Construction Company Landing Page: Definition, How to Create & 6 Examples

Construction company landing pages are usually the first touchpoints potential clients have with your business. They play a crucial role in making a strong first impression, converting visitors into leads, and showcasing your services. They are way more effective at this than classical websites. Little wonder, then, that 77% of landing pages are, at the same time… homepages, as reported by KlienBoost.

In this guide, we’ll explain what a construction company landing page actually is, provide a step-by-step guide to creating one, and present 6 landing page examples and 3 best templates to highlight best practices in action, giving you instant inspiration.

The full list of construction landing pages we’ll discuss is as follows:

1. Gowler Homes
2. Power Home Remodeling Group
3. London Build 2024 EXPO
4. Jupiter Construction
5. LCAS
6. Avicado

For a good beginning, here’s also a handful of best practices covered more thoroughly in the article, along with other industry-specific advice:

• Showcase project photos: highlight your best work with high-quality images (or videos and animations) of completed projects.
• Display certifications: include industry certifications and awards to build trust.
• Use clear CTAs: focus on client-specific actions like “Get a Free Quote”.
• Include testimonials: feature client feedback and case studies to prove your reliability.
• Optimize for mobile: ensure fast loading and responsiveness for users on job sites.

Let’s get to it!

What is a Construction Company Landing Page?

A construction company landing page is a web page specifically designed to convert visitors into leads or clients for a construction business. It typically includes essential information about the company’s services, showcases completed projects, and highlights customer testimonials.

Key elements often include a strong headline, a clear value proposition, visually appealing images, and a prominent call-to-action (CTA) to encourage visitors to request a quote, schedule a consultation, or contact the company.

Finally, this page is optimized for generating leads and driving conversions, which distinguishes it from a website that primarily serves informational purposes and rarely generates direct business revenue on its own.

How Do I Create a Construction Company Landing Page?

To create a landing page, also one for a construction business, you should follow the 8-step guide while staying focused on clear messaging, attractive design, and a strong call-to-action to convert visitors into leads or clients. We can split the process into the following stages:

1. Define your objective – identify whether your goal is to generate leads, promote a service like residential construction, or offer a free consultation. A clear objective guides all design and content decisions.
2. Choose your builder – compare templates for your industry available on different platforms (like, for example, Landingi or Unbounce) along with their features and interfaces to select one that fits you best.
3. Craft a compelling headline – your headline should immediately convey the value of your services, such as “Quality Commercial Construction Delivered On Time and On Budget”. This helps set the tone and grab attention.
4. Include strong visuals – use high-quality images of your completed projects, construction teams in action, and before-and-after shots. Visual proof of your work builds trust and showcases your capabilities.
5. Write persuasive copy – focus on benefits that matter to your audience, like “Our energy-efficient designs lower your long-term costs”. Highlight your unique selling points, such as experience with local building codes or sustainable construction practices.
6. Add a clear call-to-action (CTA) – use industry-specific CTAs like “Request a Free Project Estimate” or “Schedule a Site Visit”. Make the CTA prominent and easy to act on, directing visitors toward the next step in the process.
7. Incorporate trust signals – add testimonials from satisfied clients, certifications, awards, or case studies. For instance, “Certified Green Builder” or “100+ successful commercial projects” can reinforce credibility and trust.
8. Optimize for mobile – ensure the landing page is fully responsive, as many clients may visit it from their mobile devices. Fast loading times and easy navigation are critical for keeping potential leads engaged.

6 Best Examples of Construction Company Landing Pages

1. Gowler Homes

Gowler Homes is a premier custom home builder in Colorado, specializing in luxury residences across the Colorado Front Range and nearby mountain areas. Their landing page serves as a comprehensive introduction to the company, showcasing their services, expertise, and projects.

Pros:

• the page is visually stunning, featuring high-quality images that showcase the luxury homes they build,
• it effectively communicates the brand’s focus on quality, craftsmanship, and customer experience,
• the page is easy to navigate with well-organized sections.

Cons:

• some areas lack detailed information, potentially leaving visitors with unanswered questions,
• the CTA should be more prominent to drive conversions (I mean both the location and its color).

2. Power Home Remodeling Group

Power Home Remodeling, based in Chester, Pennsylvania, is an American company specializing in exterior remodeling services. They prepared a few landing pages for various exterior home improvement products and services (windows, roofing, siding, insulation, doors, accessories), focusing on the finer details that enhance aesthetics and functionality. The landing page below is dedicated to accessories:

Pros:

• a few targeted landing pages for each offered service type, which allows for crafting communication perfectly aimed at the needs of a specific group (note, e.g., different headlines),
• clear sections and images for each product category (+ comparing houses before and after renovation is a great idea!),
• bright, yelling CTA stealing attention in no time,
• including strong social proof based on reputable partners’ logotypes.

Cons:

• lack of information about the company’s area of operation,
• “Careers” item should be removed from the top menu, as it’s not related to the landing page goal.

3. London Build 2024 EXPO

Although isn’t powered by a construction company, we cannot skip this landing page, as it’s addressed to a similar audience and it’s perfectly designed. The London Build 2024 Expo is the UK’s largest and most significant construction and design show, set to take place on November 20-21, 2024, at Olympia London. It’s the ideal place to show industry innovations, build or spread contact networks, and listen to expert speeches. The event is generally designed for professionals across the construction sector.

Pros:

• ideally exposed double CTA,
• awesome video collage with scenes from previous editions displayed in the page’s background,
• unique logotypes wall presenting the event’s reach to foster credibility,
• menu bar placed on the left and framed with yellow is both visible and doesn’t distract visitors from key elements (CTAs),
• detailed agenda, speaker list, and exhibitor details are well-organized,
• clear layout with easy access to event information and registration.

Cons:

• the sign-up form is on the other page and it’s way too long in the first step,
• excess of images below the fold may be overwhelming for some users.

4. Jupiter Construction

Jupiter Construction is a privately owned business operating from Leeds, UK. They specialize in construction, as well as a real estate managment services, especially for other businesses (B2B). Their page presented below serves as a kind of squeeze page leading to other pages dedicated to specific service types: construction and management. Its purpose is to effectively invite visitors to explore the company website further while seeking information or offers.

Pros:

• straightforward, doubled and well-centered CTA immediately attracts attention (+ additional one exposed in the right-top corner),
• headline with well-defined customer value (meticulousness in the execution of each project),
• lovely gallery of images of project implementations floating in the background.

Cons:

• a subheadline font is a bit too thin and the content isn’t very readable.

5. LCAS

Specializing in Building Information Modelling (BIM), LCAS-Studio enhances coordination among architecture offices, engineering teams, consultants, and construction firms. They operate from Lisbon, Portugal.

The LCAS Architecture landing page showcases the firm’s expertise in luxury architecture and design, emphasizing innovation, elegance, and environmentally conscious approaches. The page highlights their services and the dynamic team behind the projects.

Pros:

• the page is visually appealing, reflecting the high-end nature of their work,
• background image resonates with company services,
• no distractions and unnecessary elements all-around directs attention to well-exposed call-to-actions,
• services are well-organized and easy to navigate.

Cons:

• specific project examples are minimal and lack some basic information,
• a few testimonials or trust badges would be advantageous.

6. Avicado

The final example is dedicated to a kind of advisory and project managment services for construction owners. Avicado’s consultants deliver to their doorsteps deep industry insights and comprehensive support, enabling them to harness their data, enhance collaboration, and improve project controls. Their landing page (which is also a homepage) highlights the company’s expertise in providing technology consulting services able to streamline management processes and maximize overall construction business outcomes.

Pros:

• the services are clearly outlined in separate tiles, making it easy for visitors to understand what they offer,
• plenty of icons and visuals facilitate quick understanding of the content,
• the page effectively communicates their niche’s values in construction technology consulting.

Cons:

• the page is text-heavy, with fewer visual elements to engage users,
• many colors used in the project make the page looks a bit too creative,
• CTAs could be more strategically placed for better user flow.

3 Construction Company Landing Page Template Examples

Using construction company landing pages or web templates offers a fast and efficient way to create a professional and high-converting page. Templates are pre-designed with industry-specific elements like service highlights, project galleries, and clear call-to-action buttons, allowing you to quickly customize the content to fit your brand.

The main benefit is that they eliminate the need for extensive design work, making it easier to launch a polished landing page that’s optimized for conversions and tailored to your target audience.

Also, here lies the key difference between a template and a WordPress theme. While the former is ready to use and requires only replacing the content, the latter gives you some stylesheets that go with custom settings, but you must establish elements like site architecture, menu, etc., so the amount of work you have to put in is much greater.

Let’s look through a few ideal template examples taken from Landingi’s library.

1. Construction Company Template

The Construction Company landing page template (available for free in Landingi) features a professional design that is optimized for showcasing services and driving conversions.

It includes:

• hero section with a bold headline and CTA button,
• service highlights outlining key offerings,
• project gallery to showcase completed work,
• customer testimonials to build trust,
• contact form for easy lead capture.

2. Buy a Plot Template

The Buy a Plot landing page template by Landingi features a straightforward and modern design, perfect for promoting real estate services. Though it’s created primarily for selling plots or properties, it can be easily repurposed to serve as a company presentation site or a kind of virtual business card.

It includes:

• hero section with a clear headline and CTA button,
• property listings to showcase available plots,
• benefits section highlighting key advantages of buying through your service,
• testimonials from satisfied clients,
• contact form for lead generation.

3. Construction Company’s Offer Template

Another free template created by Landingi is Construction Company’s Offer. It’s designed to clearly present a construction company’s services and special offers. The form is an easy way to collect leads.

It includes:

• hero section with a strong headline and call-to-action (CTA) button placed on the form,
• service overview to detail key offerings,
• featured projects to showcase past work,
• special offers section to highlight current promotions,
• testimonials for credibility,
• contact form for lead capture.

If you need a very specific and custom landing page, you can hire professional designers from Landingi’s design team. They completed hundreds of projects for clients in many industries – always with an eye on future conversions.

What is the Best Construction Company Landing Page Builder?

The best construction company landing page builder is Landingi due to the most comprehensive portfolio of industry-specific templates, strong and powerful infrastructure based on Amazon Web Services, as well as plenty of customization options enabling the creation of even very custom and highly professional pages. I mean here not only a drag-and-drop interface but also thousands of predefined elements to use (from icons, through images to buttons, forms, counters, testimonials patterns, etc.), flexibility in adjusting every detail (also with custom codes if needed), and a bunch of tools for making created pages effective digital marketing machines like A/B testing, EventTracker or AI features.

How can I Optimize my Construction Company Landing Page for Higher Conversion Rates?

You can optimize your construction company landing page for better conversion rates by improving its elements like a copy (headlines, descriptions, etc.), visuals (images, videos, animations, effects, etc.), forms, buttons, navigation and additional elements used (testimonials, counters, etc.), based on conclusions drawn from testing and analytics.

Yes, testing and analytics are the backbone of effective landing page optimization. For example, A/B testing can compare two versions of a headline – one focusing on “Affordable Residential Construction” and the other on “High-Quality Commercial Projects.” Analytics might reveal that visitors engage more with the headline highlighting quality, leading you to adopt that approach. Similarly, heatmaps can show that users aren’t scrolling down to see a testimonial section, prompting you to move it higher on the page. Without these insights, optimization efforts would be based on guesswork rather than concrete data.

What are the Key Elements of an Effective Construction Company Landing Page?

Key elements of an effective construction company landing page include primarily value proposition, relevant content, testimonials, and visuals presenting completed projects and construction capabilities. Generally, we can distinguish three groups of elements that can matter for the conversion rate on a construction landing page. Let’s cover them and give some advice on how and why to utilize them.

Visual and Interactive Elements

These elements are focused on enhancing user engagement through appealing visuals and smooth interactions:

• interactive project showcases: use dynamic galleries or sliders to highlight your best work, allowing visitors to explore projects in detail,
• strong branding: ensure consistent branding with logos, colors, and typography that align with your company’s identity,
• fast load times: optimize the page to load quickly, as slow speeds can lead to higher bounce rates.

Content and Communication Elements

This group emphasizes clear communication and client-focused content:

1. unique value proposition (UVP): clearly communicate what sets your company apart, such as innovative building techniques, best materials, good price-quality ratio, etc.,
2. client-focused content: address client pain points with solutions in language that resonates with them,
3. easy navigation: streamline the user experience with intuitive navigation, ensuring visitors can quickly find the information they need.

Credibility and Trust Elements

These elements are crucial for building trust and credibility with potential clients:

1. testimonials and reviews: include real client feedback to build trust and credibility,
2. performance metrics: display key indicators like completed projects or customer satisfaction rates to reinforce trustworthiness and give clear evidence of your service quality.

What is the Construction Company Landing Page Builder?

A construction company landing page builder is a tool designed to help construction businesses create effective, conversion-focused landing pages without the need for coding skills. It offers industry-specific templates, drag-and-drop editors, and features like customizable forms, image galleries, and SEO tools. These builders simplify the process of showcasing services, highlighting projects, and capturing leads.

The key benefit is that it allows companies to quickly deploy professional landing pages that are optimized for generating leads and driving business growth.

Examples of ideal landing page builders for construction companies are Unbounce, Landingi, or Instapage.

What are the Construction Company Landing Page Best Practices?

The best practices for construction company landing page are: Let’s elaborate a bit more each of this points.

Craft Attention-Grabbing Headline

Start your landing page with a strong, concise headline that directly communicates your value proposition, such as “Quality Construction Delivered On Time and On Budget”. This instantly informs visitors about what sets your company apart. Here is a great application by Buhler Commercial (San Fransisco, US), which promises to bring customers’ fantasies and visions to life through the expertise of its employees:

Pro-Tip: Incorporate relevant keywords in your headline to improve SEO and attract the right audience.

Mistake to Avoid: Avoid vague or generic headlines like “Welcome to Our Construction Company”. Specificity drives engagement. Seriously.

Use High-Quality Visuals

Use professional, high-resolution images of your completed projects, team at work, and before-and-after shots to build trust and showcase your capabilities. Visuals play a significant role in establishing credibility.

SIAC Construction (Egypt) utilized visuals not only to allure visitors with outstanding buildings designed and built under their projects but also to show the diversity of their offers. Just take a look:

Pro-Tip: Feature images of projects relevant to your target market, such as residential homes, commercial buildings, or infrastructure.

Mistake to Avoid: Don’t use stock photos. They can seem impersonal and reduce trust in your brand.

Add Focused Call-to-Action (CTA)

Your CTA should be clear, prominent, and directly related to your primary goal, such as “Request a Free Estimate” or “Schedule a Consultation.” Place the CTA above the fold and repeat it strategically throughout the page.

Pro-Tip: Use action-oriented language and create a sense of urgency, such as “Get Your Free Quote Today.”

Mistake to Avoid: Avoid multiple CTAs with different objectives. This can confuse visitors and lower conversion rates.

Perform Mobile Optimization

Mobile optimization is checking whether your landing page is fully responsive and loads quickly on mobile devices. Many potential clients may be browsing from construction sites or on the go, making mobile performance crucial. Also, it’s important to maintain consistency between the desktop and mobile versions, like in the following example by BANN Group (Edinburgh):

Pro-Tip: Use mobile-friendly forms with minimal fields to simplify lead capture on smaller screens.

Mistake to Avoid: Don’t overlook testing on various mobile devices. A page that looks great on desktop but is clunky on mobile can drive away leads.

Use Trust Signals

Incorporate trust signals like client testimonials, industry certifications, awards, and case studies. These elements validate your credibility and expertise, which are crucial in the construction industry.

Also, the numbers are a way of social proof, and they speak to the imagination of potential customers far better than bare words. See the example from the Hitt (USA, CA) construction company landing page:

And another one by SIAC Construction (Egypt), which is even better for the smart icons to immediately communicate what the numbers are related to:

Finally, a slider by Buhler Commercial with logotypes of the company’s clients showing their experience and trust in the market:

Pro-Tip: Use video testimonials to create a more engaging and authentic connection with potential clients.

Mistake to Avoid: Avoid using outdated or irrelevant testimonials. Regularly update them to reflect your latest work and client feedback.

Include Straightforward Forms

Include short and simple forms for lead generation, as they are easier to complete, requesting only the essential information needed to follow up. This generally reduces friction and increases the likelihood of conversion.

However, in the case of B2B construction offerings, it’s seen as a good practice to ask for some details regarding the offer, as this potentially shortens the communication. This is why, in the example below, Euromedbud asks visitors to select a type of work they are interested in and its size.

Pro-Tip: Use multi-step forms for more detailed inquiries, but break them into manageable sections to avoid overwhelming the visitor.

Mistake to Avoid: Avoid asking for too much information upfront, as this can discourage visitors from completing the form.

By following these best practices, you can create a landing page that is not only visually appealing but also highly effective at converting visitors into leads for your construction business.

Show Map and Calendar

Showing a map and calendar on your construction company landing page can make it easier for potential clients to find your location and schedule a meeting. An embedded map provides quick visual information about your office or project locations, while an integrated calendar allows visitors to book appointments instantly, reducing friction and improving conversion rates.

Pro-Tip: Use a scheduling tool that syncs with your calendar to automatically confirm appointments and send reminders.

Mistake to Avoid: Don’t clutter the page with too many interactive elements; keep it user-friendly and focused.

Commit to Values

Highlight your construction company’s core values, such as integrity, quality, and sustainability, prominently on your landing page. Clearly communicating your commitment to these values helps build trust and differentiates your business from competitors, especially in an industry where reputation is key. For inspiration, the commitment section by Suffolk company active in LA:

Pro-Tip: Use real examples or case studies to demonstrate how your values influence your work, such as eco-friendly construction practices or community involvement.

Mistake to Avoid: Avoid empty slogans with no meaning. Be specific about your values and how they impact your projects and client relationships.

What is the Average Construction Company Landing Page Conversion Rate?

The average conversion rate for construction companies is between 2.4% and 7.6%. These are values for the real estate sector reported by Ruler Analytics and Unbounce for the real estate sector, while construction companies operate in this particular sector. Unbounce also revealed the median conversion rate for the industry to be at 2.6%, which means an equal share of companies in this field have lower or higher conversion rates.

As you can see, these values aren’t impressive, indicating that optimizing the landing page in this case is not only best practice but an absolute must.

Build Landing Pages For Your Construction Business With Landingi

This is where the theoretical part ends. You’ve got the essentials, best practices and real examples for inspiration. It’s time to get some practice and take the first step in the landing page construction field. In a way, creating landing pages is similar to constructing buildings, as both require creativity, vision, and technical skills.

Fortunately, in the latter aspect, Landingi comes up to support you as much as possible. With its super-easy-to-use drag-and-drop landing page builder, which requires no coding skills, and with hundreds of fully customizable templates, you have at your doorstep all you need to have a smooth start!

Complete this with an extensive testing and analytics pack, a range of AI tools, and automated translations to other languages, and you are fully armed to create stunning, effective landing pages in no time.

Currently also at no price, as apart from the free plan, Landingi goes now with free 14-day trials for professional plans. Just give it a try!