13 SaaS Landing Page Examples for Inspiration

January 17, 2022 17 min read Written by: Jerzy Żurawiecki Jerzy Żurawiecki
The cover of "13 SaaS landing page examples" post showing two of the landing pages from the list.
Table of contents
Table of contents

The Software as a Service (SaaS) model has been one of the emerging trends in the technology sector in recent years. Businesses have changed their approach to buying software, and a subscription-based proposition is an attractive option for lots of companies.

Getting new businesses to try out or sign up for a paid plan of your SaaS product is the key to your growth and success. Digital marketing isn’t cheap, and using goal-focused landing pages instead of regular websites can help you convert more visitors into clients. Let’s discuss some examples of SaaS landing pages and why they work, so you can use them for inspiration.

What Should a SaaS Landing Page Include?

There are some elements that are nearly ubiquitous in the world of landing pages. Naturally, others are more uniquely applicable to SaaS businesses. However, without these essentials, your SaaS landing page may be missing critical elements in terms of content, user experience, or the potential to convert.

  • Attention-Grabbing Headline: It’s the first point of contact with your SaaS landing page, so make it count.
  • CTA Button: Conversion takes place when a visitor clicks the CTA button, so it must be enticing.
  • Copy: Every word you’re using on your landing page should have one goal in mind: drive conversions. It’s always a good idea to focus on the benefits, though providing information about features also serves a purpose.
  • Division into Sections: Having clear visual cues showing where one section ends and another one starts improves the overall legibility, making the landing page easier to digest.
  • Unique Selling Point: Show your audience what is unique about your SaaS business to stand out.
  • Visuals: Images, icons, videos, animations: All of these elements can help visitors visualize what your product is about and create a positive association with it.
  • Forms: Forms are used primarily to capture email addresses, phone numbers, or to schedule demo meetings.
  • Testimonials: A customer’s recommendation is a testament to the quality of your product or service.

Aside from the necessary elements, there are also some best practices for SaaS landing pages that you should keep in mind, like encouraging free trials and avoiding too much tech jargon.

SaaS Landing Page Examples

I’ve compiled a list of 13 SaaS landing page examples to give you an overview of how various businesses in the industry use these pages to promote their services and generate leads, lead magnet downloads, and more.

For each example, you will see what they did right and what can be improved to increase the chance for a better conversion rate. Most importantly, you will get inspired to create your own examples in line with best practices. Without further ado, let’s get to the SaaS landing page examples, shall we?

1. Ragic

Ragic, a custom database builder, uses its homepage as a landing page. It’s not a bad design by any means, but it does lack focus.

Ragic landing page

Why It Works

The design of the hero section is interesting. The copy works well with the animation, and the form on the side is visible. Ragic’s page uses video and images to showcase the product. The interactive section with templates gives visitors the opportunity to browse before committing to a purchase or free trial.

The copy focuses on the problems potential customers might be facing and the solutions the tool offers to alleviate them. The use of testimonials is a nice touch, although there are no images and names, which makes it less impactful.

Ways to Improve

The page’s design is uninspiring. While the hero section is creative, the subsequent parts are repetitive in layout and the colors are drab. Furthermore, Ragic’s page tries to convey too much information at once.

Ragic’s SaaS landing page lacks a human touch. Instead of pictures of people, the company has decided to use faceless cartoon characters.

Since it’s a homepage, there is too much content, and it contains links that take visitors to other subpages, potentially driving them away from converting.

2. Softgarden

The HR management software, Softgarden, showcases its solutions targeted at recruiters on a landing page. Let’s analyze their creation.

Why It Works

One thing Softgarden did right was consistency. All of the buttons on their landing page take visitors to a lead capture form to book a demo. There is no mention of a free trial. It’s an interesting tactic – showing the platform first, and talking about the next steps when the potential customers are impressed with it.

Softgarden’s landing page is clearly divided into sections. Each one has its own background color, making transitions visible straight away.

The page uses multiple videos to get its message across and explain broad topics. It helps digest the content and creates a better experience. Additionally, there are plenty of images presenting the most important features of the product, so visitors don’t have to wonder what the tool looks like.

Ways to Improve

The arrangement of images is chaotic and creates a disjointed feeling on the page. In some cases, it looks like the elements have been added randomly, at least from the layout perspective.

The footer is small, but it is there, and given it is located right below the form, it can distract those who were about to request a demo.

3. Simplified

Simply put, it’s a SaaS business that uses AI to create copy for marketing purposes. The company has a landing page where it presents all of the main benefits and features of the tool. Its goal is to convince visitors to create a free account and test it out.

Simplified landing page

Why It Works

Simplified’s landing page has a very modern color palette. Most of the background is either black or dark grey, the font is white, and the buttons are orange. There is plenty of contrast, and it’s a nice change from the brightly-colored backgrounds of other SaaS landing pages.

Ways to Improve

There are some sections that serve little purpose. One of them is an animation of a woman dancing, which also includes a list of content types. However, the list is not what draws attention.

The landing page lacks at least one CTA button somewhere in the middle. While it’s great it has one in the beginning and at the bottom, there are a few sections in between.

4. Cloudtalk

This particular landing page promotes a customer care report. It can be a useful resource for businesses, so it’s gated with a lead generation form. Cloudtalk has a dedicated landing page that promotes the ebook in order to generate leads for future nurturing. Let’s take a look at it.

Why It Works

The landing page doesn’t waste any time. It gets straight to the point, and there is a concise section that briefly explains what the readers are going to get out of the ebook.

The ebook even has some testimonials. Cloudtalk did them the right way – there is an image, the position, and the name of the company where the reviewer works.

Ways to Improve

Asking for a phone number to download a report makes little sense. Sure, it’s great to have some phone numbers in your database, but from the user’s perspective, an ebook may not be enough to provide a phone number.

This SaaS landing page has two different forms, which is the opposite of the best practices followed by marketers all over the world. The top form is where the ebook can be downloaded, and the bottom one is for free trial registration.

5. Teamflow

Even though it’s a homepage, Teamflow uses it in their promotional activities, so I’ve decided to include it in the list. Furthermore, it is a lot like a landing page in many aspects. Let’s dive into it.

Teamflow landing page

Why It Works

Design-wise, Teamflow’s page is very colorful, sleek, and dynamic. There are lots of boxes, each with its own background shade. The addition of animations gives the page more life and shows the product from a better perspective. 

The list of customers is full of big names, so it might impress, but it can also create a feeling the tool is only suitable for large companies.

Ways to Improve

The only gripe I have with this SaaS landing page is its length. Teamflow decided to show all the various features of its virtual collaboration tool, making the page long and, at times, cluttered.

6. Talon.One

The promotion software company is an expert in its field and educates potential customers by organizing webinars. You can promote webinars with a landing page and generate leads in the process.

Talon.One landing page

Why It Works

The design of the landing page is simple but modern. It is consistent with the Talon.One logo: a few geometric shapes here and there.

Aside from signing up for a webinar, the landing page’s purpose is to generate interest, and it does so by presenting the CEO’s expertise in a short video where he talks about some of the webinar’s topics.

Ways to Improve

The content on the landing page is scarce. Aside from the form that takes nearly half the space, there is a 40-odd second video and four sentences about what the webinar is about. The description is broad, and it’s hard to get engaged in the event with so little information.

The form is too long. On top of standard contact info like name and email, it requires information like job title and seniority as well as company name and size.

7. AppsFlyer

The mobile marketing analytics software, AppsFlyer, has a landing page that invites potential users to sign up for a tour of their tool.

Why It Works

Showcasing big clients suggests the tool has been tried and tested, giving visitors confidence in AppsFlyer. The landing page is clear, and taking in all the information takes less than a minute.

The testimonial uses all the right ingredients, and it strengthens the messaging.

Ways to Improve

It is way too short. There is no copy to speak of except the headers and the testimonial. Nothing is said about the tool. I found the ad on Instagram, and it had a short sentence about what it does, but nothing else. There are at least a few sections missing to make it more accessible and enticing for those who aren’t familiar with this tool.

8. Connecteam

The workplace communication app is competing with Slack and tries to convince its user base to make a switch. This Connecteam’s landing page goes directly against its bigger rival, calling it by name multiple times. How does this SaaS landing page stack up? There’s only one way to find out.

Why It Works

The page uses bullet points and regular sentences in the copy effectively. The hero section starts with four benefits from the get-go.

Adding a comparison table to juxtapose the two tools in terms of features shows the advantages of Connecteam over Slack. The table is expandable, so it doesn’t take space when someone isn’t interested in viewing it.

Testimonials stand out thanks to colorful backgrounds, and there are no links other than the CTA buttons.

Ways to Improve

Some of the messaging is inconsistent. In the comparison table, it says Connecteam costs $39 for up to 50 users, and in the next section, it says it’s free for life for the same number of users.

While it’s wise to have multiple CTA buttons on a landing page, adding it in nearly every single section seems excessive.

Furthermore, the page is not fully responsive. On a smaller laptop screen, the breaking point in the hero section is too early. It works fine on larger displays, but not everyone has those.


The online school advertises its design courses on dedicated pages and promotes them on social media, so it would be a good idea to use a landing page builder for these creations. This IDEO U course page is not a landing page, and it shows. Still, there are some good ideas you might use for inspiration.

Ideo U landing page

Why It Works

The “What You’ll Learn” section is rich in information and uses accordion FAQ-style boxes to reduce its length. The instructors have their own section, too, and it conveys their experience and expertise in a convincing way.

Testimonials are beautiful. IDEO U decided to use vertical tabs. Clicking each one shows the corresponding opinion. Names, companies, positions, and photos – that’s all there, too.

Ways to Improve

The page has lots of outgoing links, which is the opposite of landing page best practices. Also, the page that is supposed to entice visitors to enroll in a course has another CTA button with a lead generation form to sign up for a newsletter.

The opening section has too much text, which might be discouraging for some. Additionally, it takes a click to open a video in a pop-up instead of having it on the page.

Just like the previous example, this page could do with some optimization for smaller screens. It takes some scrolling to get through the entire hero section and see the main CTA button.

10. Planless

The creators of Planless management automation software use its homepage with ads instead of a landing page, but this example seems to take a lot from landing pages.

Planless landing page

Why It Works

First impressions center around the design. It’s sleek, colorful, and modern. Benefit-based copy blended with features works well in this example.

The section showing random things clients can do with the time they saved using Planless is fun, quirky, and amusing. Clicking the “Show Me Happy” button generates activity on a landing page.

Ways to Improve

While I understand how a homepage has a link to pricing, including blog posts on the landing page is too much of a distraction. Some of the images show a cartoon version of the tool instead of the real thing, which doesn’t tell new visitors much.

11. Readymag

Readymag’s landing page stands out in terms of its visuals. The company offers a web design tool, so having a unique look is one way to catch someone’s eye. However, is standing out to this extent the right thing to do?

Readymag landing page

Why It Works

The page uses lots of intricate animation and transitions. Those who are looking to create bold designs will feel at home there. Adding real-life examples is a nice touch.

The copy plays a supporting role to the visuals, but it’s written very clearly.

Ways to Improve

This is more of an art installation than a landing page. In most parts, the design overshadows the copy, making this page difficult to read. There is too much going on here. The CTA button and the newsletter signup form are barely visible. They look nothing like what we’re used to seeing.

The worst part is some of the tricky animations don’t flow smoothly, which defeats the entire purpose.

12. HiPeople

The HR feedback automation software created by HiPeople is promoted on a real landing page, and a good one at that.

Why It Works

The body of this SaaS landing page only has two buttons: one in the demo form and one that redirects to a free trial page.

The page wastes no time explaining the benefits of the tool. The main header and the bullet points go straight for the benefits. The “about HiPeople” section also explains the perks of using the software and what it does. Percentage figures give a clear indication of the potential gains in various KPIs.

Ways to Improve

The hero section needs to be responsive since it cuts off on smaller screens. There is only one testimonial on the landing page; adding a couple more in a slider would make a bigger impact.

The form could be a bit shorter. Requesting both an email and a phone number is excessive.

13. Barco

The Belgian imaging technology company uses a gated guide to generate leads and nurture them to get them interested in tools for remote or hybrid collaboration. Let’s look into Barco’s landing page, shall we?

Barco landing page

Why It Works

The guide is described in detail, so visitors have a solid idea of what to expect from it. The landing page loads quickly since the page is short and light.

Ways to Improve

The design is as mundane as they come. White background, lots of copy, very few images. Other than the red font in some places, it makes no impression.

Aside from the name and email address fields, the form asks visitors to enter information like company name and country. The form is too detailed for what it offers.

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