B Testing and Analytics: Instapage

The best free landing page builder for A/B testing and analytics is Instapage. With Instapage, you can easily create multiple versions of your landing page, test them to see which one performs the best, make data-driven decisions, and optimize your landing pages for better conversions.

Detailed Analytics and Heatmap Tool

Instapage provides robust analytics tools, allowing you to track both internal and external conversion goals. Internal conversions include things like form submissions and link clicks, while external conversions can be tracked using external tracking codes on an Instapage page. Additionally, Instapage includes a built-in heatmap tracking tool for all pages. This tool is available for both desktop and mobile views and includes different analysis modes such as Scroll Depth, Clicks, and Mouse Movement. With these heatmap analyses, you can see precisely which elements of your page are getting the most attention, enabling you to make data-driven decisions to improve the performance of your landing pages​​.

Advanced A/B Testing Capabilities

Instapage allows users to perform detailed A/B testing on their landing pages. This feature enables you to create multiple versions of a page and test them against each other to see which one performs better regarding conversions. You can set up experiments for every landing page you create, providing valuable insights into what design elements, copy, and calls-to-action are most effective. This level of testing is crucial for optimizing landing pages to achieve the highest conversion rates possible​​.

Best side-features:

  • Mobile-Friendly Pages: Instapage allows the creation of mobile-responsive landing pages, saving time and effort in making significant changes for mobile compatibility​​.
  • Multiple Integrations: Instapage offers a variety of integrations, including with WordPress, Mailchimp, Stripe, Google Analytics 360, Shopify, and HubSpot, making it a versatile tool for running data-driven marketing campaigns.

Pros of Instapage:

  • 14-day free trial, although the paid plan is quite expensive
  • Robust A/B testing: to compare different versions of their landing pages to determine which ones perform best in terms of conversions.
  • Intuitive landing page editor: making it easy for users to create landing pages without needing extensive design experience.

Cons of Instapage:

  • Misalignment in mobile version: although Instapage has an automatic mobile version formatting option, users may need to manually correct misalignments to ensure high-quality mobile landing pages​​.
  • Limited pop-up functionality: Instapage pop-ups are limited to click events lacking the functionality for exit-intent pop-ups, time-based pop-ups, or inactivity-triggered pop-ups​​.

User reviews:

Instapage vs. Landingi

Instapage and Landingi both offer A/B testing and analytics to optimize landing pages for conversions. Instapage provides detailed analytics and a heatmap tool, while Landingi offers a user-friendly platform with A/B testing and an EventTracker tool for user behavior analysis.

10. Best Free Landing Page Builder for Mobile Optimization: ConvertKit

The best free landing page builder for mobile optimization is ConvertKit. Designed with a mobile-first attitude in mind, ConvertKit allows you to create fully responsive landing pages that look great on all devices. Its user-friendly interface simplifies the creation and customization process, so you can effortlessly craft professional-looking pages that efficiently convert visitors into leads.

Responsive Landing Page Templates

ConvertKit provides a range of customizable templates designed by professionals, ensuring that your landing pages not only catch the eye but also grow email lists. These templates are fully responsive, meaning they are formatted to look and perform well on any device, including mobile phones and tablets. This feature is essential for creating landing pages that are accessible and appealing to the increasingly mobile audience​​.

SEO and Analytics Integration

ConvertKit offers SEO & Analytics settings for your landing pages, allowing you to optimize them and track their performance effectively. You can set the title, description, and image for your page, which are essential for visibility in search engine results and when sharing on social media. Additionally, ConvertKit allows the integration of various analytics services like Google Analytics, Facebook Business, and Google Tag Manager. These integrations enable you to closely monitor the activity on your page and gather insights to optimize your landing pages further​​.

Best side features:

  • Forms: this feature allows the creation of mobile responsive forms that generate leads and realize marketing goals.
  • Good Integration Options: the landing page tool also supports integrations with a variety of platforms, enhancing its functionality for diverse marketing needs.

Pros of ConvertKit:

  • Free Plan available, with basic features
  • Ease of use: accessible for beginner landing page creators, practical for both advanced and inexperienced users.
  • Variety of templates: most of them are modern and mobile responsive, catering to the needs of various marketing campaigns and events​

Cons of ConvertKit:

  • Basic analytics: the tool provides only basic analytics features, which might need additional tools for in-depth analysis.
  • Limited customization in landing page design: the landing page builder has limited customization options compared to other services​

User reviews:

ConvertKit vs. Landingi

ConvertKit and Landingi both excel in mobile optimization for landing pages. ConvertKit’s mobile-first approach ensures that templates are responsive and look great on any device, addressing the growing trend of mobile web usage. Landingi ensures the content looks great on any device with its responsive design capabilities. Its intuitive drag-and-drop editor, complemented by AI Assistance, simplifies landing page creation.

Get 111 Landing Page Examples—The Ultimate Guide for FREE

What Should a Free Landing Page Builder Have?

The free landing page builder should offer a multitude of options available, including the following key features:

  • Stunning templates,
  • Quick deployment,
  • Dynamic forms,
  • Mobile responsiveness,
  • Thank you pages,
  • Customizable emails,
  • The ability to integrate with marketing tools.

What Are the Top Features for the Best Free Landing Page Builders?

The top features to consider when selecting a landing page builder are the no-code landing page creator, wide range of integrations with external tools and applications, and the following key elements:

  • Pre-built blocks for easy customization
  • Analytics features
  • The ability to add third-party scripts
  • Options for adding custom code
  • SEO options
  • Collaboration tools
  • A fast and easy-to-use interface
  • Visually appealing templates
  • Email marketing tool

How Do the Best Free Landing Page Builders Compare in terms of Pricing and Functionality?

The best free landing page builders offer a diverse range of options to meet their potential customers’ expectations, but some of them deliver more options at better prices. Landingi, as a multifunctional platform, provides all the features necessary to create and optimize landing pages with well-suited analytics tools within affordable paid plans created to meet the needs of different types of customers.

Other tools, like Leadpages, are suited for businesses with a higher budget, offering advanced features for higher prices. In contrast, WordPress offers many landing page templates and powerful marketing tools within their free plan, but the complex interface requires advanced knowledge or learning effort from users. Therefore, the choice ultimately depends on your budget and specific needs.

What Are the Limitations of Using Free Landing Page Builders Compared to Paid Ones?

Despite offering numerous advantages, free landing page builders have certain limitations, like limited customization options or restricted access to certain features that are only available with premium packages, potentially increasing your overall costs.

The limitations of free landing page builders also include:

  • Data mobility issues
  • Restrictions on the number of landing pages you can create or the amount of traffic they can handle
  • Limited customer support options
  • Displaying the platform’s branding

Therefore, it’s essential to weigh these limitations against your specific needs and goals before deciding on a landing page builder.

Should I Use a Landing Page Builder or a Website Builder?

Choosing between a landing page builder and a website builder largely depends on your unique needs and objectives. A landing page is a stand-alone web page with a specific goal, such as converting visitors into leads or customers. On the other hand, a website consists of multiple pages and sections, providing comprehensive information about a business.

If you aim to run quick campaigns or launch a product, a landing page is your best bet. However, if you’re looking to establish a broader online presence, a website might be more suitable.

Some platforms offer the flexibility to create both landing pages and full websites, allowing for scalability as your business needs evolve

How much does it cost to hire someone to build a landing page?

The cost of hiring professionals to build your landing page can vary depending on several factors, such as the complexity of the design, the technology stack used, and additional features like analytics and CRM integration.

The landing page cost is relatively low, compared to the potential revenues you can achieve within a marketing strategy based on landing pages. On average, a basic landing page creation service might start around $500, with an average cost of about $1000, and can go up to $3000 for more complex pages. Freelancers may charge anywhere between $15 to $200 per hour.

The final cost may also include charges for the following:

  • Preliminary prototype development,
  • UX design,
  • Content creation,
  • Setting up of web tracking and analytics tools.

Key Takeaways

Choosing the right landing page builder can significantly impact the success of your online marketing efforts. In this article, you’ve explored the top 10 landing page builders of 2024, and met their unique features and benefits. Whether you’re looking for a tool that offers a user-friendly interface, advanced features, or deep customization options, you’re sure to find a landing page builder that suits your needs.

However, it’s important to remember that while a landing page builder can offer a host of advantages, it also comes with its set of limitations. Therefore, it’s crucial to weigh these limitations against your specific needs and goals before making a decision.

Whether you choose to use a landing page builder, hire a professional, or even build a full website, remember that the ultimate goal is to create a strong online presence that helps you convert traffic into leads and customers.

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Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization. She is currently being mentored by Błażej Abel, CEO of Landingi, a leading company in landing page technology.
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