4 High-Converting Automotive Landing Page Examples&Templates

Creating a high-converting automotive landing page is essential for car dealerships, manufacturers, and service providers looking to turn online visitors into leads and customers. A well-designed automotive landing page showcases featured vehicles, promote limited-time offers, and encourage visitors to take action – whether booking a test drive, requesting a quote, or taking advantage of a special promotion. But what makes a landing page truly effective?

The ad campaigns aren’t cheap, and what happens after the visitor clicks the ad is paramount. Using landing pages instead of traditional websites allows dealers to control the customer journey more effectively since landing pages have a single focus. To craft a professional automotive landing page, stick to the following best practices:

1. Define your goal and understand your target audience to craft a relevant, effective page.
2. Keep the layout clear to direct the user’s attention to the desired action.
3. Use professional pictures and videos to build interest.
4. Incorporate social proof and trust-building elements to boost credibility.
5. Leverage time-limited offers to create a sense of urgency.
6. Craft an encouraging CTA and a simple form to increase conversions.

Explore some of the best high-converting automotive page examples and templates. Landing page examples will highlight proven strategies that engage potential buyers, build trust, and drive conversions. Professionally designed templates can help you easily replicate these successes for your own automotive business. Whether you’re looking to promote a specific car model, boost overall sales, or promote your services, these landing page designs offer valuable insights into what works.

1. Ford F-150
2. Tesla Model 3
3. BMW of Beverly Hills
4. Hertz

What Is an Automotive Landing Page?

An automotive landing page is a specialized web page designed to promote specific automotive products, services, or offers. Unlike a full website, it’s a standalone page focused on a single goal. Depending on the business type, it can encourage visitors to schedule a test drive, request a quote, or learn more about a particular vehicle or service. These pages are typically used in marketing campaigns to capture leads and direct potential customers toward a specific action.

Key elements that build an effective automotive webpage are typically a compelling headline, high-quality images or videos of vehicles, detailed descriptions of the offer, and strong call-to-action (CTA) buttons. It might also feature customer testimonials, pricing information, or special deals to persuade visitors to take the next step. The page’s design often aligns with the brand’s identity and aims to create a sense of urgency or exclusivity to drive conversions.

Overall, automotive landing pages are crucial for dealerships and automotive brands as they serve as a targeted tool to convert online traffic into potential customers by focusing on specific promotions or offerings. These pages help streamline the customer journey, making it easier for visitors to find the information they need and take action quickly.

How Do I Create an Automotive Landing Page?

To create a landing page for your automotive business, define your goals and target audience, choose the best landing page platform –Landingi, pick the template and start customizing it in a user–friendly editor. Create a compelling headline, use immersive visuals, write persuasive copy, craft an outstanding CTA button, use a simple form, and add trust-building elements. Remember to optimize your page for mobile, and once it’s life, conduct A/B tests to find the best-performing page version.

Whether for a car dealership, car rental, or any automotive business, your landing page shouldn’t be missing any of these components to convert effectively. Use the following guide to ensure your page captures leads and drives engagement:

1. Define the goal and target audience – clearly define your landing page’s goal, such as booking test drives, promoting a special deal, or collecting leads. To effectively target your audience, understand their needs, preferences, and challenges. This knowledge will help you create a message that resonates with them.
2. Create a compelling headline – create a clear, concise headline that emphasizes the value you offer. It could highlight a special deal or focus on the benefits of the vehicle or service you’re promoting, immediately capturing the visitor’s attention.
3. Include high-quality visuals – use high-resolution images or videos of the car or automotive services you are promoting. Visuals help visitors visualize the product and engage more with the content. An interactive 360-degree view of a vehicle or short test-drive clips can make the page more immersive.
4. Write persuasive copy –craft benefit-driven text, clearly stating what sets your offer apart from competitors. Use concise language, and bullet points to detail key features of the vehicle or service. Address common customer concerns and highlight unique selling points like price, performance, or limited-time offers.
5. Add strong CTAs – place visible and compelling CTAs throughout the page. Make the action buttons easy to spot, and ensure they direct visitors to a simple next step (such as filling out a short form).
6. Incorporate trust elements – build credibility by including customer testimonials, awards, or certifications. Including customer reviews or testimonials can help potential buyers feel more confident in their decision.
7. Optimize for mobile – ensure the landing page is mobile-friendly, with tappable buttons and intuitive layout., as many visitors will access the page from their smartphones. A responsive design that adapts to different devices is essential for keeping visitors engaged and increasing mobile conversions.
8. Simplify the form – keep the form concise and only ask for necessary information. A long form can discourage visitors from completing it, while a simple form increases completion rates.
9. Test and refine – continuously A/B test elements like the headline, visuals, CTA placement, and form length to determine what works best. Analyzing user behavior will help you improve the page’s performance over time.

4 Best Examples of Automotive Landing Pages

Meet the 4 best examples of real-life automotive landing pages and check out their designs to get inspiration on crafting your own high-converting page. Pay attention to details and find out how to effectively incorporate automotive landing page key elements to achieve the best results. Check out automotive landing page templates from Landingi and pick one to start crafting a professional page for your digital marketing campaign.

1. Ford F-150

This landing page for a Ford F-150 follows the rule of having one goal. There are only two sections there – yes, that’s the entire page you’re looking at. The video is made by an impartial YouTube channel, which adds to its credibility. It clearly showcases the power and towing capacity compared to the competition. The page immediately captures attention, delivering an immersive visual experience. The “Contact Us” button is strategically positioned, driving visitors toward immediate action.

The use of a clean layout, paired with clear CTAs, ensures that users can easily navigate the page and explore the vehicle’s features. While too much of a good thing is not what you want, especially on a landing page, not enough of a good thing can produce the same effect. This automotive dealership landing page is way too simple. There is no enticing, original copy. Using a video is a great idea, but it needs to be accompanied by more information, which is not the case here.

Key takeaways to learn from this example:

• Visually engaging content,
• Strong CTA,
• Well-organized layout,
• Contact information.

Improvement areas:

• Persuasive content – the page should include one or two more text sections with persuasive content and social proof elements, such as testimonials. This would engage visitors further and increase brand credibility.

2. Tesla Model 3

The Tesla Model 3 landing page showcases an example of a high-performance automotive landing page designed to emphasize Tesla’s cutting-edge technology and sleek design. The page is visually striking, with clean, minimalist layouts and high-quality images of the Model 3, instantly attracting attention. The headlines highlight key features that resonate well with environmentally conscious buyers and those seeking innovation in electric vehicles.

The use of images, videos, and animations showcases the car’s design and tech features better than any copy would. Also, including the numbers and animated map widget speaks better to clients’ imaginations than long pieces of text. What sets this page apart is the streamlined user experience, featuring well-placed call-to-action (CTA) buttons like “Order Now” and “Experience Model 3”, which are prominently displayed to encourage immediate engagement.

Key takeaways to learn from this example:

• Sleek, minimal design,
• Clear and strategic CTAs,
• Focus on performance,
• Professional images, videos, and animations.

Improvement areas:

• Loading optimization – given the extensive use of high-quality visuals and multimedia, improving the page’s loading time could enhance mobile accessibility.

3. BMW of Beverly Hills

The Beverly Hills BMW page is another exceptional automotive landing page offering luxury and elegance. The design prominently highlights Beverly Hills BMW’s prestigious reputation through high-quality images and content emphasizing its world-class customer service. From showcasing new models to offering customizable pre-owned options, the page provides an immersive experience for luxury car enthusiasts.

The structure is clean, with intuitive navigation and clear call-to-action (CTA) buttons like “Schedule Service”, making it easy for users to engage. The copy is easy to read — white fonts ideally resonate with dark or deep-blue backgrounds. The page balances visuals and content to drive visitors toward specific actions while highlighting the dealership’s global presence.

Key takeaways from this landing page:

• Luxurious imagery,
• Clear CTAs,
• Search bar,
• Contact information,
• Map plugin.

Improvement areas:

• Cluttered design – overloading this landing page with many elements like buttons, links, offer bars, widgets, and fields is a highway to decrease the conversion rate. A landing page should be action-oriented without so many distractions.

4. Hertz

The Hertz page is a prime example of a highly effective automotive landing page, designed to entice users with its luxurious appeal and smooth user experience. The page immediately impacts users with a sleek, high-quality video background showcasing their premium fleet, setting an aspirational tone. Colors are selected so that the most important elements may contrast with the background. It also uses interactive elements like car class sliders, allowing users to explore other vehicles, adding a personalized touch to the browsing experience.

What sets this page apart is its well-structured, visually appealing design, which is fully responsive and adjusts to various screen sizes, ensuring a seamless experience across devices. The strategic use of the Hertz brand’s iconic yellow color for key sections enhances visibility and brand consistency. Additionally, a 360-degree view allows users to explore various car models in detail, further increasing engagement. Although the site is very engaging and well structured, it is missing a key element – the CTA button, without which it simply won’t convert.

Key takeaways from this landing page:

• High-quality visuals,
• Clear headline,
• Responsive design,
• Interactive car selection.

Improvement areas:

• Clear CTA button – the page lacks a highly visible and encouraging immediate action CTA button.

4 Automotive Landing Page Best Practices

Check out the 4 automotive landing page best practices and learn how to craft an effective page for your business by providing availability information, including maps, focusing on one effective CTA button, and using popups. Conversion rate is not just a marketing buzzword. It translates directly to the number of new contacts and, if you nurture them right, customers. That’s why it’s important to keep this metric in mind. In order for your automotive landing page to convert as high as possible, you need to follow certain practices:

#1 Provide Availability Information

The first best practice for automotive landing pages is to provide availability information. Depending on your business type (car dealership, car rental, car services), this information can take various forms. For instance, when you offer cars for rent, show if a particular model is available, or when running a car dealership, show real-time inventory. Potential customers are cross-shopping with different brands, so if they see that their dream model is available at your dealership, they are more likely to call or email to inquire about it.

The key benefits of accurate inventory display are the following:

• Enhanced customer experience – avoids disappointment and builds trust.
• Increased conversions – encourages immediate action when a desired vehicle is available.
• Efficient sales process – reduces time wasted on inquiries for out-of-stock vehicles.
• Improved website performance – faster loading times and better user experience.

Check out the example below:

In this case, a landing page designed to promote a specific car model includes a prominent “View Inventory” CTA button, directing to a search tool that can show potential customers the car dealerships where that model is available.

#2 Include Map & Opening Hours

The second automotive landing page best practice is to include a map and opening hours. Regarding your business type, it’s one of the most important elements for boosting user experience. You should include a map plugin that shows your car rental business, car service, or dealership location, as this landing page might be the very first point of contact with your company. That is precisely why you should create a section with a map and opening hours. Even if the visitors don’t convert, they might remember where your dealership is and pop in when they are in the area.

It wouldn’t count on the conversion stats, but as long as you get people in the door, it’s a solid move, especially when you run a local business. Here is an example of what this element could look like:

#3 Limit the Buttons

The third best practice for landing pages in the automotive industry is to limit the buttons. Just like tons of other dealerships and car manufacturers, you might be tempted to provide visitors with all kinds of links. Contact, setting up a test drive, trade-in options, payment plans… it’s a lot.

Landing pages are not supposed to have as many buttons. If you run paid ads that redirect to a landing page, your goal has to be clear, and there should only be one. Make sure you limit the number of various buttons on your automotive landing page to keep the visitors focused on the goal they are supposed to fulfill. Using one clear CTA button is key, but strategic placement also matters. Leverage the hero section, top bar, and other persuasive sections to repeat your CTA. Check out how it’s been done in the following example:

#4 Make Use of Popups

The fourth automotive landing page best practice is to make use of popups. One thing car brands do very well on their landing pages is use pop-ups instead of redirecting to another site. You might have lots of information to convey, and having a pop-up with technical specifications might make the page shorter.

Some of the examples you are about to see actually stick to these (and other) practices quite often.

Build a pop-up like this one with Landingi’s Schedule a Call template, or check out 100+ pre-designed, fully customizable popup templates in our gallery.

What Is the Average Conversion Rate for an Automotive Landing Page?

The average conversion rate for landing pages in the automotive industry isn’t specified, but in general, landing pages across all industries achieve the avg. CVR of 5.89%, according to HubSpot’s newest reports. Well-performing landing pages typically achieve conversion rates of around 10%, but the top-converting pages achieve conversion results of 27% and higher, according to Unbounce’s statistics. These data show that proper conversion optimization strategies can help you adjust your pages to your target audience’s expectations and achieve above-average results.

How Can I Optimize My Automotive Landing Page for Higher Conversion Rates?

To optimize your automotive landing page for higher conversion rates, convey a clear value proposition, use strong CTAs, leverage immersive visuals, create a user-friendly form, and use social proof elements. Remember to optimize page load speed and ensure a seamless experience across all devices. Always use data from analytics tools to adjust your landing page to your target audiences’ expectations and boost its performance.

Learn conversion optimization methods and find out how to incorporate these improvements with the following mini-guide:

1. Focus on a clear, compelling headline

Firstly, focus on creating a clear and compelling headline that grabs attention immediately and communicates the key benefit of your offer. To create a powerful headline for your automotive landing page, focus on being specific and direct. Avoid vague language and highlight the most compelling benefit. Use strong action verbs to create a sense of urgency and emphasize the benefit. Incorporate keywords strategically to optimize for search engines and target your audience. Finally, keep it concise to grab attention quickly and avoid clutter. The headline must be specific and relevant to your audience  – it’s essential to clarify the value proposition right from the start.

2. Use strong, action-oriented CTAs

Secondly, use strong, action-oriented CTAs. A strong call to action is crucial for guiding visitors toward the desired action on your automotive landing page. To create effective CTAs, use clear and concise language, create a sense of urgency, use strong action verbs and contrasting colors, and test different CTAs. Ensure that your CTA buttons are easy to locate and visually appealing.

3. Leverage high-quality visuals and video content

Thirdly, leverage high-quality visuals and immersive video content. Car buyers rely heavily on visuals, so use professional images or videos of the vehicles to enhance appeal. Use professional photography that showcases the vehicle‘s or specific service’s features and details. Ensure the visuals align with your brand’s identity and messaging. Immersive video content can highlight the vehicle’s performance, features, and driving experience. 360-degree views allow visitors to explore the vehicle from all angles. Interactive elements like car configurators or virtual test drives can enhance the user experience.

4. Create a user-friendly form

Fourthly, create a user-friendly form. Keep it short and focused. Ask for only essential information, like name, email, and phone number, as too many fields can deter users from completing it. The simpler the form, the more likely visitors are to convert. You can also include auto-fill options to make it even easier.

5. Show social proof and trust elements

Fifthly, show social proof and trust elements. Adding reviews, testimonials, and star ratings from satisfied customers boosts credibility. Customer reviews build trust and credibility, like trust badges, industry certifications, or logos of partners and associations, which confirm the legitimacy, helping to dispel any doubts potential customers may have.

6. Ensure mobile responsiveness

Sixthly, ensure mobile responsiveness and minimize page loading time. In today’s mobile-first world, it’s essential that your automotive landing page is mobile-responsive to provide a seamless user experience across all devices. Ensure the page layout and content adjust to different screen sizes and resolutions. Additionally, optimize your images, use a content delivery network (CDN), and compress files to reduce load times. A fast-loading page improves user satisfaction and can increase conversion rates.

7. Leverage A/B testing

Seventhly, leverage A/B testing to experiment with various landing page versions. A/B testing is a powerful tool for identifying the most effective elements of your automotive landing page. By creating two or more page versions with variations in headlines, visuals, CTAs, or other elements, you can compare their performance and identify which version drives the highest conversion rates.

8. Make data-based adjustments

Lastly, make data-based adjustments. Use a professional analytics tool, such as EventTracker from Landingi, to track events and user behavior, gain valuable insights into how visitors interact with your page, and identify areas for improvement. Identify the metrics that are most important to your business goals. Then, review your analytics data regularly to identify trends and insights. Use the data to make informed decisions and implement improvements. Regular performance tracking allows you to optimize your automotive landing page and maximize its effectiveness in driving conversions.

What Are the Key Elements of an Effective Automotive Landing Page?

The key elements of an effective automotive landing page that work together to capture attention and convert visitors into leads are the following:

1. Catchy headline – it should grab attention immediately and communicate the page’s primary benefit or unique selling point, highlighting the value of the offer or the vehicle being promoted
2. Immersive visuals—sharp, professional images or videos of the vehicle or service being promoted, such as 360-degree car views, interior shots, and videos of the car in action, that help visitors visualize the product and engage more deeply.
3. Strong CTA – prominent and action-oriented CTA, like “Schedule a Test Drive,” “Get a Quote,” or “Claim Offer”, strategically placed and encouraging visitors to take the next step. The buttons should stand out with contrasting colors and persuasive language.
4. Engaging copy – benefit-driven and concise text highlighting key features, specifications, and offers. The copy should focus on what makes the car or service stand out, using bullet points and short paragraphs to keep it easy to read.
5. Lead capture form – a simple and user-friendly form to collect visitor information, such as name, email, and phone number. It should be professionally designed to minimize friction and increase the likelihood of completion.
6. Trust elements and social proof – customer testimonials, vehicle awards, dealership ratings, and trust badges such as manufacturer certifications or dealership partnerships. These elements effectively build credibility and help reinforce the page’s reliability.
7. Mobile responsiveness – crucial optimization, ensuring the page functions and looks great on smartphones and tablets. Many visitors will access the page from mobile devices, so a smooth, mobile-friendly experience is crucial.
8. Limited-time offers or promotions – time-sensitive deals, discounts, or special financing options that create urgency and effectively motivate visitors to act quickly before the offer expires.
9. Contact information – clear, easy-to-find contact details, such as the dealership’s phone number, email address, and location. Contact information and map plugins allow visitors to get in touch easily if needed.

What Is the Best Automotive Landing Page Builder?

The best automotive landing page builder is Landingi, a user–friendly platform designed for beginners and professionals looking to easily create, test, and optimize high–converting landing pages. Landingi offers over 400 fully customizable templates tailored for different industries, including automotive, making it a powerful tool for car dealerships, automotive service providers, or car manufacturers aiming to boost their online presence.

What sets Landingi apart is its intuitive drag-and-drop editor, which allows you to design visually appealing and functional landing pages without needing coding skills. You can choose from a wide range of automotive-specific templates, modify them to fit your brand, and add important features like lead capture forms, images, videos, and call-to-action (CTA) buttons with ease. With AI landing page features, you can generate attractive copy for the entire page or its sections, optimize your page for search engine algorithms, and polish up the visuals. Landingi offers a comprehensive set of tools that can help you craft personalized landing pages, which you can use to reach target audiences efficiently. This makes it an ideal choice for automotive businesses that want to focus on user experience while quickly launching campaigns.

Additionally, Landingi’s A/B testing and analytics features – EventTracker – allow users to optimize landing pages by testing different layouts, headlines, or CTAs to see which ones perform best and by tracking events and user behavior to find areas for improvement. This ensures your automotive landing pages continuously improve for higher conversion rates, making Landingi a comprehensive solution for creating and refining effective pages.

Create a High-Converting Automotive Landing Page with Landingi

The four high-converting automotive landing pages you’ve seen in this article showcase the essential elements that drive engagement and lead conversions. From visually appealing designs and compelling calls to action to streamlined forms and trustworthy testimonials, these pages are designed to convert visitors into potential customers.

By analyzing these examples, you can see how effective design, clear messaging, and user-friendly layouts significantly impact conversion rates. Using the provided Landingi templates, you can quickly apply these strategies to your own automotive business and optimize your landing pages for success.

As you create or refine your automotive landing page, remember to test different elements and continually optimize for performance. A well-executed landing page can be the deciding factor between a casual browser and a committed buyer. Try the best landing page platform – Landingi, and turn your ideas into a high-converting automotive landing page.