EventTracker is a tool by Landingi that tracks and monitors all events on your landing pages. Data is gathered automatically and is accessible right from your Dashboard.
With EventTracker, you can track micro-conversions like button clicks and scroll depths to get precise insights into user interactions and use the data to analyze, optimize, and enhance your landing pages.
EventTracker data can be analyzed by Solis to generate AI-powered insights related to landing page effectiveness. Solis uses tracked user interactions and micro-conversions to identify patterns and optimization opportunities.
How to track events with EventTracker?
Tracking landing page events with EventTracker is done automatically, eliminating the need for any configuration or code installation. Events data is visible on your landing page Dashboard immediately after they occur.
The current version of EventTracker is 0.8:
- You can track button clicks, click events, lightbox events, video events, pay button events, form events, and scroll events.
- You can integrate EventTracker with Google Analytics 4 to automatically send events GA4’s Reports tab.
- You can filter by country, device, A/B/x page variant, and UTM parameters.
- You can change the conversion goal of a landing page.
- You can get an even clearer view of how users interact with your landing page using the Scroll Map.
- You have access to the Visits by top UTM parameters panel.
Navigate to the end of this guide for a list of upcoming EventTracker capabilities.
How to access the events data?
1. Go to your landing page Dashboard.
2. Go to the Events tab.
3. You will see event data in the form of a graph and a list. The data is collected from the moment you start EventTracker on your account.
Remember that the information about the event will appear in your Dashboard only if a user performs a specific interaction on your page.
- In this tab’s first section, there is a chart displaying the number of events or visits.
- In the second section, you can view a list of all events.
Scroll Map in EventTracker
Scroll Map allows you to see how far users scroll on your landing page. It displays the main page in the primary variant, divided into six scroll-depth levels. Colors indicate how frequently each section is viewed.
How Scroll Map works:
Scroll Map divides your landing page into six scroll-depth levels that match the ranges shown in the Overview tab:
- 0–10%
- 10–25%
- 25–50%
- 50–75%
- 75–90%
- 90–100%
Each section is highlighted with a color that reflects popularity.
Where to find the Scroll Map?
To find the Scroll Map:
1. Go to your landing page Dashboard.
2. Open the Overview tab.
3. In the Scroll depth section, click Scroll Map.
4. You will be taken to the full Scroll Map view, where you can switch between desktop, tablet, and mobile.
When you move your cursor over a specific section, the right-side panel displays:
- how many visitors reached that part of the page,
- the percentage of total visits for that device type,
- visit and event numbers per device.
This allows you to compare scroll behavior on desktop, tablet, and mobile directly inside the map.
Legend and color guide
The legend helps interpret color intensity and shows how scroll-depth popularity is distributed across devices.
You will find it directly on the map, always visible while browsing the page.
What is the plan for the development of EventTracker?
The development of EventTracker projects more capabilities every few weeks. Soon you will be able to:
- sort events, filter by type of events, rename events, search events
- create event combinations (custom events)
Learn more in the EventTracker’s roadmap.
