Best OptinMonster Alternative In 2024

Looking for an alternative to OptinMonster? Or maybe you’d like to complement the tool with what it lacks the most – a professional landing page and/or website builder with plenty of templates, customization options, and a set of AI tools for content generation included? If you answer yes to any of these questions, be sure to check out the top one among the best OptinMonster alternatives – Landingi!

In this post, we compare both platforms analyzing their features, pricing, integrations, and the pros and cons most frequently mentioned by users on G2, GetApp, and Trustpilot.

If you’re familiar with OptinMonster, you can skip to the Landingi section right now. If you’re in a hurry, just take a look at essentials collected in the table below:

No further ado, let’s get to it!

OptinMonster

Founded in 2013 by Syed Balkhi and Thomas Griffin, OptinMonster is headquartered in West Palm Beach, Florida. The platform quickly gained recognition for its innovative approach to lead generation and conversion optimization. Known for its reliability and effectiveness, OptinMonster has become a trusted tool for marketers worldwide. Over the years, it has evolved, continually adding new features to meet the growing demands of digital marketing professionals.

What is OptinMonster?

OptinMonster is a powerful lead generation platform designed to help businesses convert website visitors into subscribers and customers. It offers a range of features, including customizable opt-in forms, email marketing suite, exit-intent technology, and advanced targeting rules.

Why people are Using OptinMonster?

People are using OptinMonster as it’s a kind of all-in-one platform with features addressing different marketing demands, from e-mail marketing through opt-in forms and pop-up building to optimizing conversion rates. Here is the full list of OptinMonster’s strengths most often mentioned by users on review sites:

• versatile features improving overall lead generation efforts (from creating simple pop-ups to e-mail marketing list building),
• one of the scarce tools for comprehensive conversion optimization across various fields of digital marketing,
• flexibility and compatibility through different campaign types,
• offering plugin with a few must-have tools for WordPress website owners,
• exceptional support able (and eager) to discuss not only the operation of the platform’s features but also the user’s growth plan or even the whole email marketing strategy (no matter if you’re using a free version or paid plans).

What are OptinMonster Disadvantages?

The OptinMonster disadvantages that are most complained about by users in their reviews include the need for coding expertise to make the most out of the platform, the lack of mobile optimization tools and limited integrations (particularly in the lower plans). A full list of improvement areas identified by reviewers from G2, GetApp, and Trustpilot is presented below (only opinions repeated at least several times are included):

• coding skills needed for some types of customizations,
• steeper learning curve for the interface (compared to the best OptinMonster competitors),
• creating popups isn’t so user-friendly as in competitor’s tools,
• digital assets’ customization options are somewhat limited,
• a few important integrations (Shopify) require subscribing to higher plans,
• more mobile campaign design, customization and adjustment functions would be beneficial,
• relatively poor and underdeveloped AI features,

OptinMonster Key Features

OptinMonster’s key features comprise a set of tools for converting website traffic into leads, with highly customizable opt-in forms, an easy-to-use drag-and-drop builder, e-mail marketing solutions, top-notch exit-intent technology detection, and advanced trigger customization at the forefront.

Drag-and-drop Editor

With OptinMonster’s drag-and-drop builder you can create high-converting opt-in forms and campaigns in an easy and intuitive way. The builder allows you to design and personalize pop-ups, floating bars, scroll boxes, and other lead capture forms without coding skills. You can simply drag elements like text, images, buttons, and forms into place, ensuring your design matches your brand’s look and feel.

The builder comes with a variety of pre-designed templates that can be fully customized to suit your specific needs. Unfortunately, the layouts are very simple and require a lot of elaboration to be appropriate for real digital marketing campaigns. Not all popular industries are equally represented (e.g., more templates for automotive and medical would be beneficial).

You can also start building process from zero and create a campaign, pop-up, or form that fully aligns with your vision.

Noteworthy: you can also build multi-step forms, which is impossible in many of the Optinmonster competitors’ tools.

Real-time editing and live previews allow you to see changes as you make them, ensuring your forms look perfect before they go live.

Disadvantages? There are plenty of customization effects that can only be achieved with custom codes, so if you are picky in terms of design, you need to know some HTML and CSS basics.

However, the crucial weak spot concerns mobile versions. Although OptinMonster’s kits are theoretically optimized for mobile, while editing, they quickly lose their optimal parameters. The appearance of a popup can be ideal on a desktop but may not fit properly on a mobile device, often due to size constraints. This (sometimes) means you need two separate assets, which are essentially the same one: for desktop and mobile versions. It’s time-consuming and inconvenient.

E-mail Marketing Tools

OptinMonster offers a set of basic email marketing tools designed to capture leads and grow your email list efficiently. The previously mentioned opt-in forms (placed on emails, pop-ups, slide-ins, and floating bars) created in the platform can be exploited easily within email marketing campaigns.

OptinMonster offers advanced targeting rules and action triggers to ensure your messages reach the right audience at the optimal time. Of course, everything happens automatically, reducing your effort to the initial set-up (at this stage you need to define your target group and action workflows).

One of the key strengths of OptinMonster is also its seamless integration with major email service providers (ESPs). This allows you to automatically sync captured leads with platforms like Mailchimp, Constant Contact, and AWeber, streamlining your email marketing efforts and eliminating the need for manual data transfers.

CRO Toolstack

OptinMonster’s suite of Conversion Rate Optimization (CRO) tools (like exit-intent solutions, geo-location targeting and retargeting options) is designed to maximize user engagement and lead capture. A few features are worth covering here.

First of all, so-called Exit-Intent Technology, which detects when a visitor is about to leave your site and triggers a targeted opt-in form. This last-chance effort can effectively convert abandoning visitors into leads, ensuring that potential customers don’t slip through the cracks.

Complementing this is Geo-Location Targeting, which tailors the content of your opt-in forms based on the visitor’s geographic location. This level of personalization is crucial for CRO as it ensures that visitors see relevant offers and messages, thereby increasing the likelihood of engagement and conversions. For example, visitors from different regions might see promotions specific to their area, enhancing the user experience and conversion potential.

Onsite Retargeting takes personalization a step further by showing different opt-in forms to returning visitors based on their previous interactions with your site. This feature allows you to address the specific needs and interests of repeat visitors, which can significantly improve conversion rates.

All of this is supported by the built-in analytics, which we’ll discuss next.

Analytics

OptinMonster’s analytics provide data insights into your campaigns’ performance, enabling you to make informed decisions. The integrated dashboards display key metrics such as views, time engagement, scroll rate and conversion rates, allowing you to track the effectiveness of your opt-in forms, pop-ups, etc. in real-time. This data helps you identify which strategies are working and which need adjustments, ensuring you can continually optimize for better results.

Additionally, OptinMonster’s A/B testing features enable you to check which strategies or elements bring more conversions. You can experiment with different form designs and messages to identify the most effective types, thereby enhancing subscriber engagement and boosting conversion rates.

Finally, OptinMonster offers a revenue attribution feature, which provides valuable insights into how your opt-in campaigns directly impact your bottom line. By linking conversions and actions taken on your site to actual revenue, this feature allows you to see the monetary results of your marketing efforts. This data not only helps justify the ROI of your campaigns but also guides future marketing strategies by highlighting which campaigns are most profitable, enabling you to allocate resources more effectively.

OptinMonster Integrations

OptinMonster offers over 50 integrations, including tools for email marketing (the widest app selection), CMSes, eCommerce platforms, marketing automation solutions, LMSes and membership apps. Here are the most popular apps you can integrate with categorized by the tool type:

• email marketing: ActiveCampaign, AWeber, Brevo, ConstantContact, CampaignMonitor, Drip, HubSpot, MailChimp, MailerLite,
• CMS: Drupa, WordPress,
• e-commerce: Magento, Squarespace.

Of course, you can also integrate with other apps and tools via custom HTML, Zapier or Webhook. With custom HTML you can, for example, integrate OptinMonster with Landingi.

OptinMonster Pricing & Plans

OptinMonster offers four paid plans: the “Basic” plan with basic features is for $25/month, the more advanced “Plus” costs $50/month, the “Pro” plan – $75, and the “Growth” with premium features – $125/month. Currently, they have a promo decreasing these prices to $10, $20, $30 and $50, respectively. Note, however, that you have to pay for a year upfront, so the initial amount to be paid is much higher. The detailed OptinMonster’s plans features are provided in the table below:

Feature	Basic	Plus	Pro	Growth
Pageviews	2,500	10,000	25,000	100,000
Sites to use on	1	2	3	5
Drag & Drop Builder	V	V	V	V
Lightbox and Popups	V	V	V	V
Floating Bars	V	V	V	V
Inline Forms	V	V	V	V
Multistep Forms	X	V	V	V
Templates	V	V	V	V
A/B Testing	X	V	V	V
Email marketing set (subscriber recognition and management, segmentation, basic analytics)	V	V	V	V
Custom fonts and styles	V	V	V	V
Shopify + WooCommerce	X	X	X	V
MonsterEffects & MonsterSounds	X	V	V	V
Yes/No Multi-Step Forms	X	V	V	V
Countdown Timers	X	X	V	V
AI Popups	V	V	V	V
Scroll Triggering	V	V	V	V
Content Locking	X	V	V	V
Exit Intent® Technology	X	X	V	V
Cart & Form Abandonment	X	X	V	V
Campaign Scheduling	X	X	V	V
Geolocation Targeting	X	X	X	V

Included in all the plans are also unlimited campaigns, unlimited subscribers, and no subscriber fees.

Landingi – Best OptinMonster Alternative

Landingi started its digital marketing journey in 2013 with Blazej Abel as a CEO. The platform is headquartered in Gliwice, Poland, but they also have another office in Dallas, TX, USA. Over the years, the company has become recognizable in the software and marketing industry, known especially for its robust landing page builder with a very user-friendly interface and plenty of customization options. With each successive year, Landingi has expanded its offerings, bringing tools for A/B testing, conversion optimization, or content creation with AI into customers’ hands. Consistent development and commitment to innovation have made Landingi a trusted choice among marketers around the world.

What is Landingi?

Landingi is a comprehensive platform aimed at helping businesses of various sizes create, publish and optimize landing pages without the need for coding skills. It features a drag-and-drop editor, A/B/x testing tools, Smart Sections and more than 400 templates, making it versatile for a variety of marketing campaigns. Landingi’s main value is its ability to increase lead generation and improve conversion rates, making it an indispensable tool for digital marketers who want to boost their online performance.

Why People are Using Landingi?

Landingi is praised by users for its user-friendly no-code interface, facilitating the creation of landing pages and various digital assets like pop-ups, forms, microsites, micropages, etc. The platform’s broad range of personalization options and a collection of over 300 professionally designed templates are the key attractors for Landingi’s audience. The list below details Landingi’s strengths, based on reviews from G2, GetApp, and TrustPilot (only the most frequently cited advantages are included):

• powerful page builder with drag and drop interface and plenty of customization options,
• ability to build a wide range of digital assets (pop-ups, forms, sections, lightboxes, etc.),
• abundance of page templates (along with a desired diversity in terms of style, page goal, industry, etc.),
• professional customer support specialists always eager (and able) to help (no AI-powered bots),
• plenty of tools for analytics and optimization (from simple dashboards and charts, through A/B tests to tracking user on-page behavior),
• features and functions dedicated to big companies, like advanced account management, Smart Sections, and top-security standards,
• ongoing development of new features,
• almost endless integration potential (CRMs, e-commerce platforms, e-mail marketing stuff, analytics and other tools).

What are Landingi Disadvantages?

The disadvantages of Landingi relate to some time that needs to be invested in learning the interface (if you want to use all the capabilities of the platform), the need to adjust the automatically generated mobile view of the site (if you want to get the optimal version), and the relatively few possibilities regarding video editing and animation. In general, it is difficult to come across negative reviews of Landingi. However, we can take into account also comments and suggestions for improving the platform included in positive reviews. The full list of points the most frequently raised by users is as follows:

• to take full advantage of the platform’s features, some time to learn the interface is necessary,
• although the mobile view can be auto-generated, it typically requires a few tweaks for perfection,
• lack of built-in tools for advanced video and animation editing,
• simplifying the domain connection steps would be particularly helpful for digital marketing novices.

Landingi Key Features

Landingi’s key features comprise a professional no-code page builder, hundreds of templates (for landing pages, pop-ups, sections, and forms), A/B testing, Smart Sections, EventTracker, multilingual translations, and an AI package with tools for content creation, enhancing SEO, and image editing (currently under development).

Top-Notch Page Builder with No-Code

Acknowledged by Semrush as the top digital marketing tool, Landingi is a professional landing page builder with extensive customization options (compared to its rival and other OptinMonster alternatives with page-building features). It enables the creation of standard sites from templates and custom landing pages that can meet even the most demanding requirements of professional designers.

Beyond its role as a landing page builder, Landingi’s versatility allows for the development of microsites, micropages, portfolio and author pages, forms, pop-ups, and lightboxes. It provides a range of page-building blocks, including:

• text boxes,
• forms (with a set of predefined templates),
• buttons (+payment buttons),
• images, icons, and visual effects,
• videos and animations,
• counters,
• custom codes.

In Landingi, you can compose created pages of various ready-to-use section templates, which is a real time-saver in the design process. Available section kits comprise: about pages, portfolios, benefits, services, numbers, testimonials, forms, headers, footers, contact details, counters, ebooks, features, opening hours, products, pricing, teams, thank you pages, and videos. All of this gives you not only significant time savings but also allows you to make pages built in line with the branding requirements of your company and specific marketing goals (different page types need different elements).

While talking about sections, we must mention a feature called Smart Sections, which enables users to implement changes on many pages in one run. How? You can activate a specific section (Smart Section) on as many pages as you wish and edit it only once in the separate editor. All of your edits will be automatically populated on all the pages containing this section.

Another game-changer is Landingi’s mobile view editor, which facilitates the creation of mobile-optimized landing pages. OptinMonster lacks development in this aspect. With this tool, users can change element sizes, visibility, and placement. What’s even more useful is that they can also generate a proposal for a new order of elements with just one click.

Rich Templates Library packed with 400+ Kits

With an incredible number of over 300 template kits for landing pages, Landingi surpasses its competitors as well as each one among OptinMonster alternatives.

The templates are divided into several categories, with the landing page purpose, industry, and color as criteria. This way, users can easily (and without wasting time scrolling up and down) identify kits that meet their individual business, marketing, and design requirements.

As I pointed out earlier, advanced users with very specific needs can also create landing pages from scratch. It’s surely more time-consuming, but it gives you full control over the process and allows you to create a page that is exactly the same as the one you dreamed of.

It’s also notable that Landingi offers more than 100 templates for other digital assets, including pop-ups and forms.

Integrated AI Suite with Language Pack

AI features are the area rapidly developed in Landingi and, as for now, they include:

• tools for content generation copy generator based on the latest version of ChatGPT (enhanced, however, with the additional data training to make the generated output more relevant to the typical use cases on landing pages),
• SEO console,
• and a basic image editor.

The AI Assistant uses a system of predefined prompts to deliver precise and tailored copy that aligns with your brand’s objectives, audience, and tone. By inputting details about your business, potential customers, and desired communication style, you can quickly craft comprehensive copy for your pages, from headlines through product descriptions to longer paragraphs. While some minor tweaks may be needed to nail it, the overall quality surpasses what most AI tools offer on other platforms.

If the first results are not fully satisfying, you can use the “regenerate” feature, which provides an immediate variant, giving you a choice.

A key feature of Landingi released last time is localization. You can use it to generate content in various languages, which means you no longer have to spend money on translations or outsource them. This unique value proposition (UVP) is especially beneficial for those who handle multilingual websites or intend to enter global markets.

Tools for Analytics and Increasing Conversion Rates

Another Landingi’s hallmark is a toolkit for testing, analytics and conversion optimization. The platform allows you to collect all the data crucial for thorough conversion analysis, which is the first step in data-driven decision-making. The idea is to have everything inside the platform eliminating the need for connecting external tools (even if this is available via simple integration). Two standout Landingi’s features in the conversion optimization domain are:

• A comprehensive testing package with not just basic A/B tests but also A/B/x, multivariate, and split testing, which helps you utilize data to identify the most effective landing page versions. This enables experimentation with different elements like headlines, subheadlines and taglines, hero images, calls to action, and backgrounds. By discovering which components enhance conversion rates, you can make informed, data-backed changes to improve performance and drive campaign success.
• EventTracker is developed for tracking user behavior on landing pages. Button clicks, form submissions, scroll patterns, video interactions, payment activities, or even custom events defined by you – all of these are included. This way the tool is able to provide analytics insights and functions as a robust alternative to Google Analytics for landing pages, avoiding its key drawbacks like a complicated setup, dependence on third-party cookies, the need for manual event configuration, lack of visual mapping tools, and limited customer support. The following image shows the various events that EventTracker can monitor.

Of course, there is no obstacle to use GA4 if you prefer it to other tools. All you need to do in this case is to link it to your Landingi account.

For those who do not need complex tools, Landingi offers basic dashboards and charts to track important metrics like page visits and conversion rates. These features deliver a quick, general view of how your pages are performing.

Comprehensive Management Solutions

Landingi’s has on the board also a set of dedicated scalability and efficient management features, which are particularly beneficial for agencies, corporate clients and big brands. This toolkit includes managing numerous pages at once, customizing workflows, and handling multiple user accounts.

In the platform, you can create many sub-accounts for separate clients, marketing campaigns, or page types. These are administered with flexible permissions and easy-to-use dashboards, ensuring efficient and streamlined operations.

What’s equally important, Landingi offers a set of tools for easily managing many landing pages (or other sites), which is another time-saver, especially for extensive digital marketing campaigns (typically with loads of landing pages involved). Two standout features in this regard are briefly characterized below.

• Smart Sections allow for the simultaneous updating of multiple landing pages by editing a single section, with changes instantly reflected across all pages featuring that section. This functionality is a major time-saver for large-scale marketing initiatives or when handling numerous sales pages.
• The dynamic content feature delivers tailored content to various audiences on the same page (single URL). For instance, a travel agency landing page can present travel packages and deals according to the visitor’s geographic location. Visitors from New York may see packages for the Caribbean, while those from Los Angeles see Hawaii options.

Superior Security Standards and Infrastructure

Small businesses often overlook this aspect, but it’s a game-changer for large companies. Landingi guarantees outstanding website security and usability through the implementation of Amazon Web Services’ cloud-based technology. Essential security measures include two-factor authentication and the most up-to-date version of Re-Captcha, supplemented by frequent penetration tests performed by independent cybersecurity specialists from external companies. This robust security framework ensures thorough protection and optimal performance, positioning Landingi as a dependable platform for major global enterprises such as:

• Sony,
• Warner Bros,
• Opera,
• Nationale-Nederlanden,
• DAT,
• PayU,
• CBRE,
• foodWell.

Landingi Integrations

Integrating more than 170 digital marketing apps and platforms, Landingi proves to be an integration guru compared to OptinMonster. It’s thus an ideal solution for businesses that need a diverse array of tools to function together seamlessly. The key integrations available in Landingi, organized by software type, are itemized below:

• email marketing services (including Freshmail, GetResponse, Klaviyo, MailChimp, OptinMonster, SendFox, ActiveCampaign),
• CRMs and apps for managing contact lists (HubSpot, ConvertKit, Zoho CRM, Keap, Pipeline, Brevo, Thrive Coach, Firmao and others),
• ecommerce package and tools for selling digital products (e.g., PayPal, Stripe, Salesforce, BigCommerce, WooCommerce, Chargify),
• support and contact applications (including Constant Contact, Freshchat, Zendesk, Intercom, Convolo and WhatsApp),
• advanced analytics and user behavior tracking tools (Google Analytics, Crazy Egg, Hotjar, Campaign Monitor, Piwik PRO, Mixpanel, Google Tag Manager, Pinterest Tag, TikTok Pixel and more),
• digital advertising platforms (e.g., Google Ads, Microsoft Advertising),
• different apps and tools like Zapier, Calendly, Slack, ClickSend, Booksy, Drip, Excel, Spotify, Gmail, reCAPTCHA, Trustpilot, Airbnb, and many more).

Landingi Pricing & Plans

Currently, Landingi serves four subscription tiers: three are paid options and one is totally free. “Free” plan, which is no surprise, goes without any costs. The “Lite” plan is for $29 a month ($290 if you prefer to pay annually upfront). The “Professional” plan goes for $69 a month ($684 if paying for a year upfront). The most advanced “Unlimited” plan costs $990 monthly (or $9840 yearly if paid upfront). “Lite” and “Professional” plans may start with a free trial period, which is great for testing the platform’s capabilities (all the plan’s features are included during the trial).

Each plan gives you additional options and specific limits, with the key ones listed below. Note, however, that higher plans always include all the features included in the lower plans.

1. Free ($0 per month):

• digital asset builder (landing pages, microsites, mobile pages, forms, pop-ups, lightboxes, thank-you-pages, sections, etc.),
• 1 landing page,
• 500 visits/mo,
• 1 custom domain with forced SSL,
• 3,000 Credits Starter Pack to try AI Assistant
• All essential functions with more than 400 templates (300+ for landing pages and 100+ for different assets).

2. Lite ($29 per month or $24 if paid yearly upfront):

• 10 pages to build,
• 5,000 visits a month,
• conversions without limits,
• all the building components included (buttons, CTAs, visuals, forms, countdown timers, sliders, and many others),
• calendars and maps embeds,
• Smart Sections,
• WordPress Plugin,
• optimization tools,
• tracking pages with GTM integration and in-built dashboards,
• nearly 200 integrations,
• lead inbox and management tools directly in the platform,
• top page speed index and 99.9% uptime.

3. Professional ($69 per month or $64 if paid yearly upfront):

• unlimited landing pages (or other assets) to build,
• 50,000 visits a month,
• 10 custom domains (+SSLs).

4. Unlimited ($82,5 monthly or $68 if paid yearly cost at once):

• unlimited traffic,
• 20 custom domains (+SSLs),
• 20 subaccounts,
• audit logs access,
• domain whitelisting,
• reverse proxy publishing,
• custom development (on demand),
• lead generation advisory,
• official partnership.

If your traffic exceeds the limit in your plan or if you need more domains, you don’t have to upgrade, as Landingi also allows you to buy them as separate add-ons. Besides, their add-on store includes much more tools and features to unlock than only these two.

Why Landingi is Best Optin-Monster Alternative?

Landingi, as the best Optinmonster alternative offers much more creative power in terms of design customization (without coding knowledge required) and content creation (AI Assistant), as well as more advanced features for analytics (A/B/x testing, EventTracker) and, finally, more high-converting page and pop-up templates.

OptinMonster could be a better choice only if you aim solely for growing email lists or trying to optimize conversions through whole e-commerce campaigns (concerns especially sales conversion). One feature absent in Landingi, yet offered by OptinMonster is locking content, so if this point is crucial for you, the choice will be easy. In other digital marketing applications, Landingi seems to be a better, more versatile, and more professional tool.

Fortunately, Landingi comes up with a free plan or trial period (for paid plans), so you can test the platform yourself at no cost. OptinMonster offers 14-day money-back guarantee, which is also sufficient for checking out its capabilities. That said, I encourage you not to buy a pig in a poke: choose your future platform based on your specific needs and real tool experience. Fingers crossed!