3 steps for delivering high quality leads to sales
When preparing lead generation campaigns, it’s important for marketing and sales departments to closely cooperate. Cooperation might come in the form of impressive financial results. That’s why it’s worth taking note of these steps on your way up:
Analyze your lead sources
Use the data from Google Analytics and Google Search Console to find out what users are looking for on your website and check what phrases are converting the most. That’s the key to gaining knowledge allowing you to prepare a campaign that converts the traffic.
Talk to your sales department
Marketers often don’t have contact with customers and that’s a good reason for them to talk to the sales department, which thrives on customer relations. During the discussion, salesman will tell you about customer’s needs and problems they struggle with in the process of closing sales. Maybe the knowledge gained here will help you optimize the form on the landing page. That will deliver value to sales, which can then be turned into profit for the company.
Prepare a landing page that will monetize your business goal
Remember, that a landing page realizes one business goal. That’s why, when getting ready for a lead-generating campaign, you should prepare a clean and easy-to-understand landing page. This will increase your chances of achieving your goals.
At Landingi, we wish for marketers and salespeople to work together closely and seamlessly. That’s why we have prepared dozens of integrations with popular CRM systems. Because of that, work in our editor is seamless and easy. Thanks to integration, leads gathered on landing pages are automatically send to CRM and a dedicated merchandiser can take over from there.