Best Pay-Per-Click (PPC) Blogs: Top 9 Ranking

PPC advertising is a highly competitive area of digital marketing where nuances can determine the success of a campaign, which is why you should keep up with trends by following the best PPC blogs. Whether you’re a seasoned professional or a newcomer in the PPC, the right PPC blogs can provide invaluable insights, tips, and strategies to enhance your campaigns. From in-depth analysis of the latest trends to step-by-step guides on optimizing your ads, these blogs are treasure troves of information.

In this article, we rank the top PPC blogs you should follow. These blogs have been selected based on their comprehensive content, expert contributions, and the practical value they offer to PPC practitioners. Discover the best resources to help you master PPC advertising and stay ahead of your competition.

According to a selection of FeedSpot, a brand monitoring and competitive analysis solution that helps companies track online assets, the best PPC blog in 2024 is PPC Hero, written by one of the renowned PPC agencies. Read on to find out which PPC blogs made the cut and why they are essential reads for anyone serious about PPC marketing.

1. PPC Hero
2. Search Engine Land
3. Google Ads & Commerce
4. Tinuiti
5. MOZ
6. Search Engine Journal
7. Jon Loomer
8. HubSpot
9. Landingi

Which Blog Is Currently Best for Learning about Pay-Per-Click (PPC)?

Currently, the best blog for learning about pay-per-click advertising is PPC Hero, renowned for its in-depth articles, expert insights, and practical tips for beginners and experienced marketers. It consistently ranks as a top resource for staying updated with the latest PPC strategies and trends. But among our picks, you’ll find some more top marketing blogs for PPC specialists and beginners who want to expand their PPC knowledge.

Discover the full ranking of the top 9 PPC blogs and get inspired to keep learning. These blogs are expert guides that follow trends in the world of PPC and show new techniques to increase campaign effectiveness.

1. PPC Hero

The first best PPC blog in our ranking is PPC Hero, written by marketing experts specializing in digital advertising. PPC Hero is a premier resource for marketers due to its comprehensive and practical guides, expert insights, and regular updates on the latest industry trends.

The content of this blog covers every aspect of PPC advertising, from basic setup to advanced optimization techniques, and is designed to be practical and actionable, allowing marketers to implement the strategies directly into their campaigns for immediate results. It also features contributions from seasoned digital marketing professionals who share their knowledge and experiences, helping readers understand complex PPC concepts and stay informed about best practices in the industry.

The blog covers various advertising platforms, such as Google Ads, Facebook, LinkedIn, and more, providing tips and tricks for each. Readers can learn how to create and refine their PPC strategies to maximize return on investment and gather invaluable insights into the latest industry trends and future predictions, which help them stay ahead of the competition.

Key learnings for readers:

• Strategy development – to learn from detailed guides on creating effective PPC campaigns.
• Platform updates – to meet news on upcoming features and changes across various advertising platforms like Google Ads, Facebook, and LinkedIn.
• Practical tips – to get hands-on advice for both beginners and advanced marketers to optimize their PPC efforts.

Check out the top recommended articles of the PPC Hero blog:

• How to Get the Most From Your ROAS Campaigns
• Advanced Google Ads Techniques To Master In 2024
• Dynamic Search Ads For Beginners

2. Search Engine Land

The second-best PPC blog in our ranking is Search Engine Land. Marketing experts create this blog with passion and engagement, sharing their experience and knowledge with readers to help them understand and fully leverage search engine marketing. This blog is a top marketing resource due to its in-depth news coverage, detailed analysis, trends, and practical tactics. Articles from leading industry professionals provide authoritative insights into the latest PPC strategies and developments.

Readers can gain actionable tips and tactics for improving ad performance across platforms like Google Ads and Microsoft Ads, enhance their PPC knowledge, and stay updated with industry news. This blog is a valuable knowledge base for beginners searching for PPC management tips and experienced professionals discovering the newest PPC articles looking for nuances and trends that could enhance their paid advertising campaigns.

Key learnings for readers:

• PPC strategies – to learn how to create and optimize PPC campaigns effectively.
• Industry trends – to stay informed about the latest trends and updates in PPC advertising.
• Practical tips – to gain actionable tips and tactics for improving ad performance across various platforms like Microsoft Advertising (Bing Ads) or Google Ads.

Check out the top recommended articles of the Search Engine Land blog:

• 7 tips for conducting Google Ads audits
• 4 Performance Max segmentation strategies and how to leverage them
• Meta advertising: 5 best practices for 2024

3. Google Ads & Commerce

The third position in our ranking of top PPC blogs is Google Ads & Commerce. As Google Ads is the largest advertising platform, gathering the newest tips, information, and updates directly from Google gives marketers valuable insights and allows them to refine their Google Ads campaigns. The blog offers firsthand insights into the latest developments and best practices in PPC advertising straight from Google’s product managers, engineers, and marketing specialists.

Studying Google’s articles allows beginners to understand the PPC mechanism and build a great growth strategy, while all the latest news provides experienced marketers with new ideas, allowing them to refine their PPC strategy, properly manage ad spending, and improve their campaigns to achieve higher ROI.

Key learnings for readers:

• Product updates – to stay informed about the latest features and tools available in Google Ads.
• Best practices – to learn from Google’s own experts about how to optimize your PPC campaigns for better performance.
• Industry trends – to gain insights into emerging trends and future directions in digital advertising.

Check out the top recommended articles of the Google Ads & Commerce blog:

• How brands can get the most out of YouTube Shorts ads
• 5 ways marketers can protect their brands
• The AI Era: Expanding marketing and creative potential

4. Tinuiti

The fourth-best PPC blog in our ranking is Tinuiti, which is worth your attention for paid search marketing tips, news on social media adverts, and a wealth of knowledge for digital marketers specializing in PPC. This blog is written by a team of experts from Tinuiti, one of the largest independent performance marketing firms in North America. The expertise of its contributors, combined with the blog’s focus on practical strategies and in-depth analysis, makes it a premier resource for anyone involved in digital advertising.

Reading this blog, users gain access to the top content from seasoned professionals who provide insights based on extensive industry experience. It covers various topics, including PPC strategies, trends, and best practices, making it a valuable resource for marketers at all levels, from beginners to advanced marketing specialists.

Key learnings for readers:

• Advanced PPC strategies – to get detailed guides and case studies, which help users learn sophisticated techniques for optimizing their PPC campaigns.
• Industry trends – to stay updated on the latest trends and updates in the PPC world.
• Actionable insights – to learn practical tips and actionable insights that allow marketers to implement strategies effectively and achieve better results.

Check out the top recommended articles of the Tinuiti blog:

• Unlocking AMC Insights Series: Leveraging Media Overlap Analysis for Enhanced Conversions
• Navigating Google’s Third-Party Cookie Purge [Next Steps for Advertisers]
• How the LinkedIn Algorithm Works [2024 Changes & Updates]

5. MOZ

The fifth-best PPC blog is MOZ, which is widely known and appreciated for featuring content from experienced professionals. MOZ team shares their knowledge and practical tips on optimizing PPC campaigns, providing up-to-date information, expert advice, and practical strategies every marketer wants to know.

Moz covers a wide range of topics related to PPC, including integrating SEO and PPC, using AI in Google Ads, and improving Quality Scores. Experts explain strategies for managing PPC campaigns specifically for local businesses, showcase tips on selecting the right keywords to target in your PPC campaigns, and provide specific, advanced PPC tips.

Key learnings for readers:

• SEO and PPC integration – to learn how to effectively combine SEO and PPC strategies to avoid unnecessary spending and achieve long-term growth.
• Advanced PPC techniques – to understand how to use AI and machine learning to run more effective Google Ads campaigns.
• Optimization strategies – to gain insights into improving your Google Ads Quality Score and enhancing ad performance.
• Keyword research – to understand the importance of targeted keywords in SEO and PPC to achieve better search engine marketing results.

Check out the top recommended articles of the MOZ blog:

• The Ultimate SEO and PPC Integration Playbook — Whiteboard Friday
• Understanding the Google Ads Auction: The Importance of Quality Score + How to Improve It
• Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns

6. Search Engine Journal

The sixth-best PPC blog in our ranking is Search Engine Journal (SEJ), which is appreciated by marketers for providing comprehensive coverage of PPC marketing. SEJ, created by a team of seasoned digital marketing experts, is a go-to source for staying in the loop about the newest trends and best practices in paid search.

Search Engine Journal covers a wide range of topics, including comprehensive guides, practical tips, the latest news, and a toolkit designed to drive paid search success. This makes SEJ an indispensable resource for marketers across the professional spectrum, from those taking their first steps in digital advertising to seasoned strategists looking to refine their approach and stay ahead of industry trends.

Key learnings for readers:

• PPC campaign optimization – to learn advanced techniques for optimizing your PPC campaigns to achieve better performance.
• Industry news – to stay informed about the latest updates and changes in major PPC platforms like Google Ads and Microsoft Advertising (Bing Ads).
• Practical tips – to gain actionable tips and strategies for managing and improving paid search campaigns.

Check out the top recommended articles of the Search Engine Journal blog:

• How To Make Sure Google’s Automation Settings Aren’t Working Against You
• 2024’s Top PPC Tactics: Triple Your Google Ads Local Leads
• 15 Ways To Improve Conversion Rates In Google Ads

7. Jon Loomer

The seventh place in our ranking of the best PPC blogs is occupied by Jon Loomer’s blog, focusing specifically on advanced Facebook advertising strategies. This blog is a major resource for marketers who want to master the intricacies of Facebook ads. The blog’s founder and main author, Jon Loomer, is a recognized authority on Facebook advertising, bringing years of experience and in-depth knowledge to his writings, making his articles highly influential and valuable.

For those seeking news and practical tips on social media PPC management, his blog is one of the best resources. It focuses exclusively on advanced Facebook advertising tactics and offers in-depth tutorials, case studies, and practical tips. As highlighted on the blog, it’s dedicated to advanced Facebook marketers. However, mids can join his PPC community and learn advanced techniques to master their knowledge.

Key learnings for readers:

• Advanced Facebook Ads techniques – to learn advanced methods for optimizing Facebook ad campaigns, targeting, and retargeting.
• Practical implementation – to gain actionable insights that can be directly applied to improve ad performance and return on investment.
• Latest trends and updates – to stay informed about the newest features, algorithm changes, and best practices in Facebook advertising.

Check out the top recommended articles of the Jon Loomer’s blog:

• Meta Ads Performance and the Impact of CPM
• 4 Ways to Approach Creative Testing with Meta Advertising
• Opportunity Score in Meta Ads Manager

8. HubSpot

The eighth-best PPC blog in our ranking is HubSpot, which offers various marketing insights and strategies. The blog is a distinguished platform where experienced marketing professionals contribute their wealth of knowledge. It’s widely known as a repository of insightful articles that delve into various marketing disciplines, including PPC advertising.

HubSpot, the entity behind this initiative, ensures that the content not only addresses specific areas, such as PPC strategies, but also spans a broader spectrum of marketing insights. This approach makes it an invaluable, comprehensive resource for individuals in the marketing field seeking to enhance their strategies and overall understanding of the industry’s dynamics. Whether for seasoned marketers looking to refine their methods or newcomers aiming to grasp the fundamentals of marketing, this platform is tailored to cater to a wide audience with its rich and diverse content.

Key learnings for readers:

• Advanced PPC strategies – to gain insights into creating and optimizing effective PPC campaigns.
• Industry trends – to stay updated with the latest marketing trends and changes in the PPC landscape.
• Practical tips – to learn actionable tips and strategies for improving marketing efforts across various channels.

Check out the top recommended articles of the HubSpot blog:

• The Ultimate Guide to PPC Marketing
• 13 PPC Tools & Software to Help Your Ad Campaigns Crush It
• Search Engine Marketing (SEM): Ultimate Guide + Expert Tips

9. Landingi

Last but not least in our best PPC blog ranking is Landingi, which offers professional articles about PPC advertising and other digital marketing approaches. It focuses strongly on providing clear guides and inspiration for enhancing PPC campaign results, providing readers with insights on improving their PPC strategies.

The blog, created by Landingi, a multifunctional digital marketing platform specializing in landing pages, features articles from skilled digital marketing professionals who share their expertise and insights on optimizing PPC campaigns. Landingi covers a wide range of PPC-related topics, including best practices, strategy development, case studies, and updates on industry trends. It’s one of the most valuable resources for both beginners and advanced marketers who want to try out PPC strategy and find pro tips for optimizing their campaign results.

Key learnings for readers:

• PPC strategies – to gain in-depth knowledge of creating and refining effective PPC strategies across various platforms.
• Optimization techniques – to learn practical tips for optimizing ad performance, improving Quality Scores, and maximizing ROI.
• Industry trends – to stay informed about the latest developments and future trends in PPC advertising.

Check out the top recommended articles of the Landingi blog:

• What is PPC in Digital Marketing? Definition, Types, Cost, Examples & Purpose
• PPC Facebook: Definition, Best Practices & Examples
• 13 Examples of PPC Ads: Retargeting, Search & More

How Can PPC Blogs Help Improve Landing Page Strategies?

PPC blogs are invaluable for improving landing page strategies by providing up-to-date insights, best practices, and case studies that focus on optimizing user experience and improving conversion rates. These blogs often feature expert advice on designing effective landing pages that align with PPC ads, ensuring a seamless user journey from click to conversion.

Professional platforms that focus on leveraging landing pages in digital marketing and provide professional landing page tools, like Landingi, create PPC blogs that offer practical tips on landing page optimization for better campaign results. Articles often explain how to optimize crucial page elements, leverage A/B testing, conduct load speed optimization, etc. Blog posts also showcase various factors influencing PPC campaigns and teach how to avoid common mistakes.

By regularly following these blogs, marketers can stay informed about the latest trends and techniques in landing page optimization, ultimately enhancing the effectiveness of their PPC campaigns and improving overall ROI.

Follow the Best PPC Blogs to Improve Your PPC Campaigns

Staying updated with the best Pay-Per-Click (PPC) blogs is crucial for any marketer aiming to excel in digital advertising. The top nine PPC blogs highlighted in this ranking offer a wealth of knowledge and insights. These resources are written by industry experts and provide practical tips, comprehensive guides, and the latest industry trends. By regularly following these blogs, marketers can refine their strategies, stay ahead of changes, and enhance their campaign performance, ultimately driving better results and maximizing ROI.

Check out our top picks – start from the PPC Hero blog to gather advanced tips on PPC marketing and Google Ads & Commerce to stay up-to-date with the newest PPC insights. Find time to explore channel-specific blogs, such as Jon Lommer’s, to master your marketing efforts on Facebook, and look at Landingi’s blog to discover best practices for leveraging landing pages in your PPC campaigns.

If you haven’t already leveraged landing pages’ full potential in your PPC advertising campaigns, try Landingi now and see how well-optimized, ad-related landing pages can boost overall campaign results.